Thursday, March 18, 2010

Google to Headline at BAPLA's Picture Buyers' Fair 2010

Annual event will showcase what's new for image buyers in the stock photo industry

Mar 16. 2010 08:03 by CEPIC - UK - Google has confirmed that it will be showing its support to the 2010 Picture Buyers’ Fair (PBF) being held on 19 and 20 May 2010, by hosting one of the key seminars on this year’s programme. With the industry still adjusting to the economic downturn and looking to both new and traditional ways to support image buyers and the industry alike, this year’s PBF will offer attendees a new look, new venture and a very different focus, bringing together the needs of the picture industry.

The seminar programme has broadened and increased this year, with Google, the leading search engine and service/products provider headlining. Matt Zitzmann, Project Manager, Google commented:
"Google is delighted to be part of and give its support to the BAPLA PBF, because it provides us with a superb opportunity to listen and understand the needs of both picture buyers and sellers. This exciting event also gives us a chance to bring the picture buying industry up to speed on our latest developments and ideas."

Simon Cliffe, CEO BAPLA stated:
"The seminar theme this year is ‘The Future of Content’ where we’re creating a ‘must-see’ programme relevant for picture buyers with budgets both big and small. At this moment of the digital revolution, it’s critical people can see how companies like Google view the world and we’re delighted they’re on board. Across the next few weeks we’ll be announcing other speakers from the publishing, new media, design and creative worlds - and when you add that to the other big changes we’ve made to the show and the fact old friends like Getty, Magnum and Image Source are coming back to exhibit, it truly is a show no image buyer can miss – and it’s free to attend"

Additional developments include the new digital gallery area, which will showcase the astounding broad range of images available from more genre-specific to wide-ranging image picture agencies exhibiting this year, ensuring the needs of picture buyers are fulfilled, bringing exciting content and thousands of remarkable pictures under one roof.

BAPLA has once again provided the opportunity for picture buyers and agencies to meet, as PBF 2010 opens its doors on the 19 and 20 May 2010 at The Barbican Exhibition Hall 1, London. With the focus on new media and technology, BAPLA will hold a range of first-class seminars, delivering content that will highlight the changes in industry practices and how both image buyers and sellers can most effectively create and license content during this period of change.

Attending the show for image buyers is free, you just need to register on the event website, where more information on the show can also be found, at

BAPLA represents over 330 Picture Library and Picture Agency members, including all the major news, stock and production agencies in the UK, and has been a trade body since 1975. To try and put our industry’s role in media into context - a substantial percentage of images seen in the daily national newspapers, books and on television are supplied by BAPLA members as well as a large proportion of images used commercially online. Also, a growing number of members of the public are contributing content to our members to help them exploit their content commercially.

Through lobbying, education and business development programmes, BAPLA aims to create an industry where our members can thrive on a level playing field.

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