Wednesday, May 27, 2009

ViewSonic® Enhances Digital Photo Viewing with TrueView Line of Digital Photo Frames

Company develops affordable and attractive visual displays for sharing family memories

WALNUT, Calif.--(Business Wire)--ViewSonic® Corp., a leading global provider of visual display products, today launched the new TrueView family of digital photo frames, including the 10.4” VFD1020, 8” VFD820 and 7” VFD720 for easy viewing of digital memories. The TrueView line is one of the first digital photo frame line ups to offer a full range of digital photo frames with 4:3 aspect ratio, the best format to display digital pictures with minimal distortion. This series offers high-quality, premium features at affordable prices for consumers to preserve and enjoy precious memories.

ViewSonic continues its tradition of commitment to quality with the new TrueView line which includes the VFD20 series of 10.4”, 8” and 7” ebony-framed displays with a 4:3 aspect ratio, the ideal format for showcasing digital images because it is the same ratio of many commercial digital cameras. The 4:3 aspect ratio ensures that the image is as clear and detailed as when the photo was originally taken. The frames also feature an 800x600 high-resolution LCD panel for crisp, clear picture quality. This is particularly unique for the 7” frame class since most frames this size on the market today do not offer such high resolution. The 10.4” model coming in June will offer 1024x768 resolution. The frames offer a generous 2GB internal memory built into each of these new TrueView VFD20 frames, allowing users to store thousands of photos directly on the frame. Consumers also have the option of transferring pictures from their digital camera because the frames are compatible with CF / MMC / MS memory card readers and also have a USB 2.0 port, allowing for quick and easy photo imports.

The VFD20 series serves multiple purposes as the frames feature calendar and clock functions, providing a stylish addition to any room in the house or in the office. They also have a slideshow feature that enables various display speeds and transition effects for a fun way to showcase photos. The products come with a remote control so users can easily find and access a specific image or group of pictures.

ViewSonic’s new digital photo frame line will be available in Q2 2009 at ESPs of $129.99 for the 10.4”, $89.99 for the 8” and $79.99 for the 7”.

In addition to the VFD20 series, ViewSonic also introduced the 7” VFA710w-10 and the 9” VFD920w-12, two ebony digital photo frames perfect for sharing memories within the home or as gifts for weddings, birthdays or graduation. These frames offer excellent picture quality at very affordable prices.

The VFA710w-10 and the VFD920w-12 will be available in Q2 2009 at ESPs of $54.99 and $99.99.

“We continue to prove ourselves as a leader in visual display technology by consistently bringing affordable, high-quality products to market,” said Jeff Volpe, vice president and general manager of ViewSonic North America. “Digital cameras are the preferred choice for today’s consumers and our five new photo frames deliver superior image quality, enabling users to view countless memories.”

All ViewSonic digital photo frames are backed with an extended one-year limited parts and labor warranty as well as 24/7 customer support to ensure buyer satisfaction. For more information on ViewSonic products, please visit

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