Sunday, August 29, 2010

Canon Inc. Will Exhibit Prototypes Of Two New Telephoto Lenses Under Development,"EF500mm F4L IS II USM" "EF600mm F4L IS II USM" At Photokina, 2010

LAKE SUCCESS, N.Y., August 27, 2010 – Canon Inc. today announced the development of two new telephoto lenses, EF500mm F4L IS II USM and EF600mm F4L IS II USM for use with all EOS single-lens reflex cameras. Canon Inc. will exhibit prototypes of these new lenses at Photokina, being held in the city of Cologne, Germany from September 21 to 26.

Both EF500mm f/4L IS II USM and EF600mm f/4L IS II USM have been developed as luxury lenses having high-performance Image Stabilization. These lenses are designed to help produce high-quality images with high levels of resolution and contrast as well as be lightweight. They will utilize particular optical material such as fluorite lens elements to help minimize chromatic aberration and eliminate color blurring around the edges of the subject.

These two lenses will be the successors of the EF500mm F4L IS USM (Launched in July, 1999) and EF600mm F4L IS USM (Launched in September, 1999) which were highly regarded by professional users. The goals for the development of these two new lenses are high-quality images with higher levels of resolution and contrast at the largest aperture, enhanced dust and water resistance, sufficient for use under challenging conditions such as press photography, sports photography and nature photography.

Canon plans to continue to respond to various needs of professionals and advanced amateurs and enrich the photographic experience with single-lens reflex cameras by expanding its EF lens lineup and seeking improvements in performance.

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2009†, with global revenues of US $35 billion, is listed as number six in the computer industry on Fortune Magazine's World's Most Admired Companies 2010 list, and is on the 2009 BusinessWeek list of "100 Best Global Brands." Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – "all people, regardless of race, religion or culture, harmoniously living and working together into the future" – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.
 

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† Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names, and other marks, are trademarks or registered trademarks of their respective owners.
Availability and specifications of all products are subject to change without notice. Actual prices are set by individual dealers and may vary.


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Tuesday, August 24, 2010

Mamiya, Phase One and Profoto announce First Vertical Grip With Built-in Flash Technology

The Mamiya/Phase One V-Grip Air for 645DF Cameras was co-developed with Profoto.

ELMSFORD, NY, COPENHAGEN, TOKYO, and STOCKHOLM, August 23, 2010 - Mamiya and Phase One, leaders in open platform medium format digital camera systems and solutions, and Profoto, the light shaping company, today announced the Mamiya/Phase One V-Grip Air. This is the first product resulting from these companies’ collaboration.

The Mamiya/Phase One V-Grip Air is not only the first vertical grip with a built-in wireless flash trigger; it is also the first and only wireless flash sync solution for a medium format camera system that is capable of delivering sync speeds as fast as 1/1600s. The new V-Grip also offers owners of Phase One and Mamiya 645DF cameras more shooting styles, and delivers longer camera battery life through power integration and easy firmware upgrades.

"Profoto’s innovative flash system technology is legendary in our time," said Henrik Hеkonsson, President and CEO, Phase One. "Profoto’s commitment to system diversity complements Phase One’s open platform approach to ensure photographers have options to choose the best systems to support their unique requirements."

"Profoto is recognized globally as producing the most innovative flash equipment in the industry" says president of Mamiya Digital Imaging, Toshio Midorikawa. "By combining resources with Profoto, Mamiya and Team Phase One, we are able to offer photographers the most practical tools for their profession."

Built-in flash technology from Profoto lets photographers trigger a flash simply and wirelessly from the V-grip Air. The wireless flash triggering system is an out-of-the-box solution that works with all current and most modern Profoto flash systems. It is also possible to leverage the wireless flash triggering with other flash brands by using an optional receiver unit from Profoto.

"We share Phase One’s and Mamiya’s passion for pushing the limits for our customers," said Anders Hedebark, CEO, Profoto. "It is great to be working with companies that lead the medium format market in applied innovation for photographers. Our cooperation in designing the V-grip Air marks the beginning of new and better workflow tools we plan to be offering to professional photographers in the future."

The V-Grip Air unit features all the same camera controls and functionality as on the 645DF camera. An integrated L-bracket is available for portrait-mode mounting on a stand. The unit runs on the same type of battery used in Phase One and Leaf digital backs with a backup option to use standard AA type batteries.

Pricing/Availability
The Mamiya One V-Grip Air for 645DF camera systems is priced at $1290. A L-bracket/handstrap standalone package is $299. Both are scheduled to begin shipments in latter September.

The Profoto transceiver is $199 and is available from Profoto. More information is available at http://www.profoto-usa.com.

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About Profoto
Photographers know Profoto as the "light shaping company." Founded in 1968 in Stockholm by photographer and engineer Eckhard Heine and photo-equipment retailer Conny Dufgran, Profoto has achieved a worldwide reputation for the precision and reliability of its products and the innovation of its technology. Profoto equipment is used by the world’s leading photographers.
For more information about Profoto products, please see http://www.profoto-usa.com/.

About Mamiya
Mamiya is a world renowned manufacturer of medium format cameras and lenses with 70 years of dedication to the professional photography industry. Mamiya’s products are endorsed by photographers globally for their durability, quality and flexibility. Mamiya has its head office in Tokyo and is represented by local dealers on all continents. More company information is available at: http://www.Mamiya-usa.com.

Mamiya and Mamiya Digital Imaging are registered trademarks of Mamiya Digital Imaging Co., Ltd. All other brand or product names mentioned in this document are trademarks or registered trademarks of their respective holders.

About Phase One
Phase One is the world’s leader in open-platform based medium format camera systems and solutions. Phase One medium format cameras, digital backs and lenses are designed to deliver superior quality image capture and investment value. Phase One’s Capture One software helps streamline capture and post-production processes for both medium format and DSLR cameras. Phase One products are known for their quality, flexibility and speed enabling pro photographers shooting in a wide range of formats to achieve their creative visions without compromise. For more information about the products, visit the Phase One web site on http://phaseone.com.

Phase One is an employee-owned company based in Copenhagen with offices in New York, London, Tokyo, Cologne and Shanghai.

Phase One is a registered trademark of Phase One A/S. All other brand or product names are trademarks or registered trademarks of their respective holders.


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DSLR Redefined: Sony Introduces New Cameras Powered By World's First Translucent Mirror Technology Enabling Simultaneous Auto Focus And Capture In An Interchangeable Lens Digital Camera

New Models Offer Continuous Phase Detect AF During 10 fps High-Speed Shooting and Full HD Movie Shooting

SAN DIEGO, August 23, 2010 –Sony today introduced two new α cameras (models SLT-A55V and SLT-A33) that adopt Sony’s newly-developed Translucent Mirror Technology™, which achieves the highest-level of auto focus speed for both still image and movie shooting.

Translucent Mirror Technology™ provides performance previously unattainable with traditional DSLR technology. Using the new technology, theα55 andα33 models can continuously and quickly focus (with TTL phase-detection) while shooting stills and recording video—even in full HD, allowing desired moments to be captured in tack sharp focus, high-definition video. They can shoot continuously at up to 10 frames per second on theα55 (and up to seven on theα33), achieving shooting speeds that are the fastest in the industry for an APS-C size sensor-equipped interchangeable lens cameras under $1000.

“This is the most innovative Interchangeable Lens Digital Camera that Sony has ever created,” said Kristen Elder, director of the digital imaging business group. “Our Translucent Mirror Technology is one of the most significant SLR structural changes in more than a decade.”

By displaying the images received by the Exmor™ APS HD CMOS Sensor, picture quality of the camera’s live view image has enhanced drastically. Coupled with the quick and accurate phase detect AF and 100 percent coverage Tru-Finder™ electronic viewfinder, the Quick AF Live View feature has been further advanced.

Translucent Mirror Technology

Both cameras are equipped with a translucent mirror, which enables light passing through the lens to be simultaneously received by the image sensor and the auto focus sensor, allowing continuous shooting and continuous focusing at speeds never before possible. The α55 offers the world's fastest 10 fps high-speed burst shooting with continuous AF (TTL phase-detection) in an interchangeable-lens digital camera with APS-C sensor.

Because of its structure, the Translucent Mirror Technology™ does away with the motion of raising and lowering the mirror. The absence of the moving mirror mechanism contributes to making the whole body size significantly compact compared to traditional DSLR cameras.

By eliminating the need to raise and lower the mirror between shots, the technology makes it possible to achieve focusing while images are captured. Existing systems can only focus in the interval between image capture, limiting the ability to track fast moving subjects. The cameras also have continuous Advance Priority AE Mode and will automatically adjust for the best exposure to help you get the most professional looking results.

High-Speed Capture with Auto Focus

Additionally, a newly developed 15-point AF system assures ultra-fast, high precision focusing. The high-speed shooting with continuous Phase Detect AF tracks rapidly moving subjects accurately. You can capture the decisive moments that you might have otherwise missed.

Creative Video Capture

The continuous phase detect AF also works in movie shooting for the first time in the world. The Translucent Mirror Technology™ also allows the α55 and α33 to be the first cameras to ever maintain continuous phase detection AF while recording Full HD AVCHD video. With fast, precise phase detection AF continually tracking subject movement, even fast action and subjects that move quickly towards or away from the camera are easy to keep in focus.

With a large 16.2 megapixel (for the α55) and 14.2 megapixel (for the α33) Exmor™ APS HD CMOS sensor, background defocusing effects can be easily captured. The APS-C sensor size is nearly 20 times larger than a traditional compact camcorders’ 1/2.88 type image sensor, providing more creative control.

Compatible with all A-mount lenses, video and photography enthusiasts alike can choose from macro to telephoto lenses to achieve their desired artistic effect.

Full-time Live View

Full-time Live View offers unprecedented freestyle shooting versatility with fast, precise AF using either the viewfinder or LCD monitor. The α55 and α33 have a fully articulated 3-inch 921,600 Xtra Fine LCD with TruBlack™ technology with 100 percent coverage.

The Tru-Finder eye-level viewfinder provides an unprecedented combination of 100 percent coverage and 1.1x magnification for easy and natural framing. By combining Translucent Mirror and Tru-Finder technologies, α33 and α55 are the first interchangeable lens digital cameras to offer movie recording with the familiar eye-level shooting style – a significant advantage in fast moving and extreme lighting conditions (bright sunlight and low-light situations).

The variable angle tilt LCD is adjustable to accommodate shooting from low or high angles. The electronic view finder has a high-resolution effective 1.15 million dots conversion Xtra Fine LCD™ display, is bright and easy to see even in low light, has a selectable shooting parameter display and shows the effects of exposure and white balance adjustments.

Advanced Shooting Features

With an Exmor™ APS HD CMOS sensor, BIONZ® high-speed image processing engine and ultra-high ISO sensitivity (ISO 100-12,800), the α55 and α33 cameras offer advanced shooting features. These make it easy to get the best shot, even in difficult lighting conditions.

Auto HDR shoots and combines three frames into a single high dynamic range (HDR) photo with rich shadow and highlight detail. Multi frame NR shoots and combines six frames into a single photo, enabling smooth low-light imaging at half the noise level. Hand-held Twilight shoots and combines six frames into a single photo, suppressing blur to enable clear night-scene imaging without a tripod or flash.

3D Sweep Panorama™ technology creates two images from a single frame, enabling panoramic photos to be viewed in 3D on compatible 3D systems and other devices that support 3D technology. Using the α55 model, built-in GPS capability enables global positioning coordinates to be recorded along with the date and time. HDMI™ connectivity enables stunningly beautiful PhotoTV HD display of images on compatible Sony BRAVIA® TVs.

AUTO+ (Advanced Auto) mode offers the same benefits as Auto mode and more, resulting in cleaner, more dynamic pictures and fewer missed shots. The camera automatically recognizes the correct scene mode, then quickly shoots and combines up to six shots to produce images with greater clarity, optimum dynamic range using Auto HDR technology and lower image noise using 6 shots layering technology. 

Accessories

The new cameras accept both Memory Stick PRO Duo™ (including Memory Stick PRO-HG Duo™) and SD (including both SDHC and SDXC formats) media (all sold separately). With a 30MB per second transfer rate, Sony’s Memory Stick PRO-HG Duo HX offers the best performance of all memory cards whether in continuous shooting mode or transferring data to other media.

A new dedicated microphone (models ECM-ALST1 and ECM-CG50) will also be available.

Pricing and Availability

The α55 and α33 cameras will cost about $750 and $650 (respectively) for the body only and about $850 and $750 (respectively) for the body and 18-55mm zoom lens. Theα33 camera will be available in September and theα55 model will be available in October at Sony Style® retail stores www.Sonystyle.com/retail) and at authorized dealers nationwide.


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Shooting For The Stars: Sony Breaks New Ground Again In DSLR Space With New Camera, Lenses

Latest α (alpha) Offers Full HD Movie Capture, 3D Sweep Panorama and More

SAN DIEGO, Aug. 23, 2010 – Sony today introduced an α (alpha) DSLR camera (model SLR-a560) that leverages Sony’s Exmor ™ APS HD CMOS sensor to make it easier for active shooters to get the best shot without missing a moment. Along with the a33 and a55 cameras (also announced today), the α560 model is one of the only DSLR cameras with Multi-frame Noise Reduction, Sweep Panorama™ mode, 3D Sweep Panorama and Full HD 1920x1080 60i video capture.

This 14.2 megapixel α560 camera offers the same features of its predecessor, the innovative α550, which introduced Quick AF Live View, 7fps continuous shooting and Auto HDR to the step-up DSLR class.

Additionally, Sony is adding to its already strong line-up of more than 30 A-mount lenses with new models made for seasoned photographers and those new to the DSLR space. Today, Sony expands its A-Mount lens line-up for α DSLR cameras with three new lenses—a Carl Zeiss® Distagon T* 24mm F2 ZA SSM (model SAL24F20Z), a DT 35mm F1.8 SAM (model SAL35F18) and an 85mm F2.8 SAM (model SAL85F28).

“These new lenses and camera show our commitment to the DSLR market and that we will never stop innovating.” said Kristen Elder, director of the Digital Imaging business at Sony Electronics. “These products complement our overall Sony® Alpha™ lineup, which we are significantly expanding today. The camera offers a choice to those consumers who want to gain the benefits of professional level shooting speed as well as be able to capture video with in a traditional style DSLR.”

The α560 camera provides excellent picture quality, particularly in low-light scenarios. A new generation of Sony Exmor ™APS HD CMOS sensor employs low-noise processing for high-quality pictures. The BIONZ ® image processor has color-noise reduction that helps achieve low noise up to ISO 12800, without sacrificing fine detail. Multi-frame Noise Reduction stacks a high-speed burst of six frames, creating a single low-noise exposure that boosts effective sensitivity as high as ISO 25600.

Quick AF Live View

With Quick AF Live View, the α560 camera can focus just as quickly in Live View as when shooting through the eye-level viewfinder, which is unlike any other DSLR in its class.

Because composing shots on the LCD monitor is becoming increasingly important to DSLR users, Sony has equipped this camera with two Live View functions and a 3-inch (measured diagonally) LCD screen that tilts 90 degrees up or down. The α560 has a high resolution 921,600 pixel Xtra Fine LCD™ display.

Sony’s Quick AF Live View uses two sensors to maintain the same focusing speed as with the optical viewfinder. While the speed of Quick AF Live View is ideal for every day shooting, Focus Check Live View enables critical framing and magnification for setting precise focus in macro and tripod shooting.

Focus Check Live View mode simplifies critical assessment of the finest image details. A real-time ‘feed’ from the main sensor can be viewed on the LCD monitor, with switchable magnification allowing close-up confirmation of delicate manual focus adjustments. Contrast AF method is selectable in focus check Live View mode.

Temporary 7x and 14x zoom views enable you to focus on extremely fine detail while the 1x view shows 100 percent framing in the LCD.

Fast Shooting Speeds

With its unique sensor-processor combination, the α560 camera is a leader in its class with up to seven frames per second shooting speed for under $1,000. Using the optical viewfinder, you can shoot up to three frames with Quick AF Live View, which helps you capture the decisive moment when shooting fast moving subjects like in sports.

HD Movie Recording

The α560 α camera offers the extra convenience of high-definition video recording. This model also captures Full HD (1920 x 1080i) video in high-quality AVCHD™ files that can be easily enjoyed on a compatible HD television via the cameras built-in HDMI™ terminal (cable not included). The camera includes built-in stereo microphones for high-quality audio recording.

With multi-shot technology, the α560 camera’s high-speed sensor and processor rapidly captures and assembles many frames to realize unmatched low-noise, extended dynamic range, wide panoramas and 3D images.

The α560 offers versatile creative control even when shooting movies. Creativity is also enhanced by the ability to apply white balance and Creative Style settings, as well as Aperture Priority (A) mode aperture settings, to movies. What's more, exposure compensation can be adjusted even while movie shooting is in progress.

Sweep Panorama Technology

Featuring Sweep Panorama technology, the α560 model captures breathtaking shots up to 180 degree horizontal or 126-degree vertical shots (18 mm focal length).

With 3D Sweep Panorama mode, the camera can shoot 3D panoramic still images with a single lens. The high-speed burst of frames is stitched together using innovative processing techniques to automatically create detail-packed 3D panoramas. These files can be enjoyed in stunning 3D on compatible 3D televisions (other accessories are required).

In-Camera High Dynamic Range

In-camera High Dynamic Range (HDR) has been further enhanced incorporating three shots. It can capture highlights, midtones and shadows. Unlike HDR features in other DSLR cameras, Sony’s unique positional interpolation technology can overcome slight changes in camera position and align individual shots so that a tripod is not required.

The feature handles severe backlighting and other high-contrast scenes like looking out a window into bright daylight. The in-camera auto HDR technology combines the highlight, midtone and shadow detail of three separate captures into one remarkably natural looking image. The α560 offers a maximum Auto HDR range of 6EV.

Multi Frame NR is a new function where, when the shutter is released, the camera automatically takes 6 frames at the currently selected shutter speed, aperture, and ISO setting, and then combines them into a single JPEG image with a reduction in noise at the selected aperture and shutter speed that is equivalent to approximately two ISO steps. In addition, ISO expansion achieves class-leading, ultra-high sensitivity equivalent to ISO25600, while accurate subject detection assures high-precision alignment of the 6 frames during compositing.

Accessories

The new camera accepts both Memory Stick PRO Duo™ (including Memory Stick PRO-HG Duo™) and SD (including both SDHC and SDXC formats) media (all sold separately). With a 30MB per second transfer rate, Sony’s Memory Stick PRO-HG Duo HX offers the best performance of all memory cards whether in continuous shooting mode or transferring data to other media.

Lenses for Active Shooters

Made for experienced and budding photographers alike, the Carl Zeiss Distagon T* 24mm F2 ZA SSM (model SAL24F20Z) functions as a wide-angle 24mm lens on full-frame cameras with 36mm (35mm equivalent) lens sensors, or as a 36mm equivalent lens ideal for general use on cameras with APS-C sensors. Jointly developed with Carl Zeiss, it features the highly-regarded Carl Zeiss Distagon designed for wide-angle lenses.

This lens is distinguished by its fast response focus and extremely quiet, very smooth operation thanks to its built-in SSM (Super Sonic wave Motor).

It offers a wide and therefore highly versatile focal range from 0.19m to infinity, and features a nine-blade circular aperture that along with the large F2 maximum aperture contributes to smooth, natural bokeh effects.

In keeping with traditional Carl Zeiss design, the all-metal lens barrel has been finished to a very high standard resulting in a visibly high-quality appearance.

Offering photographers at all levels great value and performance in a compact and lightweight design, the new DT 35mm F1.8 SAM (SAL35F18) weighs just 6 ounces. It can be added to a lens kit system and carried without noticeably increasing the weight of the bag.

With an approximately 50mm (35mm equivalent) focal length on an APS-C sensor, this lens is ideal for snapshots and portraits under a wide range of shooting conditions. The high-speed F1.8 maximum aperture is particularly advantageous for hand held shooting in low light.

At just 0.8 feet, the DT 35mm F1.8 SAM (SAL35F18) has the shortest minimum focus in its class, making it an excellent choice for dramatic close-ups too. Whatever the shot, the internal Smooth Autofocus Motor (SAM) drives the focusing group directly and ensures responsive and fluid autofocus operation.

The new 85mm F2.8 SAM (SAL85F28) lens is a full-frame lens in that offers performance and affordability. The 85mm focal length is a standard for portraiture because of the natural perspective that it provides. On an APS-C sensor camera the 85mm F2.8 SAM functions as a 127.5mm (35mm equivalent) telephoto lens – and features a Sonnar-type optical design that is considered ideal for mid-range telephoto lenses.

The lens is sharp center to corner, and features smooth defocusing thanks to its large F2.8 maximum aperture and circular aperture design. At two feet, the minimum focusing distance is the shortest in its class, and SAM motor technology ensures smooth autofocus operation.

The quality optical and mechanical features of the lens mean it is suitable for serious photography and should more than satisfy intermediate and advanced users alike.

Pricing and Availability

The α560 model with the camera body and 18-55mm kit lens will cost about $750 and will be available in October. With the body only, it will cost about $650. The Carl Zeiss Distagon T* 24mm F2 SSM (model SAL24F20Z), DT 35mm F1.8 SAM (model SAL35F18) and 85mm F2.8 SAM (model SAL85F28) lenses will be available in October for about $1,250, $200, $250 respectively.

The cameras, lens and a range of accessories will be available at Sony Style® retail stores (www.sonystyle.com/retail) and at authorized dealers nationwide.


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Sunday, August 22, 2010

Nikon Podcast #34: The New Nikon D3100 and Four New NIKKOR Lenses

Join Mark Ellwood as he sits down with Steve Heiner to discuss exciting new D-SLR and NIKKOR products. This podcast includes the just announced Nikon D3100 with full HD 1080p video capture with full time autofocus, and Nikon’s Guide Mode to make D-SLR photography fun and easy. We will also talk about four new NIKKOR lenses, the new AF-S DX 55-300mm, AF-S 28-300mm, the AF-S 24-120mm f/4 and the amazing AF-S 85mm f/1.4.

Nikon Podcast #34: The New Nikon D3100 and Four New NIKKOR Lenses

Listen and subscribe to this podcast in iTunes by clicking here.

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The New Nikon D3100 D-SLR Empowers And Inspires Users As The Simple Solution To Stunning Pictures And Amazing HD Video

Enhanced Guide Mode and the Ability to Shoot 1080p High Definition (HD) Video with Full Time Auto Focus Allow Users to Capture with Confidence

MELVILLE, NY (August 19, 2010) – The new Nikon D3100 digital SLR camera speaks to the growing ranks of enthusiastic D-SLR users and aspiring photographers by providing an easy-to-use and affordable entrance to the world of Nikon D-SLR’s. The 14.2-megapixel D3100 has powerful features, such as the enhanced Guide Mode that makes it easy to unleash creative potential and capture memories with still images and full HD video. Like having a personal photo tutor at your fingertips, this unique feature provides a simple graphical interface on the camera’s LCD that guides users by suggesting and/or adjusting camera settings to achieve the desired end result images. The D3100 is also the world’s first D-SLR to introduce full time auto focus (AF) in Live View and D-Movie mode to effortlessly achieve the critical focus needed when shooting Full HD 1080p video.

Packed into the compact and lightweight body of the D3100 camera is a host of advanced Nikon technologies, such as the new EXPEED 2TM image processing engine. EXPEED 2TM in conjunction with Nikon’s new 14.2-megapixel DX-format CMOS sensor is the driving force behind the enhanced performance and rich image quality. Ready to go wherever life leads, the D3100 features split-second shutter response and a blazing fast 11-point AF system to help ensure tack-sharp images. For shooting in challenging lighting conditions, ISO 3200 (expandable to 12,800) enables versatility in environments such as indoors or in the evening hours.

“People are stepping up to digital SLR cameras – consumers are embracing the enhanced performance, amazing image quality and options for lenses and accessories that only a D-SLR can provide,” said Lisa Osorio, general manager of marketing at Nikon Inc. “The D3100 is a camera that makes it easy to take beautiful pictures and will grow with the user, unlocking their potential and assisting in creating lasting memories or amazing art.“

Get Inspired With The Guide Mode
Whether new to D-SLR photography or exploring new shooting techniques, the D3100 features an enhanced Guide Mode with an easy-to-use interface to help customers build confidence in using their D-SLR through on-demand, step-by-step assistance. A stand out feature in the D3100’s predecessor, the D3000, the Guide Mode is easily accessed through the Mode Dial on the top of the camera. This enhanced help function now features sample assist images that change with camera settings to inspire consumers to achieve a desired look and feel to their images, while guiding through easy to understand photographic techniques. For example, to instill the majestic appearance of moving water, users can select “show water flowing” from the Guide Mode, and simply follow the prompts to create the ideal camera settings to capture an amazing image.

By following the guidance on the bright 3-inch LCD screen, users can achieve professional looking photographs to be proud of. Whether looking to soften backgrounds, freeze a moment in time or convey motion, the Guide Mode assists users in exploring effective picture taking solutions at their own pace to make capturing great pictures even easier and enjoyable.

Full HD Video Made Easy with D-Movie

The Nikon D3100 D-SLR allows users to capture stunning Full HD, 1080p resolution (1920x1080) movies. Users can record cinematic quality 24p video clips, or shoot at 24 or 30 frames-per-second at 720p, ideal for sharing online. By incorporating versatile NIKKOR lenses to the equation, users can now create a variety of photography effects to video such as isolating subjects with a shallow depth of field, and recording in low light conditions. NIKKOR lenses also deliver the sharpness needed for HD video, and Nikon’s Vibration Reduction (VR) II technology helps to eliminate camera shake.

While Nikon pioneered HD video in a D-SLR, Nikon is now introducing another industry first to enrich the user experience: The D3100 is the first D-SLR to implement full time AF for D-Movie video shooting and while in Live View mode. Using contrast based AF, the D3100 automatically focuses on subjects when Live View is activated to aid shooting when using the LCD. The D3100 camera also uses Face Detection technology to lock focus on up to 35 human faces, a feat not even accomplished with consumer camcorders. To further simplify movie shooting, Live View is activated at a single flick of a dedicated switch, and HD video recording is achieved by a simple press of a button.

Sharing and editing video clips is also easier than ever, as the D3100 records movies in the versatile H.264 AVCHD codec (.mov file). While playing movies back in the camera, users are able to edit recorded videos by clipping footage from the beginning or end of a movie. High Definition movies and stills can be shared with family and friends on an HD television via HDMI output, and control slideshows and video using the HDMI Consumer Electronics Control (CEC) interface that is a part of most modern remote controls from HDTV manufacturers. Additionally, the D3100 is compatible with the new SDXC memory card format to store large amounts of photo and video data so users can shoot multiple scenes without interruption.

Renowned Nikon Technology
The D3100 leverages proven Nikon technologies to create the most positive picture taking experience for consumers of any skill level. With its new 14.2-megapixel CMOS image sensor and Nikon’s new EXPEED 2TM image processing system, the D3100 delivers exceptional image quality with low noise. The new EXPEED 2TM image-processing engine enhances camera performance and helps to ensure brilliant image quality while managing color, contrast, exposure, noise and speed for optimal results. The D3100’s normal ISO range extends from ISO 100 to 3200, allowing users to capture stunning images, even in low light environments. Additionally, the D3100’s ISO range can expand to a Hi-2 setting of ISO 12,800, furthering the opportunities for low-light shots that other cameras miss.

Other exclusive Nikon technologies include the Active D-Lighting system, which automatically rescues dark or backlit images to help create flattering images with even tones. This is especially useful when photographing subjects that are backlit by the sun or lights to provide an even exposure.

What’s more, Nikon’s Scene Recognition system draws upon the 420-pixel RGB color 3D Matrix Meter for outstanding exposures under a variety of lighting conditions by integrating a database of tens of thousands of sample images. The result is a camera intelligent enough to recognize when photographing a specific scene such as a portrait or landscape and automatically choose the proper camera settings.

To make taking great pictures even easier, the D3100 elevates Nikon COOLPIX technology and incorporates an Auto Scene Selector feature in Live View. This innovative function automatically selects the best scene mode to match shooting conditions. When engaged, the camera will automatically recognize when shooting a lush landscape or fast action sports and adjust the camera settings to create an astounding image. Six preset scene modes can also be accessed with the Mode Dial on top of the camera to overcome many common shooting challenges.

Compact Design. Huge Performance.
With comfortable yet intelligent ergonomics, the D3100 packs powerful technology that’s easy to use into a compact form factor. The advanced 11-point autofocus system of the D3100 makes it easy to find and focus on a subject through an enhanced viewfinder design with new “hollow” focus points to give a clear view of the subject.

In the playing field or the backyard, the benefits of Nikon’s advanced 3D Subject Tracking become clear, as the camera continuously focuses on fast moving subjects throughout the frame, resulting in crisp, clear action shots. Additionally, the D3100 offers split-second shutter response, eliminating the frustration of shutter lag—the annoying delay that ruins so many pictures. With the ability to capture images at up to three fps, users never miss a moment.

Also added to the D3100 is a Quiet Shutter Release mode, which substantially reduces the sound of the mirror while shooting. Quickly accessed by selecting “Q” on the release mode dial, this feature is ideal for the photographer who wishes to remain unobtrusive, for example during quiet ceremonies or photographing a sleeping baby.

Nikon also empowers users to prepare their photos for sharing quickly and easily using Nikon’s extensive in-camera Retouch Menu, which easily applies a variety of fun and dramatic effects to images without a computer. Fun and easy-to-use adjustments include a miniature effect to photos, image overlay, color outline and softening filters for flattering portraits and realistic skin tones.

The D3100 also incorporates Nikon’s Integrated Dust Reduction System, which offers a comprehensive solution that combats the accumulation of image-degrading dust from the camera’s image sensor. The shutter is tested to 100,000 cycles for maximum durability, ensuring years of captured memories.
 

Gateway to Legendary NIKKOR Optics and Accessories
Nikon has also introduced the ideal companion to the D3100, the brand new AF-S DX NIKKOR 55-300mm VR lens, which gives users super-telephoto zoom capability for an affordable price. This is a perfect complementary lens when combined with the AF-S 18-55mm VR kit lens, and is great for capturing images of sports and wildlife around town or on vacation. Photographers can also appreciate the D3100’s system expandability, as it is compatible with more than 40 legendary NIKKOR AF-S interchangeable lenses. While the D3100 offers a versatile built-in flash, the camera also operates with Nikon’s Creative Lighting System and is capable of Advanced Wireless Lighting when using the SB-900 Speedlight or the SU-800 Wireless Commander. The D3100 D-SLR’s design also supports Eye-Fi memory card functionality, enabling the convenient wireless transfer of images from the camera to a computer when using Eye-Fi memory cards. Also included is a new version of Nikon’s powerful image editing application, View NX2. The latest edition of this software allows users to organize and edit both photos and video files easily.

Price and Availability
The D3100 D-SLR camera outfit, including the versatile AF-S NIKKOR 18-55mm f/3.5-5.6G VR image stabilization lens, is scheduled to be available at Nikon Authorized dealers beginning in mid September 2010, at an estimated selling price of $699.95.* The AF-S DX NIKKOR 55-300mm f/4.5-5.6G ED VR lens will be available starting in September for $399.95*. For more information, please visit www.nikonusa.com.

*Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.


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NIKKOR Legacy Continues Commitment To Optical Superiority With The Announcement Of Four New Lenses

New NIKKOR Glass Yields an Unprecedented Seven Lenses Released to Date in 2010

MELVILLE, NY (August 19, 2010) – Today, Nikon Inc. announced four new lenses to the legendary NIKKOR line to meet the needs of all types of photographers, from those looking for the ideal lens for capturing memories of the school play to pro glass that captures client work in the studio. The new AF-S DX 55-300mm f/4.5-5.6G ED VR, AF-S 28-300mm f/3.5-5.6G ED VR, AF-S 24-120mm f/4G ED VR and AF-S 85mm f/1.4G deliver the optical excellence and stunning image quality that consumers have become accustomed to with AF-S NIKKOR lenses. Nikon’s optical engineering experience and devotion to extraordinary standards of excellence have contributed to the strength and legend of the NIKKOR brand. With the addition of these four lenses, 2010 has seen the introduction of a total of seven new NIKKOR lenses, reinforcing Nikon’s role as the world leader in optics.

Ideal for producing stunningly sharp images with excellent clarity and color reproduction or capturing HD video that exhibits critical focus with a dramatic depth of field, these new lenses will empower photographers with a variety of core Nikon technologies. The three zoom lenses utilize Nikon’s Vibration Reduction (VR) II Image Stabilization system which provides up to four stops of correction* to help create blur-free images while shooting handheld or in challenging lighting conditions. Found in the 85mm f/1.4 and 24-120mm f/4, Nikon’s exclusive Nano-Crystal Coat reduces instances of ghosting and flare – even in challenging backlit scenes. Additionally, all four lenses feature Nikon’s Silent Wave Motor (SWM) technology to deliver fast, accurate and quiet AF performance and Nikon’s Super Integrated Coating (SIC) for color consistency and reduced flaring. The construction of each of these lenses also includes a nine rounded blade diaphragm, to help achieve a dramatic separation between subject and background with a natural out of focus area coveted by today’s image-makers.

“The AF-S NIKKOR 55-300mm f/4.5-5.6 VR, 28-300mm f/3.5-5.6 VR, 24-120mm f/4 VR and 85mm f/1.4 build upon Nikon’s reputation as a preeminent manufacturer of high quality lenses delivering tack-sharp, high contrast images whether shooting stills or video. ” said Lisa Osorio, general manager of Marketing at Nikon Inc. “As camera capabilities expand and the role of photographers evolves, NIKKOR enhancements continue to meet the demands of beginner and professional photographers alike, and we continue to exceed expectations of optical excellence.”

AF-S DX NIKKOR 55-300mm f/4.5-5.6G ED VR: Making Super Telephoto Shooting Easy and Affordable
The new AF-S DX 55-300mm f/4.5-5.6G ED VR fills a variety of roles as the perfect lens for family picture takers and photo enthusiasts alike. This lens is the ideal complement to the 18-55mm VR DX-format camera kit lens, such as the one coupled with the just-released D3100 D-SLR camera, and provides users with an affordable way to achieve super zoom focal lengths from 82.5mm to 450mm (35mm equivalent). The 55-300mm VR lens brings the benefits of longer focal lengths into range for users when capturing distant subjects, such as at athletic events, family gatherings and summer vacations. Additional features include a Tripod Detection Mode, which allows users to keep VR image stabilization activated and automatically compensates for minute vibrations when mounted on a tripod. Additionally, a High Refractive Index (HRI) lens element is implemented to keep the lens compact while offering high contrast even at maximum aperture. The optical construction consists of two Extra-low Dispersion (ED) Elements that effectively minimize chromatic aberration, even at the widest aperture settings.

AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR: High Performance, High Quality and Telephoto Zoom
Building on the popularity and versatility of broad focal range lenses, the new AF-S 28-300mm f/3.5-5.6G ED VR is Nikon’s first FX-format lens with a 10.7X zoom range for enthusiasts and professionals. The new 28-300mm is the all-in-one optical solution that is ideal for travel, landscapes, portraits and capturing distant subjects. The 28-300mm VR lens is optimized for edge-to-edge sharpness on both FX and DX-format D-SLR cameras, and has an equivalent focal length of 42-450mm when attached to a DX-format D-SLR. It’s optical formula includes two ED glass elements that effectively minimize chromatic aberration, even at the widest aperture settings, and three Aspherical Lens Elements that virtually eliminates coma and other aberrations at wide aperture settings as well. This high performance lens also incorporates an M/A Focus Mode Switch that enables quick changes between manual and autofocus operation, and Internal Focus (IF) providing fast and quiet autofocus without changing the length of the lens while retaining working distance through the focus range.

AF-S NIKKOR 24-120mm f/4 G ED VR: Defines Versatility
The new AF-S 24-120mm f/4 G ED VR zoom lens redefines the wide-to-portrait lens category, and provides users with a medium focal range lens with a constant aperture that is ideally suited for a wide variety of photographic disciplines. This high performance lens offers a constant maximum aperture of f/4 to maintain exposure settings throughout the entire zoom range and is perfect for photographing landscapes, portraits, interiors and weddings. The 24-120mm f/4 also features two ED elements, three aspherical lens elements, a useful M/A Focus Mode Switch, Internal Focus and Nano Crystal Coat to reduce ghosting and flare for greater image clarity throughout the entire frame.

AF-S NIKKOR 85mm f/1.4G ED: Fast Medium Telephoto Lens Destined to Become a Classic
A highly anticipated lens for professional photographers with no room for compromise, the new AF-S 85mm f/1.4G ED is an ultra-fast classic portrait lens boasting amazing picture quality, high performance and the ability to create dramatic background effects (bokeh). This lens is engineered for professional portrait, studio and wedding photographers wanting to shoot at fast maximum apertures while retaining the highest performance. The 85mm lens is also well suited for portraits and low-light shooting situations because of its ability to create a shallow depth of field with exacting sharpness and detail. The AF-S 85mm f/1.4 is optimized for edge-to-edge sharpness on both FX and DX-format D-SLR cameras, and features two focus modes, M/A (manual-priority autofocus) and M (manual) to further enhance versatility and adapt to a shooters needs. Additional features include Internal Focus (IF) that allows the lens to focus without changing the barrel length, Nano Crystal Coat to reduce instances of ghosting and flare, and a rugged construction build to endure aggressive field use.

Price and Availability
The compact telephoto AF-S NIKKOR DX 55-300mm f/4.5-5.6 VR lens has an estimated selling price of $399.95**. The versatile AF-S NIKKOR 24-120mm f/4 G ED VR has an estimated selling price of $1299.95**. The AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR zoom lens has an estimated selling price of $1049.95**. The ultra-fast AF-S NIKKOR 85mm f/1.4G has an estimated selling price of $1699.95**. These four lenses will be available starting in September 2010. For more information, please visit www.nikonusa.com.

*Under Nikon measurement conditions.
**Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.


About the NIKKOR brand
With a comprehensive assortment of FX and DX-format lenses and focal lengths, from the ultra-wide 10-24mm to the super telephoto 600mm VR, Nikon photographers have come to rely upon the NIKKOR core technologies that contribute to their optical superiority. NIKKOR is the brand name for Nikon’s photographic lenses, which are precision crafted to the most exacting standards in Nikon’s own glassworks. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the "Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

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Canon Amps Up the "Power" in PowerShot with Three New Digital Cameras

LAKE SUCCESS, N.Y., August 19, 2010 – Further elevating the "Power" in PowerShot, Canon U.S.A., a leader in digital imaging, today announced three new high-performance PowerShot cameras - the PowerShot S95, the SD4500 IS and the SX130 IS Digital cameras. These cameras achieve photographic brilliance with Canon's HS (High Sensitivity) SYSTEM for improved low-light shooting in the S95 and SD4500 IS cameras, High Definition (HD) video recording, High Dynamic Range (HDR) in the S95 camera and a more intelligent Smart AUTO mode, among a range of others. The pro-shooter seizing the last summer sunsets with the S95 camera, the dad recording his son leaving for college on the SD4500 IS model, the aunt capturing a photo of her nephew's football team with the SX130 IS camera - these new PowerShot cameras showcase extraordinary image quality with every shot.

Achieving great images in low-light

Whether shooting a large family photo at a sunset wedding or capturing a historical monument at night, the new PowerShot Digital cameras capture clear, exceptional images in low-light settings thanks to Canon's HS SYSTEM. Canon's DIGIC 4 Image Processor combined with a 10-megapixel High Sensitivity CCD sensor in the S95 camera or a CMOS sensor in the SD4500 camera, make up Canon's HS SYSTEM. The HS SYSTEM enhances image quality and helps reduce noise at high ISO levels. It also helps to accentuate a number of hard-to-get details in images with decreased lighting. When used together, Canon's HS SYSTEM and the f/2.0 lens in the PowerShot S95 camera, enables users to capture dimly lit scenes without a flash, resulting in a more natural look for photos.

"Image quality consistently remains a top priority at Canon and with each generation of PowerShot cameras, we look to build the features and technology that will best improve a customer's experience with our cameras," said Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon U.S.A. "New features, like the Canon HS SYSTEM for enhanced low light performance and high-speed shooting, helps consumers to capture images in dimly lit settings, further increasing the beauty of a moment."
 

Shooting HD at its best
When it comes to capturing a child walking for the first time or a person diving into a pool on vacation, shooting HD video is the ideal option. With Canon's legacy of delivering exceptional photos, the new PowerShot S95, SD4500 IS, and SX130 IS Digital cameras help to drive users beyond the still and encourage them to explore the world of HD video. It also helps a person to relive the experience when looking back at the images. Available on all three models, this feature offer extraordinary resolution, color and clarity to all cherished moments. Helping to heighten the quality of video, all three new PowerShot models include Miniature Effect movie mode. Available as a scene mode for shooting still photography, the Miniature Effect movie mode creates the illusion where large objects are shown in miniature proportions, providing a creative way to play back video. Combined with stereo sound, the inclusion of HD video capabilities in the PowerShot S95, SD4500 IS and SX130 IS cameras, along with outstanding still image quality, help make these models the ultimate image-capture devices.
 

Capture natural beauty with High Dynamic Range (HDR)
Excellent for outdoor shooting, the new S95 camera is the first Canon camera to feature the in-camera, HDR scene mode to help shooters capture the full magnitude of a scene that consists of very dark tones and bright highlights. With the use of a tripod, one push of the shutter button yields three sequential images with various exposures, and then combines them into a single optimized image within the camera. As a result, the image showcases a better range of depth and detail found in natural settings.
Get Smart with new shooting scenes

Canon's Smart AUTO now features 28 shooting scenes to help automatically adjust to different lighting or movement levels to obtain the best image possible. Another new feature for the less-experienced shooter to utilize is the Best Image Selection option found in the SD4500 IS camera. With one click of the shutter button, the camera will shoot five sequential shots and save the best shot based on a person's movement and facial expressions. Another added bonus in the SD4500 IS camera is Handheld Night scene. Without the use of a tripod, the Handheld Night scene reduces camera shake, allowing users to shoot beautiful images within dark settings.
 

Canon PowerShot S95 Digital Camera
Positioned to become another photography-fan favorite, the new PowerShot S95 camera, sibling of the popular PowerShot S90 camera, has been enhanced with 720p HD video capability and in-camera HDR scene mode. For macro-photography enthusiasts, Canon has built its Hybrid IS technology into the PowerShot S95 camera to compensate for angular and shift camera shake, making it the first PowerShot model to feature Hybrid IS technology. The camera also sports a 3.8x optical zoom and an f/2.0 lens that opens up to 28mm wide with Canon's Optical Image Stabilization technology, giving consumers a great, wide-angle lens with excellent focus. Another feature is the manual control ring on the front of the camera. For the advanced amateur shooters, the control ring allows the shooter to access manual control options and RAW shooting capabilities, allowing for more photographic creativity.

Scheduled to be available late August, the S95 camera retails for an estimated price of $399.99.*
 

Canon Power SD4500 IS Digital Camera
Helping to deliver exquisite image quality with its advanced features, the SD4500 IS model has a 10x optical zoom with Optical Image Stabilization, providing the power to shoot distant subjects with sharp precision and details. A great tool for shooting sports, the camera also features Full 1080p HD video mode, a first for a Digital ELPH model. In addition to its HD video functionality, the camera can also shoots in Dynamic IS mode. While walking through the park on a summer day, the Dynamic IS mode, located in the camera's continuous AUTO mode, helps stabilize video capture while the photographer is in motion, further improving the clarity of HD video. The SD4500 IS camera also consists of a Super Slow Motion Video Mode, capable of capturing a subject at 240 frames-per-second (fps) and shoots video in Smart AUTO. Consistent in delivering excellent image quality, the camera also has a high-speed burst mode of up to 8.4 fps. Adhering to the design quality of an ELPH camera, the new SD4500 IS camera, available in brown, has a slim, body type, elegant curves, and strong aesthetic features. With the mix of advanced functionality and style, the SD4500 IS camera attracts all levels of users with a plethora of great features.

Scheduled to be available in early September, the SD4500 IS camera retails for an estimated price of $349.99.*
 

Canon PowerShot SX130 IS Digital Camera

Experience advanced features and extreme telephoto capabilities with Canon's latest, ultra-zoom digital camera- the new PowerShot SX130 IS Digital camera. The new PowerShot SX130 IS camera has a 3.0-inch LCD screen and a 12x optical zoom lens with Canon's Optical Image Stabilization technology, helping to achieve brilliant images when capturing distant objects. Continuing to serve its dual functionality, the SX130 IS camera also shoots 720p HD video with stereo sound for outstanding video quality and features Miniature Effect movie mode, adding a more creative look to any user's video capture. Further igniting a photographer's artistic nature within still photography, the SX130 IS camera encompasses four creative modes- Miniature, Fisheye, Poster, and Super Vivid, making it the first model in its series to offer these four modes.

Scheduled to be available late August, the SX130 IS camera retails for an estimated price of $249.99.*

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2009+, with global revenues of US $35 billion, is listed as number six in the computer industry on Fortune Magazine's World's Most Admired Companies 2010 list, and is on the 2009 BusinessWeek list of "100 Best Global Brands." Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – "all people, regardless of race, religion or culture, harmoniously living and working together into the future" – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.

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† Based on weekly patent counts issued by United States Patent and Trademark Office.
*Specifications, availability and price subject to change without notice. Actual prices determined by individual dealers and may vary.
All referenced product names, and other marks, are trademarks of their respective owners.


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Canon U.S.A. Announces New SELPHY Compact Photo Printer Making Editing and Printing Photos Easier Than Ever

Upgrades Include a New Tilt LCD Screen and Shuffle Feature

LAKE SUCCESS, N.Y., August 19, 2010 - Canon U.S.A., Inc., a leader in digital imaging, today announced the new SELPHY CP800 Compact Photo Printer featuring a new tilt LCD screen in addition to a new Shuffle feature enhancing its ease-of-use and functionality. Following in the footsteps of the successful Canon SELPHY CP780 Compact Photo Printer, this model offers an innovative design enabling consumers to enjoy the flexibility and convenience of printing high-quality photos from almost anywhere without the hassle of using busy kiosks at retail locations.

The size and portability of the Canon SELPHY CP800 Compact Photo Printer helps make it possible to produce immediate keepsake photos from almost anywhere. When using the optional battery pack, users can immediately print memorable photos from a day camping in the woods or of a child's first big catch while fishing. The new Shuffle feature provides a new way to share memories by selecting images from a memory card which can be compiled all on one print. Now, those memories from the family vacation abroad or of a fun day at the beach can be easily shared with friends and family on one 4" x 6" print. A new 2.5-inch tilt LCD screen allows for easy viewing, selecting and editing of images.

When consumers think of Canon, one of the first things that should come to mind is the commitment to providing superb image quality. The new SELPHY CP800 Compact Photo Printer has a host of new features which not only keep with this tradition but take it one step further. Helping to enhance skin tones is the Smooth Skin feature which produces more natural and appealing colors. Additional support is provided by the Image Optimizer, which helps correct exposure and adjust the brightness, contrast and sharpness of images, and the Portrait Image Optimize feature, which automatically delivers face detection, backlight correction and noise reduction.

"The addition of the SELPHY CP800 Compact Photo Printer to our product lineup further demonstrates Canon's commitment to providing consumers with high-quality digital imaging solutions that are fun for all ages," said Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon U.S.A. "With new features and a quick, easy-to-use interface, this new SELPHY is the perfect addition for anyone interested in creating keepsake photos from special events"

The Canon SELPHY CP800 Compact Photo Printer prints a 4" x 6" high-quality photo in approximately 47 seconds1that is capable of lasting up to 100 years2 while maintaining its brilliance. Users can also print photos without connecting to a computer by printing directly from compatible memory cards3 or using the PictBridge connection. The estimated selling price of the SELPHY CP800 Compact Photo Printer is $99.99† and will be available in both black and white colors.

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2009††, with global revenues of US $35 billion, is listed as number six in the computer industry on Fortune Magazine's World's Most Admired Companies 2010 list, and is on the 2009 BusinessWeek list of "100 Best Global Brands." Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – "all people, regardless of race, religion or culture, harmoniously living and working together into the future" – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.
 

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All referenced product names, and other marks, are trademarks of their respective owners.
† Pricing subject to change at any time. Actual prices are determined by individual dealers and may vary.
† † Based on weekly patent counts issued by United States Patent and Trademark Office.
1 Print speed obtained using compatible Canon compact digital camera incorporating DIGIC II .
2 Based on accelerated dark storage testing by Canon under controlled lighting, temperature and humidity conditions. Canon cannot guarantee the longevity of the prints; results may vary depending on printed images, display/storage conditions and environmental factors.
3 Compatible memory cards include SD™ Memory Card, SDHC™Memory Card, SDXC™ Memory Card, MultiMediaCard®, MMCplus Card, HC MMCplus Card, CompactFlash® Card, Microdrive®, Memory Stick®, Memory Stick® PRO™, Memory Stick® Duo™ and Memory Stick® PRO Duo™. The following can be used with the addition of a special adapter sold separately: microSD™ Card, miniSD Card, microSDHC™ Card, miniSDHC™ Card, microSDXC™Card, RS-MMC™, MMCmicro Card, MMCmobile Card, xD-Picture Card® and Memory Stick Micro™


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Wednesday, August 18, 2010

The Fun Photo Decoration App Pimpy is Featured in the Apple App Store

One week after the release of Pimpy, it has over 10,000 downloads and is highlighted as "New & Noteworthy" in all major iPhone markets as USA, Germany, France, Italy, Spain, Australia and Japan.

SOFIA, BULGARIA, August 18, 2010 /24-7PressRelease/ -- Underplot Apps is delighted to announce its application Pimpy is now featured in the Apple App Store in category Photography!

One week after their release, Pimpy and its free version Pimpy LITE, have over 10,000 downloads and are highlighted as "New & Noteworthy" in all major iPhone markets as USA, Germany, France, Italy, Spain, Australia and Japan by the iTunes team.

Pimpy is an application for fun photo decoration. Released in the photography category, it is also a social networking gadget. It is fully integrated with Facebook and users can take and share photos from their own and their friends' profiles. Pimpy offers more than 500 cool stamps which make photo decoration an instant fun.

To celebrate being featured in the App Store, the recognition from the iTunes staff and to make the application affordable to more photo decoration fans, Underplot Apps is announcing a promotion ending Friday the 20th of August, 2010 for the duration of which the Pimpy application will be available at half price - $0.99. After the end of the promotion the application will cost its full price - $1.99.

Features in the latest version 1.4 (updated 14th of August)
- No watermark on the saved photos in the paid version of Pimpy
- Connect to Facebook, browse friends' albums and use their photos
- A library with 270+ stamps, expandable to 500 (frames, word balloons, hairstyles, noses, beards & moustaches, eyes, ears, hats, glasses, masks, accessories, tattoos, zodiac and others)
- Rotate, resize, flip and re-order stamps
- Save to the iPhone/iPod Touch photo library
- Share on Facebook and with the Pimpy community
- Content updates - there's a great lineup of updates for Halloween, Christmas, New Year and the rest of the holidays in the calendar, when you create a lot of photo memories

Device Requirements:
- iPhone, iPod Touch or iPad
- Requires iPhone OS 3.1 or later
- 19.7 MB

Pricing and Availability:
16th to 20th of August Pimpy 1.4 is 0.99 USD (normally $1.99 USD) and available worldwide exclusively through the App Store in the Photography category.

Pimpy can be downloaded from iTunes: http://itunes.apple.com/app/pimpy/id373809022?mt=8
The website of Pimpy is http://www.pimpy-app.com.
Video trailer: http://www.youtube.com/watch?v=e8yfhf7cywA



Underplot Apps is an iPhone development collective of experienced and highly motivated professionals, focused on building apps in the area of digital and visual arts. Its first app was released on January 17, 2010. For further information, please contact us at team@underplot-apps.com, tel: (359) 888-360851.


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Canon U.S.A. Announces New EOS 7DSV (Studio Version) DSLR Camera With New Optional Canon Barcode Solution To Help Streamline Data Management For Large Scale Environments

New "Locking" Feature is Included in The EOS 7D Studio Version For Administrative Control Over Camera Functionality

LAKE SUCCESS, N.Y., August 17, 2010 - For wedding and portrait photographers, one of the most enjoyable parts of a project is the actual photographic element with the laborious work starting when the time comes to organize files, edit and ultimately provide the finished product. To help make this process less cumbersome, Canon U.S.A. Inc., a leader in digital imaging, today announced the launch of a new EOS 7D Studio Version DSLR Camera, ideal for professional school and event photographers which features four levels of "locking" camera controls for studio environments. In addition to the "locking" feature on the new EOS 7D Studio Version, the Company is also introducing a Canon Barcode Solution, which links customer data directly with the image file so that it can be maintained throughout the entire workflow process, ideal for school photographers, forensic and medical photo workflows.

Canon's new "Locking" EOS 7D Studio Version DSLR allows administrators to disable unwanted features and settings thus providing professional studio operators the comfort of knowing the end result will be both reliable and repeatable. The camera has four different "lock" levels allowing administrators to enable the appropriate level of camera functionality for any studio operation. Custom functionality management is also achieved through each level by unlocking individual features according to operator-specific needs. This complete level of control is guarded by a daily password preventing anyone with a different vision from changing the camera settings and disrupting the overall project and workflow.

"We know professional photographers are constantly searching for ways to simplify the workflow process," said Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon U.S.A. "With the addition of the new EOS 7D Studio Version camera, professionals and business owners can be confident that data management will be streamlined and they can focus on the current task at hand."

The new Canon Barcode Solution for the new EOS 7D Studio Version cameras helps to automate the data management required when shooting, processing and delivering images for school photoshoots and other large scale events as well as organizing medical images while maintaining patient anonymity. Once the barcode option is enabled, customer, organizational, patient and/or other data will be embedded directly into the image file's EXIF data by scanning a barcode for easy identification when reviewing the completed work. While shooting, the actual reading of barcodes can be easily managed and, based upon each person's workflow, the critical task of file management is accomplished with less risk of error. Upon completion, a visual confirmation will appear on the camera's rear LCD screen.

The EOS 7D Studio Version kit includes Canon's WFT-E5A unit, which along with an optional barcode reader can scan and seamlessly manage image and customer data through a "wired connection". A wireless system configuration is also possible through Canon's BU-30 Bluetooth adapter further adding to the system's convenience and functionality. Existing WFT-E5A units require a firmware update to work with Barcode functionality. This update will need to be done at a Canon USA Factory Service location if the customer wishes to use a previously purchased WFT-E5A unit. If the customer chooses this option, the ability to read and embed GPS (Global Positioning System) data will no longer function.

Coupled with a new "Locking" EOS 7D Studio Version Digital SLR camera, photographic operations both large and small can ensure reliability and efficient workflow for whomever is using the camera.

The new EOS 7DSV (Studio Version) Barcode Kit (EOS 7DSV and WFT-E5A with firmware change) will carry an estimated selling price of $ $2599. The EOS 7DSV (Studio Version) Body Only will carry an estimated selling price of $1829. Both are available by special order through select Canon authorized dealers.

The following Barcode Scanners are compatible; Honeywell 3800, Honeywell 3820, for scanning via bluetooth and Honeywell 4600, for scanning 1D and 2D barcodes.

All inquiries and questions regarding Canon's EOS 7D Studio Version DSLR or Canon's Barcode Solution can be directed to ProSolutions@cusa.canon.com.

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2009+, with global revenues of US $35 billion, is listed as number six in the computer industry on Fortune Magazine's World's Most Admired Companies 2010 list, and is on the 2009 BusinessWeek list of "100 Best Global Brands." Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – "all people, regardless of race, religion or culture, harmoniously living and working together into the future" – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.

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† Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names, and other marks, are trademarks of their respective owners.
Pricing, specifications and availability are subject to change without notice.


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Tuesday, August 17, 2010

Nikon’s New Projector Camera With Computer Connectivity Takes On-The-Go Content Sharing To A New Level Of Fun

The New COOLPIX S1100pj Offers Exciting Ways to Share Photos, Movies and Even Presentations, While the New COOLPIX S5100 Delivers Versatile Performance in a Slim Stylish Design

MELVILLE, NY (August 17, 2010) – At the forefront of product innovation and market firsts, Nikon Inc. introduces two new COOLPIX cameras into the Style Series, marrying first-of-its-kind technology and portable design to enhance the experience of making and sharing great photos and videos.

Building upon its award-winning projector camera, Nikon continues to broaden content sharing with the new COOLPIX S1100pj’s computer connectivity offering a new way to view photos, movies and even presentations. The chic and vibrant new COOLPIX S5100 delivers the speed and ease-of-use that have made the S-Series the preferred choice among consumers who seek style and performance, and advanced Nikon technologies to help create amazing pictures even in low light.

“As the first to introduce a built-in projector in a compact digital camera, our consumers have come to expect innovation from Nikon’s COOLPIX S-Series,” said Bo Kajiwara, director of marketing, Nikon Inc. “In order to meet the evolving needs of our consumers, we have further advanced our award-winning technology, while delivering the high performance and shooting and sharing versatility they have come to trust.”

The New COOLPIX S1100pj: Innovative Sharing Experiences for Work and Play
On the heels of its ground-breaking predecessor, the new COOLPIX S1100pj takes advanced technology a step further with a 40 percent brighter, 14-lumen internal projector complete with a built-in stand and an easy-to-use touch screen interface, allowing the user to share photos and movies in even more environments. With the computer connection feature, the S1100pj also allows the user to connect the camera to a computer via USB and project whatever is on the computer screen or JPEG image files saved to the camera’s memory card or internal memory. Additional creative features include a built-in slide show function that plays photos with music and one-touch HD 720p movie recording with easy projection playback. Whether sharing family photos and videos with loved ones or presenting an important presentation to a client, users can make a big impression by projecting up to 47-inches from over 7-feet away.

Truly putting creativity at the user’s fingertips, the COOLPIX S1100pj features a 3-inch 460,000-dot touch LCD screen with Clear Color Display. A new Paint function allows users to write and draw on projected images in real time, while a wide range of new Retouch functions allow users to add stamps for an entertaining effect or rate their favorite photos for a more convenient search. Other new functions in the S1100pj’s in-camera Retouch Menu include Soft, Selective Color, Cross Screen, Fisheye Effect, Miniature Effect and Makeup Effect, giving the user creative freedom without the need for a computer.

The 14.1-megapixel COOLPIX S1100pj includes a 5x Wide-Angle Optical Zoom-NIKKOR glass lens (28-140mm) and a 5-way VR Image Stabilization System with ISO settings up to 6400 to ensure incredibly sharp, crisp images in low light or while shooting handheld. To further help users capture stunning photos easily, the S1100pj also features 17 scene modes, Subject Tracking, Easy Auto Mode and Nikon’s Smart Portrait System all packed into a colorful, compact design.

The COOLPIX S1100pj will be available in September 2010 for $349.95* MSRP in a choice of colors including black, violet, green and silver.

The New COOLPIX S5100: Style, Speed and Simplicity
The new COOLPIX S5100 combines speedy performance with sleek design for a stylish, yet convenient accessory for wherever life leads. Sporting a fast start-up time, a short shutter-release time and one-touch HD 720p movie recording at 30 fps, the S5100 helps to ensure memories are captured as soon as they happen. The S5100 plays host to a myriad of Nikon technologies used to capture beautiful nighttime and low light shots with less blur and noise. These features include image processing that results in less noise at high sensitivities, a motion detection function, lens-shift vibration reduction (VR) function and a new flash control system.

In addition to must-have features including 12.2-megapixel resolution, a bright 2.7-inch LCD display, 5x Optical Zoom and a 4-way VR Image Stabilization System with ISO settings to 3200 at full resolution, the COOLPIX S5100 also adds a new tripod detection function found on premium NIKKOR lenses. This function detects handheld or tripod shooting and automatically selects the ideal exposure, ISO sensitivity and shutter speed in order to reduce image blur and ensure sharp photos.

The stylish design and vivid color options of the COOLPIX S5100 make the camera a perfect outlet to express one’s personality, while user-friendly features like 18 scene modes, Scene Auto Selector, Subject Tracking and Nikon’s Smart Portrait System make the S5100 an easy-to-use tool for capturing remarkable photos virtually anywhere.

The COOLPIX S5100 will be available in October 2010 for $179.95* MSRP in a choice of attractive colors including black, pink, purple and blue.

COOLPIX Technology
At the core of all new COOLPIX cameras are Nikon’s world-class NIKKOR lenses, delivering accurate detail, brilliant color and amazing clarity. For the first time, Nikon’s new EXPEED C2™ high performance digital image processing engine is implemented and custom-optimized for each COOLPIX model to ensure high-quality pictures with stunning color and sharpness. The new S-Series models embrace the addition of High Definition (HD) video accessible via an ideally located video record button on the back of the camera. Other COOLPIX features include Scene Auto Selector or Easy Auto Mode, which automatically recognizes the shooting situation and adjusts camera settings accordingly for great pictures anywhere. To help users create better portraits easier, the Smart Portrait System incorporates a series of automatic functions including In-Camera Red-Eye Fix™, Improved Face-Priority AF, Face-Priority AE, Smile Mode, Blink Warning and Skin Softening to flatter even the most camera-shy subject (features vary by model).

*Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.


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FujiFilm Introduces The World's First 3D Digital Camera That Can Capture High Definition 3D Movies

FinePix REAL 3D W3 Digital Camera Captures Stills and Movies in HD in True 3D; with Easy Playback on 3D HD TV Systems

Valhalla, N.Y., August 17, 2010 – FUJIFILM North America Corporation today announced a new addition to its FinePix REAL 3D system – the FinePix REAL 3D W3 digital camera. The FinePix REAL 3D W3 steps it up from its predecessor with the ability to shoot high-resolution 3D photos and movies in 3D HD at 720p¹, with the help of a new RP (Real Photo) Processor. It also sports a new Mini HDMI port² for easy playback on most 3D television systems and an Autostereoscopic 3D Widescreen 3.5” LCD. All components make for stunning 3D still photos and movies that can be viewed and enjoyed through an easy connection between the FinePix REAL 3D W3 and their 3D TV³, or printed in stunning 3D quality.

“Last year, Fujifilm introduced the first real, complete solution for 3D digital photography, once again showing our commitment to the evolution of imaging technology,” said Go Miyazaki, division president, Imaging and Electronic Imaging Divisions, FUJIFILM North America Corporation. “With the new FinePix REAL 3D W3 digital camera, we have made 3D imaging more accessible to all consumers, enabling them to shoot in 3D HD and making it easy to view their photos and movies on most 3D TV systems.”

he slim FinePix REAL 3D W3 digital camera with a black matte finish is ergonomically designed and measures 21.0 mm at its thinnest point and weighs 8.5 ounces with battery and memory card. The durable stainless steel construction ensures that the optical axis is balanced ever so precisely resulting in accurate 3D images. The W3 also has a horizontal lens cover with wave detail, which serves as the on/off switch.

FinePix REAL 3D Technology


Fujifilm’s FinePix REAL 3D technology captures true 3D thanks to its use of twin 10 MegaPixel CCD sensors and dual FUJINON 3x optical zoom lenses (35-105mm) that are spaced 75 mm apart to create realistic images that are similar to how human eyes see them. The synchronized control of the twin CCD sensors releases the left and right shutters at the same time. This technology produces a synchronized image with a natural sense of depth, and allows easy capture of 3D movies and photos in HD, and also provides the beneficial unique 2D Advanced Shooting modes.

3DHD Capture and RP (Real Photo) Processor 3D HD

The 3D and 2D Auto functions let anyone take high-definition, high-resolution movies and photos effortlessly and audio is captured in stereo to preserve its original impact. Photo data captured by the dual lens CCD system is processed by the newly developed RP (Real Photo) Processor 3D HD which merges the left and right images into a single image. This processor is also the power behind 3D Auto – the function that lets even first-time users take stunning 3D HD quality photos.

Autostereoscopic (3D) LCD

The FinePix REAL 3D W3 also comes equipped with a 3.5” high resolution Autostereoscopic 3D Widescreen LCD with 1150K resolution that displays high contrast images and movies that can be viewed in 3D without the need of 3D glasses. This new lenticular system uses rows of convex lenses that create a binocular parallax effect to produce a realistic 3D image with less cross-talk and flicker. 3D images can be shown in High Luminosity Mode that both display images 1.5 times brighter, and color reproduced 1.8 times deeper4, allowing for clear, distinct and vivid images.

3D HD Movies and Photo Playback

Now it’s easier than ever to enjoy high quality 3D HD movies and still photos in your home, because the FinePix REAL 3D W3 comes equipped with a Mini HDMI 1.4 port. This allows the user to quickly and easily connect the camera with an HDMI cable (not included) to enjoy high quality movies at 720p and HD photos captured at 1920x1080 pixels (or higher) on most 3D HD TV systems.

Advanced 3D/2D Modes

The FinePix REAL 3D W3 includes advanced 3D and 2D capture modes. With Individual Shutter 3D Shooting, advanced users will enjoy the ability to take two shots of the same subject from different positions, and then the camera will automatically merge and save the captured images as a single, enhanced 3D photo. Photos of distant subjects like mountains and skyscrapers look amazing in enhanced 3D, while close-up subjects like flowers come to life in natural 3D. With Interval 3D shooting, you can shoot hyper (wide distance between capture of left and right data) for capturing 3D effect in far away subjects.

The Advanced 2D Modes also allow for independent use of the dual CCD sensors and FUJINON lenses in the FinePix REAL 3D W3. Just as if shooting with two digital cameras, the user can choose different zoom ranges and color settings for each image, capturing both at the same time. With Tele/Wide Simultaneous Shooting, you can zoom in on your subject while also taking a wide-angle shot of the same scene. With Two-Color Simultaneous Shooting, at one press of the shutter, you can take photos of the same scene with a different color tonality. Set one lens system to vivid colors and the other to vintage black and white, or capture the scene in both standard and black and white. Dual-Sensitivity Simultaneous Shooting allows the user to capture high and standard sensitivity simultaneously. For example, you can take panned shots of a moving subject at the exact same instant with different degrees of background motion blur. In dark scenes, you can prioritize blur reduction for one shot, and image quality for the other.

The FinePix REAL 3D W3 also comes with a variety of additional functions:

v Switch 2D/3D Button: Switch between capturing a subject in 2D or 3D instantly with the touch of a button and effortlessly capture movies and pictures for every kind of scene.

v One Touch Movie Mode: No need to fumble to find the movie mode, as the button is located right on the back of the camera, instantly changing from still to movie mode, making it convenient for taking HD quality movies in either 3D or 2D.

v Auto and Manual Parallax Control: The camera automatically adjusts parallax in 3D Auto mode for an optimal sense of depth. Manual mode is also possible by operating the Parallax Control lever on the top of the camera to easily fine-tune the sense of depth and alignment of the images. Both can be used to eliminate “ghosting” and increase or decrease the 3D effect.

v MyFinePix Studio 3D Movie and Photo Editor: Manually edit captured 3D images effortlessly with MyFinePix Studio software that’s included with the camera. Separate a 3D still photo (MPO file) into left/right still image data, and recombine left/right still photos into 3D photos (MPO file). MyFinePix Studio also lets you freely cut and splice 3D movies.

v Manual Shooting Functions: Choose “M” (Manual) mode for the freedom to set shutter speed and aperture. Get instant control of depth of field in “A” (Aperture Priority) Mode. With the built-in “P” (Program) Mode, the camera automatically sets the shutter speed and aperture value.

v Scene Positions: Select from among the 13 Scene Positions (SP) that matches the subject and situation. The camera automatically optimizes camera settings for some of the most common shooting environments, making it easy to get great 3D photos in virtually any shooting situation.

v Super Intelligent Flash: This advanced flash system automatically adjusts flash output and timing to capture subjects and background in bright, natural detail over the full flash range. No more flash washout even when taking ultra close-up shots.

3D Print Solution

Getting high quality 3D prints is as easy as uploading your images to Fujifilm’s SeeHere.com a photo printing, gifting, and sharing website, and having them delivered right to your door. Fujifilm has integrated high precision prints with lenticular technology, resulting in stunning high quality 3D images with tremendous depth and detail. 3D prints priced at $6.99 for a 5”x7” print.

The FinePix REAL 3D W3 digital camera will be available in early September 2010 at a retail price of $499.95.

*1 As a digital camera equipped with 2 CCDs, according to Fujifilm research in August 2010.
*2 HDMI 1.4-3D compliant, HDMI mini-terminal.
*3 HDMI cable with high speed type required.
*4 Compared to previous model.

NOTE: For FinePix REAL 3D W3 digital camera specs please go to: http://www.fujifilm.com/products/digital_cameras/

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of four operating divisions and two subsidiary companies. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film and the Graphic Systems Division supplies products and services to the printing industry. FUJIFILM Optical Devices U.S.A., Inc. is a provider of binoculars, and optical lenses for the closed circuit television, videography, cinematography, broadcast, and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2010, had global revenues of $23.5 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.


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