Saturday, January 17, 2015

FUJIFILM ANNOUNCES NEW RUGGED AND LONG ZOOM CAMERAS

FinePix XP80 is Fujifilm’s toughest camera yet for extreme weather protection, while S9900W is the perfect long zoom do-everything Wi-Fi® camera

Valhalla, N.Y., January 15, 2015 FUJIFILM North America Corporation today announced the new FinePix XP80, the latest addition to the best-selling FUJIFILM XP-series. The new FinePix XP80 rugged digital camera is waterproof to 50ft./15m, shockproof from 5.8ft./1.75m, freezeproof to 14°F/-10°C and dustproof*,**. It features a 16.4MP CMOS sensor with a 28-140mm 5x optical zoom lens, Wi-Fi® connectivity for one touch transfers to smartphones and tablets, and captures full HD movies at 1080p, even underwater.

Remote shooting with instant image and movie sharing
The FinePix XP80 comes equipped with wireless functionality for remote shooting using the free Fujifilm Camera Remote app and dedicated Wi-Fi® button on the camera. In addition to remote shooting, wireless connectivity in the XP80 also allows users to select images or movies to be transferred to smartphones, tablets and computers.

Action Camera Mode
The FinePix XP80 offers an Action Camera Mode that turns the XP80’s lens into a fixed 18mm and enables hands-free shooting so the camera can be mounted on your body or a piece of sporting equipment to get right to the heart of the action. In Action Camera Mode, the rear LCD turns off automatically to preserve battery life and extend recording times.

FinePix S9900W (with Wi-Fi®) and FinePix S9800 (without Wi-Fi®)
Also new are the FinePix S9900W (with Wi-Fi®) and FinePix S9800 (without Wi-Fi®) that both feature a 16.2 Megapixel CMOS sensor with a maximum ISO sensitivity of 12,800, and deliver rapid focusing speeds for beautiful high resolution images. Both cameras also give users a bright F2.9-F6.5 lens that offers an amazing 50x optical zoom 24-1200mm optical range that can be boosted to an incredible 100x magnification with Fujifilm’s Intelligent Digital Zoom technology, while going all the way down to 1cm in Super Macro mode for extraordinary close up images.

High speed to capture every shot
The FinePix S9900W and FinePix S9800 give users the speed they are looking for to capture every shot they want. The cameras each have a startup time of just 1 second, autofocus in as little as 0.15 seconds, and are ready to take another shot in just 0.6 seconds. Those wanting to capture a burst of full resolution images in quick succession can do so using the continuous shooting speed of 10 frames-per-second (maximum 10.0 frames).

Shoot and share the wireless way
The FinePix S9900W (US only) offers remote shooting via a smartphone or tablet, and photos and movies can be easily sent to devices using the same wireless connectivity. Users can download the free Fujifilm Camera Remote app, then press the dedicated Wi-Fi® button for easy remote shooting and also zooming in or out to fine-tune compositions and shooting movies. Images are just as easily sent to smartphones and tablets where they can be viewed, posted to social media and backed up.

FinePix XP80 key features:
  • 16.4MP 1/2.3” CMOS sensor
  • Waterproof to 50ft./15m, Shockproof from 5.8ft./1.75m, Freezeproof to 14°F/-10°C and Dustproof
  • Complies with IP68 standards
  • 5x optical zoom with 28mm wide-angle setting
  • LCD with anti-reflection coating
  • Wireless connectivity for instant image and movie sharing
  • Action Camera mode
  • Optical Image Stabilization
  • Full HD movie capture at up to 60 frames per second
  • 480 frames per second slow motion mode
  • 11 Advanced Filters, including a new Sketch function
  • High Dynamic Range (HDR) capture
  • Motion Panorama 360°
  • Available in Blue, Yellow, and Graphite with green accents

FinePix S9900W / S9800 key features:
  • 16.2MP 1/2.3” CMOS sensor
  • 50x optical zoom (24-1200mm)
  • 5-Axis Image Stabilization system combines two-axis optical and three-axis electronic stabilization
  • 920k dot Electronic Viewfinder
  • WiFi® Remote Shooting mode (US only)
  • ISO sensitivity up to 12800
  • Continuous shooting at up to 10fps
  • Full HD movie capture
  • 460k dot LCD screen
  • 11 Advanced Filter effects
  • Motion Panorama 360°
  • High Dynamic Range capture
  • Wireless connectivity with smartphones and tablets (S9900W only)


The FinePix XP80 will be available in March 2015 for USD $229.95 \ CAD $229.95.

The FinePix S9900W / S9800 will be available in March 2015 for USD $349.95 and USD $329.95 / CAD $329.95, respectively.


* Waterproof and dustproof protection standards of products, stipulated by IEC (International Electrotechnical Commission)

** Measurement method of MIL-Standard 810F Method5 16.5-Shock of the “MIL Standard”, a standard stipulating the durability of supplies procured by the American military, set by the United States Department of Defense



For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.
FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2014, the company had global revenues of $23.7 billion, at an exchange rate of 103 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.
All product and company names herein may be trademarks of their registered owners.







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Release Announcement Industrial-Vision Fixed Focal Lens for 3.1µm Pixel Pitch Imager Supporting Distinguished High Performance 1.1" 50mm F/1.8(Model M111FM50)

January 13, 2015 - Tamron Co., Ltd., Saitama, Japan (President & CEO: Morio Ono), specialized manufacturer of optics and one of the leading companies in the security/surveillance equipment industry announces the launch of a new 50mm F/1.8 fixed focal lens in 1.1" format tuned for a pixel pitch of 3.1㎛.
 
Development Concept

Cameras with Mega-pixel sensors for an array of industrial applications, including production equipment, chip mounters, various test apparatus, machining centers and the like, are migrating towards even higher pixel counts of late.

Tamron offers an extensive range of optics for a whole variety of customer needs so customers can pick and choose the best solution for their own applications. Users of certain types of equipment require particularly high-fidelity images.

In addition to the FA (Factory Automation) series of lenses for high-pixel count imagers currently available, Tamron releases the 1.1" M111FM50 to support 3.1µm pixel pitch imagers, boasting the highest level of resolution among the entire lens lineup.

Furthermore, the new 1.1" format lens model in expands the product portfolio of the company's industrial-vision optics beyond the existing lineup comprised of 1/1.8" (six models in the M118 Series) and 2/3" (seven models in the M23 Series) respectively. With the broader range of product offerings to support the higher imaging quality needs, the scope of applications making the most of high mega-pixel cameras shall be brought to the next height.

Looking forward, Tamron is poised for accelerating development of new industrial-vision lenses, keeping pace with the advancement of cameras geared towards higher pixel counts and more diversified application fields, with greater versatility and handling ease as well as ensuring outstanding optical performance across the entire field.
Main Features
High Resolving Power

・Industry-leading resolving power optimally tuned for 3.1µm pixel pitch 1.1" imagers renders high-fidelity images equivalent to 12MP resolution.
Image Quality Prioritized for Closer Distance Range

・The superb image quality at the most commonly used closer distance range is achieved in line with the design philosophy that has been demonstrated in our current FA-series lenses.
Operational Ease

・Smooth rotation torque of both focus and iris rings facilitates the adjustment of both focusing and aperture.
Sophisticated Optical Design to Deliver Distinguished Image Quality

・Excellent image quality from center to corner is delivered based on the latest optical design technology with discernible resolution and contrast.
・Enhanced transmissivity across the whole bandwidth is attained with Tamron's original coating technology.
Compatibility with Diversified Imagers

・The17.6mm Effective Image Circle Diameter of the lens expands its compatibility with a broader range of cameras with multiple imager formats up to 1.1".
Main Specifications
Model M111FM50
Imager Size 1.1"
Mount Type C
Focal Length 50mm
Aperture Range F/1.8 ~ 22
Field of View Angle
(Horizontal x Vertical) 1.1" (1:1) 14.1°× 14.1°
(4:3) 15.9°× 11.9°
6) (1:1) 12.9°× 12.9°
(4:3) 14.6°× 11.0°
2/3" 10.1°× 7.6°
Focusing Range 0.4m ~ ∞
Operation Focus Manual w/lock
Iris Manual w/lock
Filter Size M49 P=0.75mm
Wave Length Visible Light

*Specifications, appearance are subjected to be changed without notice.
*Data is as of end of January 2015.

Release Date and Price
Release Date January 20, 2015
Price Open







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Canon U.S.A. Announces hdAlbum, a New Service for Creating High-Quality Photo Albums

Customizable Photo Books Printed on Canon DreamLabo 5000 Offer Vivid Colors and High-Detail Imagery

MELVILLE, N.Y., January 6, 2015 - Dedicated to preserving memories, Canon U.S.A., Inc., a leader in digital imaging solutions, today announced hdAlbum, a new premium and professional lay-flat photo album service that allows professional photographers and consumers to create customizable photo albums. Printed exclusively on the Canon DreamLabo 5000, hdAlbum enables users to share memories from special events, vacations and life's special moments with family and friends in a memorable keepsake.

"Canon is committed to providing individualized experiences to our customers through the use of our high-quality technology and service," said Junichi Yoshitake, senior vice president and general manager, Business Imaging Solutions Group, Canon U.S.A., Inc. "The new hdAlbum service is a user-friendly platform that will allow customers to capture and share their memories and experiences with their loved ones for years to come."

After downloading the free hdAlbum creation software on their computer, users have the ability to layout each photo with ease by using the auto-arrange feature or custom-design option. The pages are then printed on the DreamLabo 5000, Canon's inkjet production photo printer that uses FINE high-density printhead technology. To achieve high-quality images and help users' favorite memories come to life, the device prints with seven dye-based inks at up to 2,400 dots per inch to provide a wider spectrum of colors, sharp details and photo-realistic production.

Unique Photo, one of the largest privately owned photographic supply distributors in the world is the first retailer to offer hdAlbums to its customers.

"Offering an hdAlbum has allowed us to expand our product line to offer premium photo albums at reasonable prices," said Matt Sweetwood, president, Unique Photo. "The high-quality and craftsmanship of an hdAlbum is impressive. Our customers claim they have never seen a photo book this good."

There are five album sizes available, including portrait, eight inches by 11-inches; landscape, 11-inches by eight inches; and square, eight inches by eight inches, 10-inches by 10-inches, and 12-inches by 12-inches. With paper selections of Premium Canon Luster or Glossy inkjet media, all albums utilize a post printing hinge-style binding process and can include up-to-100 pages. To enable full customization, users have a diverse selection of backgrounds, layouts, and templates to make the album a one-of-a-kind piece.

Retailers can learn more about hdAlbum and how to become a partner by visiting Canon Booth #13304 at CES 2015 in Las Vegas from January 6 to January 9, 2015. Customers can learn how to create their own personal photo album by also visiting the Canon booth or visiting: http://storefront.dl5k.com/.
About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2013† and is one of Fortune Magazine's World's Most Admired Companies in 2014. In 2014, Canon U.S.A. has received the PCMag.com Readers' Choice Award for Service and Reliability in the digital camera and printer categories for the 11th consecutive year. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact pr@cusa.canon.com.
###

† Based on weekly patent counts issued by United States Patent and Trademark Office.

Specifications subject to change without notice.

All referenced product names, and other marks, are trademarks of their respective owners







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Inspired Photos with Flair, Ready to Share: New Nikon D5500 DSLR Helps Creatively Capture the Moments that Matter

Alongside the Compact and Versatile Nikon D5500, Nikon Announces the Expansion of Legendary NIKKOR Lens Lineup with the AF-S DX NIKKOR 55-200mm f/4-5.6G ED VR II Zoom and AF-S NIKKOR 300mm f/4E PF ED VR Telephoto Lenses

January 5, 2015 - MELVILLE, NY – Today, Nikon Inc. announced its latest DX-format DSLR, the Nikon D5500, a lightweight yet powerful camera that offers a robust feature set, built-in Wi-Fi connectivity and the ability to capture incredible photos and HD video with ease. An ideal entry-level DSLR for the creative photographer ready to take their storytelling to a new level, the D5500 sports an impressive arsenal of imaging technology, including a 24.2-megapixel CMOS sensor with no optical low-pass filter (OLPF) and a new 3.2-inch Vari-angle touch operation LCD display. All of this and more is packed into a new monocoque design that makes the camera one of Nikon’s lightest and most convenient-to-carry DSLR offerings. Nikon has also expanded its already impressive line of NIKKOR lenses with two new additions, the versatile AF-S DX NIKKOR 55-200mm f/4-5.6G ED VR II zoom lens for DX-format shooters and the FX-format AF-S NIKKOR 300mm f/4E PF ED VR, a lens with advanced Phase Fresnel optics for lightweight super-telephoto performance.

“Whether capturing an unforgettable sunset or the game winning goal, the Nikon D5500 was designed to foster creativity and provide the tools any budding photographer needs to easily capture and share amazing images and HD video,” said Masahiro Horie, Director of Marketing and Planning, Nikon Inc. “Additionally, the new DX-format 55-200mm and FX-format 300mm f/4 lenses reaffirm Nikon’s steadfast commitment to expanding the NIKKOR lens lineup with versatile additions for both DX and FX-format DSLR shooters.”

Tell a Story with Breathtaking Quality

The Nikon D5500 makes no sacrifices when it comes to image quality, featuring a 24.2-megapixel CMOS sensor capable of rendering amazingly sharp and tonally-rich images and HD video. The removal of the sensor’s OLPF allows for an impressive level of detail and sharpness from an affordable DSLR, while the addition of the EXPEED 4 image processing engine works to improve overall speed and performance in a variety of shooting situations. When shooting in low-light, D5500 users can also take advantage of an expanded wide-ranging ISO spanning 100-25,600, which makes it easy to capture great images, even when available light is scarce. Alongside Nikon’s impressive arsenal of NIKKOR lenses, the Nikon D5500 is a powerful imaging tool capable of incredible image quality, whether shooting flattering portraits or stunning HD video.

Compact, Portable and Ready to Share

When the perfect moment is ready to be captured, having a camera that is ready to go anywhere is essential. One of Nikon’s smallest-ever DSLR offerings, the Nikon D5500 is compact (4.9 x 3.8 x 2.8 in.) and surprisingly lightweight (14.8 oz.), making it the ideal DSLR for users constantly on-the-go. Ergonomically designed, the camera also features a new monocoque structural skin that increases durability without weighing it down, while allowing the user to securely and comfortably hand-hold.

Nikon Snapbridge describes the experience of quickly and easily sending photos wirelessly from your Wi-Fi®(1) enabled Nikon DSLR, Nikon 1 or COOLPIX camera to a compatible smartphone or tablet for times when a great moment is captured and ready to be shared. The D5500 sports built-in Wi-Fi that allows the user to easily share high-quality images with friends. Simply shoot, tag and share great moments with the quality they deserve. Additionally, users can utilize their smart devices to shoot remotely - ensuring that even the photographer doesn’t have to miss out on the next group photo.



Capture and Create with a Touch of Class

The Nikon D5500 also offers the ultimate in DSLR control with an incredibly sharp 3.2-inch Vari-angle LCD monitor, and is Nikon’s first ever DSLR with touch operation, which will help photographers discover new shooting perspectives for both stills and HD video. Intuitively designed for easy menu navigation and intelligent operation, the D5500 allows the user to choose their focus point via Touch AF, pinch in to check focus and even activate the shutter with the touch of a fingertip. Additionally, a new Fn (Function) touch feature gives one-touch access to important settings like AF point selection, aperture, ISO sensitivity, AF area mode and more. The adjustable Vari-angle screen also allows the photographer to capture images and video from exciting new perspectives, easily shooting above the crowd at the dance recital, getting on a toddler’s level to capture their first steps or simply taking a creative selfie. The Nikon D5500 helps the budding photographer easily compose, shoot and review each image or video in high-resolution (1,037k dot), helping preserve the moments that matter most.

Never Miss the Perfect Moment

A versatile yet powerful DSLR, the D5500 is equipped with the latest imaging technology to help tell every story with precision. The camera features a powerful and precise 39-point autofocus (AF) system with 9 cross-type sensors that quickly locks on to even the fastest moving subjects to render beautifully focused images. Whether photographing fast-moving subjects in the championship game or the kids in the backyard, users can select from a variety of advanced focus modes, including 3D Tracking to track a moving subject. Paired with the camera’s 2,016-pixel RGB sensor and Nikon’s Scene Recognition System, the D5500 decisively recognizes and follows each subject in nearly any lighting condition, while continuous shooting up to approximately 5 frames-per-second (fps) makes it possible to capture every fleeting moment.

When the moment is better conveyed through motion, users can also tell their stories with smooth Full HD 1080/60p video with Full-Time AF and stereo sound for a cinema-like experience. The Nikon D5500 also offers a wealth of creative options, including 16 unique Scene Modes that choose the right settings for a variety of common shooting scenarios. Super Vivid, POP and Photo illustration have been added as Effects Modes, and Picture Controls have been enhanced by adding a “Flat” option. These settings now have a 0.25-step adjustment and an expanded “brightness” range to ±1.5 available for photographers who want to completely customize the look and feel of their images and video.

An Affordable Companion Telephoto Lens for DX-Format Shooters

In addition to Nikon’s standard retractable design AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR II kit lens, Nikon has now added the ideal companion 3.6x zoom lens to help take DX-format photographers from wide-angle to telephoto with ease. Compact and lightweight, the new retractable design AF-S DX NIKKOR 55-200mm f/4-5.6G ED VR II is great for capturing sports, people or school events, and presents an affordable way to get closer to the action. The lens also features three stops of VR image stabilization2 and core NIKKOR technologies including a Silent Wave Motor (SWM) that helps ensure quiet and precise AF operation.

Smaller, Lighter, Faster Telephoto

Nikon has also introduced the AF-S NIKKOR 300mm f/4E PF ED VR, the world’s lightest 300mm full-frame fixed focal length AF lens(2), which is nearly 30% shorter and 1.5 lbs. lighter than its predecessor. Extremely easy to handle and built to suit the needs of serious photographers in the field, the new 300mm f/4 lens utilizes Phase Fresnel optical technology to help correct chromatic aberration and reduce the overall size and weight of the lens, making it easy to pack for any assignment. Capable of producing tack-sharp images and beautiful background blur at a distance, Nikon’s newest FX-format lens also features four and a half stops of VR image stabilization(3), a VR Sport mode, VR tripod detection as well as several of the latest NIKKOR optical technologies including electromagnetic aperture control, a Silent Wave Motor for quiet AF operation, ED glass for further controlling chromatic aberrations and Nano Crystal Coat for superior image quality.

Price and Availability
The Nikon D5500 will be available in early February, in black and red, in two different kit configurations: alongside the AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR II lens for a suggested retail price (SRP) of $999.95* or with the AF-S DX NIKKOR 18-140mm f/3.5-5.6G ED VR lens for $1,199.95* SRP. The Nikon D5500 will also be sold body only for an SRP of $899.95*. The AF-S DX NIKKOR 55-200mm f/4-5.6G ED VR II and AF-S NIKKOR 300mm f/4E PF ED VR lenses will also be available in early February for an SRP of $349.95* and $1,999.95*, respectively.

About the NIKKOR Brand

With a comprehensive assortment of FX and DX-format lenses and focal lengths, from the ultra-wide 10-24mm to the super telephoto 800mm VR, Nikon photographers have come to rely upon the NIKKOR core technologies that contribute to their optical superiority. NIKKOR is the brand name for Nikon’s photographic lenses, which are precision crafted to the most exacting standards in Nikon’s own glassworks. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the "Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is a world leader in digital imaging, precision optics and photo imaging technology; globally recognized for setting new standards in product design and performance for an award-winning array of equipment that enables users to tell their stories through amazing photos and videos. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 compact interchangeable lens camera system. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 80th anniversary of NIKKOR optics, and announced the production of over 90 million NIKKOR lenses in 2014, creating a new milestone in Nikon’s heritage of superior optics. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook, Google+, Twitter, YouTube, Instagram, Vimeo and Flickr.


# # #

*SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

Specifications, equipment and release dates are subject to change without any notice or obligation on the part of the manufacturer.

(1) Cameras having Wi-Fi® capability can only be used with a compatible iPhone®, iPad®, and/or iPod touch® or smart devices running on the Android™ operating system. The application can be downloaded free of charge from Google Play™ or the Apple App Store.

For use with Android or iOS mobile devices, please refer to mobile device compatibility and available features at https://play.google.com/store/apps/details?id=com.nikon.wu.wmau&hl=en (Android) or https://itunes.apple.com/en/app/wireless-mobile-adapter-utility/id554157010 (iOS).

Android and Google Play are trademarks of Google, Inc.

iPhone, iPad and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries.

Apple, the Apple logo, iPhone, iPad and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. APP Store is a service mark of Apple Inc.

Wi-Fi® and the Wi-Fi CERTIFIED logo are registered trademarks of the Wi-Fi Alliance.

(2) Statement based on Nikon research as of January 5, 2015

(3) Based on CIPA Standard. This value is achieved when FX-format compatible lenses are attached to a FX-format digital SLR camera and zoom lenses are set at the maximum telephoto position.







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Monday, January 12, 2015

Hasselblad appoints a new CEO

Hasselblad Group has announced the appointment of a new Chief Executive Officer with immediate effect.
Perry Oosting - an established member of the Hasselblad Supervisory Board - takes the helm following the completion of former CEO Ian Rawcliffe's interim CEO assignment.

Mr Oosting brings over 25 years of experience in brand, product, marketing and sales-management to the company and has worked for iconic global brands such as Bulgari, Prada and Gucci.

As a former CEO of luxury mobile phone manufacturer VERTU he achieved substantial revenue growth and profit - and prepared the company for a solid brand & product proposition as he initiated change to a new operating system to widen appeal to a broader customer audience.

He said: "It is an honour for me to accept this new role at Hasselblad and become an integral part of this iconic brand. This company has an incredible history and with its core DNA has a sound foundation for further development. The recent and widely acclaimed launch of our 'back to the future' CFV-50c CMOS back is a great example of our ongoing commitment to the total Hasselblad brand experience that enables customers to benefit from our advanced and exclusive digital engineering know-how."

He added: "My former experiences will certainly be an advantage, but I see Hasselblad as a unique opportunity and therefore it will need a tailor-made strategic direction and implementation to support future growth."

Dr. Helmut Vorndran, Chairman of the Supervisory Board Hasselblad added: "We are delighted Perry has accepted this new role to further develop and strengthen our brand and product proposition. Now with the combination of a solid foundation, and Perry's priceless expertise, we feel confident we can achieve our ambitious goals. We also thank his predecessor Ian for setting the base within the agreed time schedule and for his valuable contribution to Hasselblad."

A Hasselblad spokesperson commented: "Former CEO Ian Rawcliffe's focus was to enhance the company's operations and build a solid base. With this in place together with Perry's extensive experience, the company now has the best foundation to successfully implement its long term strategy - based on its unique positioning and strength in its core product proposition."


About Hasselblad

For over half a century Hasselblad has been the leading manufacturer and partner for photographers who work in the medium format environment and demand optimum quality and innovation.

In 1962 Hasselblad cameras gained iconic status following the decision by NASA to select them for space missions.

The H Camera System with its professional lens family and unique advancements is widely acknowledged as the most comprehensive digital camera system of its kind available today.

In 2012 the company launched into new market space with ranges of advanced cameras for enthusiasts.

Recently Hasselblad was the first to launch the fully integrated medium format camera system incorporating the latest in CMOS sensor technology: the H5D-50c. The latest CMOS-based product launches also include the CFV-50c digital back for V System photographers and a 200 Mpix Multi-Shot camera H5D-200c MS.









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Wednesday, December 10, 2014

Latest Hasselblad lenses set to star in future Hollywood blockbusters

Some of the world's leading cinematographers mingled with key Hollywood figures at a packed Los Angeles theatre venue last night (Dec 9) for the launch of latest cutting edge camera technology that will be used to make future big screen blockbusters.

Film-makers were invited to 'test drive' the new ARRI Rental ALEXA 65 camera system, which comes complete with specially adapted Hasselblad HC lenses.

ARRI says the new system (available from January) comprises camera, lenses and a complete image workflow, and has been developed to capture images of 'staggering intensity and definition'.

Said ARRI Managing Director Franz Kraus, "Our goal was simple - to meet and surpass the image quality of 65 mm film. Harking back to the golden age of 65 mm widescreen film-making, the ALEXA 65 camera is a scaled-up version of our ALEXA XT, equipped with a sensor slightly larger than a 5-perf 65 mm film frame that is able to capture an uncompressed and quite astonishing ARRIRAW 65 mm image.

We wanted to build a camera for the most demanding applications in film-making and envisioned a true 65 mm format camera, sharing as many of the technology and imaging attributes of ALEXA as possible. The dynamic range and colorimetry are retained, but to these is added a far greater capacity for capturing fine detail."

He added: "The depth of knowledge within our group, as well as close collaboration with our partners, has enabled us to develop new technologies that will help realize some very special future productions."

Ove Bengtson, Hasselblad Product Manager said: "The Linwood Dunn Theatre - the newest state of the art screening facility for The Academy of Motion Picture Arts and Sciences (founder of The Oscars Awards) was the obvious venue for the launch of this superb piece of cinematographic technology."

"Hasselblad is delighted to partner with ARRI Rental on the evolution of the ALEXA 65 - a pivotal industry product that showcases the outstanding engineering skills of both companies."

Neil Fanthom, ARRI Rental Global Technical Marketing Executive said: "The 50-110 mm Zoom 65 and the eight Prime 65 lenses, ranging from 24 to 300 mm, utilize high-performance optics from Hasselblad HC lenses, re-housed in robust, cine-performance lens barrels co-developed with IB/E Optics. Equipped with ARRI's Lens Data System (LDS), the lenses permit frame-accurate metadata about focus, iris and zoom settings to be recorded with the image stream, aiding both on-set shot-making and visual effects tasks in post. In addition, a Vintage 765 lens range - originally developed to partner the ARRIFLEX 765 65 mm film camera - has been adapted for use with the ALEXA 65."

"These lenses also utilize original Hasselblad lens elements and provide a classic filmic look with a gradual, soft roll-off across the frame. In the ALEXA 65 we have the best of Hasselblad optics, new and the old being utilised on what we hope will become recognised as the best large format digital cinema camera in the world."

Hasselblad Optical Design expert Per Nordlund said: "Our HC lens range - now adapted for ALEXA 65 as the Prime65 range - is designed for use on what we like to think of as the best digital still image cameras in the world. Cameras available with large format sensors up to 60 MP, and also available in special versions producing image files with up to 200 MP resolution. In the HC range we have been able to achieve a very high level of resolution, while keeping distortion and light fall-off under good control.

The opportunity to use the old lenses for ARRI 765 on the new ALEXA 65 adds another dimension to this camera. Now cinematographers can use those old lenses they know from the past side by side with a very modern and high-performing set of lenses. I think it very neatly ties together past and present."

Recent films serviced by the ARRI Group include: 'Noah', 'Gravity', '12 Years a Slave', 'The Monuments Men', and 'The Wolf of Wall Street'.

* Significant interest in the new camera had already been shown pre-official launch by cinematographers attached to high-profile feature films.

For more information please visit www.hasselblad.com and www.arrirentalgroup.com






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Sunday, November 30, 2014

Professional Photographers of America Offers Additional Business Benefits

Adds Allied Business Network to Membership Perks

ATLANTA, Ga. (PRWEB) November 28, 2014 - Professional Photographers of America (PPA) has added the Allied Business Network (ABN) to its roster of membership discounts.

“We understand photographers got into the business because of the pictures,” said Kristen Hartman, PPA director of member value and experience. “Photographers are artists, and that’s what they want to focus on. PPA is proud to offer these perks and savings to our members to help them save some money and focus on what they love.”

The Allied Business Network benefit can help PPA photographers save huge on everything from office supplies, travel and promo products, printing and more. ABN negotiates discounts (from 5% - 85%) with vendors photographers want to do business with, including Hertz, Office Depot, 4imprint and leading hotels for those assignments away from home.

To find out how to use these discounts (and more), visit ABNSave.com/PPA and become an Allied Business Network member for free. To join PPA and leverage this and many other membership benefits, including equipment insurance and malpractice protection, visit PPA.com/Join.

About PPA:
Professional Photographers of America (PPA) is the largest international non-profit association created by professional photographers, for professional photographers. Almost as long-lived as photography itself, PPA’s roots date back to 1869. This nonprofit assists more than 27,000 members through protection, education and resources for their continued success. See how PPA helps photographers be more at PPA.com.







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Fujifilm Announces Macro Tubes and Launch Timing for New Firmware Updates

Major firmware update and PC Tethered Shooting Software planned for FUJIFILM X-T1; updates coming for FUJIFILM X-E2, X-E1, X-Pro1 and X30

Valhalla N.Y., November 20, 2014 – WEBWIREFUJIFILM North America Corporation today announced two new Macro Extension Tubes for the award-winning line of X-Series interchangeable lens cameras; plus a launch date for a major firmware update and PC Tethered Shooting Software HS-V5 for the FUJIFILM X-T1 Graphite Silver and X-T1 Black cameras. New firmware updates that deliver additional features and enhanced controls will also be available for the FUJIFILM X-E2, X-E1, X-Pro1and X30.

FUJIFILM Macro Extension Tubes
The two new Macro Extension Tubes, the MCEX-11 and the MCEX-16 (for extended close-up work), are intermediate rings for close-up photography. By attaching the ring between a FUJINON XF or XC lens and a camera body, users can enjoy high-magnification photography. When the Macro Extension Tube is attached, the focus range is limited so users can find a focus point by moving the camera forward and backward.

The Macro Extension Tubes are equipped with electronic contacts, retaining normal AE, (Auto Exposure) functions and are designed to seamlessly blend into the original look and feel of the X-Series line of compact system cameras.

FUJIFILM Macro Extension Tubes will be available in mid-December 2014 for USD $99.95 \ CAD $109.99 each.

PC Tethered Shooting Software HS-V5
A new PC Tethered Shooting Software HS-V5 for Windows® Ver. 1.0 will feature two modes, Camera Mode and PC Mode, giving photographers enhanced shooting controls.

Within the PC Tethered Shooting Software, Camera Mode allows users to operate the camera and adjust its settings on the camera itself, with images taken simultaneously transferred to computer for display on the screen or saving on a PC. Adjusting exposure and other shooting settings, along with activating the shutter release, are carried out on camera. Alternatively, users can switch to PC Mode where they can check the viewfinder image of a remotely-setup camera, operate the camera and adjust its settings on a PC screen, with images taken simultaneously transferred to a PC for display on the screen or saving onto a PC. Adjusting exposure and other shooting settings, or activating the shutter release, are carried out remotely on the computer.

PC Tethered Shooting Software HS-V5 also includes the Hyper-Utlity3 image browser for easy image viewing, analysis, assessment, categorization and organization. It features an image analysis function using the histogram, highlight clipping warning and EXIF data (including Film Simulations, exchangeable LENS name, and more) and displays an “image assessment” function that shows two images side-by-side for comparison.

PC Tethered Shooting Software HS-V5 will be available in January 2015.

Firmware v3.0 (X-T1 Graphite Silver, X-T1 Black) available for download on December 18
Fujifilm will release a free, comprehensive firmware update on December 18 specifically for the new FUJIFILM X-T1 Graphite Silver and the original X-T1 Black that will give users exciting new features and controls to dramatically enhance their X-T1 shooting experience, including:
1. AF (Auto Focus) Area direct selection – Users can select the focus area with the 4-way controller, without pressing the Fn Button.
2. Function replacement for the AE-L/AF-L buttons – The currently locked AE-L/AF-L button function will now be interchangeable, depending on the user’s preference.
3. Focus Area size variability during MF (Manual Focus) – Users will be able to change the focus area in Manual mode during One Push AF with the AF-L button.
4. Macro Mode direct selection – Users will be able to directly turn ON or OFF the Macro function in Auto Focus mode to expand the distance measurement range to the short-distance range. This will be possible without accessing the pop-up menu screen.
5. Q Menu customization – The update will render the items and layout of the Q Menu, used for quick access of frequently-used items, changeable to the user’s preference.
6. Video frame rate selection – In addition to the existing 60fps and 30fps selections, 50fps and 25fps, as well as a 24fps selection will become available to users. 50fps and 25fps allow video editing in the PAL region, such as Europe and elsewhere, without converting the frame rate. The 24fps will offer movie-like video capture and play back.
7. Video manual shooting – Users will be able to select ISO sensitivity prior to shooting videos, as well as adjusting the aperture and shutter speed during video shooting.
8. Phase Detection AF support for One Push AF – With One Push AF, operated by pressing the AF-L button during manual focusing, the update will enable Phase Detection AF with quicker focusing speeds.
9. Metering area focus area interlocking – The update will enable users to interlock the AF area position with the metering area when spot metering is selected.
10. Expansion of the Program Shift setting area – The update will enable the current Program Shift, in which the low-speed side is 1/4 second, to be shifted to a maximum of 4 seconds.
11. Electronic Shutter – Adds electronic shutter function to original X-T1 Black bodies with a maximum shutter speed of 1/32000 second.
12. New “Classic Chrome” Film Simulation – Film simulation that delivers muted tones and deep color reproduction.
13. Support for INSTAX Share Printer – Photos can be sent directly to the INSTAX Share Printer for instant prints.
14. Lock Function – Users can lock the camera to prevent unexpected dial and button operations.
15. AF+MF Setting – Users can half press the shutter to autofocus, and then make fine adjustments using the manual focus ring.
16. Three Custom White Balance options – Expands number of white balance users can store.
17. Expanded EVF/LCD display types in Manual Exposure Mode – Users can now customize the way the image is displayed on the EVF or LCD.
18. LCD Brightness and EVF/LCD Adjustment Control – Users can customize display brightness based on environment.
19. Flash Compensation in Fn Button Setting – Users can now add Flash Compensation to any of the six custom function buttons.

Firmware v3.0 (FUJIFILM X-E2) available for download on December 18
The FUJIFILM X-E2 will receive a firmware update that adds:
1. WLAN Remote Control in conjunction with the Camera Remote application.
2. Interval Timer Shooting.
3. New “Classic Chrome” Film Simulation.
4. AF+MF control for all X-mount lenses.

Firmware v2.4 (FUJIFILM X-E1) and v3.4 (FUJIFILM X-Pro1) available for download on December 18
The FUJIFILM X-E1 and X-Pro1 will each receive a firmware update that adds:
1. AF+MF control for all X-mount lenses.

Firmware v1.01 (FUJIFILM X30) available for download now
A firmware update is available now for the FUJIFILM X30 that improves:
1. The autofocus lock function.

About FUJIFILM North America Corporation, Electronic Imaging

For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic and thin film coating technologies. In the year ended March 31, 2014, the company had global revenues of $23.9 billion, at an exchange rate of 102 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

All product and company names herein may be trademarks of their registered owners.







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Saturday, October 25, 2014

Canon Introduces The World's Longest 4K Ultra-Telephoto Zoom Lens For Large-Format Single-Sensor Cameras

New Canon CINE-SERVO 50-1000mm T5.0-8.9 Ultra-Telephoto Zoom Lens Delivers Industry-Leading Range Up to 1500mm With Built-In 1.5x Extender

MELVILLE, N.Y., October 16, 2014 - With the increasing use of large-format single-sensor 4K cameras for field productions like sports and nature documentaries, Canon U.S.A., Inc., a leader in digital imaging solutions, has introduced the new ultra-telephoto CINE-SERVO 50-1000mm T5.0-8.9 Ultra-Telephoto Zoom lens. With the world's longest focal length (75-1500mm with its built-in 1.5x extender) and highest (20x) magnification among Super 35mm zoom lensesi, the new CINE-SERVO zoom lens offers cinematographers new possibilities for shooting scenes in HD, 2K and 4K on single-sensor cameras. The new Canon CINE-SERVO 50-1000mm zoom lens is an ultra-telephoto lens with superb 4K optical performance and a removable Digital Drive unit to accommodate either broadcast or cinema-style production.

"The use of large-sensor 4K cameras is rapidly spreading beyond motion pictures and episodic television, into many new types of productions such as broadcast sports and nature documentaries," said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. "We are proud to deliver a lens with the advanced 4K optical performance, impressive focal range and operational versatility required to serve the creative needs of today's growing community of 4K and UHD image makers."

Available in either EF- or PL-mount, the new Canon CINE-SERVO 50-1000mm T5.0-8.9 Ultra-Telephoto Zoom lens leverages Canon's decades of expertise in optical design, computer simulation, and advanced glass materials to achieve a balance of ultra-telephoto 4K optical performance and image brightness with a compact form factor of only 15.9 inches in length (PL version) and a weight of just 14.6 pounds. This combination of advantages provides outstanding aberration correction and high image quality extending from the center of the image to all edges. For professional users, this lens enables close-up 4K imaging of wildlife subjects or athletes while maintaining the physical distances necessary in such shooting situations.

Ruggedly built, the durable new Canon CINE-SERVO 50-1000mm T5.0-8.9 Ultra-Telephoto Zoom lens features a removable Digital Drive unit for traditional EFP-style (electronic field production) operation with a convenient zoom/rocker switch, programmable zoom and focus settings, and data connections for use with broadcast-type field/studio servo-demand controls for zoom and focus. Removal of the drive unit enables Cinema-style operation of the CINE-SERVO 50-1000mm lens, including clearly engraved barrel markings, an 11-blade iris to help achieve smooth "bokeh," and compatibility with lens-support rods, matte boxes, and other cinema accessories.
Lens-Camera Communication

The new Canon CINE-SERVO 50-1000mm T5.0-8.9 Ultra-Telephoto Zoom lens is compliant with industry-standard camera-to-lens communication protocols to help ensure compatibility and maximum performance with multiple brands and models of 4K, UHD and HD cameras. These standards include 12-pin serial communication (common to major broadcast camera brands), Cooke's /i Technology and Canon EOS-LENS data communication technology (employed by the EOS C500, EOS-1D C, EOS C300 and EOS C100 Cinema cameras). In the case of the Canon Cinema EOS system, precise lens data - including aperture setting - is displayed in the EOS camera's viewfinder, as well as recorded in the video file as metadata along with the model name of the lens and the given focal-length setting.
Broadcast-Style Operation

The new Canon CINE-SERVO 50-1000mm T5.0-8.9 Ultra-Telephoto Zoom lens integrates advanced broadcast-style operability features that Canon developed as a leading maker of HDTV lenses for major sports coverage, wildlife photography, and ENG (Electronic News Gathering). These features include servo control of focus, zoom, and iris settings via the lens' removable Digital Drive unit. Ergonomically designed for operator comfort, the unit integrates a high-precision, high-resolution 16-bit microprocessor encoder linked to a convenient zoom/rocker switch that provides immediate start-up. This encoder enables camera operators to smoothly zoom at a variety of speeds, from a very fast 1.5 seconds to a very slow 180 seconds from full-wide to full-telephoto. Additionally, the encoder is capable of transmitting accurate analog and serial data for zoom, focus and iris settings through the Drive unit's 20-pin connector, allowing for this lens to be incorporated into most existing virtual imaging systems.

Operators can also manually control focus and iris settings from the drive unit or use it to program focus, zoom position/speed, and iris settings if desired, allowing for precise, repeatable lens operation. A small LCD display on the drive unit displays current settings for operators. Focus can also be adjusted manually by rotating a knurled rubber collar on the lens. Combining both broadcast operability and the accuracy required by cinematographers, the lens features a 180-degree focus rotation angle. With environmental-performance capabilities that stand up to typically unforgiving broadcast sports and wildlife shooting environments, the lens employs a tough, optimal chassis structure, and is weather and shock resistant. In addition to its three 20-pin connectors, the drive unit also has a broadcast-standard 12-pin power connection for remote-control operation. The lens also utilizes 700mA of power.
Cinema-Style Operation

With its Digital Drive unit/hand grip removed, the new Canon CINE-SERVO 50-1000mm T5.0-8.9 Ultra-telephoto Zoom lens provides digital filmmakers with the advantages of its industry-leading 1500mm focal length (with 1.5x extender) and 4K optical performance. Facilitating cinema-style use, lens-barrel markings are clearly engraved in both feet and meters on both sides of the barrel, and focus indicators on the front side of the lens are marked on an inclined surface to make them easy to see from the back of the camera. Additionally, luminous paint is used for the scale display on one side of the barrel to help make the markings visually identifiable in the dark. Both 0.8 type and 0.5 type gear module focus accessories can be used, and gear positions support the use of a follow focus and all other standard electronic accessories. With a 31.4mm image circle, this lens will cover industry standard Super-35mm format sensors.

A red alumite identity color is used for the lens' mount area to indicate conformance with Canon Cinema EOS optical technology's many outstanding features such as support for EOS-LENS data communication. A structure enabling the lens' EF mount to be replaced with a PL mount, or vice versa (electrical system included), is also incorporated. This conversion upgrade can be provided at authorized Canon service centers. The EF and PL versions of the lens are designated CN20x50 IAS H/E1 and CN20x50 IAS H/P1, respectively.

The new Canon CINE-SERVO 50-1000mm T5.0-8.9 Ultra-Telephoto Zoom lens joins Canon's CINE-SERVO 17-120mm T2.95 lens, CN-E15.5-47mm T2.8 L and CN-E30-105mm T2.8 L Compact Cinema Zoom lenses, CN-E30-300mm T2.95-3.7 L and CN-E14.5-60mm T2.6 L full-size Cinema zooms, and six Cinema prime lenses as a comprehensive Canon family of professional lenses designed to meet a wide variety of 4K single-sensor Super35mm digital production needs. Canon is a leading global lens brand serving photographers, sports producers, broadcasters, and theatrical filmmakers. Earlier this year, the Company celebrated a milestone having produced its 100 millionth EF lens*.

Pricing and Availability
The new Canon CINE-SERVO 50-1000mm T5.0-8.9 Ultra-telephoto Zoom lens is expected to be available in the first quarter of 2015 for a suggested list price of $78,000. For more information about this new lens, please visit the Canon U.S.A. website at: http://usa.canon.com/cusa/professional/products/lenses/cinema_lenses/.

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2013† and is one of Fortune Magazine's World’s Most Admired Companies in 2014. In 2014, Canon U.S.A. has received the PCMag.com Readers' Choice Award for Service and Reliability in the digital camera and printer categories for the 11th consecutive year. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact pr@cusa.canon.com.

###

† Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names, and other marks, are trademarks of their respective owners.
Availability, prices, and specifications of all products are subject to change without notice. Actual prices are set by individual dealers and may vary.
i As of October 16, 2014.
* Refers to EF Lenses, EF-S Lenses and Cinema Lenses produced worldwide from 1987 to First Half of 2014









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Sunday, September 28, 2014

Grab The Newest Cam on the Market and Go Capture Life!

September 25, 2014 11:57 AM Eastern Daylight Time - RIDGEFIELD PARK, N.J.--(BUSINESS WIRE)--The eagerly anticipated Polaroid Cube lifestyle action video camera is now shipping and cracking open the high-octane action market for everyday consumers who want to capture videos with friends, family or pets anywhere. In recent months, the camera has piqued everyone’s interest, as the Polaroid Cube is a cute, fun, lighthearted camera that truly embodies the Polaroid DNA. Offered in a variety of eye-catching colors with the iconic Polaroid Color Spectrum emblazoned around it much like a racing stripe, the lightweight, affordably priced Polaroid Cube features a distinctive 35mm square design, harkening back to 35mm film and a range of fun mounts and accessories.

“Just as Polaroid did with photography in the 70s, we are expanding the lifestyle action camera market for the family, or everyday user. We’re not all cliff divers or extreme athletes, many of us would like to be able to capture and share a monumental moment such as our child’s first bike ride, a walk in the park with the family dog or a family weekend beach excursion out on the water,” said Scott W. Hardy, President and CEO of Polaroid. “The Polaroid Cube offers the everyday user a fun, easy to use way to capture the exciting action unfolding in their daily lives.”

Innovative Design

Embodying the Polaroid commitment to helping people capture and share life’s most memorable moments, the Polaroid Cube lifestyle action video camera features an iconic one-button design, a rugged, rubberized exterior, and built-in magnet allowing it to attach to bicycle handlebars, helmets, household appliances and more. Renowned design firm Ammunition created the product and packaging design of the Polaroid Cube and its accessories. Led by industrial designer Robert Brunner, Ammunition is the design studio behind award-winning consumer products for brands including Adobe, Beats by Dre, Square, and Williams-Sonoma.

Feature Rich

Proving that great things do come in small packages, the stylish and trendy lifestyle camera has a wide angle lens with 124° of coverage which can capture high definition video at 1080 or 720p and still images at 6 MP with a simple one-button operation. The camera supports up to 32 gigabytes using a microSD card and allows for up to 90 minutes of video thanks to the high capacity battery. Additionally, the Polaroid Cube is weatherproof and features an integrated microphone and LED-light for usage at night or in the dark.

Wearable Accessories

The Polaroid Cube lifestyle action video camera has a unique set of accessories and mounts including a bumper case to wear it around the neck, carabineer clip to snap it onto any belt or backpack, a water-proof housing and suction cup mount for fun water play, and a monkey stand which sits on a desk, table or other flat surface guaranteeing the Polaroid Cube is always ready to go!

The Polaroid Cube lifestyle action video camera is available for $99.99 online at www.Polaroidcube.com, www.amazon.com and in select stores starting October 1. For more information, please visit www.Polaroidcube.com.






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