Thursday, June 4, 2009

Image Source Announces Launch of ‘Cross-Media’ New Product Category for the Visual Content Industry

NewswireToday - /newswire/ - London, Soho, United Kingdom, 06/04/2009 - Image Source, the world’s leading producer of royalty free stock imagery, today announces the founding and launch of a totally new product category, known as ‘Cross-Media Pack’, at the annual CEPIC congress in Dresden.

The ‘Cross-Media Pack’ delivers a new concept to the visual content industry, offering customers the ability to purchase matched high-end stills and motion using the same premium models, styling and location all under one simple, royalty free licence. The media can be linked, providing style consistency across a multi-media campaign. Cross-Media still images and motion elements can also be purchased individually, but more significantly as a combined single licence product. The ability to match the multi-media types is what makes this new product truly unique and a first for Image Source and the imaging industry.

Christina Vaughan, Founder and Chief Executive Officer of Image Source comments ‘this is an incredibly exciting time for the industry with the launch of a completely new product category and concept. The new Cross-Media pack supports the current global media trend for the increasing demand and usage of motion but with the added benefits of being able to support a multi-media campaign using ready-to-use combined media content. Introducing the new product category is also part of our vision to seek new opportunities and instigate change in these challenging times.’

Duncan Grossart, Chief Executive Officer of Image Source adds ‘as ever, we are intent on creating the world’s greatest imagery for inspirational communication through new and innovative solutions. Image Source, as pioneers of this brand new product category, will be the market maker and market leader in this arena.’

The new royalty free Cross-Media packs will consist of 60-100 images and approximately 10-20 motion clips. Images will be available from web-res to large format whilst motion clips will range from web quality to broadcast and HD quality. Both will continue to uphold Image Source’s industry leading quality and legally hygienic standards.

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