Sunday, September 21, 2014

Sigma Corporation announces a pair of 150-600mms with advanced features and optics

RONKONKOMA, N.Y — September 12, 2014 Sigma Corporation of America, a leading researcher, developer, manufacturer and service provider of some of the world's most impressive lines of lenses, cameras and flashes, has announced two new 150-600mm F/5-6.3 DG OS HSM high-performance, hyper-telephoto zoom lenses that celebrate significant optical and build advancements. The two lens designs vary in size and use, and add to the company’s impressive roster of Contemporary and Sports lenses in the Global Vision lineup.

(Image: Sigma Corporation announces a pair of 150-600mms with advanced features and optics - Hyper-telephoto zoom lenses added to both Sports and Contemporary Global Vision lines)


The 150-600mm F/5-6.3 DG OS HSM Sports delivers enhanced, professional-grade optics and greater durability for challenging, high-action photographic situations. The 150-600mm F/5-6.3 DG OS HSM Contemporary is a versatile lens that offers similar performance in a more compact and portable design. Pricing and availability of these lenses are not yet available.

Both versions of the 150-600mm F/5-6.3 DG OS HSM feature dust and splash-proof features, as well as new water and oil-repellent coating on the front and rear lenses. They boast an updated Optical Stabilizer (OS) that features an accelerometer for improved vertical and horizontal panning, essential for bird, wildlife and motor sports photography. Two new switches were added for ease-of-use, including a new zoom lock switch capable of locking at any focal distance and a Manual Override (MO) switch for improved control of focusing performance. An enhanced auto focus (AF) algorithm and Hyper Sonic Motor ensure quiet and fast AF. The lenses are compatible with Sigma’s newly announced lineup of Global Vision teleconverters, which are effective up to F/8.

“The Global Vision Art, Sports and Contemporary lines were developed to help photographers identify lenses that are best suited to their specific photography and these two lenses are perfect examples of that intent,” Mark Amir-Hamzeh, president of Sigma Corporation of America. “While they share a focal length and many outstanding features, these lenses are designed with different photographers in mind. Both high-performance lenses, one is for the professional-grade action shooter; the other for photographers looking for high performance and portability.”

The 150-600mm F5-6.3 DG OS HSM Sports offers the highest level of performance and durability with a splash and dust proof construction, and features dimensions of 4.8 inches by 11.4 inches, with a weight of 100.9 ounces. It contains 24 lens elements in 16 groups – including two FLD and three SLD glass elements – with a minimum aperture of F/22 and minimum focusing distance of 102.4 inches. Its maximum magnification ratio is also 1:5. The Sports lens will be available in Sigma, Canon and Nikon mounts.

The 150-600mm F5-6.3 DG OS HSM Contemporary lens is the first hyper-telephoto zoom lens from the Global Vision Contemporary line, and will enable easy handling with a smaller build than its Sports counterpart. It is equipped with a splash and dust proof mount, and while the weight of the lens is still to be determined, its dimensions will be 4.1 inches by 10.2 inches. The lens will feature 20 elements in 14 groups – including one FLD and three SLD glass elements – with a minimum aperture of F/22 and minimum focusing distance of 110.2 inches. Its maximum magnification ratio is 1:5. It will be available in Sigma, Canon, Nikon and Sony mounts.

All of Sigma’s Global Vision lenses are compatible with the company’s USB dock and Mount Conversion Service, and undergo individual testing before being shipped. Using the USB Dock allows for advanced customization of AF speed, OS viewing modes, focus limiter and firmware updates. Every Sigma Global Vision lens is tested with Sigma’s proprietary “A1” MTF measuring system prior to shipping to ensure optimal performance and image quality.

The company will be exhibiting at the 2014 Photokina in Cologne, Germany, later this month. The latest lenses from the Global Vision lineup will be on display at the event and attendees are invited to stop by booth #B20/C29 in Hall 4.2. For information about Sigma, go to www.sigmaphoto.com or follow the company on Twitter, Instagram and Facebook.

About Sigma Corporation
Since 1961, Sigma has worked toward a single, simple goal: To imagine and develop photographic technologies that push the envelope, empower photographers and produce unparalleled imagery. We’ve honored this commitment by maintaining control of our design, research and development, and manufacturing processes in our own Aizu Factory. Our products are built with premium materials and are known worldwide for quality and performance. Our family-owned organization is the largest, independent SLR lens manufacturer in the world, producing more than 45 lenses that are compatible with most manufacturers, including Sigma, Canon, Sony, Nikon, Olympus, Panasonic and Pentax. Sigma Corporation also produces digital SLR cameras and high-definition digital compact cameras. The company is headquartered in Japan, with offices strategically located throughout Europe, Asia and North America. Photography is all we do, and it’s all we’ve ever done.







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Sunday, September 14, 2014

New Photo Distribution Site Goes Live

Pixlater, an easy-to-use, super slick online tool that automatically distributes amateur and professional photographers’ photos to their favorite photography sharing websites launches its public Beta. 

(PRWEB) September 12, 2014 - Photographers who wish to become members of the Pixlater photo distribution site are invited to send their request via this link: http://www.pixlater.com/signup.

Simon Gelfand, cofounder of Pixlater, said the new website and product, called Pixlater, is the only product currently available for social photo sharing targeted for professional photographers.

“We believe photographers should spend their time taking photos, not uploading them, and Pixlater was designed to give them this creative freedom,” said Gelfand.

According to Gelfand, the new Pixlater site is a great time saving tool, which proves more time for photographers to do what they do best – take photos.

“Not only is Pixlater an easy to use tool that automatically distributes your photos to your favorite photography sharing websites, such as 500px, Flickr, Facebook and more, it was designed to free up your (photographer) valuable time and allow him or her to manage their online photography life with ease,” explained Gelfand.

He added that the Pixlater site would give photographers’ work the exposure they so badly needed.

ABOUT PIXLATER
Pixlater, founded by Simon Gelfand and Eyal Halimi, is an online service that was created out of a need. On a recent trip to Iceland, Simon and Eyal took some incredible photos, but found themselves wasting loads of time uploading them to the various photography and social media websites they belong to. Pixlater was born to answer this need. Pixlater is simply an easy-to-use online tool that will save photographers valuable time and allow them to manage their online photography life with ease.







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Seriously Capable, Surprisingly Compact: Packing Pro Features and FX-Format Image Quality, The Nikon D750 is the Full Frame D-SLR That's Been Worth Waiting For

Along With the D750, Nikon Announces Attractive New Offerings for Advanced Enthusiast and Professional Photographers, Including the SB-500 Speedlight and AF-S NIKKOR 20mm f/1.8G ED Lens
 
MELVILLE, NY – Today, Nikon Inc. announced the D750, the D-SLR that provides adept enthusiasts with the powerful combination of pro-caliber photo and video features with FX-format image quality. The new D750 represents a leap forward for this camera segment, inheriting some of the best elements from Nikon’s revered full-frame professional cameras, with new and refined features aimed at sparking creativity and sharing with built-in Wi-Fi. Additionally, Nikon has also announced the SB-500, a versatile yet compact multimedia Speedlight, and Nikon’s fastest ultra wide-angle lens yet, the new AF-S NIKKOR 20mm f/1.8G ED. These new products easily supplement a professional’s kit, while making it more appealing than ever for enthusiasts to discover the intense and immersive image quality that only an FX-format sensor can offer.
“The Nikon D750 is the camera many have been waiting for; never before has this level of functionality and vast feature set been offered in a full frame D-SLR, at such an attractive price,” said Masahiro Horie, Director of Marketing and Planning, Nikon Inc. “These new products, including the SB-500 Speedlight and 20mm f/1.8 lens are meant to directly address those who care about image quality and want the gear that will help drive their passion to the next level.”

Serious Features for Advanced Shooters
The new Nikon D750 provides professional-level features and performance in a durable, lightweight body. Whether the user is an advanced enthusiast or seasoned pro in need of a second body, the D750 easily complements any photographic discipline with a pro-caliber capability.

Sharp landscapes and portraits are simple with Nikon’s advanced 51-point AF system, the same used on Nikon’s high-end D-SLRs. The Advanced Multi-Cam 3500-FX II AF focus system also easily tracks fast moving wildlife or sports, even at the rapid, high-speed burst rate of 6.5 frames per second (fps), at full resolution. Similar to the Nikon D4S, the D750 features the 91,000-pixel 3D Color Matrix Meter III and its blazing fast AF system uses 15 cross-type AF sensors for enhanced accuracy, with 11 cross-type sensors that are fully functional up to f/8. In addition to normal, wide area, face priority and subject tracking AF modes, the D750 also features the new Group Area AF mode for enhanced accuracy. Challenging light such as a poorly lit wedding reception is also no problem for the D750, as the AF system has been improved with the ability to lock on to subjects in as little as -3 EV illumination, a first for any Nikon D-SLR.

The D750 is Nikon’s first FX-format D-SLR with a tilting Vari-Angle LCD, with robust construction to meet the needs of working in the field. The precision 3.2-inch, 1,229K dot screen tilts to accommodate shooting overhead, at waist level and is ideal for shooting photos or HD video on a tripod. For those serious about using a D-SLR for video, the D750 delivers the same level of functionality found in the Nikon D810, with the maximum amount of manual control that’s essential for production applications.

Next Level Image Quality
The Nikon D750 features a newly developed 24.3-MP FX-format CMOS sensor to provide adept photographers with image quality that’s nothing short of astounding; with rich colors, beautiful gradation and a vast dynamic range. A myriad of other intelligent features help photographers to unlock their potential to create and share vibrant, tack-sharp images that takes an imaginative story from concept to reality.

The new Nikon D750 features the EXPEED 4 Image Processing Engine, similar to the pro-level D810 and D4S. In addition to increasing energy efficiency and performance, EXPEED 4 contributes to the overall image excellence with noise reduction performance and other benefits.

Whether shooting a vista bathed in full sun to a reception in minimal light, the camera produces images with exceptionally low noise in a variety of lighting conditions. The broad ISO range extends from 100-12,800, expandable from (Lo-1) 50 to (Hi-2) 51,200.

Highlight Weighted Metering is ideal for capturing stage performances and events, preventing blown-out highlights in photo and video.

The D750 also features the latest generation of Nikon’s Advanced Picture Control settings. The “Clarity” setting enhances midtones to emphasize intense image details and “Flat” Picture control is used for a broad tonal range, which is ideal for photo and video applications. Picture controls are also customizable in .25 increments, for maximum versatility in any shooting situation.

Full Control of Advanced Video Features
The D750 features the same level of advanced video functionality as the Nikon D810, an HD-SLR known in studios and on-set for its professional production pedigree. The camera can capture video in Full HD 1920x1080 resolution at 60/30/24p and gives videographers and multimedia artists full manual control, including aperture adjustment. Like D810, the Power Aperture feature provides smooth transitions while adjusting the aperture during recording, and in manual mode, users can control shutter speed and ISO.

The D750’s compact size and affordability will make it a welcome addition to any production environment, as will its FX and DX-format crop modes that make it a snap to adjust the focal range without swapping lenses. Implementing another indispensable feature on-set, footage can be recorded to the dual SD memory card slots, or simultaneously output to an external recorder or monitor via HDMI for a variety of applications. Camera operators will also enjoy features such as headphone and microphone jacks, Zebra stripes to spot overexposed areas, as well as the ability to select frequency ranges for the internal stereo microphone. For time lapse, the camera utilizes Exposure Smoothing, a great feature that creates balanced exposure transitions between frames when using the time lapse or intervalometer feature. 

FX-Format Connectivity
The Nikon D750 is Nikon’s first full frame D-SLR to include built-in Wi-Fi, which enables photographers to both share their images and capture remotely. Using Nikon’s free Wireless Mobile Utility App1, users can connect with their compatible mobile device, such as a smart phone or tablet. Once connected, a tap on the screen engages auto focus, while the camera can be triggered remotely, making it easy to position the camera in areas where access could be difficult. Once downloaded, users can also utilize popular applications and social networks to seamlessly share images, bringing the exciting image quality of full-frame to the feeds of friends and family, on the fly. The feature can also be used to scout and send location photos to clients, or instantly deliver photos processed with the in-camera editing features.

For professional photographers and videographers, the camera also has the capability to transmit images over FTP using the WT-5a wireless transceiver plus the UT-1 Communications Unit. With these optional accessories, the camera can be triggered and controls operated in HTTP mode using the web browser of a mobile device. Live view as well as start/stop recording can also be enabled remotely, providing the ability to capture otherwise impossible footage, for example when the camera is mounted on a crane.

Command Agility and Durability
The camera is manufactured using a “monocoque” structural skin technique, which adopts durable carbon fiber for the front body and front cover, and resilient magnesium alloy for the rear cover and top cover. The resulting camera body is the ideal balance of substantial build quality and compact, yet lightweight design for comfortable all-day shooting. The structure is also sealed and gasketed to resist dust and moisture, and the shutter has been tested to 150,000 cycles. To further enhance build quality, the 3.2-inch tilting Vari-Angle LCD screen is joined to the camera using a durable three-axis metal mount, designed to withstand the rigors of professional use. Users can also opt to compose through a bright viewfinder with 100% frame coverage, with shooting info displayed using organic EL illumination.

From a newlywed’s first kiss to a bouquet toss, a split-second can make or break an image; ergonomics and the ability to quickly adjust camera functions are important factors to consider for enthusiasts and pros. The new body design ensures a secure and comfortable grip regardless of the size of user’s hands, while button placement is considered for peak performance.

Comprehensive Photographic System
Whether upgrading a current system or switching to Nikon’s legendary image quality, Nikon offers an all-inclusive system of NIKKOR Lenses, Speedlights and accessories for every type of photographer. The Nikon D750 is compatible with more than 80 FX and DX-format NIKKOR lenses, the same optics that have built a lasting legacy of amazing image quality with brilliant sharpness and faithful color reproduction. For those upgrading from a DX-format lens system the D750 can also shoot in DX mode at 10.3-megapixels.  The camera is compatible with Nikon’s Creative Lighting System (CLS) using the camera’s built in flash to control remote Speedlights for creative lighting possibilities. The new MB-D16 battery pack will also be released with the camera, to provide users with extended battery life as well as a functional vertical grip.  

AF-S NIKKOR 20mm f/1.8G ED: Fast Ultra Wide-Angle Lens
The AF-S NIKKOR 20mm f/1.8G ED is the latest addition to Nikon’s popular f/1.8 series of FX-format lenses, which provide enthusiast photographers with fast, quality optics at an attractive price. This is Nikon’s first ultra wide angle lens with an f/1.8 aperture, allowing users to shoot in challenging light and create images with a pleasing separation between subject and background. With a 94-degree angle of view (FX), the lens is ideal for architecture, interiors, wide-angle landscape and creative group portraits. When paired with the compact D750, this lens is also a great solution for video applications that call for shooting in cramped quarters. This AF-S lens provides whisper quiet and fast autofocus capability, an internal focus design, and features Nikon’s exclusive Nano Crystal Coat to reduce instances of ghost and flare.

SB-500: Versatile and Compact Video Speedlight
The SB-500 Speedlight is an exciting addition to Nikon’s Speedlight lineup, offering users the unbeatable yet versatile combination of a compact yet powerful Speedlight and LED video light, covering a wide 16mm/24mm (FX/DX). The controls on the SB-500 are simplified, making it easy to explore the possibilities of creative lighting with Speedlights. For full control over illumination, the head of the Speedlight has a 90-degree vertical swivel to bounce light off ceilings, and rotates 180-degrees for soft lighting effects. For remote lighting possibilities, the SB-500 Speedlight can be integrated into a CLS system with two-group/two-channel control. The powerful LED light (100 lux) is a great option for lighting video, and can be operated independently.  Additionally, the SB-500 Speedlight is also powered by only two AA batteries, reducing both its weight and size.

Price and Availability
The Nikon D750 D-SLR will be available in late September for the suggested retail price (SRP) of $2299.95* (body only). The Nikon D750 will also be available as a kit with the AF-S NIKKOR 24-120mm f/4 VR lens in mid-October.  The MB-D16 battery pack/grip will be available for $485.00 SRP.  The AF-S NIKKOR 20mm f/1.8G ED will be available in late September for an SRP of $799.95. The SB-500 Speedlight will also be available in late September for $249.95 SRP.  For more information about these models, NIKKOR lenses or to download the new Capture NX-D software, please visit www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is a world leader in digital imaging, precision optics and photo imaging technology; globally recognized for setting new standards in product design and performance for an award-winning array of equipment that enables users to tell their stories through amazing photos and videos. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 compact interchangeable lens camera system. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 80th anniversary of NIKKOR optics, and announced the production of over 85 million NIKKOR lenses in 2014, creating a new milestone in Nikon’s heritage of superior optics. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on social media:
Facebook: http://www.facebook.com/nikonusa
Google+: plus.google.com/+nikonusa 
Twitter: Follow @NikonUSA
YouTube: Subscribe at Youtube.com/NikonUSA


# # #

*SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

Specifications, equipment and release dates are subject to change without any notice or obligation on the part of the manufacturer.

1. Cameras having Wi-Fi® capability can only be used with a compatible iPhone®, iPad®, and/or iPod touch® or smart devices running on the Android™ operating system. The application can be downloaded free of charge from Google Play™ or the Apple App Store.
For use with Android or iOS mobile devices, please refer to mobile device compatibility and available features at https://play.google.com/store/apps/details?id=com.nikon.wu.wmau&hl=en (Android) or https://itunes.apple.com/en/app/wireless-mobile-adapter-utility/id554157010 (iOS).
Android and Google Play are trademarks of Google, Inc. 
iPhone, iPad and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries.
Apple, the Apple logo, iPhone, iPad and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. APP Store is a service mark of Apple Inc.
Wi-Fi® and the Wi-Fi CERTIFIED logo are registered trademarks of the Wi-Fi Alliance.







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FUJIFILM ANNOUNCES INSTAX WIDE 300 FOR PROFESSIONAL AND ENTHUSIAST INSTANT FILM SHOOTERS

Current INSTAX Mini 8 and Mini 90 updated with new colors: Mini 8 in raspberry and grape; Mini 90 in sophisticated brown
 
Valhalla, N.Y., September 10, 2014 FUJIFILM North America Corporation today announced an expansion of the popular INSTAX line of instant film cameras with the new INSTAX Wide 300, along with new color versions of the popular INSTAX Mini 8 camera – raspberry and grape – and the INSTAX Mini 90 Neo Classic in a stylish brown.

INSTAX Wide 300
The redesigned INSTAX Wide 300 is a high quality instant film camera that uses large format INSTAX instant film and has a contemporary and professional design for better image composition and easier handling. The INSTAX Wide 300 uses an optical viewfinder for easier image composing, a lens ring dial with a two-range focus zone setting, and a tripod socket for enhanced shooting capabilities.

The new INSTAX Wide 300 also features a built-in electronic flash that automatically adjusts light levels depending on the distance to the subject. Users can select Fill Flash when shooting a subject in a backlight scene, while a Lighten-Darken control adds high-key and low-key effects to images. Additionally, the INSTAX Wide 300 includes a close-up lens adapter for macro shooting as close as 15.5” from the subject.

The INSTAX Wide 300 uses INSTAX Wide instant film that is double the size of INSTAX Mini film. It is ideally suited for fashion photography, group shots at parties and events, landscape scenes, as well as many practical business applications including insurance, law enforcement and record keeping.

INSTAX Mini 8 in Raspberry and Grape
 





The INSTAX Mini 8 will now be available in two new colors – raspberry and grape – in addition to the current line of pink, blue, yellow, white and black. The Mini 8 is a fun and easy-to-use instant film camera that offers users a range of features, including an improved viewfinder for enhanced subject viewing, automatic exposure measurement for aperture settings, and a high-key mode that enables users to take brighter photos – perfect for memorable portraits.

INSTAX Mini 8 photos can be passed around, viewed and shared anywhere, anytime. There are many ways and occasions to have fun with the INSTAX Mini 8, such as at weddings and parties, as well as everyday scenes and self-portraits. Users can also use the photo prints for creative and decorating projects around the house.

INSTAX Mini 90 Brown
 







The stylish INSTAX Mini 90 Neo Classic will be available in a sophisticated brown and silver finish. The Mini 90 combines a premium build quality with an elegant, retro camera design that offers a full range of camera functions. Featuring a variety of shooting modes, the Mini 90 offers Double Exposure and Macro modes for users who want to express their photographic creativity with stunning image quality.

The INSTAX Mini 90 has a Double Exposure mode (blend two images on one print) and a Bulb mode that keeps the shutter open longer (10 seconds maximum) for extra creative images. The Mini 90 also has a Macro mode for people who want to get up close to their subjects for short-distance photography at the press of a button without the need for a close-up lens.

INSTAX Wide 300 key features:
  • Uses Fujifilm INSTAX Instant Color Film (sold separately)
    • Film Size 86 mm x 108 mm
    • Picture Size 62 mm x 99 mm
  • Move in/out type lens, 2 components, 2 elements, f = 95 mm, 1:14
  • Real image optical viewfinder, 0.37x with target spot
  • Motor-driven focusing, 2-range switching (0.9 m - 3 m/3 m - ∞) (normal mode: 0.9 m - 3 m, landscape mode: 3 m - ∞)
  • Programmed electronic shutter release, shutter speed: 1/64 sec - 1/200 sec.
  • Automatic Exposure Control, Interlocking range (ISO 800): LV 10.5 - LV 15. Exposure compensation (Lighten-Darken Control): ±2/3 EV
  • Built-in automatic electronic flash. Charging time: 0.2 seconds - 6 seconds (using a new battery), Flash charging indicator (LED lights in red), Fill-in Flash Mode, Effective flash lamp range: 0.9 m - 3 m
  • Liquid Crystal Display (LCD) indicates exposure counter, Lighten-Darken control, Flash Mode
  • Uses four AA 1.5 V alkaline batteries
  • Film pack confirmation window, close up lens
  • Tripod socket
  • W:188mm x D:96 mm x H:121mm / 612g (without battery, strap, film pack and close up lens)

The INSTAX Wide 300 will be available in spring 2015 for USD $129.99 \ CAD $129.99.
INSTAX Wide film is available in a twin pack of 20 prints for USD $31.99 \ CAD $31.99.

The INSTAX Mini 8 and Mini 90 new colors will be available in spring 2015 for USD $99.99 and $199.99\ CAD $99.99 and $199.99. INSTAX Mini film is available in a twin pack of 20 prints for USD $19.99 \ CAD $19.99.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic and thin film coating technologies. In the year ended March 31, 2014, the company had global revenues of $23.9 billion, at an exchange rate of 102 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.
All product and company names herein may be trademarks of their registered owners.







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FUJIFILM ANNOUNCES WEATHER RESISTANT FUJINON XF50-140mmF2.8 R LM OIS WR AND FAST APERTURE FUJINON XF56mmF1.2 R APD LENSES

Valhalla, N.Y., September 10, 2014 FUJIFILM North America Corporation today announced two new premium XF lenses: the weather resistant FUJINON XF50-140mmF2.8 R LM OIS WR that creates a perfectly weather-sealed kit for amazing photography in all weather conditions when paired with FUJIFILM X-T1; and the fast aperture FUJINON XF56mmF1.2 R APD with apodization filter for all X-Series X-Mount CSC’s that creates perfect portraits with beautiful bokeh.

FUJINON XF50-140mmF2.8 R LM OIS WR
The new FUJINON XF50-140mmF2.8 R LM OIS WR has a focal length equivalent to 76-213mm, and a constant F2.8 aperture throughout the zoom range. The length of the lens barrel remains constant throughout the entire zoom range, and features a weather resistant and dust-resistant finish that can also work in temperatures as low as 14°F. Thanks to a high-performance gyro sensor, a unique image stabilization algorithm and the bright F2.8 aperture, hand-held photography is possible in a wider range of shooting conditions. The XF50-140mmF2.8 R LM OIS WR also now uses the world’s first Triple Linear Motor for fast and quiet autofocusing and shooting.
 









(Above) Triple Linear Motor at intervals of 120°for high-speed, quiet auto focus in the FUJINON XF50-140mmF2.8 R LM OIS WR

The FUJINON XF50-140mmF2.8 R LM OIS WR has a lens construction of 23 glass elements in 16 groups, which features five ED lens elements, and one Super ED lens element with low dispersion to substantially reduce chromatic aberrations. The XF50-140mmF2.8 R LM OIS WR also uses a new Nano-GI (Gradient Index) coating technology that ensures this high-performance lens delivers the outstanding imaging results that photographers have come to expect from the award-wining X-Series.

FUJINON XF56mmF1.2 R APD (Apodization)
The new FUJINON XF56mmF1.2 R APD (Apodization) is a fast and nearly silent lens for FUJIFILM X-Series CSC’s that has a maximum aperture of F1.2 to make it the world’s brightest autofocus lens for digital cameras with an APS-C sensor. In addition, the new apodizing filter makes it the ideal choice for portrait photography where every detail is crystal clear, with images set on a gorgeous bokeh with smooth outlines for pictures with a three-dimensional feel.

The XF56mm F1.2 R APD is constructed of 11 glass elements in eight groups, including one aspherical glass molded lens element and two extra low dispersion lens elements. Spherical aberrations are corrected by the aspherical glass element to deliver high resolution at the maximum aperture setting. Additionally, thanks to the combination of two extra-low dispersion lens elements and three cemented lens elements, chromatic aberrations are greatly reduced.


 










(Above) APD filter benefits in the FUJINON XF56mmF1.2 R APD illustrated

FUJINON XF50-140mmF2.8 (76-213mm) R LM OIS WR key features:
  • FUJIFILM X-Mount is compatible with all FUJIFILM interchangeable system cameras
  • Weather-resistant design with more than 20 sealing points
  • Triple Linear Motor for high-speed, quiet AF and nearly silent operation
  • Comprised of 23 glass elements in 16 groups with five ED lens elements and one Super
    ED lens
  • Seven rounded aperture blades for smooth, circular bokeh
  • Uses new Nano-GI (Gradient Index) coating technology, that alters the refractive index
    between glass and air to reduce ghosting and flare
  • Powerful optical image stabilization minimizes shake and blur in low light

FUJINON XF56mmF1.2 R APD (Apodization) key features:
  • FUJIFILM X-Mount is compatible with all FUJIFILM interchangeable system cameras
  • HT-EBC multi-layer coating to minimize ghosting and flare
  • Comprised of 11 glass elements in 8 groups with one aspherical glass molded lens
    element and two extra low dispersion lens elements
  • Enhanced resolving power at all apertures when used with an X-series camera that
    incorporates a Lens Modulation Optimizer (LMO) function
  • Seven rounded aperture blades for smooth, circular bokeh
  • Inner focusing system that moves small elements in the middle or at the rear of the lens, while keeping the large, front elements stationery for high-speed AF

The FUJINON XF50-140mmF2.8 (76-213mm) R LM OIS WR will be available in December 2014 for USD $1599.95 \ CAD $1699.99


The FUJINON XF56mmF1.2 R APD will be available in December 2014 for USD $1,499.95 \ CAD $1599.99.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic and thin film coating technologies. In the year ended March 31, 2014, the company had global revenues of $23.9 billion, at an exchange rate of 102 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.
All product and company names herein may be trademarks of their registered owners.







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Sigma Corporation Announces New 18-300mm F/3.5-6.3 DC Macro OS HSM Contemporary

Sigma Corporation Announces New 18-300mm F/3.5-6.3 DC Macro OS HSM Contemporary
New range in Sigma’s lineup offers optimized optics and stabilization with optional, add-on close-up lens for macro-zoom capability

RONKONKOMA, N.Y — September 12, 2014 Sigma Corporation of America, a leading researcher, developer, manufacturer and service provider of some of the world's most impressive lines of lenses, cameras and flashes, is adding a new lens to its Global Vision Contemporary category with today’s announcement of the 18-300mm F/3.5-6.3 DC MACRO OS HSM.  The lens will become available in October for the street price of $579.

Designed exclusively for APS-C camera sensors, the new 18-300mm F/3.5-6.3 DC MACRO OS HSM features a 16.6x high-ratio zoom lens which equates to a 27-450mm zoom range.  It incorporates four “F” Low Dispersion (FLD) glass elements, which have performance equal to flourite, in addition to one Special Low Dispersion (SLD) glass element. This enables the lens to minimize the chromatic aberration, especially toward the telephoto-end, and provide clear image quality with high color fidelity. Also, this lens comes with a newly developed optical stabilization (OS) system, ensuring better compensation.

“We expect the 18-300mm F/3.5-6.3 DC Macro OS HSM to be yet another standout in our Global Vision lineup, and a perfect option for anyone looking to carry minimal equipment and still be able to capture breathtaking images” said Mark Amir-Hamzeh, president of Sigma Corporation of America. “It will be a compact and affordable, high-performance, all-in-one lens that offers wide-angle to telephoto versatility and the very unique macro-zoom capability for close-ups. It’s perfect for all photographic needs – especially for those purchasing this product as their first time interchangeable lens.”

The lens offers a minimum focusing distance of 15 inches, with a maximum magnification ratio of 1:3. To enhance the macro capabilities of the lens, Sigma Corporation has also designed a dedicated close-up AML72-01 lens that pairs with the 18-300mm F/3.5-6.3 to offer a maximum magnification ratio 1:2 and changeable angles of view. Even when this close-up lens is attached, the image taken at maximum magnification ratio, at 300mm, infinity, shows very little difference in modulation transfer function (MTF). This close-up lens will be sold separately for $55 and will also be available in October.

The 18-300mm F/3.5-6.3 DC MACRO OS HSM incorporates a bigger and newly developed Hyper Sonic Motor (HSM) that ensures high speed and quiet AF. Additionally the Super Multi-Layer Coating reduces flare and ghosting, to provide the user with sharp and high contrast images.
The lens will be available in Sigma, Nikon, Canon, Pentax and Sony mounts; Pentax and Sony mounts will not offer OS.

The 18-300mm F/3.5-6.3 DC MACRO OS HSM is compatible with Sigma’s USB dock, allowing photographers to update the lens’ firmware and change focus parameters using Sigma's Optimization Pro software. It is also compatible with Sigma’s Mount Conversion Service. Sigma remains one of the very few manufacturers whose products are solely made in Japan. Moreover, all products, including the 18-300mm F/3.5-6.3 DC MACRO OS HSM was designed to surpass the required quality inspection of every Global Vision lens with Sigma’s own modulation transfer function (MTF) “A1” measuring system to create a new optical standard to align with the high-spec cameras on today’s market.

The company will be exhibiting at the 2014 Photokina in Cologne, Germany, later this month. The latest lenses from the Global Vision lineup will be on display at the event and attendees are invited to stop by booth #B20/C29 in Hall 4.2. For information about Sigma, go to www.sigmaphoto.com or follow the company on Twitter, Instagram and Facebook.

About Sigma Corporation
Since 1961, Sigma has worked toward a single, simple goal: To imagine and develop photographic technologies that push the envelope, empower photographers and produce unparalleled imagery. We’ve honored this commitment by maintaining control of our design, research and development, and manufacturing processes in our own Aizu Factory. Our products are built with premium materials and are known worldwide for quality and performance. Our family-owned organization is the largest, independent SLR lens manufacturer in the world, producing more than 45 lenses that are compatible with most manufacturers, including Sigma, Canon, Sony, Nikon, Olympus, Panasonic and Pentax. Sigma Corporation also produces digital SLR cameras and high-definition digital compact cameras. The company is headquartered in Japan, with offices strategically located throughout Europe, Asia and North America. Photography is all we do, and it’s all we’ve ever done.







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