Thursday, April 29, 2010

Photography Blog Handbook: PhotoShelter Releases Free Blog Guide for Photographers

A Comprehensive E-Book to Help Photographers Use Their Blogs to Promote Their Work, Increase Website Traffic, and Generate More Business

NEW YORK--(BUSINESS WIRE) -- PhotoShelter, the leader in photography websites, photo sales and archiving tools for photographers, today released The Photography Blog Handbook, the latest in their popular series of free research reports for photographers. The Photography Blog Handbook provides essential internet marketing guidance for pro photographers and aspiring hobbyists looking to grow their photography business online. Available at, the guide is designed to share insights with photographers launching new blogs as well as those looking to optimize their blog performance as part of their overall marketing strategy.

This downloadable e-book tackles some of photographers’ most commonly asked questions about managing a photography blog: Why should I blog? How can blogging really help me get more business? How do I make the time I spend blogging worthwhile? And, who’s reading this thing anyway?

Providing 35 pages of direct, actionable suggestions to help photographers get the most from their blogs, this e-book demonstrates how to use a blog to both attract new website visitors and connect with existing clients. PhotoShelter deconstructs the anatomy of a successful photography blog to make photographers aware of must-have elements that influence a blog’s success. The e-book is filled with case studies and examples of smart blogging tactics used by photographers from a diversity of specialties. PhotoShelter provides readers with help solving one of the biggest challenges – what to write – by sharing content ideas that will help attract more visitors, influence social sharing, and boost search engine optimization. In addition, the e-book includes guidance for beginners on choosing the best blogging platform, blog design best practices, and how to outfit a blog with features that will make photos look outstanding.

“Many people conceive of blogs as online journals, but a blog can be a powerful tool for serious photographers to connect with clients, potential clients, and fans online,” says PhotoShelter CEO Allen Murabayashi. “This free e-book is required reading for any photographer interested in using their blog as a platform to attract more website traffic, get more business, and sell more photography.”

Sponsored by PhotoShelter’s partners, including Adorama Camera, Graph Paper Press, and Agency Access, The Photography Blog Handbook marks the 5th installment in PhotoShelter’s series of free e-books on online marketing for photography businesses. PhotoShelter is committed to helping photographers use technology to compete in a quickly changing marketplace. Comprehensive free learning resources – combined with websites and tools for serious photographers – make PhotoShelter the go-to source for marketing a photography business online.

In addition to the free guide, photographers can join PhotoShelter for free webinars on a variety of topics, including: Blogging, Social Media, Search Engine Optimization, Google Analytics, and Website Optimization – all tailored to the specific needs of photographers. In addition, regular follow-up commentary can be found on the PhotoShelter blog, A Picture’s Worth.

This e-book complements the suite of tools that accompany every PhotoShelter photography website, including embeddable slideshows for posting images on blogs, seamless design integration with WordPress blogs by Graph Paper Press, plus e-commerce, advanced SEO, and a variety of social sharing capabilities. Photographers can register for a PhotoShelter account at: PhotoShelter can be found on Twitter ( and Facebook (

No technical experience is required to implement the strategies discussed in The Photography Blog Handbook, and PhotoShelter membership is not necessary.

About PhotoShelter
PhotoShelter is the leader in portfolio websites, photo sales and archiving tools for photographers.

Over 50,000 photographers worldwide use PhotoShelter to power their success online, with customizable website templates, searchable photo galleries, e-commerce capabilities, and bulletproof image storage. Photographers can create a professional PhotoShelter website in under five minutes, or customize PhotoShelter to power their existing photography website. A true solution designed to make the business of photography easier to manage - PhotoShelter offers image security, global accessibility, and advanced marketing tools so photographers can make their images work harder for them. To join our community, visit
To read our free reports with online marketing insights for photographers, visit

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