Saturday, February 27, 2010 Significantly Expands Presence in Fast-Growing Photo Book Segment of Digital Photo Industry

TruePhotoTM Photo Books Rolled Out Nationwide This Week

ATLANTA, GA--(Marketwire - February 25, 2010) -, Inc. (PINKSHEETS: MPPC), a web-based online provider of digital photo processing, photo finishing, photo-sharing, and related services, today announced the nationwide rollout of its TruePhoto™ photo book product line.

The advent of digital photography led to the development of new technologies designed to enable almost anyone to create table-top books from their personal photos with the quality normally associated with fine art books sold in bookstores. According to InfoTrends, so popular has this become that the creation of photo books by consumers and professionals generated more than $550 million in sales in 2008 and is expected to be the fastest-growing segment in the digital photo industry through the year 2013, when sales should top $1.2 billion. "That sort of growth creates a high-priority business opportunity for us," observed Pete Casabonne, President of, Inc. "Our new TruePhoto brand of photo books offers customers dozens of combinations of sizes, styles, and page counts -- all with that high-end look and feel that people associate with our Company." developed TruePhoto photo books to complement its already successful line of photo book products marketed in conjunction with strategic partner The Company earns royalties from sales of the line of products and is a co-sponsor of an annual international photo books competition in conjunction with flickr, SmugMug, HP, Canon, and others (see

The TruePhoto brand of photo books represents the largest new product initiative in the Company's history and allows to offer customers a full portfolio of choices. "We don't think anyone matches the assortment we now offer the photographer, and choice is what all photographers want," added Casabonne. "Photo books allow anyone to do what we all want to do -- to express ourselves in our own way, and that's why this segment is growing so fast. We think myPhotopipe is now positioned to capture a significant share of that growth, and we expect photo books to be a major factor in our revenue mix going forward."

About, Inc., Inc. is a web-based online provider of digital photo processing, photo finishing, photo-sharing, and related services. The Company's unique blend of 1000 print options, combined with manual print inspections and professional color management, have positioned as one of the fastest-growing providers of digital photography services for professionals and serious amateurs.

The Company is headquartered in Atlanta, Georgia, and its common stock is listed on the OTC Pink Sheets under the symbol "MPPC". Additional information is available on the Internet at

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