Friday, September 11, 2009

Google Analytics for Photographers: PhotoShelter Releases New Free Toolkit

Free e-book Helps Photographers Understand Their Website Traffic with Google’s Tools, Make Better Business Decisions

NEW YORK--(BUSINESS WIRE)--PhotoShelter, the leader in websites and online tools for serious photographers, today released Google Analytics for Photographers, a free, downloadable kit designed to help photographers succeed online. This kit contains comprehensive guidance - specifically for photographers - on how to implement and make sense of Google's powerful tool for monitoring website traffic. The kit can be downloaded at:

With the insights from Google Analytics, photographers can easily determine the best sources of website traffic, top performing marketing investments, search keywords used by visitors, most engaging content, why visitors are leaving, and more. Used properly, Google Analytics data can help photographers dramatically improve their website performance and make critical decisions that grow their businesses.

"Smart photographers are realizing that a website is much more than just a digital portfolio where you show pretty pictures, but rather a powerful marketing tool that requires constant optimization,” said PhotoShelter CEO Allen Murabayashi. “When a photographer adds Google Analytics, they gain the same type of data that the world’s greatest marketing organizations are using to make their websites more effective. This free kit provides serious photographers with a simple guide to using Google Analytics for their websites.”

Sponsored by Adorama Camera,, Google Analytics for Photographers includes several components. The primary content is PhotoShelter’s a 43-page, comprehensive e-book that explains how to install Google Analytics, how to read and interpret the data, key metrics to follow, and how to set benchmarks and goals for evaluating website performance. PhotoShelter also includes a quickstart guide, and a chart that demonstrates how to use Google Analytics to address five key marketing questions. In addition, PhotoShelter CEO Allen Murabayashi will deliver an ongoing series of Google Analytics for Photographers webinars – register here:

This free kit follows PhotoShelter's earlier 2009 releases - The SEO Cookbook for Photography Websites, and the What Buyers Want Website Survey. All of PhotoShelter's 2009 free reports can be downloaded here:

PhotoShelter’s easily customizable portfolio websites help photographers display and sell their work online, and adding Google Analytics can be done in less than one minute. In addition to advanced search engine optimization (SEO) tools, PhotoShelter websites feature e-commerce for selling stock photos, prints, and personal use downloads, unlimited galleries with flash slideshows, keyword search, advanced security, and many more rich features – all tied to a bulletproof archive and pro-strength back-end that supports workflow for serious photographers.

About PhotoShelter

PhotoShelter is the leader in portfolio websites, photo sales and archiving tools for photographers.

Over 48,000 photographers worldwide use PhotoShelter to power their success online, with customizable website templates, searchable galleries, e-commerce capabilities, and bulletproof image storage. Photographers can create a professional PhotoShelter website in under five minutes, or customize PhotoShelter to power their existing website. A true solution designed to make the business of photography easier to manage - PhotoShelter offers security, global accessibility, and advanced marketing tools so photographers can make their images work harder for them. To join our community, visit

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