Thursday, February 12, 2009

G-Shock Proudly Presents Life Is Tough Photography Exhibit

G-Shock Teams Up with Fred Segal and Renowned Photographer David Perez Shadi

Casio G-Shock has partnered with renowned photographer David Perez Shadi to showcase never-before-seen photographs at Fred Segal in Santa Monica. Commissioned by G-Shock, the exhibition, ‘Life is Tough,’ depicts the toughness of individuals from various walks of life and the resilience of G-Shock to thrive in the most rugged environments.

Life is Tough opened this past Saturday, February 7th, 2009 in the Conveyor department of Fred Segal and will continue through to February 28th. Visually stunning, David Perez Shadi has hand selected twelve images that capture G-Shock toughness.

“Casio G-Shock is proud to be a purveyor of such a fine exhibition”, said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “To collaborate with an iconic brand like Fred Segal is a testament of G-Shock’s ability to be both trendsetting and relevant.”

To commemorate the exhibition, G-Shock and Fred Segal will host an exclusive party on February 21st. The festivities will include music by HVW8 DJs - Ty G and Max. Immediately following the event at 7PM the evening of, Fred Segal will sell an ultra-limited edition Fred Segal x G-Shock collaboration watch. Only ten pieces have been produced for the Fred Segal Santa Monica location to celebrate the Life is Tough exhibition.

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit

ACDSee Photo Manager 2009

Advertisement – Deals