Sunday, September 16, 2012

onOne Software Announces Perfect Photo Suite 7

New Version of All-In-One Software Suite Offers Photographers the Easiest Way to Develop Stunning Black and White Photography, More Ways to Create Images With Impact, and Improved Portrait Retouching, Layered File Workflow, Image Resizing Tools and More 

PORTLAND, Ore., Sept. 5, 2012 (GLOBE NEWSWIRE) -- onOne Software, Inc., a leading developer of innovative, time-saving solutions for professional, advanced amateur and hobbyist photographers, today announced Perfect Photo Suite 7 for Adobe® Lightroom®, Photoshop®, Apple® Aperture® and as a standalone application. Improved to give photographers even more ways to maximize their creativity and solve common problems in digital photography, Perfect Photo Suite 7 now offers new easy-to-use, yet powerful tools to develop stunning black and white images, enhance, stylize and correct images, retouch portraits and prepare all images, including mobile snapshots, for enlargement and print. Perfect Photo Suite 7 includes the brand new module Perfect B&W, Perfect Effects 4, Perfect Portrait 2, Perfect Layers 3 and Perfect Resize 7.5 Pro–powered by Genuine Fractals technology, Perfect Mask 5.2 and FocalPoint 2.
Improved workflow integration and a significantly redesigned user interface allow photographers to focus on their image editing while working seamlessly within their preferred workflow. Users can select their image from Lightroom, Photoshop, Photoshop Elements or Aperture, send it directly to the Perfect Photo Suite 7 module of their choice, make adjustments, then immediately return it to their original photo editing or organization application.

The new modules in Perfect Photo Suite 7 also include the new Perfect Brush giving users the ability achieve precise edge-detected masking quickly. It smoothly applies or removes adjustments to the specific areas being worked on without crossing over the edges around it. A redesigned browser with Search functionality and a Favorites panel allow users easy access to the specific effects and presets they're looking for. Photographic effects, designed by industry experts specifically for onOne Software, are also easily accessible alongside manual controls to give photographers the option to create professional looking images with one click or fine-tune adjustments to create the specific look they desire.

"We are very excited about Perfect Photo Suite 7," said Craig Keudell, president of onOne Software. "It is the result of what our customers have been asking for so they could work more quickly and easily, yet still create high quality images. The addition of Perfect B&W and the improvements to Perfect Effects, Perfect Portrait, Perfect Layers and Perfect Resize now give photographers even more creative options and trusted results."

Perfect Photo Suite 7 includes full versions of the following onOne Software products:

Perfect B&W (New!): Perfect B&W is the completely brand new module that helps photographers develop stunning black and white images quickly and easily. It includes powerful and intuitive tools that add dramatic, elegant, and classic black and white looks to images instantly and offer users complete creative control to reproduce time-honored black and white processing techniques.

Perfect Effects 4 (New!): Perfect Effects 4 extends the creative power offered by the popular PhotoTools and provides even more ways to create images with impact. Perfect Effects 4 delivers an extended library of photographic effects, frames and edges, and presets designed by industry experts, via a flexible new browser with keyword search functionality and Favorites selection. New blending modes and paint-in brush effects offer even more creative options for how effects are combined and applied.

Perfect Portrait 2 (New!): Perfect Portrait 2 offers simply power portrait retouching, now improved with more accurate automated feature detection and enhancement tools to smooth skin, remove blemishes, brighten eyes and teeth, and correct skin color. Faster processing speeds also allow photographers to retouch images more quickly for simply stunning portraits.

Perfect Layers 3 (New!): Perfect Layers 3 gives photographers the ability to combine images and extend their image editing options in a layered file workflow without Photoshop. Create and edit multi-layered files with Perfect Layers directly from Lightroom, Aperture or as a standalone application. Included are new blending modes, textures, borders, PNG file support, and the powerful new edge-detecting Perfect Brush.

Perfect Resize 7.5 Pro (New!): Perfect Resize is the industry standard for image enlargement. It is renowned across the photographic and printing industries for its ability to increase image size well over 1000% without the loss of sharpness or detail that is normally expected. Now, proven Genuine Fractals technology has been applied to new algorithms that optimize the clarity and detail of different image types, including mobile snapshots.

Perfect Mask 5.2 (Improved!): Create high quality masks quickly and easily with automated functionality and powerful tools that make selecting subjects and isolating backgrounds for removal extraordinarily accurate. Redesigned user interface allows you to focus on your image editing while keeping your most used tools readily accessible.

FocalPoint 2: FocalPoint 2 allows photographers to put the focus where they want after the shot. It's the best way to add the most realistic depth of field and selective focus control to any image after it is photographed. Choose from a selection of lens presets to produce specific bokeh or adjust the amount and kind of blur you want.

To learn more about what's new in Perfect Photo Suite 7, daily videos offering sneak peeks of the new software are being posted prior to its ship date. The videos may be viewed on the onOne Software Coffee Talk series at

Availability and Pricing
The new Perfect Photo Suite 7 will ship in late October 2012. Pre-orders are available immediately and will include a complimentary Perfect Photo Suite 7 Creative Companion DVD with purchase through September 20, 2012. The Creative Companion DVD includes training and inspirational videos, Photoshop templates from Graphic Authority and unique presets for the suite ($140 value). Owners of Perfect Photo Suite 6, Perfect Photo Suite 5, and Plug-In Suite 5 or earlier can upgrade to Perfect Photo Suite 7 for $149.95. Perfect Photo Suite 7 is available to new users for $299.95. Pre-orders may be made at For more information on Perfect Photo Suite 7, please visit

For those who have purchased Perfect Photo Suite 6 on or after August 1, 2012, onOne Software will issue a complimentary upgrade to Perfect Photo Suite 7 via download when it is available in late October 2012.

About onOne Software®, Inc
onOne Software®, Inc., a leading developer of innovative software tools for photographers, develops time-saving software solutions for professional and advanced amateur photographers. onOne Software solutions have been created to help photographers spend more of their time behind the camera taking pictures instead of the computer workstation. Such solutions include a wide range of easy-to-use applications and plug-in enhancements for Adobe® Photoshop®, Photoshop Elements, Photoshop Lightroom®, Apple® Aperture®, iPhone® and iPad® applications. Founded in 2005, onOne Software is a privately held company located in Portland, Oregon. For additional information, visit

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Hasselblad announces H4D tether plug-in solution for Adobe®Lightroom®4

14/09/2012 Hasselblad has announced a new Adobe® Lightroom® 4 tethering solution for its H4D medium format camera system.

The plug-in, which is available from today, follows the company's groundbreaking initiative with Adobe earlier this year, to bundle Lightroom software with all new Hasselblad cameras.

Peter Stig-Nielsen, Hasselblad's Director of Professional Camera Products said: "This new plug-in for Lightroom 4 enables highly efficient tethered shooting capability and makes the Hasselblad and Lightroom combination the perfect choice for photographers adding a Hasselblad to their DSLR. Photographers will now have full camera control with capture options from both Lightroom 4 and their H4D, including full remote camera control and capture from Phocus Mobile 2.0 through iPhone, iPad and iPod touch."

The plug-in is available for both Mac and PC at:

More information at:

Adobe, Lightroom, and Photoshop are either registered trademark or trademarks of Adobe Systems Incorporated in the United States and/or other countries.

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Thursday, September 13, 2012

Hasselblad Presents the 2012 Hasselblad Masters at photokina

12/09/2012 Photokina, the largest photo trade show in the world, is the perfect opportunity to view the work of the 2012 Hasselblad Masters with the publication “Hasselblad Masters Book Vol. 3 Evoke.” And, for the first time, photokina will exhibit on the “Boulevard of Competitions”, an installation of photographs from leading international photography competitions at photokina. 

This year, as photokina commemorates its 62nd birthday, Hasselblad celebrates this year's Masters award winners with the unveiling of the Hasselblad Masters Book Vol. 3 - a portfolio collection of the work the award winners created during their tenure as Hasselblad Masters interpreting the theme "Evoke." As part of the award, the group of 11 photographers were provided with H4D cameras and lenses to complete their project.

To find out more about the Masters winners 2012, please visit:

Paul Waterworth, Global Photographer Relations Manager, has been working with these talented photographers since the awards were announced in January of this year. "I knew that this year's Masters would produce incredible photographs for their 'Evoke' project, but the quality, creativity and technical expertise of these images far surpassed my expectations," says Waterworth. He adds that, "The anticipation and excitement about sharing the 2012 Masters' work with the world has been building all year and I'm very proud to be a part of such a special project and grateful to the Masters Program sponsors SanDisk, Epson and broncolor for their support."

All 11 winners will be attending photokina and will receive their awards at the Hasselblad booth in a private ceremony after closing hours but look forward to meeting and speaking with other photographers and attendees during the show, so be sure to stop by Hall 2.1, Booth A-021/B-020 to say hello and to view the latest Masters Book.

Also, "Hasselblad Presents" will offer 30 minute seminars with some of the world's best Hasselblad photographers, including past and current Masters. These presentations will be held twice daily, at 10:30 a.m. and 3:30 p.m. from Tuesday through Friday. Pre-registration and more details are available at:

In other exciting news, for the first time, photokina is staging the "Boulevard of Competitions", located at Nordboulevard, where images from the leading international photography competitions for professionals will be installed for viewing by attendees. All companies sponsoring competitions of this nature and exhibiting at photokina have been invited to participate and, of course, a selection of work by the 2012 Hasselblad Masters will be a part of this exciting new venue, which replaces the Visual Gallery of past trade fairs.

"The Boulevard of Competitions will ensure that the exhibitions, some of which were displayed in the Visual Gallery, will attract even more attention on the part of visitors. And the modern architectural style of the northern section of the Boulevard will provide the perfect ambience for the images. This enables us to bring these examples of outstanding photography directly to the trade fair visitors," says Markus Oster, Vice President Communication and Media at Koelnmesse GmbH.

We look forward to seeing you at photokina and hope you visit the Hasselblad booth, attend one or more sessions of "Hasselblad Presents" and view the amazing images on display on the "Boulevard of Competitions".

© Hasselblad Masters Vol. 3 Evoke.
Publishing date: September 2012 by teNeues,
€ 79.90 $ 95 £ 65 -
Cover image by Ken Hermann.

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Tuesday, September 11, 2012

Hasselblad Set To Launch H5D Series

Hasselblad is set to launch a new flagship H5D medium format camera series.

Hasselblad’s ‘next generation’ H System camera will be showcased at the Hasselblad press conference at photokina, Cologne, Germany (Tuesday Sep 18: 2pm-3pm). The H5D features a modernized design and a complete new electronic engine to pave the way for ultimate quality imaging, for print-ready JPEG files, and for a smooth and intuitive user interface. The camera is billed by the Sweden-based company as ‘the latest step in the evolution of the best high-end camera system in the world’.

Aimed at high-end professional users the H5D offers:
  • New H System lens: HCD 4.8/24 mm, equivalent to 17 mm on 35 mm DSLR format
  • New Macro Converter, for superb close-up performance with wide angle lenses
  • RAW + JPEG mode for quick preview and print
  • New True Focus II provides unique, accurate focus and Immediate Focus Confirm
  • Full access to camera information and image preview on rear in tethered mode
  • The largest, brightest viewfinder image on the market
  • New larger, more ergonomic buttons and an easier to read display style
  • New sealing for improved weather proofing plus new sensor unit safety lock
  • Optional battery adapter for standalone operation of digital capture unit
  • Ultimate image quality with Hasselblad Natural Color Solution
  • A choice of software: Hasselblad Phocus 2.7 and Adobe® Lightroom® 4 both included
Peter Stig-Nielsen, Hasselblad’s Director of Professional Camera Products said: “Customers will immediately notice the new-look and improved ergonomics and this progressive system also brings upgraded performance on a number of levels. Hasselblad is a world-leader with an unmatched and comprehensive range of lenses. Now that line has been extended with the new wide-angle HCD 4.8/24 mm lens, which offers the same performance as the HCD 28 mm and is the equivalent of a 17 mm on 35 mm DSLR format. Additionally, our new Macro Converter provides excellent close-up performance with the HC 50, HCD 28 and HC 35 lenses - negating the need for additional macro lens purchase.”

He added: “Our new True Focus II further advances focusing accuracy after re-compose, and an intuitive focus check has been added. The new hardware architecture allows for delivering print-ready JPEG files in addition to the superb RAW files. And we have re-written the user interface to achieve a smooth and intuitive operation. All in all we believe the H5D Camera series will provide the ultimate high-end addition to any serious photographer’s capture equipment.”

The H5D Series will be available as models with 40, 50 and 60 megapixels as well as 50 and 200 megapixel Multi-Shot versions and will start shipping in December 2012.

For more information, visit:

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Saturday, September 1, 2012

Hasselblad’s H4D-40 Ferrari Edition nominated for major design award

The iconic Hasselblad H4D-40 Ferrari Limited Edition camera has been nominated for the German Design Award – ahead of the IFA (Internationale Funkausstellung) trade show for consumer electronics and home appliances (Aug 31-Sep 5).

Now the 21,499 Euro masterpiece will be exhibited at the Berlin show – the biggest of its kind in the world and visited by almost a quarter of a million people last year.

Hasselblad will sell just 499 units of its H4D-40 Ferrari Limited Edition which comes painted in Ferrari’s own ‘rosso fuoco’ and sports the legendary Ferrari Racing Shield emblem. The camera itself boasts all the Hasselblad H4D-40 model features, including the company’s world-acclaimed True Focus technology. It ships with an 80mm lens and its own, bespoke glass display box.

The German Design Award is the international premium prize of the Rat für Formgebung (German Design Council).

Uwe Moebus, Managing Director Hasselblad Germany said: “We are delighted to have been nominated in the ’Lifestyle’ category of this prestigious design awards programme, which is celebrated and revered the world over for its commitment to product design excellence.

Just to be nominated is an honour in itself because you can’t just submit entries to these awards. The German Design Council selects the product shortlist – and its members are committed to the unassailable principle that design is a crucial component for business and cultural success.”

“We teamed with a legendary supercar brand to engineer a supreme camera that not only looks stunning but provides the ultimate in quality and performance – just as customers would expect from both Hasselblad and Ferrari.”

The German Design Council runs a total of ten categories in its programme including Lifestyle – which encompasses leisure, entertainment and communications technology. Other categories include: industrial goods and materials; architecture and interior design; audio-visual and digital media, print media, and transportation and public space.

Mr. Rebates

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