Nikon Expands Acclaimed NIKKOR Lens Lineup with the Addition of the New 18-300mm VR All-in-One High Power Super Zoom Lens and the 24-85mm VR Lens

MELVILLE, N.Y. – Today, Nikon Inc. announced the addition of two new lenses to the legendary NIKKOR lineup, the AF-S DX NIKKOR 18-300mm f/3.5-5.6G ED VR and the AF-S NIKKOR 24-85mm f/3.5-4.5G ED VR lenses. The new 18-300mm VR lens is a versatile and compact 16.7X all-in-one super zoom DX-format lens, while the new 24-85mm VR lens is an ideal standard zoom for any FX-format photographer. These optics were designed to meet the needs of all types of photographers, from those looking to capture everything from family outings to elusive wildlife and stunning landscapes. The new 18-300mm and 24-85mm lenses deliver the performance and superior image quality that photographers of all levels have come to expect from NIKKOR lenses whether capturing still images or HD videos.
To capture stunningly sharp images with excellent clarity and color reproduction or HD video that exhibits sharp critical focus with a dramatic depth of field, the new 18-300mm VR and 24-85mm VR lenses will empower photographers with a variety of exclusive core NIKKOR technologies. Both lenses are equipped with Nikon’s Vibration Reduction (VR) II image stabilization system which provides the equivalent of a shutter speed approximately four stops faster. The built-in Vibration Reduction will help photographers create blur-free images and video while shooting handheld and in challenging lighting conditions. Two focus modes, manual-priority autofocus (M/A) and manual focus (M), are easily selected in both lenses as well. When either lens is in manual-priority autofocus (M/A) mode, users will be able to instantly switch from autofocus to manual focus operation by simply rotating the focus ring, even during AF servo operation. Additionally, both lenses feature an internal focusing system, providing fast focus without changing the length of the lens while retaining working distance through the focus range, and Nikon’s Silent Wave Motor (SWM) technology designed to deliver fast, accurate and quiet AF performance. The lenses also boast Nikon’s Super Integrated Coating (SIC) which provides superb color reproduction, color consistency and reduced flaring.

“Whether a pro on assignment, a photo enthusiast or an indie cinematographer, all Nikon users appreciate and rely on the vast selection and reliability of NIKKOR lenses for all of their imaging needs,” said Bo Kajiwara, director of marketing, Nikon Inc. “The new AF-S DX NIKKOR 18-300mm VR and AF-S NIKKOR 24-85mm VR lenses are fully optimized to capture stunning images and videos while meeting the growing needs of photographers of all levels around the world.”

The NIKKOR 18-300mm VR Lens: Nikon’s Longest Focal Range
Building on the popularity and versatility of Nikon’s telephoto zoom lens lineup which includes both the NIKKOR 18-200mm f/3.5-5.6 and 28-300mm f/3.5-5.6 VR lenses, the new 18-300mm f/3.5-5.6G ED VR lens is Nikon’s longest focal range ever, with an astounding 16.7X ultrahigh-ratio zoom range. The DX-format 18-300mm VR lens is surprisingly compact, lightweight and covers a focal range from wide-angle 18mm to super-telephoto 300mm, equivalent to a focal length of 27mm to 450mm in FX/35mm format. At the 300mm focal length setting, the lens’ large f/5.6 aperture enables photographers to shoot at faster shutter speeds with shallow depth-of-field. This new super telephoto zoom lens is ideal for taking stills when travelling and for all around general photography including landscapes, portraits and distant subjects. The 18-300mm lens is also excellent for recording HD video as it can be used for wide establishing shots, medium close-up shots and extreme telephoto sequences when the users want to separate the subject from the background.

The construction of the AF-S DX NIKKOR 18-300mm f/3.5-5.6G ED VR  lens consists of 19 optical elements in 14 groups with three Extra-low Dispersion (ED) glass elements that effectively minimize chromatic aberration, even at the widest aperture settings, and three aspherical lens elements that virtually eliminate aberrations at wide aperture settings. The new lens also incorporates a nine rounded blade diaphragm to help achieve a natural looking dramatic separation between subject and background.

The AF-S DX NIKKOR 18-300mm f/3.5-5.6G ED VR  also has a dedicated zoom lock switch which secures the lens barrel at its minimum length and will prevent the lens from sliding during transportation. Additionally, the 18-300mm VR lens is ideal for capturing close-ups with great detail, as it offers a 1.48 ft. minimum focusing distance at 300mm, as well as a maximum reproduction ratio of 1:3.2X.

The NIKKOR 24-85mm VR Lens: The Standard Zoom for FX Shooters
Ideal for photographers seeking an FX-format compatible standard zoom lens, the new AF-S NIKKOR 24-85mm f/3.5-4.5G ED VR lens delivers sharp, crisp and high-quality images and can be assigned as an everyday walkabout lens. Covering the frequently used focal-length range of 24mm to 85mm, this lens is a great companion for any FX-format shooter and is ideal for shooting stills of landscapes, architecture, head and shoulder portraits, candid shots or group shots. For HD video shooters, the 24-85mm VR lens is a natural choice when filming landscapes, large groups of people or when wide field establishing shots or medium close-ups are needed. The 24-85mm lens is a great everyday lens that is compact, lightweight and easy to carry on any photo assignment or family adventure.

In addition to the lens’ built-in Vibration Reduction (VR) technology, the AF-S NIKKOR 24-85mm f/3.5-4.5G ED VR lens features Auto Tripod detection which recognizes when the camera is mounted on a tripod, even during HD video recording, to help deliver specialized VR correction. The lens construction of the 24-85mm VR lens consists of 16 optical elements in 11 groups with one Extra-low Dispersion (ED) glass element, three aspherical lens elements and a seven rounded blade diaphragm.

Price and Availability
The AF-S DX NIKKOR 18-300mm f/3.5-5.6G ED VR  lens will be available at the end of June 2012 for the suggested retail price (SRP) of $999.95*. The AF-S NIKKOR 24-85mm f/3.5-4.5G ED VR lens will also be available at the end of June 2012 and will have a suggested retail price (SRP) of $599.95*. For more information on these new NIKKOR lenses and other Nikon products, please visit www.nikonusa.com.

About the NIKKOR brand
With a comprehensive assortment of FX and DX-format lenses and focal lengths, from the ultra-wide 10-24mm to the super telephoto 600mm VR, Nikon photographers have come to rely upon the NIKKOR core technologies that contribute to their optical superiority. NIKKOR is the brand name for Nikon’s photographic lenses, which are precision crafted to the most exacting standards in Nikon’s own glassworks. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the "Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the new Nikon 1 advanced camera with interchangeable lens system. In 2012, production of NIKKOR lenses surpassed 70 million, creating a new milestone in Nikon’s heritage of superior optics. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook at http://www.facebook.com/nikon and get the latest news and information from Twitter by following @NikonUSA.

*SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

Specifications, equipment and release dates are subject to change without any notice or obligation on the part of the manufacturer.

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Nikon to Release Super-Telephoto 800mm Fixed Lens for Professional Photographers

Tokyo, Japan – Nikon Corporation announced the development of a super-telephoto 800mm lens as a future addition to its lineup of world renowned NIKKOR lenses. This FX-format lens will offer a fixed focal length of 800mm with a maximum aperture of f/5.6, and will provide professional photographers with the ability to capture stunning images at great distances.

This lens has been developed in order to strengthen the NIKKOR lineup of super-telephoto lenses. It will boast the longest focal length of any NIKKOR autofocus (AF) lens, and will be best suited to capture of a wide variety of decisive outdoor scenes, from sporting events to elusive wildlife. In addition to its superior optical performance for images that exhibit amazing sharpness and color, the lens will provide outstanding dust and water resistance to brave nearly any assignment.

In 2012, Nikon released three new FX-format digital-SLR cameras—the D4, the new flagship digital SLR, and the D800 and D800E, which offer incredible resolution and image quality. In addition to reinforcing its lineup of FX-format digital-SLR cameras, Nikon has also been working to expand the lineup of NIKKOR lenses to provide photographers with the best optics suitable for the highest quality images and HD video.

Nikon has been providing service and support to professional photographers for approximately fifty years through the activities of its Nikon Professional Services (NPS). In addition to providing maintenance and repairs for the equipment professional photographers use every day, NPS service depots are set up at a variety of international sporting and cultural events. At these service depots, photographers can have their equipment inspected and repaired, and are also able to loan equipment for professional use. NPS can be found supporting photographers at major events, such as The Open Championship professional golf tournament as well as the Olympic Games in London this summer.

This amazing optic is also scheduled to be on display at Photokina 2012, one of the world's largest photo and imaging exhibitions, to be held in Cologne, Germany from September 18–23, 2012.

Release date and suggested retail price for this product have not yet been determined.

About the NIKKOR brand
With a comprehensive assortment of FX and DX-format lenses and focal lengths, from the ultra-wide 10-24mm to the super telephoto 600mm VR, Nikon photographers have come to rely upon the NIKKOR core technologies that contribute to their optical superiority. NIKKOR is the brand name for Nikon’s photographic lenses, which are precision crafted to the most exacting standards in Nikon’s own glassworks. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the "Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the new Nikon 1 advanced camera with interchangeable lens system. In 2012, production of NIKKOR lenses surpassed 70 million, creating a new milestone in Nikon’s heritage of superior optics. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook at http://www.facebook.com/nikon and get the latest news and information from Twitter by following @NikonUSA.

###

The information is current as of the date of publication. It is subject to change without notice.
*World's four major golf tournaments: Masters Tournament, U.S. Open Championship, The Open Championship, PGA Championship

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Tamron adds the SP 24-70mm F/2.8 Di VC USD (Model A007) for Canon high-speed standard zoom lenses for full-size image sensor cameras to the line-up of lenses with the new aberration correction function for digital image editing software Adobe ® Photoshop ® CS6, Camera Raw (a Photoshop ® plug-in), and photo management software Photoshop Lightroom ® 4

June 15, 2012, Saitama, Japan - Tamron Co., Ltd (President & CEO: Morio Ono / Headquarters: Saitama City), a leading manufacturer of optical equipment, announced today the addition of the SP 24-70mm F/2.8 Di VC USD (Model A007) for Canon lenses to the lens profile offered with aberration correction functionality for the digital image editing software Adobe ® Photoshop ® CS6, Photoshop's raw image plug-in Camera Raw, and the photo management software Photoshop Lightroom ® 4, all developed and offered by Adobe Systems Incorporated.

The lens profile will be bundled with the Camera Raw 7.1 update and Photoshop Lightroom ® 4.1. With the new profile, customers who own Tamron's SP 24-70mm F/2.8 Di VC USD (Model A007) for Canon interchangeable lenses will be able to utilize the above software for easy correction of lens distortion, chromatic aberrations and peripheral brightness based on design data.*1

By installing the latest version of the Adobe DNG converter, customers who use Photoshop CS5/Lightroom 3 will also be able to use the lens profile for the SP 24-70mm F/2.8 Di VC USD (Model A007) for Canon lenses.

DNG Converter download:
http://www.adobe.com/support/downloads/detail.jsp?ftpID=5389 (for Windows)
http://www.adobe.com/support/downloads/detail.jsp?ftpID=5388 (for Macintosh)

Future lenses are expected to also be included in this profile.
For further information, please refer to the Adobe Website.

URL: http://kb2.adobe.com/cps/846/cpsid_84666.html

*1 The amount and quality of correction depends on the user.
Adobe and Photoshop are trademarks or registered trademarks of Adobe Systems Incorporated in the United States and other countries.

Lens Chart

Di : For the digital SLR cameras with full-frame and APS-C format sensors.
Model	Lens
A007	SP 24-70mm F/2.8 Di VC USD *For Canon only
A005	SP 70-300mm F/4-5.6 Di VC USD
A09	SP AF28-75mm F/2.8 XR Di LD Aspherical [IF] MACRO
A031	AF28-200mm F/3.8-5.6 XR Di Aspherical [IF] MACRO
A061	AF28-300mm F/3.5-6.3 XR Di LD Aspherical [IF] MACRO
A20	AF28-300mm F/3.5-6.3 XR Di VC LD Aspherical [IF] MACRO
A001	SP AF70-200mm F/2.8 Di LD [IF] MACRO
A17	AF70-300mm F/4-5.6 Di LD MACRO
A08	SP AF200-500mm F/5-6.3 Di LD [IF]
272E	SP AF90mm F/2.8 Di MACRO 1:1
B01	SP AF180mm F/3.5 Di LD [IF] MACRO 1:1

Di II : For the digital SLR cameras with APS-C format image sensors. *Not to be used with full-size image sensor cameras.
Model	Lens
B008	18-270mm F/3.5-6.3 Di II VC PZD
B001	SP AF10-24mm F/3.5-4.5 Di II LD Aspherical [IF]
B005	SP AF17-50mm F/2.8 XR Di II VC LD Aspherical [IF]
A16	SP AF17-50mm F/2.8 XR Di II LD Aspherical [IF]
A14	AF18-200mm F/3.5-6.3 XR Di II LD Aspherical [IF] MACRO
A18	AF18-250mm F/3.5-6.3 Di II LD Aspherical [IF] MACRO
B003	AF18-270mm F/3.5-6.3 Di II VC LD Aspherical [IF] MACRO
A15	AF55-200mm F/4-5.6 Di II LD MACRO
G005	SP AF60mm F/2 Di II MACRO 1:1

Di III: For the Sony mirrorless interchangeable-lens camera series.
Model	Lens
B011	18-200mm F/3.5-6.3 Di III VC

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A Look at the Different Kinds of Surroundings Digital cameras Today

(Free-Press-Release.com) July 20, 2012 -- Landscape photography is a field of photography which allows the photographer the opportunity to travel to many parts of the world and capture the wonders and beauty of this world whilst at the same time experiencing other cultures, food, languages and lifestyles of other races and religions.

On the other hand Landscape Photography can be just outside your own front door or window by witnessing and photographing a beautiful sunset or sunrise. Beauty is everywhere and it does not necessarily mean you have to travel many thousands of miles to capture that beautiful photograph.

The advent of digital photography has also made it a lot easier for the ordinary person to become involved in Australian Landscape Photography Unlike film photography the digital image can be deleted and hundreds of photographs taken at no cost to the photographer other than the initial cost of the camera equipment. The world has suddenly become a lot easier to capture for all to see and it allows the novice photographer the opportunity to improve their photography skills at no additional cost other than their time and motivation. To become a good at landscape photography it is first of all essential that the photographer become very conversant with their equipment such as camera body, lenses, filters and tripods. It is therefore very advisable for the aspiring photographer to spend time reading all the booklets and brochures supplied by the equipment manufacturers and start experimenting with suggested settings before they actually go out into the field. To this end it is again recommended that the aspiring photographer start with daylight photography as it is a less demanding and also easier to see all the settings on the camera and lens.

The following are a few non technical hints and tips for those about to commence landscape photography:

• Always prepare for your photography session, not matter how short, by taking time before hand to reconnoiter the landscape and terrain so that you become totally familiar with your surroundings. It is very important to know where the sun is rising; where the sun is setting and how the light will appear at the time of day you are planning to photograph.
• It is also important to become aware of the extent of any human and vehicular traffic at the time you are planning to photograph otherwise this may impede you from getting unhindered shots and thus cause you frustration and anxiety and spoil what could have been a wonderful experience.
• In conjunction with the previous comment most experienced photographers prefer to photograph either during the first two hours or last two hours of sunlight. In the first two hours of sunrise the sun's rays are clean and pure and provide beautiful low light which is not intense whilst the last two hours in the afternoon provide a glorious warm golden glow; long shadows and glorious sunsets.
• It is advisable for all photographers, where practical, to use a good sturdy tripod and remote switch. Even though most lenses have anti shake it is nearly impossible with a large camera and lens to avoid all movement. Money spent on a good strong tripod with a remote switch will be repaid many times over with beautiful clean and clear shots. The tripod and remote switch also allows the photographer to check all the camera and lens settings with a lot less pressure than if the photographer were holding the equipment.
• The two other recommended pieces of equipment considered essential for any photographer are a circular polarizing filter and a lens hood. Light rays which are reflected by any surface become polarized and polarizing filters are used to select which light rays enter your camera lens. They allow you to remove unwanted reflections from non-metallic surfaces such as water, glass etc. They also enable colours to become more saturated and appear clearer, with better contrast. This effect is often used to increase the contrast and saturation in blue skies and white clouds.

The primary use for a lens hood is to prevent light from hitting the front lens element from the sides which reduces contrast and creates flare. Pictures taken with a lens hood installed can also have a richer colour and deeper saturation. A secondary use for a lens hood is to protect the lens. Lens hoods are generally strong and stick out from the lens some distance. Accidental touches and scratches to the front element are reduced simply because the glass is more difficult to reach with the hood in place.

• Digital cameras just keep getting better but despite all this progress you will need photo software that gets your pictures looking the best they can. You will also need good photo software to import and organize all those digital images, share them online, and print them. There are many software programmes available today which allow you to do all the editing and image storing that you heart desires. The best way to find out what is available is to research the internet for articles on digital photo editing; check for articles in photographic magazines and/or check with your local camera store.
• The final piece of non technical advice is to study what the professionals are doing by reading photographic magazines and reviewing web sites of these experts to see how they approach landscape photography. There are also many web sites where aspiring photographers can chat and exchange ideas and where other photographers will give you advice.

Now that you have done a lot of research; purchased all your equipment; read all the manuals; experimented with all the settings; worked out which time of day suits you to photograph; have checked out and reconnoitered the area in which you wish to photograph it is simply a matter of practice, practice and practice. Remember once you have purchased the equipment and editing software the only cost is your time.

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Sigma Corporation announces pricing and availability of Sigma DP2 Merrill

Sigma Corporation announces pricing and availability of Sigma DP2 Merrill
New generation compact camera to hit US shelves in July for street price of $999

Ronkonkoma, NY, June 29, 2012 – Sigma Corporation of America (www.sigmaphoto.com), a leading researcher, developer, manufacturer and service provider for some of the world's most impressive lines of lenses, cameras and flashes, has announced that the Sigma DP2 Merrill compact digital camera will be available in the United States on July 12 for the street price of $999.

This upgraded, high-resolution, compact digital camera with a fixed lens is named in honor of Richard “Dick” Merrill, the co-creator of the Foveon X3 Direct Image Sensor technology that powers Sigma’s unique lineup of cameras. It differs from its predecessor, the DP2x, because its resolution has grown by moving from Foveon’s 14.6-megapixel APS-C size image sensor to the 46-megapixel APS-C image sensor found in the company’s flagship SLR, the Sigma SD1 Merrill. The full-color Foveon X3 direct image sensor ensures outstanding resolution, richly gradated tones and images with a three-dimensional feel. A focus ring and custom Quick Set (QS) mode also improve the user interface.

“We are very proud of the engineering and design involved in the upgrade of the DP2 Merrill, and we are especially pleased to honor Dick Merrill with its name,” said Mark Amir-Hamzeh, president of Sigma Corporation of America. “The addition of the 46-megapixel sensor and the continued use of Foveon’s unique three-layer design results in images that can’t be reproduced by other cameras on today’s market.”

The Sigma DP2 Merrill boasts an exclusively designed, high-performance, telecentric 30mm F2.8 lens, which is the equivalent to a 45mm lens on a 35mm SLR camera. The camera is compact and lightweight, and features Super Multi Layer Coating to reduce flare and ghosting.

Other features of the Sigma DP2 Merrill camera include:

• A dual, three-layer responsive ultimate (TRUE II) engine thatnow incorporates two TRUE II processors toimprove the processing speed and overall quality of the final image
• RAW and JPEG format recording toretain the full image detail of the utmost quality captured through the direct image sensor, as well as a JPEG recording format for convenience
• Sigma Photo Pro processing software to convert RAW data quickly and easily
• Manual focus for use when autofocus or focus-lock is not desired
• Easy-to-use auto focus with a “nine-point select mode” which can select the desired focusing point from nine different frames, and a “free move mode” that allows shooters to select their desired focusing point
• An advanced user interface complete with acustom QS menu and the metallic command dial to improve usability
• Continuous shooting capabilities to capture up to seven RAW images per sequence
• A large, highly visible, three-inch TFT color LCD monitor for great visibility
• A hot shoe for the use of the dedicated external flashgun EF-140DG (optional)
• Movie mode for movie recording with VGA (640×480) size, with 30 shooting frames per second

For information about Sigma Corporation of America or information about the companies cameras and lenses, visit www.sigmaphoto.com.

About Sigma Corporation
For more than 50 years, Sigma Corporation’s expertise and innovation has driven the company’s core philosophy of “knowledge, plus experience, plus imagination,”with anemphasis on producing high-quality, high-performance photographic technology at moderate prices. This family-owned organization is the largest, independent SLR lens manufacturer in the world, producing more than 40 lenses that are compatible with most manufacturers, including Sigma, Canon, Sony, Nikon, Olympus, Panasonic and Pentax. Sigma Corporation also produces digital SLR cameras and high-definition digital compact cameras. The company is headquartered in Japan, with offices strategically located throughout Europe, Asia and North America. For information, please visit www.sigmaphoto.com.

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FUJIFILM ANNOUNCES ROADMAP FOR NEW XF LENSES FOR THE X-PRO1 INTERCHANGEABLE LENS DIGITAL CAMERA SYSTEM

Valhalla, N.Y., June 25, 2012 – FUJIFILM North America Corporation today announced plans to offer an expanded selection of FUJINON XF lenses for the FUJIFILM X-Pro1 Interchangeable Lens Digital Camera System that will offer a wide range of new shooting opportunities for professional and advanced photographers. From super wide single length focus to telephoto lenses, users will now be able to freely choose which XF lenses match their shooting style, and allow them to experience the extraordinary image quality of the FUJIFILM X-Pro1 in a variety of new ways.

Fall 2012
Beginning in the fall of 2012, Fujifilm will introduce two new bright and fast aperture prime FUJINON XF lenses: the XF14mm (21mm) F2.8 single focal length lens and the XF18mm-55mm (27-84mm) F2.8-F4 lens.

Each of the new XF lenses are designed to deliver sharp, clear images of unmatched quality with precise aperture control, and beautiful bokeh effects thanks to the design of the molded aperture diaphragm blades. The blades are curved to create a circular image at all aperture settings, while the very edges of each blade are meticulously rounded off rather than cut off, to deliver more pleasing images.

Early 2013
Then in early 2013, Fujifilm will also deliver three more high performance single focal length lenses that include the XF56mm (84mm) F1.4 lens, the pancake XF27mm (41mm) F2.8 lens and the XF23mm (35mm) F1.4 lens.

Middle 2013
Then in middle 2013, Fujifilm will launch a telephoto XF55mm-200mm (83-300mm) F3.5-F4.8 lens and the super wide zoom XF10mm-24mm (15-36mm) F4 lens, both with optical image stabilization.

“The FUJIFILM X-Pro1 is an amazing professional grade camera that delivers outstanding image quality, and we are very excited to announce our plans for an expanded line of new XF lenses that will bring even more functionally to the X-Pro1 system,” said Go Miyazaki, division president, Imaging and Electronic Imaging Divisions, FUJIFILM North America Corporation. “These new premium FUJIFILM XF lenses are designed to deliver stunning image results, and they also fit seamlessly with the build and beauty of the FUJIFILM X-Pro1.”

The award-winning FUJIFILM X-Pro1 digital camera features a custom-developed 16MP APS-C X-Trans CMOS sensorTM that incorporates a newly developed filter array and Fujifilm’s proprietary EXR Processor technology. The FUJIFILM X-Pro1 delivers superlative image quality that rivals currently available mid and high-end DSLR models. The FUJIFILM X-Pro1 also features the unmatched 2nd Generation Hybrid Multi Viewfinder, a gorgeous magnesium alloy chassis, and an improved user interface for easy and intuitive operation.

To see amazing images taken with FUJIFILM X-Series cameras, please visit: http://fujifilm-x.com/photographers/en/index.html.

Pricing and availability will be announced at or near the launch time.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 17 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 79 yen to the dollar.

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Shooting Vertical: You Keep Shooting: Adorama Photography TV

YouTube link: http://youtu.be/fFf2-vO2Zuw



by adoramaTV - Adorama Photography TV Presents You Keep Shooting with Bryan Peterson. Join Bryan as he discusses why it is beneficial to capture your scenic images in horizontal and vertical.


Products used in this video:

Nikon D800 Digital SLR Camera http://www.adorama.com/INKD800.html

Understanding Exposure by Bryan Peterson http://www.adorama.com/BKUE.html

Understanding Photography Field Guide by Bryan Peterson http://www.adorama.com/BKUPFG.html

Visit http://www.adorama.com/alc/ to learn more photography and videography techniques!


If you have questions, share them with us at: Adotv@adorama.com

Category: Howto & Style
Tags: Photography,  adoramatv, camera, image, photo, peterson, adotv, exposure, adorama, scenic, dslr, sunrise, horizontal, vertical, shooting, keep, you, capture, Mobile Device

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Fantastic! Epic Pyrotechnician meets Von Wong

YouTube link: http://youtu.be/Sz-eXBT2_PY




by TheVonWong

Video by Erwan Cloarec - https://www.facebook.com/pages/Erwan-Cloarec-Creative-Images/390004701036949
Artist: https://www.facebook.com/Andrey.DAS.Pyroplasticien - http://youtu.be/muqTT_-bIIk
Music by Niklas Aman - http://www.niklasaman.com/

DVD: http://www.vonwong.com/blog/europe/dvd/

Blog post for those who want more details on the shoot: http://www.vonwong.com/blog/europe/
Official Sponsor: http://www.SLRLounge.com
Gear Sponsor: http://www.Lovinpix.com


Partners:
Sylights.com
The Workshop Factory


Special Gear used:

Sirui Traveller T-2205X with a K20x provided to us by Lovinpix.com
D800 - provided to us by Daniel Huturbise
Umbrella - Provided by Virginie Barrault-Guignard


Second Video: Nicolas Sarkissian

Assistant: Virginie Barrault-Guignard, Nicolas Vallet, Regis Matthey, Olivier Lemarchand, Tania Dao-Castes, Sophie, Wen Jie Yang, Antoine Peltier, Opalescence, Joe, Thomas, Baba

Stunts: David FunxRiders, Burn Crew Concept

Script Editor: Kara Jeffrey

Sound Editor: Remy Sealey

Motion Graphics: Eric Sanchez

Category: Education
Tags: Andrey, Das, Fire, breathing, man, on, fire, burning, multiple, exposures, von, wong, flames, hydra, abandonned, building, burn, flame, erwan, cloarec, angel, of, church, paris

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Hasselblad announces plan for a new era of Industry ‘Best Practice’

Hasselblad is working closely with renowned imaging standards expert Scott Geffert to promote a new era of ‘best practice’ in the industry.

The news comes as the company launches its new Phocus Calibration Guide for the Hasselblad digital camera system.

Peter Stig-Nielsen, Hasselblad’s director of digital camera products said: “Our launch of the new calibration guide is an important step in our mission to educate users with current best practices and is designed to meet the emerging standards for accurate colour and tonal reproduction.

The ‘How To’ guide includes specific instruction on creating custom ICC input profiles using third party charts and profiling software. Additionally the guide offers Phocus configuration suggestions for capturing two dimensional originals as well as three dimensional objects.”

Scott Geffert, president at Imagingetc has become an acclaimed ‘voice of the industry’ for his work on developing and deploying universal imaging standards.

Added Stig-Nielsen: “We are delighted to announce this formal cooperation with Scott in a joint mission to help advance imaging standards. We will be working with our R&D team to further address the specific needs of the cultural heritage community – the area where art meets science. We manufacture real solutions for real photographic applications based on community interaction.

Our Special Applications Department is a hub where Hasselblad users’ innovation meets creative minds at Hasselblad R&D. This enables us to look at new opportunities in specialist photographic fields such as aerial photography, forensic science, 3D imaging and more.”

For more information and to download the new Phocus Calibration Guide for free go to: http://imagingetc.com/resources.php

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ImageBrief urges photographers to unveil the lost masterpieces

Vimeo Link: http://vimeo.com/43604572

The Lost from ImageBrief on Vimeo.

ImageBrief, the online marketplace that connects image buyers with a global network of professional photographers, has appealed to photographers to find those fabulous lost images that lie in their archives unused and let them be found!

"The Lost” film is a call to arms for photographers to seek out those hidden gems on their hard drives and use them in response to the growing number of briefs on the ImageBrief website. Under the innovative new business model created by ImageBrief, image buyers submit their requirements, including budget and licensing needs, via the ImageBrief website and registered photographers are then invited to submit their relevant shots. The model is being embraced by photographers thanks to its budget and licensing transparency.

“ImageBrief provides photographers with an opportunity to monetize those images sitting on their hard drives that may not have been used otherwise,” said CEO Simon Moss. “We’ve had a great response from photographers who feel they have unprecedented control over how and where their images are used.”

More than 3000 photographers from over 100 countries are already part of the ImageBrief community. Photographers are accepted on the strength of their portfolio, and once accepted they have the ability to receive and respond to briefs. Photographers wishing to find out more should visit http://www.imagebrief.com/photographers

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An Evening With Trey Ratcliff & Closing Presentation - Google+ Photographer's Conference

YouTube link: http://youtu.be/o9WhWtHB7jo



by kelbymediagroup  - Produced by KelbyTraining.com http://gpluspc.com

Category: Education
Tags: #hangoutsonair, Google+, Plus, Google, Kelby, Kelbymediagroup, media, photo, photographer, photographers, conference, Google (Business Operation), Training, Photography, Meeting, Profile, Forum, Group, Pic

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Rain Photoshoot Strobist Tutorial Adrian Vilcan

YouTube link: http://youtu.be/UQyqf04MoD8



by adrianvilcan - Rain Photoshoot Tutorial Article on Photo Approach:
http://photoapproach.com/strobist-rain-photography-lesson-002/

Gear used:

• Canon XSi/450d
• Tamron 28-75mm 2.8
• Canon 550EX
• Canon 430EX
• CTR-301P (ebay wireless system)
• Impact Kit from BHphotovideo which included 2 stands, 2 umbrellas, 2 mounts.

Atlanta, GA Photographer
www.adrianvilcan.com

Song by Jesus Culture - Rain Down

Category: Film & Animation
Tags: Rain, Photoshoot, strobist, Adrian, vilcan, adrianvilcan, Canon, XSi, 450d, 550ex, 430ex, umbrella, shoot, through

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Imprezzeo releases V2.0 of Imprezzeo Image Suite with enhanced support for Cloud service providers.

Imprezzeo, the leader in enterprise visual search, today has announced the release of version 2.0 of Imprezzeo Image Suite.

Imprezzeo patented technology provides developers the tools to enable rapid integration of visual similarity search and facial recognition functionality into existing search, content management and DAM systems
Peter Chin, CEO of Imprezzeo, says: “V2.0 is an important step forward in terms of functionality and contains many new features our customers have asked for as well as specific enhancements designed for service providers and DAM vendors who offer public and private cloud services’.

Among the many new features are:

• -REST/JSON API for rapid integration with the Imprezzeo visual search platform
• -Enhanced face recognition including gender detectio
• -Duplicate Image Identification features to help users find duplicate images regardless of file names or associated metadat
• -A new web based configuration workbench to help system administrators “tune” and manage Imprezzeo’s search feature
• -Imprezzeo QuickInstall, a pre-configured standalone system allowing for rapid deployment
• -Support for “Multi-Tenancy” – enabling service providers to manage multiple collections with a single instance of Imprezzeo
• -Enhancements to support “Cloud” deployment and management
• -Imprezzeo browser “plug-ins” for using external images as reference files for similarity searches

Imprezzeo will be demonstrating Imprezzeo Image Suite V2.0 on the 10th and 11th of May at the DAM 2012 conference (http://henrystewartconferences.com/damny2012/) at the New York Hilton.

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Now your new Hasselblad could cost 22% less

The cost of owning one of the world’s most coveted high-end cameras has just been dramatically reduced, following the launch of a landmark global marketing initiative by Hasselblad.

The makers of the world’s most advanced camera system have announced plans to cut the cost of ownership on a number of models – including a massive 22.9% off the entry-point H4D-31 (with 35-90mm lens) and 20.59% off the company’s ‘ultimate photography tool’, the 60 megapixel H4D-60 camera.

Under the revised pricing structure the H4D-31 (incl. 35-90mm lens) has been reduced by 3,565 euros to 11,995 euros. The H4D-60 cost is down 6,200 euros to 23,900 euros.

Chris Russell-Fish, Hasselblad’s global sales and marketing director said: “This is a groundbreaking move and a very important day indeed for every photographer who aspires to own one of the best cameras in the world. For many, price has long been the biggest barrier to ownership. Now we have substantially reduced prices on six units and there really has never been a better time to get your hands on a Hasselblad. Photographers can now buy into our fully integrated H System capture solutions with an H4D-31 camera body for less than 9,000 euros.

He added: “This price reduction campaign is part of an innovative and dynamic marketing strategy for the company, ahead of the world’s biggest photographic trade fair; photokina, Cologne, in September. We are determined that more of the world’s serious creative photographers will now have unprecedented access to a Hasselblad at a price they can afford.”

The popular Hasselblad trade-in opportunity will also continue. Russell-Fish explained: “We have adjusted this programme to reflect our new price structure. Photographers can get more information online.”

Under the new deal the H4D-40 unit is reduced by 1,000 euros; the H4D-50 by 3,000 euros; the H4D-50MS by 3,000 euros; the H4D-200MS by 4,500 euros and the CFV-50 Digital Back by 2,000 euros.

And in a separate stand-alone offer customers who buy a new Hasselblad camera and lens before the end of July will be eligible to purchase a second lens at just 50% of the manufacturer’s recommended sales price.

For further information visit www.hasselblad.com/price-reduction

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The Olympic Games belongs to humanity, not corporate lawyers

As the Olympic torch leaves Athens for the UK, James West, CEO of photo stock agency Alamy argues that is should stay where it is.
Here he takes to task the draconian rules regarding sharing photographs taken at the forthcoming Olympic Games, whilst children in the birth place of the Olympics are suffering from the consequences of a recession not of their making, James West gives us a frank solution – and a position that goes far beyond photographers and their rights.

There's a general view in the professional photography industry that any pictures featuring the Olympic logos will (and does) result in the threat of litigation from seriously well resourced lawyers representing the Olympic brand, regardless of the merit of their claims.

If you visit this page you will see a summary of how tightly controlled the Olympic brand has become: http://www.london2012.com/about-us/our-brand/frequently-asked-questions.php

This page sets out, among other things, the following:

'it is unlawful to use the Olympic symbol, the London 2012 logo or the words 'London 2012' in the course of trade without LOCOG's written consent.'

The message is basically this - when the Olympic Games are in town you cannot use words like 'London 2012' (plus a myriad of others). Eh? Come again? Why not? Because the games are so expensive to host - the host nation is fitted out for a massive roaming sporting redevelopment project that takes years to prepare for and lasts for just two weeks - and so corporate sponsors and taxpayers must pay vast sums of money to make it happen, which in turn means the Olympic Games must operate like brand mafia to enforce their precious marketing and broadcast rights.

As a consequence of this we have the heavy-handed tactics (which forced a partial climb down by an official spokesperson recently) like the ban on London 2012 ticket holders from taking pictures and sharing them online. Generally, the law on photography is quite straightforward and simple in the UK - if you are in a public place you can take a picture of anything and anyone you wish. The same principle applies to the press. On private land however it's a different matter.

The Olympic Games, in fact, belongs to the country where it all started over 2,000 years ago - Greece. Reports claim that some children in Athens are having to get by on one meal per day. This from a nation in Western Europe and the birth place of the Olympic Games which, incidentally, already has all the infrastructure necessary to hold a modern Olympic Games.

Humanity should reclaim its right to the Olympic Games, kick out the state sponsored brand mafia, and give it back to Greece. Commerce will flourish unhindered by the corrupting influence of massive sprawling urban redevelopment white elephants. And maybe the Greek economy would benefit too.

A pioneer in stock photography
Founded in 1999, Alamy revolutionised stock photography by creating the world’s first open, unedited collection of images. With over 30 million images Alamy is the world's largest independent agency for news, stock and video imagery. It supplies thousands of designers, marketing departments, news desks, and publishers with imagery produced by the best professional and amateur contributors around.

Alamy provides the most comprehensive choice of imagery, supported by excellent customer service and a fast and simple online experience. Alamy is proud of its fair and ethical business model. It aims to be the first port of call for buyers and suppliers of imagery. It has a friendly and helpful approach. And it shares the rewards with its suppliers with fairness and transparency. Alamy’s business is underpinned by a philanthropic ethos.

See about Alamy for more information.

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