Saturday, October 4, 2008

PicScout continues to guard visual content copyright

Herzeliya (ISRAEL), 3rd October 2008 - PicScout announced today their contract renewal for continued content monitoring with Getty Images, the world’s leading creator and supplier of visual content. According to the contract, PicScout will remain the exclusive visual tracking service provider for detecting Getty Images’ copyright infringement cases. The partnership began in early 2005 and has had a significant impact on copyright protection within the global stock photography industry. As some imagery continues to be used online without proper licensing, the renewal signals a persistent and assured route to safeguard the value of their assets for content creators, owners and users.

PicScout’s Image Tracker™ monitoring activities began for the North American markets, while quickly expanding to European and now East Asian countries. It currently monitors millions of images from the world’s most prestigious collections, such as Getty Images, helping asset owners recover fees from unauthorized users, track the usage and provide valuable data.

“Getty Images is committed to enforcing copyright laws and ensuring that our photographers and image contributors are compensated for their work. We have been evaluating technologies to make this process more efficient and effective and we believe that PicScout offers a highly scalable and comprehensive solution,’’ said Jeff Dunn, chief financial officer and senior vice president.
“Being a market leader, we are continuously searching to address the market needs” said Offir Gutelzon, PicScout Co-CEO. “While tracking millions of images for the most prestigious stock agencies, using PicScout’s Image Tracker ™ solution, we are persistently working on innovative solution using our image recognition platform for other vertical markets.”

Source: CEPIC

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