Monday, July 28, 2014

Hasselblad launches new CFV-50c CMOS back for V System photographers

Hasselblad is set to launch a new 'back to the future' CMOS sensor-based digital back, targeting its legions of dedicated V System photographers worldwide.

The new CFV-50c, which will have an €11,000 price tag, is engineered to work on almost every V camera made by the company since 1957.

The state-of-the-art back boasts the same feature-rich functionality and performance level as the acclaimed H5D-50c camera, providing V System users with a unique opportunity to benefit from latest digital capture technology, including outstanding ISO capability.

The announcement comes as Hasselblad underpins its sharp focus on core customers in the medium format sector.

Ian Rawcliffe, Hasselblad CEO said: "We have experienced a substantial resurgence of interest in our iconic V cameras - users love the traditional ergonomics and the unique appearance.

Our research has shown that although we no longer manufacture V models, there is a big demand from our dedicated V System users who want to be able to continue to use their classic cameras but also desire access to our latest technology. The new CFV-50c, with its supreme image quality, is our response to that demand. Photographers using V System vintage cameras can now realise the true potential for these definitive capture devices."

He added: "This new unit is just part of our ongoing product development strategy. We have produced V Systems for over fifty years and now customers can really benefit from Hasselblad advanced digital engineering know-how with the CFV-50c."

Leading German portrait photographer Arne Weychardt is one of the first to test the new digital back.
He said: "CFV-50c gives me superb fusion of old with new; the traditional and classic look and feel of the V System body linked to Hasselblad's advanced image capture technology. It's just a perfect mix."

Key features of the new CFV-50c:
  • CMOS sensor with ISO values up to 6400 provides lower noise levels, guaranteeing crisp clean images and picture-perfect colours.
  • Long exposures with clean, noise-free images.
  • Simple operation: no external cables required. (The CFV is the only digital back to offer this for V cameras)
  • Live Video in Phocus in colour: Plus much higher frame rate than earlier CCD-based CFV backs.
  • Larger LCD screen with higher resolution.
  • New menu system and button layout.
  • Ninety degree viewfinders. Now photographers can use the PM90 and PME90 viewfinders. (Easier portrait or vertical shooting)
  • 12.5 MPixel JPEG option (in addition to the RAW file).
  • New programmable button - a shortcut to a photographer's most frequently used function.
  • Classic Hasselblad square crop option.
  • Remote control option from Phocus using a 500EL-type or 503CW with winder.
For more information and data sheets click here.

>> Keep Reading: Full Post and Comments

Friday, May 2, 2014

Adobe Lightroom Mobile Brings Professional-Class Photo Tools To iPad

Creative Cloud Photography Program Now Includes Photoshop, Lightroom and Lightroom Mobile for $9.99 per Month; Seamlessly Syncs Edits Between Mobile and Desktop

SAN JOSE, Calif.--(EON: Enhanced Online News)--Adobe (NASDAQ:ADBE) today announced the availability of Lightroom mobile, a companion app to Lightroom desktop software, only available as part of Adobe Creative Cloud. The new Lightroom mobile app brings powerful Lightroom tools to the iPad, delivering photography essentials – such as non-destructive processing of files – and utilizing new Smart Preview technologies to free professional-class photo editing from the confines of the desktop. Lightroom mobile is built on a powerful synchronization architecture, designed specifically for photos, and provides the most efficient way to manage and edit images across desktops, mobile devices and the Web.

Lightroom mobile is available as part of the Adobe Creative Cloud Photoshop Photography Program. For USD$9.99 per month, photographers have access to Lightroom 5 and Photoshop CC on the desktop as well as Lightroom mobile on iPad.

"With the launch of Lightroom mobile, we’ve unlocked professional-class photographic workflows from the confines of the desktop,” said Winston Hendrickson, vice president products, Creative Media Solutions, Adobe. "Lightroom and Photoshop redefined digital photography on the desktop and now, photographers can perfect images, wherever they are and, via Creative Cloud, seamlessly synchronize them back to their desktop catalog.”

Lightroom mobile and the photography optimized synchronization architecture puts the powerful tools from Lightroom 5 at photographer's fingertips, including:
  • Sync mobile edits, metadata and collection changes back to the Lightroom catalog on a Mac or Windows computer
  • Automatically import images captured on an iPad and sync back to a Lightroom catalog on the desktop
  • Work on images, even when your iPad is offline, for a truly portable experience
  • Sync photos between Lightroom 5 and Lightroom mobile; synced photos can also be viewed from any Web browser
"Adobe Lightroom mobile transforms the way I am able to work with my photographs because now I can review and process photos when I'm comfortable and creative, and not just when I’m at my computer," said Jeff Carlson, educator and author of The iPad for Photographers and Adobe Lightroom mobile: Your Lightroom on the Go. "It also works as a malleable photo portfolio on my iPad. As I add or remove images from a collection in Lightroom mobile or on the computer, the changes stay synchronized. When I need to show my work those photos are already set up to be viewed."

Pricing and Availability

The Photoshop Photography Program (USD$9.99 per month) includes Lightroom 5, Photoshop CC, Lightroom mobile and a public portfolio site through Behance. Any members of Creative Cloud complete plan or Photoshop Photography Program automatically receive access to Adobe Lightroom mobile. Lightroom mobile is immediately available for iPad 2 or later running iOS 7, from the Apple App Store and requires Lightroom 5.4 for Mac or Windows.

For information about product features, upgrade policies, pricing and language versions, please visit:

About Creative Cloud

Creative Cloud is a rethinking of the entire creative process and an industry-defining shift in creative expression and inspiration, where members can explore, create, publish and share their work across devices, the desktop and the Web. With Creative Cloud membership, users also have access to: a vibrant global creative community; publishing services to deliver apps and websites; cloud storage and the ability to sync to virtually any device; and new products and exclusive updates as they’re developed. Membership plans start from as little as $9.99 per month.

Helpful Links

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit

© 2014 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Creative Cloud, Lightroom and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

>> Keep Reading: Full Post and Comments

Thursday, February 6, 2014

Perfectly Clear makes exclusive deal with Sony to feature its App for Android on Xperia devices

Award-winning image correction technology will include Noise Removal Correction available only to Sony users for a limited time

CALGARY, Alberta, Canada – February 4, 2014 – Athentech Imaging Inc (“Athentech”) is pleased to announce that Sony has selected its Perfectly Clear® App for Android to be featured on XperiaTM smartphones and tablets. The deal includes offering exclusive access to Perfectly Clear’s Noise Removal Correction, which will be available only to Sony users for a limited time.

Having launched a new plug-in architecture on its latest devices, Sony will feature world-class apps and offer the Perfectly Clear App for Android to its users for $2.99. On older devices, these apps will be featured as a Gold Category through Sony Select.

“We’re delighted to be working with Sony who has done a great job in creating innovative devices,” said Brad Malcolm, President of Athentech Imaging. “With more and more people using their smartphones and mobile devices as their dedicated camera, we’re working hard to bring innovative automatic correction technology to your mobile device so photo correction can be less work and more fun.”

Perfectly Clear helps turn an ordinary smartphone into a professional-quality camera by offering 12 corrections with a single click. Unlike creative filters or enhancers, Perfectly Clear’s patented technology corrects photos pixel by pixel. By modeling the function of the human eye, it’s designed to provide truer-to-life colors, sharper imagery, less distortion, and automatic corrections that help you look your best.

About Athentech Imaging Inc
Athentech Imaging Inc. is an entrepreneurial, privately held company headquartered in Calgary, Alberta, Canada. The company is involved in three industries and markets: digital imaging, signal processing (for medical applications), and earth sciences. Athentech’s Perfectly Clear technology is the world’s most robust automatic image correction, bringing over 12 years of science and more than 10 patents to its professional and consumer offerings. For more information, please visit

>> Keep Reading: Full Post and Comments

Liphar Magazine

January 2014 - Brisbane, Australia - Liphar (pronounced Lifer) Magazine is proud to announce the launch of its first issue. A new and exciting on-line magazine with a theme dedicated to Literature, Photography and Art.

Key elements will include sourcing articles about literature, photography and art as promotion on Social Media and blogs for writing tools, publishing, photography tips, art and current trends. There will also be regular columnists, thought provoking articles, informative interviews and general information.

"We're excited to bring a fresh voice that appeals to everyone who delights in writing, taking photos and creating art, whether they call themselves an author, artist, or not. Our aim is to inspire people and get them invigorated. - Deuce Wylde, Editor"

While Liphar Magazine covers literature, photography, art subjects and trends, the features in each issue also span a variety of fields that appeal to those who enjoy these genres and want something more from the experience other than reading about the technicalities.

This edition will include by author Taylor Fulks, an article about her latest book. And in her own words..."My novel is very dark, disturbing and GRAPHIC. It is a controversial book about Child Sexual Abuse."

Interviews with Erotica author Karena Marie and nature photographer Murray Coleman will also be featured.

For more information about Liphar Magazine, please visit

>> Keep Reading: Full Post and Comments

Sunday, January 26, 2014

THE WORLD’S BEST PHOTOGRAPHS International Loupe Awards 2013

Melbourne, Australia - Now in its fifth year, the International Loupe Awards 2014 has ridden a wild wave of debate and controversy, with heated discourse over the subjectivity of competition judging and category definitions raging right up to the announcement of the overall Open & Amateur Award Winners on Friday 20th December: Mark Carter from New Zealand (Open Award) and Lori Cicchini from Australia (Amateur Award).

Notably, in a competition that featured 22 judges from 11 different countries – assessing 4,468 photographs from 1,060 different entrants from 78 countries – the domination of Australian photographers saw some people up in arms. Yet, Loupe Awards rules stipulate no judge can judge images from their own country, which means Australia’s victory has been a legitimate one and a ringing endorsement for the Australian photographic industry.

“As we’ve come to expect, running a photographic competition of this stature and scale is challenging, exciting and rewarding,” states Competition Director, Nathan Oxley. “With every successive year, the quality of the work from international photographers rises, which means boundaries are pushed in every direction. This year had its own unique challenges, and it wasn’t easy for the judges to come up with winners, but soon two came to the fore as the best overall images of the year.”

A New Zealand advertising photographer with a passion for landscape and underwater work, Mark Carter received a belated birthday gift (by one day) when Competition Director Nathan Oxley phoned to notify him of his Open Award win.

"I shot this image recently for a Mountain Dew campaign in New Zealand,” he says. “It was a huge job pulling this together, and we shot thousands of frames on the day using our hero talent and body doubles. The concept was great but really technical to pull off. It was a fantastic campaign to work on, and I couldn't be happier with the final image.”

For Australian-based Lori Cicchini, taking out the Amateur Award was a resounding note on which to conclude her photographic studies:

“I shot this image as part of my final year assignment as a photography student where I’m majoring in Fashion and Portraiture,” she says. “The image was inspired by the TV series Game of Thrones, and the idea behind creating an image like this was to push my postproduction skills to a higher level. I knew it was something special as soon as it was finished.”

Mark Carter receives a prize pool that includes US$15,000 in cash and a VIP trip to the 2014 Creative Asia Imaging Expo in Hong Kong, while Lori Cicchini receives photographic equipment from the likes of Canson, Kayell, Elinchrom, Drobo, Datacolor, Orbis and IOShutter.

Entries for International Loupe Awards 2014 will open in October 2014.

About International Loupe Awards
The International Loupe Awards (formerly known as the International Aperture Awards) was established in 2008 with a mission beyond that of most photographic competitions: To deliver opportunities that ensure wider exposure for photographers and allow them to gauge the perception of their work on the world stage.

About Nathan Oxley – Competition Director
Nathan Oxley and his company IC12 conceived the International Loupe Awards in their own vision after developing a successful competition judging system for the Australian Institute of Professional Photography (AIPP). He also co-developed the Creative Asia Awards and Conference in 2011, specifically focused on the promotion and support of photography in the Asia-Pacific region. Nathan and his company IC12 recently created the LED Light Cube ( in response to the needs of photographers. The Cube was successfully crowdfunded on raising US$132,000, and is currently in production. Nathan is an avid photographer himself. Twitter @NathanOxleyCA

About Peter Eastway – Head Judge
(G. M. Photog., Hon. FAIPP, Hon. FNZIPP, FAIPP ) Peter Eastway is an Australian professional photographer who works in landscape, travel, portrait and advertising. He is also the publisher of Better Photography magazine ( and co-publisher of Better Digital Camera and Better Photoshop Techniques magazine. He has won the AIPP Australian Professional Photographer of the Year Award twice, as well as many other national and international awards.

About William Long – Head Judge
(M. Photog IV, MNZIPP, FBIPP, FRPS ) Australian photographer, speaker and educator, William Long is regarded as one of Australia’s most awarded photographers. Receiving numerous major photographic prizes and honours both nationally and internationally – including his recent Quadruple Gold Bar: AIPP Master of Photography, his highly esteemed Queensland Professional Photographer of the Year and British Portrait Photographer of the Year – William was equally delighted when he received recognition for his excellence in photography with a Fellowship by the British Institute of Professional Photography (BIPP) and then again with his Fellowship of the Royal Photographic Society (RPS).

>> Keep Reading: Full Post and Comments

Tuesday, January 21, 2014

Hasselblad set to launch world’s first medium format CMOS sensor camera

Hasselblad is set to launch the world's first 50MP medium format camera using CMOS sensor technology. The groundbreaking H5D-50c will go on sale in March.

Ove Bengtson, Hasselblad Product Manager said: "This pioneering 50 megapixel CMOS sensor camera is based on our H5D-50 model but will offer a faster capture rate; longer shutter speed capability and much greater ISO performance. It will provide greatly improved Live Video in Phocus and will also be available with Multi-Shot functionality."

He added: "We believe this will provide a highly compelling option for professional photographers who prefer a more versatile camera that enables them to immediately embrace a wider range of photo-disciplines but still encapsulating the exceptionally high-end image quality associated with Hasselblad."

Hasselblad's new CEO Ian Rawcliffe said: "We are extremely excited about this highly adaptable new camera which will offer an even broader palette of shooting options for our high-end customers.

"This is a world-first and underpins Hasselblad's status at the forefront of camera technology. It will be the first of a number of medium format capture innovations we have planned for the coming months."

Further information and prices for the new H5D-50c models will be announced in March.

>> Keep Reading: Full Post and Comments

Thursday, January 16, 2014

In Control of Colour

Master photographer Bernhard Edmaier takes to the skies to achieve fantastic visions of the Earth from an aerial vantage point, and his work features in the latest issue of VICTOR and also in his amazing new book.

The great photographers have the vision to extract the essential elements of a scene and to reduce it to its crucial components. The fact that German aerial genius Bernhard Edmaier can achieve this feat from a vantage point high in the sky is all the more remarkable, and his exquisite work, achieved using Hasselblad cameras, is featured in the current issue of VICTOR Magazine and has just been showcased in his latest book, 'EarthArt - Colours of the Earth.'

As the name suggests, Bernhard has been in the skies actively looking for scenes that demonstrate the rich diversity of the planet's natural colours, such as the blue colour of
water and ice, the variegated greens of vegetation, the many shades of yellow, orange, red and brown of rocks and desert sand, the white and grey of glaciers and the surprising colour spectrum of volcanoes.

Edmaier worked over a period of 10 years across all continents except the Antarctic to shoot the images for "Colours of the Earth". The shots for the VICTOR profile were gathered towards the end of 2012 when Bernhard took a four-week flight expedition to the Chilean Andes. One of the most colour-rich regions in the world, the area is bordered by the Atacama Desert in the north and the Patagonian ice fields in the south and hosts more than 120 active volcanoes.

To achieve his striking vistas Bernhard needs to shoot from a high altitude, working from a helicopter or small plane, carefully directing his pilot until the envisaged scene has been acquired. Ultimate quality has always been fundamental to his work, hence the need for a Hasselblad: having started out with analogue, Bernhard switched to the H System in 2007 and now works an H5D-60. Although he's working with digital files, however, nothing is ever changed or enhanced in postproduction, so those remarkable colours you see are exactly as the photographer saw them.

"EarthArt - Colours of the Earth" can be ordered online at Amazon.

>> Keep Reading: Full Post and Comments

Monday, January 6, 2014

More Power to Pictures in VICTOR

The eagerly awaited Edition Three of Hasselblad's much lauded VICTOR Photography Book is available this week and the accent is now even more firmly on the outstanding images that are being showcased.

Following its relaunch back in September 2012, Hasselblad's book format publication VICTOR has gained plaudits from every quarter, due to its supremely high production values and the quality of the photographers who have been included. Issue Two continued the good work and further established the look, and now Issue Three is again going to be something special.

While the format remains the same this time round the mix of text and images has changed a little, with even more emphasis now being placed on the visuals and the scale at which pictures have been used. Otherwise the values that have quickly established VICTOR as a 'must buy' publication remain: exquisitely printed and hard bound, it's more of a luxury book than a magazine, and the words, as before, are translated into a variety of languages, and so it's accessible to everyone.

As with the previous two editions the line-up of photographers being featured is awesome: David Lynch, Matthias Koslik, Andy Rudak, Bernhard Edmaier, Alisha Goldstein, Laurent Segretier, Timothy Hogan, Derek Kendall, Klaus Thymann, John Robert Rowland, Morgan Fisher and Brad Harris. "We're delighted to have pulled together such a celebrated line up of names," says Paul Waterworth, Hasselblad's Global Photographer Relations Manager. "It's a tribute to how well respected the publication is that so many great photographers are prepared to contribute."

While the overall look and feel of the publication is the same, and the price remains at a hugely competitive €20/GBP15/US$25 plus shipping costs, there has been a change in the way the magazine is distributed. Customers can still order VICTOR online at to be shipped all over the world, but now all Hasselblad subsidiaries (UK, Germany, US, France and Japan) are also offering to supply the magazine directly.

More news and information about VICTOR magazine can be found online at and on Facebook at

>> Keep Reading: Full Post and Comments

Saturday, December 7, 2013

Ultra High Resolution 2.5㎛ Pitch Sensors Lens Machine Vision Fixed-Focal Lens Series 7 Models

2/3”6mm F/1.8(Model M23FM06) 2/3”8mm F/1.8(Model M23FM08) 2/3”12mm F/1.8(Model M23FM12)
2/3”16mm F/1.8(Model M23FM16) 2/3”25mm F/1.8(Model M23FM25) 2/3”35mm F/1.8(Model M23FM35) 2/3”50mm F/2.8(Model M23FM50)

Tamron Co., Ltd. (HQ: Saitama city, President & CEO Morio Ono), comprehensive optics manufacturer and a leader company in the security industry, announced the release of 7 models of machine vision 2.5㎛ pitch sensor lens.

Development Concept

Tamron has been long recognized as an innovative source for Mega-Pixel Fixed-Focal length lenses for precision industrial applications such as PCB production, inspection machines and engineering devices, affording them valuable insight into industry needs and trends. Trending higher in recent years and growing rapidly is the demand for substantially higher-resolution cameras, requiring exacting, task-specific optics.
As part of an ongoing initiative to address this need, Tamron has released 7 models specifically for use with 2/3” 2.5㎛ pitch size sensor cameras. By this new lineup, Tamron’s dedication to meeting customer requirements will be further realized.

Main Features

  1. Ultra High Resolution
    • Designed to match pixel pitch 2.5㎛ sensors. Realize high resolution from center to periphery (image height 90%).
    • MOD 10cm (6, 8, 12, 16, 25mm), 15cm (35, 50mm)
    • Low distortion
    • 6 iris blades maintain same performance as 8 blades through a unique iris blade design.
  2. High Durability
    • Optimized focus lock screws for each focal length design.
    • Metal mount and components for high durability.
    • Vibration and shock resistant design maintains the initial optical performance.
  3. High Versatility
    • Newly designed mechanics enable the focus rotation to be larger and reduces troublesome focus adjustment.
    • Designed to fix the mechanical length of the lens, while considering versatility of end-users.

Main Specifications

Model M23FM06 M23FM08 M23FM12
Imager Size 2/3
Mount C
Focal Length 6mm 8mm 12mm
Aperture Range F/1.8~22 F/1.8~22 F/1.8~22
Field of Vier(HxV)2/3 74.3°×58.4° 58.5°×45.1° 40.5°×30.9°
1/2 56.8°×43.6° 43.8°×33.3° 30.0°×22.7°
1/3 43.6°×33.1° 33.3°×25.2° 22.7°×17.1°
Focusing Range 0.1m~∞ 0.1m~∞ 0.1m~∞
OperationFocus Manual with Lock Screw
Iris Manual with Lock Screw
Filter Size M67 P=0.75 M52 P=0.75 M49 P=0.75
Corresponding Wavelength Visible Light
Model M23FM16 M23FM25 M23FM35 M23FM50
mager Size 2/3
Mount C
Focal Length 16mm 25mm 35mm 50mm
Aperture Range F/1.8~22 F/1.8~22 F/1.8~22 F/2.8~32
Field of Vier(HxV)2/3 30.1°×22.8° 20.0°×15.1° 14.4°×10.8° 10.1°×7.6°
1/2 22.1°×16.6° 14.6°×11.0° 10.5°×7.8° 7.3°×5.5°
1/3 16.6°×12.5° 11.0°×8.2° 7.8°×5.9° 5.5°×4.1°
Focusing Range 0.1m~∞ 0.1m~∞ 0.15m~∞ 0.15m~∞
OperationFocus Manual with Lock Screw
Iris Manual with Lock Screw
Filter Size M49 P=0.75
Corresponding Wavelength Visible Light
※Specifications, appearance are subject to change without notice.
※Details as of November 6th, 2013.

Release Date and

Release Date November 13, 2013
Price Open

>> Keep Reading: Full Post and Comments

Fall in Love Again: New Df D-SLR is Undeniably a Nikon with Legendary Performance and Timeless Design

Photo Pros and Enthusiasts Alike Will Embrace the Lightweight FX-Format Df D-SLR, Which Strikes the Ideal Balance of Classic Iconic Style and Advanced Imaging Technology

MELVILLE, N.Y. – The new Nikon Df is a modern classic designed for those who have felt a connection to their camera, who revel in the idea of going out to photograph an unfamiliar location, and who know the effort and ultimate satisfaction that is part of getting the shot. Announced today, the Nikon Df is a unique, advanced-level D-SLR that harmonizes Nikon heritage and modern performance in a lightweight and very capable FX-format camera. The new Df pays homage to the enduring style and controls of Nikon’s distinguished “F” series of 35mm film cameras, yet features technology similar to Nikon’s professional flagship D4 D-SLR. Released alongside the similarly styled AF-S NIKKOR 50mm f/1.8G Special Edition lens, Nikon’s newest FX-format D-SLR presents a versatile and reliable option to help passionate photographers truly achieve their creative vision.

“Nikon cameras have played an important role in documenting world history for the better part of 50 years, and have earned their position as a reliable tool that pros and enthusiasts can count on. The  Nikon Df represents much more than a storied legacy of cameras; it’s more about giving the user a chance to truly enjoy the experience of taking amazing images,” said Masahiro Horie, Director of Marketing and Planning, Nikon Inc. “The design is unwavering, and the features are the latest in Nikon imaging technology. The Df brings together the best of yesterday and today for advanced full frame photographers.”

A Classically Styled, Thoroughly Modern Masterpiece
From a robust feel, to mechanical dials and finely detailed craftsmanship, the Df embodies the very best of Nikon’s photographic legacy. The classically styled camera recalls design cues such as a recognizable pentaprism and top cover, which is now constructed of durable, lightweight magnesium alloy. The top of the camera features elegant yet sophisticated mechanical controls for settings, letting users feel the tactile reassurance of adjustments, such as a familiar click stop for shutter speed adjustment. Additional dedicated dials also control ISO, exposure compensation, release mode and exposure mode, while modern controls are also easily accessible. The intuitive control layout allows for quick and confident setting adjustment, yet retains a solid operational experience that “feels like a Nikon camera.”

The Df has been designed with an emphasis on familiar intricate details made famous from previous generations, including the leather-textured top and grip, along with the body mounted shutter button with a threaded release port. The design also recalls the slenderness of the previous generation’s cameras, making this the smallest and lightest FX-format camera in Nikon’s lineup.

It isn’t all about good looks though, as this enduring design is coupled with legendary performance to create a very capable and extremely appealing FX-format offering for professionals and enthusiasts.  The 16.2-megapixel FX-format CMOS sensor of the Df is inherited from Nikon’s professional flagship D-SLR, the D4. The large 36 x 23.9mm CMOS sensor is praised for its ability to produce amazing image quality in a wide variety of lighting conditions. Whether shooting landscapes, wildlife or weddings, the frames captured with the Df exhibit amazing clarity, accurate color and a broad dynamic range. In addition, Nikon’s exclusive EXPEED 3 image processing engine helps propel image quality, yielding images with a natural color and depth, all while enhancing subtle and nuanced tones.

Additionally, like the professional Nikon D4, the Df performs well in a wide variety of challenging lighting conditions with an exceptionally wide ISO range from 100 to 12,800, expandable to a staggering ISO 204,800. The combination of low noise and wide range make this an appealing camera to take on the challenges faced by photojournalists and event photographers, as well as those who enjoy the pursuit of extracting otherwise impossible images using natural light.

 A Feature Set for Passionate Photographers
The Nikon Df is engineered to enhance the experience of taking photos and represents a culmination of decades of experience and feedback from photographers in the field, the studio and the sidelines. From its proven AF system to modern connectivity and legacy lens compatibility, the Df contains the century’s best photographic features for an enjoyable all-day shooting experience.

AF System: The convenience and precision of Nikon’s 39-point AF system is proof-positive of the benefits of modern technology. With 39 selectable AF points throughout the frame for precise focus, the Df also features nine cross-type sensors, and seven AF points capable of working down to f/8. Users can also choose from a variety of AF area modes to match their shooting style: 9-point, 21-point, 39-point, 39-point with 3D Tracking and Auto Area AF.

Get the shot with 2016-Pixel 3D Matrix Metering and Scene Recognition System: This Nikon system analyzes each shooting scenario and determines proper camera settings, resulting in even exposures, accurate white balance and precise AF. To capture action sports, wildlife and other fast moving subjects, the Df has a continuous burst shooting rate of up to 5.5 frames-per-second (fps).

Compose with a 3.2-inch LCD Display and Glass Pentaprism Viewfinder: Users can easily compose through the high-resolution LCD screen or the bright optical viewfinder. The LCD screen has 921K-dot resolution, making it easy for users to adjust additional settings, review images or compose using Live View. Using the glass optical viewfinder, users will enjoy 100 percent accuracy and a bright field of view. What’s more, the shooting data presented through the viewfinder has also been updated and digitized.

Connect and Share Instantly: Another modern touch allows users to connect and share their images instantly using the optional WU-1a Wireless Mobile Adapter*(1). By connecting to a mobile device, users can download and share images or remotely fire the camera.

Features for Creativity:  Photographing dramatic monochrome or vivid landscapes is easier with Nikon’s Picture Controls, which allow for the customization of color, saturation and tone. The Df also features built-in High Dynamic Range (HDR) to combine multiple shots with enhanced tonal range, and two to five-frame auto-bracketing. For maximum control, images can also be captured in JPEG, TIFF or RAW file formats.

Support for a Storied NIKKOR Legacy: In addition to being compatible with all current AF, AF-S, DX and AF-D NIKKOR lenses, the Df is also compatible with classic Ai and non-Ai NIKKOR glass. Thanks to a new metering coupling lever located on the bayonet, the user has the ability to once again enjoy their lens collections with renewed functionality. Full-aperture metering is also supported.

Accessory System Support: The Df is compatible with Nikon’s Creative Lighting System (CLS), letting users take advantage of i-TTL exposure or fire multiple units remotely using a Speedlight commander. To remotely trigger the shutter, the camera also supports the new WR remote system, as well as the threaded AR-3 cable release, which screws in to the shutter button in the traditional style.

A Classic FX-Format Special Edition NIKKOR Prime
The new AF-S NIKKOR 50mm f/1.8G Special Edition lens is the result of classic NIKKOR styling combined with today’s optics to create the ideal focal length companion lens for the Df. The design honors original NIKKOR Ai lenses, with colors, texture, and an aluminum mounting ring that is mated to the style of the Df. This lens is ideal for everyday portraiture, landscapes and casual photography, but offers a wide aperture and seven-blade diaphragm for natural image blur and a dramatic depth of field. Despite the timeless design, the 50mm f/1.8G is created with modern AF-S design benefits to give photographers rapid response, quiet operation and excellent sharpness and clarity throughout the frame. 
Price and Availability
The Nikon Df will be available in late November 2013, invoking classic Nikon silver and black color schemes. The suggested retail price (SRP) of the Df (body only) will be $2,749.95*, while the Df and 50mm f/1.8 Special Edition lens kit will have a SRP of $2,999.95*. The AF-S NIKKOR 50mm f/1.8G lens will be sold separately for a SRP of $279.95*. For an additional flair of nostalgic style, Nikon is also offering black or brown leather carrying cases, the CF-DC6B and CF-DC6S (pricing and availability to be announced).

About the NIKKOR brand
With a comprehensive assortment of FX and DX-format lenses and focal lengths, from the ultra-wide 10-24mm to the super telephoto 800mm VR, Nikon photographers have come to rely upon the NIKKOR core technologies that contribute to their optical superiority. NIKKOR is the brand name for Nikon’s photographic lenses, which are precision crafted to the most exacting standards in Nikon’s own glassworks. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the "Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 advanced camera with interchangeable lens system. Nikon Corporation, the parent company of the Nikon Inc., recently celebrated its 80th anniversary of NIKKOR optics, and announced the production of over 80 million NIKKOR lenses in 2013, creating a new milestone in Nikon’s heritage of superior optics.  For more information, dial (800) NIKON-US or visit, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook at and get the latest news and information from Twitter by following @NikonUSA.


*(1) The Wireless Mobile Adapter Utility Application must be installed on the smart device before it can be used with the WU-1a Wireless Mobile Adapter connected to the Nikon Df The application can be downloaded free of charge from Google Play™ or the Apple App Store. For use with Android or iOS mobile devices, please refer to mobile device compatibility and available features at (Android) or (iOS).
 Android and Google Play are trademarks of Google, Inc. 
 iPhone, iPad and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries.

*SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

Specifications, equipment and release dates are subject to change without any notice or obligation on the part of the manufacturer.

>> Keep Reading: Full Post and Comments

Monday, November 4, 2013

Hasselblad launches three new ‘Stellar Special Edition’ compact camera models

Hasselblad has followed up the summer launch of Stellar, its second camera aimed at the amateur and enthusiast market, with the unveiling of three new 'Stellar Special
Edition' compact cameras.

The latest Stellar models offer photographers the choice of three new camera body colours: black, white and orange - and ship with bespoke camera cases in black or white leather with signature stitching and shoulder and wrist straps.

Luca Alessandrini, Hasselblad's New Business Development Director said: "The launch of our Stellar brand in July was a great success and now we are offering discerning customers new options on this outstanding point and shoot camera. Stellar Special Edition models are now available with carbon fibre, padouk or wenge wood grips and come with exclusive leather cases specially designed at our elite Italy-based Design Centre. The latest models will retail at € 2,375 / £ 1,975 / $ 3,175 (excl. VAT)."

Stellar compact cameras incorporate Hasselblad's advanced imaging technology, Carl Zeiss lenses, Full HD video and a 3.6 x optical zoom capability. The camera's wide range ISO sensitivity allows the user to shoot in almost any light.

Stellar is Hasselblad's second camera launch in the consumer photography marketplace. Its first model, Lunar, made its global debut in the spring - and for the first time offered consumers a camera embracing traditional Hasselblad state-of-the-art image capture finesse combined with stunning Italian design features.

Find more information about Stellar and Lunar on:

You can also find us at the following Social Media platforms:

>> Keep Reading: Full Post and Comments

Saturday, October 26, 2013

Carnegie Council International Student Photo Contest, Deadline October 31

Students everywhere, submit a photo to this Carnegie Council contest that illustrates living together harmoniously despite differences.

New York, NY (PRWEB) October 26, 2013 - Carnegie Council for Ethics in International Affairs announces its first International Student Photography Contest. It's part of Ethics for a Connected World, a three-year global education project in celebration of the 2014 Carnegie Council Centennial.

In a world with tremendous diversity of beliefs and cultures, how can individuals and nations live together amicably? Carnegie Council believes that part of the answer lies in pluralism—the appreciation of diversity and differences, with recognition of and respect for shared values. Students everywhere can take part in this project by submitting photography that depicts the concept of living with differences.

All students of every nationality are eligible. Non-students will be disqualified. The minimum age is 13.

Pluralism: Living with Differences.

  • 1st prize: $200 Amazon Gift Certificate
  • Two 2nd prizes: $100 Amazon Gift Certificate
Additional photos may be chosen to create a slideshow for the Carnegie Council Centennial and/or posted on the Council websites.

Join the free Global Ethics Network (GEN) website and find out more:

Founded by Andrew Carnegie in 1914, Carnegie Council for Ethics in International Affairs is an educational, nonprofit, nonpartisan organization that produces lectures, publications, and multimedia materials on the ethical challenges of living in a globalized world.

>> Keep Reading: Full Post and Comments

Tuesday, September 10, 2013

Hasselblad all set to launch its first retail store

Hasselblad, one of the world’s best known imaging brands, is about to launch its first ever retail outlet.

The company, famous for over half a century for its world-leading, technically advanced, medium format cameras for high-end professional and amateur photographers - and now with an additional portfolio of ground breaking consumer cameras for photo-enthusiasts worldwide – will open for business in Tokyo’s fashionable Harajuku area on September 14.

The new store launch in Japan is the latest move in Hasselblad CEO Dr. Larry Hansen’s extensive new investment programme aimed at making it easier for more people across the globe to own a Hasselblad camera. Dr. Hansen said: “This is a landmark day for us and to celebrate we will be throwing an all-day party at the new store on September 14.

Our latest camera products, including our flagship H5D medium format series and our new and pioneering Lunar and Stellar consumer models, will be on show and, additionally, we have organised a superb exhibition of Norman Parkinson photographs in-store – to celebrate both our new launch and this great photographer’s 100th anniversary.”

The new store - a one-stop-shop of all things Hasselblad - is located adjacent to the Hasselblad
Japan offices and close to a number of well-known retailers and trendy fashion boutiques.

William Penrice, Hasselblad Japan President said: “We are very excited about the growing interest in our products in Japan and this new store helps us to fulfil our promise to enable all fans of our brand to have a chance to own one of our outstanding cameras. Our exclusively designed Tokyo premises include a fully functioning photo-studio, a gallery and a creative space for photographers. We also have a unique display area showcasing the company’s heritage products including examples of our classic V System and space cameras favoured by US astronauts.”

He added: “This is the first time in our history that we will be providing direct sales in store as opposed to the standard commercial protocol with partners, distributors and dealers. This is why our new team in Tokyo comprises only specialists with extensive retail experience. This store launch is a brand new challenge for the company and we are all very excited and enthusiastic about its future. We want people to just drop by whenever they can and browse, not just our latest cameras, but also enjoy a snapshot of our heritage and history.”

>> Keep Reading: Full Post and Comments

Advertisement – Deals