Saturday, April 10, 2010 Announces Pricing Guide for Wedding and Portrait Photographers

NewswireToday - /newswire/ - Greenwood Village, CO, United States, 04/06/2010 - has just released a new training guide to help photographers understand more about pricing photography and creating wedding and portrait packages for profit.

“As a professional photographer for over 20 years, I know one of the most difficult tasks for photographers to do is to decide on the pricing structure,” stated Lori Osterberg, author of the new Pricing Your Photography guide. “Most photographers set up their own pricing structure by surveying a few competitors, and then lowballing their own prices.”

The Pricing Your Photography guide hopes to clear up the misconception that goes along with this method.

“When you choose your prices by copying others, you have no idea how or if you’ll ever make money,” stated Osterberg. “If you truly want to make a full time living as a photographer, you have to take the guesswork out of it, and establish a pricing structure that you know will earn you a full time living. And the beauty of my system is you can decide what that full time living will be. I’ve seen photographers that aim for $50,000; others shoot for $1 million. I show how anything is possible.”

Pricing Your Photography ( provides an easy to use, step-by-step blueprint for setting up a pricing structure for both wedding photographers and portrait photographers. It shows:

• Understanding the “Pay Yourself First” concept
• How to choose your salary
• A formula for creating packages for weddings and portraits.

“I know the photography industry is in turmoil right now. And part of that has been caused by people not putting enough value into the art they create,” stated Osterberg. “By opening up photographers eyes and showing them how they can look at their business in a whole new way, I’m hoping to move more studios to the profitable level.”


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