Saturday, February 27, 2010

Robert Harding World Imagery sees website changes key to web traffic increase

Robert Harding World Imagery, the travel photography specialist has forged partnerships with many specialist collections to add a wider, more diverse offering to its already established world image collection.

Sergio Pitamitz / Robert Harding World Imagery

National Geographic, Tao, Godong and Last Refuge are just some of the numerous collections being added to the website to increase the total offering of travel related imagery. In line with the addition of over 250,000 images the company has re-launched the website making it easier and faster for clients to search, organise and download their image selections.

Fantastic new website features such as the Lightbox Tools allow customers to rearrange their selections quickly and easily with a simple drag and drop function and the new BIG IMAGES option for displaying search results and lightboxes help picture researchers see a full screen of preview size images showing the amazing quality found on the Robert Harding website.

"The policy these days from the principal distributors of stock seems to be more is better and while we have always preferred to adopt a quality rather than quantity approach we have found that by carefully selecting our partners we have been able to add quantity without compromising the quality we are synonymous with..." says Fraser Hall, Senior Content Editor.

Over the next 12 months Robert Harding will continue to add more niche collections that compliment its world imagery offering and would welcome enquiries from both individual photographers and established libraries to contact the company with view to representation on the website and/or through its channel of international distribution partners.

Founder and Managing Director Robert Harding added, "We have seen a 20% increase in our web traffic over the past 6 months with customers spending longer on the site than ever before which demonstrates they are finding more images relevant to their searches and ultimately taking the time to select and download the high res files. The feedback we are getting is that they are really enjoying the user experience on the new website which of course then makes me very happy".

Robert Harding World Imagery was founded by Robert Harding in 1972 and is the UKs leading specialist in travel, tourism, cultural and related subjects.

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