Friday, April 17, 2009

PantherMedia To Start New Microstock Offering And New "Credit-per-Day" Image Subscription

Munich (GERMANY), 16 APRIL 2009 - PantherMedia, the leading and rapidly growing marketplace for royalty-free photography, today announced that the agency will offer its over one million images also at microstock price levels and invites new photographers to participate in the new microstock offering. PantherMedia introduces also "credits" for single image sales and a flexible image subscription plan which is optional for photographers.

The outstanding feature of the new image subscription plan: it is not based on the "Images-per-Day" model like elsewhere, but on the new "Credits-per-Day" model. This allows picture buyers to scale the subscription plan to their individual needs.

Besides the purchase on credits or via the subscription plan, the purchase of single images on invoice will remain. "PantherMedia is by far the biggest native German mid- and microstock agency", explains Robert Walters, CEO of PantherMedia. "We pursue a strategy of sustainability and fairness. In the future, photographers will only keep on delivering high quality images if they are treated in a fair and respectful manner and earn appropriate money.

New Microstock Offering From PantherMedia:
Depending on the resolution the prices for images for web use will start in the very near future at $1,90, $2,90 and $4,90 (all excluding VAT). These images can be purchased on invoice (single image purchase) or through so-called credits. Credits can be bought in different packages and sizes. This way, the image buyer can instantly download images and does not need to use the shopping cart or to pay single invoices any longer. A comprehensive overview about Panthermedia´s new microstock offering for photographers can be found here:

New Credits-Per-Day Based Image Subscription From PantherMedia:
In contrast to almost all other microstock agencies which offer a fixed amount of images for a fixed period of time for a fixed price (so-called "images-per-day" or image-based subscription model) and consequently pay their photographers only a few cents per image, PantherMedia has created the new Credits-per-Day image subscription plan.

This new image subscription plan guarantees a potentially higher commission for photographers as well as a flexible subscription plan for image buyers which can now configure individual packages which fit their needs.

"This way PantherMedia guarantees that photographers do not only receive very few cents per image sold. The full revenues of the Credits-per-Day image subscription plan will be shared with our photographers equally. Our priority is clearly a win-win-situation for photographers and image buyers", explains Robert Walters.

Also in contrast to nearly all other microstock agencies, the participation in PantherMedia´s new Credits-per-Day subscription is optional for photographers. "We are very happy that over 95% of our photographers have decided to offer their images in our new Credits-per-Day subscription. A clear sign of acceptance and trust", added Robert Walters.

PantherMedia´s new Credits-per-Day subscription starts at $75 net per month. A complete overview on PantherMedia´s new Credits-per-Day subscription can be found here:

PantherMedia Welcomes New Photographers:
PantherMedia’s new microstock offering and the new Credits-per-Day image subscription plan are currently open for all existing as well as for new photographers of the stock agency. Interested photographers can sign up here with PantherMedia: The new microstock offering and the new Credits-per-Day image subscription plan will be available for images buyers from the end of April 2009.

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