Tuesday, September 16, 2008

DAZZ.com Launches Service to Change the Face of Photo Gifts

DAZZ.com will launch its internet based 'photostyle' creation service for photo gifts on September 23rd 2008. The 'photostyle' creation service eliminates the backgrounds of portrait photography and restyles the image into a collection of digital artwork within 24 hours to improve the look of photo gifts. The service will also be a platform for photo gift retailers and designers around the world.

Homburg, Germany – 10. September 2008. DAZZ, (www.DAZZ.com), announced today that September, 23, 2008 will mark the launch of its online photo restyling service to improve the look of photo gifts in time for Christmas for internet users around the world. The service takes the work out of photo editing and is aimed to effortlessly improve the overall look of photo gifts. DAZZ offers various cooperation models for photo gift retailers wishing to profit from this new technology. The DAZZ designer platform enables designers to create new photostyles and sell them to a global audience.

„Photo gifts are a hot selling product for Christmas and special occasions but a lot of the photos we see are spoiled by bad backgrounds“ said Ulf Unbehaun, founder of DAZZ.com. „Our designers eliminate the background and restyle your photo. If you like what you see you can download the 'photostyle' for a minimal fee of 2.90 Euros, and then have it printed on a mug or the gift of your choice. This way your photo gifts get more of a designer look.“

Since Unbehaun incorporated the service into his German photo gift company, Personello, over
35 000 'photostyles' - have been downloaded and put onto mugs, canvases and mousepads. The 'photostyles' are presented on photo gifts in 3D rendered movies and include styles such as pop art, sepia wash, comic strip and retro. Further styles set the photo into backgrounds ranging from trendy to fun and make ideal greetings cards.

„Photos are a key element in social expression,“ said Unbehaun. „With digital photography and online sharing the memory making market is booming like never before. Our goal is to help you make the most of your photos before you give them a new lease of life as a photo gift.“

The company will be at the Photokina World of Imaging trade fair in Cologne, Germany from 23.-28. September, 2008, hall 4.1, stand C002.

Source: Dazz.com

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