Pixoto To Add Stock Photo Sales

After experiencing dramatic growth through their increasingly popular photography contest platform, Pixoto.com announces plans to add stock photo sales to their website.

Boulder, CO (PRWEB) September 24, 2012 - Pixoto, the innovative online photography community, recently added the ability for its photographer members to add their photos to the upcoming Pixoto Stock Photo Service. The company has experienced explosive growth since its inception in 2011 and has attracted over 100,000 members due to its proprietary image ranking and voting system called ImageDuel. Pixoto is the first photo contest site that ranks every image submitted by an unbiased quality score.

Pixoto members now have the potential of earning money from their photos by simply checking a “License for Stock” box when uploading them to Pixoto. Pixoto members will earn a fee when designers, editors and marketers purchase and download their photos for use in their editorial and commercial works.

Pixoto Stock, through the use of its ImageDuel voting system, hopes to revolutionize micro-stock licensing for images. Pixoto believes that its ability to rank every image submitted gives them, and their members, several key advantages over traditional stock photo sites:

1. Crowd Validated: With the average top ranked image on Pixoto being voted on by over 100 unique people, buyers can be 100% confident that people love the photo
2. Faster Search: With Pixoto the best images show up first in every search result eliminating hours of paging through mediocre images
3. Fresher Images: An amazing stock photo submitted today will be on the top of the search results tomorrow
4. More variety: Anybody can be a stock photographer with Pixoto because the best images will always rise to the top so they will be able to source stock photos from a much broader audience

Pixoto’s photography contest system is completely innovative, leveling the playing field between participants, who can sign-up for free. Photographers submit images in preset categories such as wildlife, travel, architecture, and specific themes, etc., which are then matched against one another in side by side votes called ImageDuels. The results of the ImageDuels, which are completed by Pixoto members, are used to generate a proprietary ImageScore. The average image on Pixoto collects votes from 100 unique people.
Pixoto gives awards for the best photos in each category every day and its weekly contests have cash prizes. So far, the company has realized astonishing participation from players with over 1 million images already submitted and over 56 million votes cast to date. Pixoto’s ImageDuel system is particularly advantageous for photographers looking for artistic feedback from their peers, as well as the capacity to earn awards, enhancing their own business’s marketing potential.

With the addition of their upcoming stock photo sales to their photography contest arm, Pixoto will add yet another dimension to their increasingly robust presence as an online photography community. Serving artists and photographers alike, the expanded sales presence will reach the public at large, allowing for cross-fertilization of the company’s entire enterprise.

About Pixoto:
Founded in 2011 in Boulder, CO, Pixoto has quickly become the web’s leading photo contest site with more than 100,000 members in more than 150 counties and over 1 million images submitted. Pixoto’s revolutionary ImageDuel voting system aggregates millions of individual voter preferences to create “leaderboards” of the best images in the world. For additional information, please visit http://www.pixoto.com.

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Performance that Fuels the Passion: The New Nikon D600 Puts FX-Format in Focus for Photo Enthusiasts

As Nikon's Smallest, Lightest and Most Affordable Full-Frame HD-SLR, the D600 Packs in Powerful, Pro-Grade Photo and Video Features with Wireless Sharing and Capture Capabilities

MELVILLE, N.Y. – Today, Nikon Inc. announced the 24.3-megapixel (MP) D600, a camera that is designed to deliver the image quality and performance benefits of a full frame FX-format sensor to the enthusiast looking to take their dedication to the next level. The Nikon D600 offers a remarkable value, merging the perfect combination of a lightweight, compact form factor and superior image quality, making the leap into FX-format photography more attractive than ever. 
Whether shooting stills or Full HD video, advanced features and Nikon technologies like the newly developed high resolution CMOS sensor and EXPEED 3 image processing engine are designed to meet the needs of the most demanding creative vision. Additionally, Nikon’s new optional WU-1b wireless adapter allows users to shoot high quality HD-SLR images and transfer them to their mobile device, making it easier to stay connected, without the need for wires.

“For many, image making is so much more than a hobby; it is a way of life that changes the way the world is perceived. The Nikon D600 represents a new category of camera for this user and demonstrates Nikon’s devotion to the passionate photographer who is always looking for new ways to express their creativity through their photos and HD videos,” said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc. “By offering users the advanced FX-format and key features inherited from our professional cameras, along with new functions like optional wireless capabilities, Nikon is inspiring photographers by providing an imaging experience that satisfies like never before.“

Superior Image Quality
Nikon’s FX-format offers photographers exciting image quality possibilities, from dazzling dynamic range and exacting detail to stellar low-light ability. The D600 employs Nikon’s newly developed, large 24.3 MP FX-format CMOS Sensor (35.9 x 24mm) to offer photographers a versatile camera that provides amazing image quality and sharpness, with ample resolution to tackle almost any project. Because the needs of the advanced amateur varies widely, the new CMOS sensor provides a wide ISO range from 100-6400 (expandable from 50-25,600) to give photographers maximum low-light flexibility yielding clean images with minimal noise and accurate color. The full ISO range can also be used while capturing HD video in challenging light. Nikon’s exclusive EXPEED 3 image processing engine interprets the massive amount of image data flowing from the sensor to quickly process images and HD video. The result is striking images and impressive HD video that exhibits faithful color reproduction and tonal range throughout the frame.

Precision Technology Engineered for the Enthusiast
Enthusiasts of all types demand the best from their gear, and the Nikon D600 is a camera engineered with intuitive features that give photographers an edge in the field. Whether shooting lush landscapes, action sports or the elusive animals of the Serengeti, Nikon’s Scene Recognition System and 2,016 pixel RGB sensor excels in any situation. By recognizing the scene prior to capture, the system meticulously analyzes factors such as color and brightness with extraordinary precision and compares all the data using Nikon’s exclusive 30,000 image database. The result is enhanced AF performance and flattering exposures.

For precise AF performance in a wide variety of shooting conditions, the D600 features a 39 point AF system with the new MultiCAM 4800FX AF module. This AF array is well suited to a wide variety of shooting styles and disciplines, offering AF modes to let users select a single point, continuous AF, Dynamic AF or use 3D tracking to keep pace with a moving subject throughout the frame. Additionally, the system features nine cross type sensors for maximum accuracy, while seven AF points are fully functional when using compatible NIKKOR lenses and teleconverters with an aperture value up to f/8 for extreme telephoto applications.

To keep up with action sports, active wildlife or the photo opportunity that unexpectedly arises, the D600 is ready to shoot in 0.13 seconds, with a 0.052 second shutter release.  The camera emphasizes speed and performance, from overall operation and image processing, helped in part by the exceptional EXPEED 3 processing engine. The camera is also capable of bursts of images at 5.5 frames per second (fps) at full resolution with full AF, to capture decisive moments. To further enhance speed and workflow, images and video can also be rapidly transferred to dual SD card slots that are compatible with the latest SDXC and UHS-1 high speed standards.

Enthusiasts will also appreciate other thoughtful features made to appeal to more advanced photographers, such as the 100% frame coverage seen through optical viewfinder. The wide and bright view makes it easy to compose in a variety of conditions, and affords the ability to enjoy shooting for hours on end with minimal eye fatigue. Additionally, the D600 features several scene modes and features to enhance creativity, including one-touch access to Picture Control functions through a new dedicated button. Photographers can also shoot images in High Dynamic (HDR) mode for amazing highlights, and create awe-inspiring time lapses with ease.

Experience Full HD
The Nikon D600 has advanced video features that are ideal for those ready to embrace the world of HD-SLR video, as well as those already enjoying its benefits such as manual control, depth of field, low-light ability and lensing options. This camera gives users the ability to record Full HD at varying frame rates and resolutions including 1080p video at 30, 25 or 24p, and 720p video at 60, 50 and 30p. When shooting HD video at the highest quality setting, up to 20 minutes can be recorded, or up to 29 minutes and 59 seconds in normal quality for added convenience when shooting static shots such as interviews and events. The large 3.2-inch 921K dot LCD screen makes it easy to preview images or video captured, navigate the menu system or confirm critical HD focus, while automatic brightness control adapts seamlessly to changing lighting conditions.

Sophisticated video features help to increase the production value on any project, including full manual control of exposure, and the ability to switch between FX and DX-format (1.5X) at Full HD for a telephoto boost and alter depth of field. Users can opt to focus manually or can take advantage of the full-time AF while recording to help ensure faces are in focus or track a moving subject. Additionally, videographers have the ability to capture audio with the onboard microphone or record stereo audio externally using the mic input. Audio can be monitored through the headphone jack and levels can be displayed on the LCD with peaking.

In addition to the ability to play back HD video and images through the HDMI terminal, users are also able to experience pro-grade video features in the Nikon D600. For monitoring and streaming applications, the image can be displayed on the LCD screen while simultaneously shown on another monitor through the HDMI, with or without shooting data. What’s more, the D600 adds the ability to transfer uncompressed video via the HDMI connection, which can then be routed to a digital recorder or similar device.

Remote Sharing and Capture
Photography is a form of expression, which can now be shared more ways than ever before through social networks and online communities. To accompany the D600, Nikon has also announced the optional WU-1b Wireless Adapter that allows users to connect wirelessly to the camera. A companion Wireless Mobile Adapter Utility application for Android™ based mobile devices is also available at no additional cost. ¹ Furthermore, an application for the iPhone® and iPad® mobile digital devices will be available on September 15, 2012.²

When connected, users are able to share their images taken with the D600 through their mobile device to their social circles, as well as send and download images from their camera to a compatible device.³ The adapter also allows users to remotely fire the D600’s shutter from up to 50 feet from the camera, which is ideal for capturing photos from unique vantage points.

NIKKOR, Speedlight and System Compatibility
Supporting the D600 is Nikon’s heritage in optical excellence, more than 70 NIKKOR AF and AF-S compatible lenses for maximum versatility. Those with DX-format lenses will also be happy to know that these lenses can also be used on the camera as well as the ability to set DX crop for stills or video to extend the reach of telephoto or telephoto zoom lenses.

The new Nikon HD-SLR is also a gateway to Nikon’s renowned Creative Lighting System (CLS) which illuminates a whole new world of creative image making using multiple Speedlights. A built-in Speedlight commander can control multiple Speedlights such as Nikon’s SB-700, SB-910 or Wireless Close Up Speedlight System, and the camera can also control up to two individual speedlight groups for further creative control.

Constructed to Inspire
Built to withstand the wide variety of shooting conditions enthusiasts face, the body of the D600 is sealed and gasketed against dirt and moisture. The camera uses magnesium alloy top and rear construction to provide a lightweight camera with maximum durability. The shutter has been tested for 150,000 cycles, and sensor cleaning is also employed. The battery is rated for approximately 900 shots, affording photographers the ability to shoot all day. Additionally, the optional MB-D14 Multi Power Battery Pack extends the grip for comfort and can effectively double the battery capacity when using two batteries.

The D600 is also built with an emphasis on handling with thoughtful ergonomics and button placement, in a body that is compact enough to carry comfortably on any excursion. The hand grip has been improved for comfort, while the overall impression from using the camera is reassuringly solid. To avoid accidental engagement, the shutter button has been recessed, while the Mode Dial can be locked.

Price and Availability
The Nikon D600 will be available on September 18, 2012 for the suggested retail price (SRP) of $2,099.95*, for body only, or with the AF-S NIKKOR 24-85mm f/3.5-4.5G ED VR for the SRP of $2,699.95*. The WU-1b will be also available on September 18, 2012 for an SRP of $59.95*. The MB-D14 Multi Power Battery Pack will be available in late September for an SRP of $322.00*. For more information on the new Nikon D600 and other Nikon products, please visit www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the new Nikon 1 advanced camera with interchangeable lens system. In 2012, production of NIKKOR lenses surpassed 70 million, creating a new milestone in Nikon's heritage of superior optics. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook at http://www.facebook.com/nikon and get the latest news and information from Twitter by following @NikonUSA.

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¹ Android and Google Play are trademarks of Google Inc.
² iPad ,iPhone and iTunes are registered trademarks of Apple Inc.
³The Wireless Mobile Adapter Utility Application must be installed on the smart device before it can be used with the WU-1b Wireless Mobile Adapter connected to the Nikon D600. The application can be downloaded free of charge from Google Play™. for use with an Android platform smartphone (2.3 series or later) and tablet (3.0 series or later). For the iOS mobile platform, the application can be downloaded free of charge from iTunes® online store on September 15, 2012 for use with iOS version 5.1 or 5.1.1.
*SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

Specifications, equipment and release dates are subject to change without any notice or obligation on the part of the manufacturer.

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Manfrotto Introduces Their First Smartphone Accessory!

Acknowledging the market trend towards smartphones as serious image capture devices, and the huge number of videos and stills taken on the iPhone, Manfrotto, the market leader in photo and video accessories, have taken their first step into making products for those that want great images from their iPhone. KLYP offers a stylish, functional method of attaching supports and additional lights to your phone, allowing you to make images, FaceTime and video capture better and easier. Five KLYP kits KLYP comes in five distinctive kits: as a case alone with two adaptor clips to enable use of your own supports and lights, one with the Manfrotto ML240 LED light for videography, Facetime and photography in low light situations and another one with the ML240 and the Manfrotto Pocket tripod for supporting the case when out and about. The more compact ML120 LED light is also available as an option in place of the ML240 in both options. The KLYP case is made of a rigid polycarbonate with a quality feeling, soft touch coating giving it a silky smooth appearance. The KLYP features a felt inlay to enable smooth fitting of the two parts to the phone without the possibility of damage and it clips together securely. Stylish looks, with the added design input of people who understand supports and lighting, KLYP is optimized to allow the attachment of a tripod and Manfrotto LED light without detracting from its appearance. What makes KLYP unique? By using two cleverly designed removable accessory “clips”, Manfrotto has developed the KLYP case with a patented rail system, which enables the case to remain sleek and have no protrusions to detract from its appearance. The accessory “clips” can be attached to any of four different points around the case to allow landscape and portrait images to be taken with ease, and, in darker conditions, to add a Manfrotto LED light in the optimum position to fill in shadows when shooting stills or video in low light. When using the iPhone’s FaceTime feature, the continuous light can be turned 180 degrees to light the user in a soft pleasing way.
KEY FEATURES • Easy to fit, “always-on” two piece casing offers iPhone protection • Soft felt insert avoids damage when fitting • Silky smooth soft touch coating gives the case a high quality appearance • Designed to have no protruding parts for comfortable carrying • Four points to attach tripods and additional lighting for flexibility and performance • Unique clip and rail system for simple secure fixing	KEY BENEFITS • Designed to allow additional lighting to be fitted for better quality video and stills in low light • Compact size, even with LED light fitted. Can be taken anywhere you would take your phone. Always with you! • The ML240 LED light adds soft light, giving natural skin tones to your videos and stills in low light • The ML120 LED light provides a more portable solution, with lower light output, ideal for FaceTime or Skype conversations
If you need the catalog, please download it here.

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Masters Winners global tour hits the road

The entire imaging community knows that the Hasselblad Masters programme represents photography at its finest; at its most inspired, most communicative, most beautiful. And now the two month-long, three continents-wide Masters Winners Tour 2012 is underway.

The tour comprises six worldwide events; it launched in Tokyo, switches to New York City (October 25/26), to Los Angeles (November 17) then Berlin (November 22) followed by London (November 29) and finishes in Shanghai (December 7).

And photographers and admirers of high quality photography can register online (on a first come, first served basis) to attend these free and exclusive events, which showcase the winners of the Hasselblad Masters 2012 competition. Each event will provide an opportunity to 'get your hands on a Hasselblad' and meet and socialise with the Hasselblad Masters 2012 winners and Masters from previous years.

For more information and to register online for one of the events, please visit: www.hasselbladmasters.com
The winners of the 2012 competition were: Architectural: Frank Meyl, Germany; Editorial: Jon Lowenstein, USA; Fashion/Beauty: Wai Kuen Eric Wong, Hong Kong; Fine Art: Olivier Valsecchi, France; General: Ken Hermann, Denmark; Landscapes/Nature: Tom D. Jones, Belgium; Portrait: Denis Rouvre, France; Products: Joe Felzman, USA; Up & Coming: Vicente Ansola, Spain; Wedding/Social: Milosz Wozaczynski, Poland; Wildlife: Joachim Schmeisser, Germany.

They were selected from 110 finalists across eleven categories and from over 2,500 applications. Each winner received a trophy from Hasselblad Chairman and CEO Dr. Larry Hansen and Paul Waterworth, Hasselblad's Global Photographer Relations Manager at the recent photokina trade fair event in Cologne, Germany.

Earlier in the year the winners were equipped with a Hasselblad H4D Camera, associated lenses and Phocus software to enable them to fulfill a specific shoot theme: EVOKE. The resultant images based on this subject were then galleried at a photokina exhibition and published in the exclusive Hasselblad Masters Book Vol. 3.

Said Paul Waterworth: "Photographers across the planet tell us there is no photographic competition quite like the Hasselblad Masters. It enjoys an exclusive cachet within the imaging industry and in the hearts of photography enthusiasts the world over. Our subject theme this year produced a truly stunning set of images, which are now available in book form and will be part of the worldwide tour this autumn.

Now we look forward to the next Masters Competition in 2014."

About the Hasselblad Masters Awards

The Hasselblad Masters Awards are one of the most prestigious awards in the photographic industry, each time celebrating the best in both established and rising photographic talent. Masters Awards are given in recognition of a photographer's contribution to the art of photography and are judged on overall photographic ability, encompassing creativity, composition, conceptual strength, and technical skill.
www.hasselblad.com/masters

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onOne Software Announces Perfect Photo Suite 7

New Version of All-In-One Software Suite Offers Photographers the Easiest Way to Develop Stunning Black and White Photography, More Ways to Create Images With Impact, and Improved Portrait Retouching, Layered File Workflow, Image Resizing Tools and More 

PORTLAND, Ore., Sept. 5, 2012 (GLOBE NEWSWIRE) -- onOne Software, Inc., a leading developer of innovative, time-saving solutions for professional, advanced amateur and hobbyist photographers, today announced Perfect Photo Suite 7 for Adobe® Lightroom®, Photoshop®, Apple® Aperture® and as a standalone application. Improved to give photographers even more ways to maximize their creativity and solve common problems in digital photography, Perfect Photo Suite 7 now offers new easy-to-use, yet powerful tools to develop stunning black and white images, enhance, stylize and correct images, retouch portraits and prepare all images, including mobile snapshots, for enlargement and print. Perfect Photo Suite 7 includes the brand new module Perfect B&W, Perfect Effects 4, Perfect Portrait 2, Perfect Layers 3 and Perfect Resize 7.5 Pro–powered by Genuine Fractals technology, Perfect Mask 5.2 and FocalPoint 2.
Improved workflow integration and a significantly redesigned user interface allow photographers to focus on their image editing while working seamlessly within their preferred workflow. Users can select their image from Lightroom, Photoshop, Photoshop Elements or Aperture, send it directly to the Perfect Photo Suite 7 module of their choice, make adjustments, then immediately return it to their original photo editing or organization application.

The new modules in Perfect Photo Suite 7 also include the new Perfect Brush giving users the ability achieve precise edge-detected masking quickly. It smoothly applies or removes adjustments to the specific areas being worked on without crossing over the edges around it. A redesigned browser with Search functionality and a Favorites panel allow users easy access to the specific effects and presets they're looking for. Photographic effects, designed by industry experts specifically for onOne Software, are also easily accessible alongside manual controls to give photographers the option to create professional looking images with one click or fine-tune adjustments to create the specific look they desire.

"We are very excited about Perfect Photo Suite 7," said Craig Keudell, president of onOne Software. "It is the result of what our customers have been asking for so they could work more quickly and easily, yet still create high quality images. The addition of Perfect B&W and the improvements to Perfect Effects, Perfect Portrait, Perfect Layers and Perfect Resize now give photographers even more creative options and trusted results."

Perfect Photo Suite 7 includes full versions of the following onOne Software products:

Perfect B&W (New!): Perfect B&W is the completely brand new module that helps photographers develop stunning black and white images quickly and easily. It includes powerful and intuitive tools that add dramatic, elegant, and classic black and white looks to images instantly and offer users complete creative control to reproduce time-honored black and white processing techniques.

Perfect Effects 4 (New!): Perfect Effects 4 extends the creative power offered by the popular PhotoTools and provides even more ways to create images with impact. Perfect Effects 4 delivers an extended library of photographic effects, frames and edges, and presets designed by industry experts, via a flexible new browser with keyword search functionality and Favorites selection. New blending modes and paint-in brush effects offer even more creative options for how effects are combined and applied.

Perfect Portrait 2 (New!): Perfect Portrait 2 offers simply power portrait retouching, now improved with more accurate automated feature detection and enhancement tools to smooth skin, remove blemishes, brighten eyes and teeth, and correct skin color. Faster processing speeds also allow photographers to retouch images more quickly for simply stunning portraits.

Perfect Layers 3 (New!): Perfect Layers 3 gives photographers the ability to combine images and extend their image editing options in a layered file workflow without Photoshop. Create and edit multi-layered files with Perfect Layers directly from Lightroom, Aperture or as a standalone application. Included are new blending modes, textures, borders, PNG file support, and the powerful new edge-detecting Perfect Brush.

Perfect Resize 7.5 Pro (New!): Perfect Resize is the industry standard for image enlargement. It is renowned across the photographic and printing industries for its ability to increase image size well over 1000% without the loss of sharpness or detail that is normally expected. Now, proven Genuine Fractals technology has been applied to new algorithms that optimize the clarity and detail of different image types, including mobile snapshots.

Perfect Mask 5.2 (Improved!): Create high quality masks quickly and easily with automated functionality and powerful tools that make selecting subjects and isolating backgrounds for removal extraordinarily accurate. Redesigned user interface allows you to focus on your image editing while keeping your most used tools readily accessible.

FocalPoint 2: FocalPoint 2 allows photographers to put the focus where they want after the shot. It's the best way to add the most realistic depth of field and selective focus control to any image after it is photographed. Choose from a selection of lens presets to produce specific bokeh or adjust the amount and kind of blur you want.

To learn more about what's new in Perfect Photo Suite 7, daily videos offering sneak peeks of the new software are being posted prior to its ship date. The videos may be viewed on the onOne Software Coffee Talk series at http://www.ononesoftware.com/products/suite7/coffeetalk.

Availability and Pricing
The new Perfect Photo Suite 7 will ship in late October 2012. Pre-orders are available immediately and will include a complimentary Perfect Photo Suite 7 Creative Companion DVD with purchase through September 20, 2012. The Creative Companion DVD includes training and inspirational videos, Photoshop templates from Graphic Authority and unique presets for the suite ($140 value). Owners of Perfect Photo Suite 6, Perfect Photo Suite 5, and Plug-In Suite 5 or earlier can upgrade to Perfect Photo Suite 7 for $149.95. Perfect Photo Suite 7 is available to new users for $299.95. Pre-orders may be made at http://www.ononesoftware.com/store. For more information on Perfect Photo Suite 7, please visit http://www.ononesoftware.com.

For those who have purchased Perfect Photo Suite 6 on or after August 1, 2012, onOne Software will issue a complimentary upgrade to Perfect Photo Suite 7 via download when it is available in late October 2012.

About onOne Software®, Inc
onOne Software®, Inc., a leading developer of innovative software tools for photographers, develops time-saving software solutions for professional and advanced amateur photographers. onOne Software solutions have been created to help photographers spend more of their time behind the camera taking pictures instead of the computer workstation. Such solutions include a wide range of easy-to-use applications and plug-in enhancements for Adobe® Photoshop®, Photoshop Elements, Photoshop Lightroom®, Apple® Aperture®, iPhone® and iPad® applications. Founded in 2005, onOne Software is a privately held company located in Portland, Oregon. For additional information, visit http://www.ononesoftware.com/

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Hasselblad announces H4D tether plug-in solution for Adobe®Lightroom®4

14/09/2012 Hasselblad has announced a new Adobe® Lightroom® 4 tethering solution for its H4D medium format camera system.

The plug-in, which is available from today, follows the company's groundbreaking initiative with Adobe earlier this year, to bundle Lightroom software with all new Hasselblad cameras.

Peter Stig-Nielsen, Hasselblad's Director of Professional Camera Products said: "This new plug-in for Lightroom 4 enables highly efficient tethered shooting capability and makes the Hasselblad and Lightroom combination the perfect choice for photographers adding a Hasselblad to their DSLR. Photographers will now have full camera control with capture options from both Lightroom 4 and their H4D, including full remote camera control and capture from Phocus Mobile 2.0 through iPhone, iPad and iPod touch."

The plug-in is available for both Mac and PC at:
www.hasselblad.com/service--support/technical-support/software-downloads

More information at:
www.hasselblad.com/adobe-bundle-tethered

Adobe, Lightroom, and Photoshop are either registered trademark or trademarks of Adobe Systems Incorporated in the United States and/or other countries.

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Hasselblad Presents the 2012 Hasselblad Masters at photokina

12/09/2012 Photokina, the largest photo trade show in the world, is the perfect opportunity to view the work of the 2012 Hasselblad Masters with the publication “Hasselblad Masters Book Vol. 3 Evoke.” And, for the first time, photokina will exhibit on the “Boulevard of Competitions”, an installation of photographs from leading international photography competitions at photokina. 

This year, as photokina commemorates its 62nd birthday, Hasselblad celebrates this year's Masters award winners with the unveiling of the Hasselblad Masters Book Vol. 3 - a portfolio collection of the work the award winners created during their tenure as Hasselblad Masters interpreting the theme "Evoke." As part of the award, the group of 11 photographers were provided with H4D cameras and lenses to complete their project.

To find out more about the Masters winners 2012, please visit: www.hasselblad.com/masters-2012

Paul Waterworth, Global Photographer Relations Manager, has been working with these talented photographers since the awards were announced in January of this year. "I knew that this year's Masters would produce incredible photographs for their 'Evoke' project, but the quality, creativity and technical expertise of these images far surpassed my expectations," says Waterworth. He adds that, "The anticipation and excitement about sharing the 2012 Masters' work with the world has been building all year and I'm very proud to be a part of such a special project and grateful to the Masters Program sponsors SanDisk, Epson and broncolor for their support."

All 11 winners will be attending photokina and will receive their awards at the Hasselblad booth in a private ceremony after closing hours but look forward to meeting and speaking with other photographers and attendees during the show, so be sure to stop by Hall 2.1, Booth A-021/B-020 to say hello and to view the latest Masters Book.

Also, "Hasselblad Presents" will offer 30 minute seminars with some of the world's best Hasselblad photographers, including past and current Masters. These presentations will be held twice daily, at 10:30 a.m. and 3:30 p.m. from Tuesday through Friday. Pre-registration and more details are available at: www.hasselblad.com/promotions/welcome-to-photokina-2012

In other exciting news, for the first time, photokina is staging the "Boulevard of Competitions", located at Nordboulevard, where images from the leading international photography competitions for professionals will be installed for viewing by attendees. All companies sponsoring competitions of this nature and exhibiting at photokina have been invited to participate and, of course, a selection of work by the 2012 Hasselblad Masters will be a part of this exciting new venue, which replaces the Visual Gallery of past trade fairs.

"The Boulevard of Competitions will ensure that the exhibitions, some of which were displayed in the Visual Gallery, will attract even more attention on the part of visitors. And the modern architectural style of the northern section of the Boulevard will provide the perfect ambience for the images. This enables us to bring these examples of outstanding photography directly to the trade fair visitors," says Markus Oster, Vice President Communication and Media at Koelnmesse GmbH.

We look forward to seeing you at photokina and hope you visit the Hasselblad booth, attend one or more sessions of "Hasselblad Presents" and view the amazing images on display on the "Boulevard of Competitions".

© Hasselblad Masters Vol. 3 Evoke.
Publishing date: September 2012 by teNeues,
€ 79.90 $ 95 £ 65 - www.teneues.com
Cover image by Ken Hermann.

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Hasselblad Set To Launch H5D Series

Hasselblad is set to launch a new flagship H5D medium format camera series.

Hasselblad’s ‘next generation’ H System camera will be showcased at the Hasselblad press conference at photokina, Cologne, Germany (Tuesday Sep 18: 2pm-3pm). The H5D features a modernized design and a complete new electronic engine to pave the way for ultimate quality imaging, for print-ready JPEG files, and for a smooth and intuitive user interface. The camera is billed by the Sweden-based company as ‘the latest step in the evolution of the best high-end camera system in the world’.

Aimed at high-end professional users the H5D offers:

• New H System lens: HCD 4.8/24 mm, equivalent to 17 mm on 35 mm DSLR format
• New Macro Converter, for superb close-up performance with wide angle lenses
• RAW + JPEG mode for quick preview and print
• New True Focus II provides unique, accurate focus and Immediate Focus Confirm
• Full access to camera information and image preview on rear in tethered mode
• The largest, brightest viewfinder image on the market
• New larger, more ergonomic buttons and an easier to read display style
• New sealing for improved weather proofing plus new sensor unit safety lock
• Optional battery adapter for standalone operation of digital capture unit
• Ultimate image quality with Hasselblad Natural Color Solution
• A choice of software: Hasselblad Phocus 2.7 and Adobe® Lightroom® 4 both included

Peter Stig-Nielsen, Hasselblad’s Director of Professional Camera Products said: “Customers will immediately notice the new-look and improved ergonomics and this progressive system also brings upgraded performance on a number of levels. Hasselblad is a world-leader with an unmatched and comprehensive range of lenses. Now that line has been extended with the new wide-angle HCD 4.8/24 mm lens, which offers the same performance as the HCD 28 mm and is the equivalent of a 17 mm on 35 mm DSLR format. Additionally, our new Macro Converter provides excellent close-up performance with the HC 50, HCD 28 and HC 35 lenses - negating the need for additional macro lens purchase.”

He added: “Our new True Focus II further advances focusing accuracy after re-compose, and an intuitive focus check has been added. The new hardware architecture allows for delivering print-ready JPEG files in addition to the superb RAW files. And we have re-written the user interface to achieve a smooth and intuitive operation. All in all we believe the H5D Camera series will provide the ultimate high-end addition to any serious photographer’s capture equipment.”

The H5D Series will be available as models with 40, 50 and 60 megapixels as well as 50 and 200 megapixel Multi-Shot versions and will start shipping in December 2012.

For more information, visit: www.hasselblad.com/h5d

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Hasselblad’s H4D-40 Ferrari Edition nominated for major design award

The iconic Hasselblad H4D-40 Ferrari Limited Edition camera has been nominated for the German Design Award – ahead of the IFA (Internationale Funkausstellung) trade show for consumer electronics and home appliances (Aug 31-Sep 5).

Now the 21,499 Euro masterpiece will be exhibited at the Berlin show – the biggest of its kind in the world and visited by almost a quarter of a million people last year.

Hasselblad will sell just 499 units of its H4D-40 Ferrari Limited Edition which comes painted in Ferrari’s own ‘rosso fuoco’ and sports the legendary Ferrari Racing Shield emblem. The camera itself boasts all the Hasselblad H4D-40 model features, including the company’s world-acclaimed True Focus technology. It ships with an 80mm lens and its own, bespoke glass display box.

The German Design Award is the international premium prize of the Rat für Formgebung (German Design Council).

Uwe Moebus, Managing Director Hasselblad Germany said: “We are delighted to have been nominated in the ’Lifestyle’ category of this prestigious design awards programme, which is celebrated and revered the world over for its commitment to product design excellence.

Just to be nominated is an honour in itself because you can’t just submit entries to these awards. The German Design Council selects the product shortlist – and its members are committed to the unassailable principle that design is a crucial component for business and cultural success.”

“We teamed with a legendary supercar brand to engineer a supreme camera that not only looks stunning but provides the ultimate in quality and performance – just as customers would expect from both Hasselblad and Ferrari.”

The German Design Council runs a total of ten categories in its programme including Lifestyle – which encompasses leisure, entertainment and communications technology. Other categories include: industrial goods and materials; architecture and interior design; audio-visual and digital media, print media, and transportation and public space.

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Time running out for Masters Applications

Photographers who want their images to be considered for the prestigious 2014 Hasselblad Masters Awards have until August 31 to get their entries in. In all there are 12 categories you can enter, and the title of Master will be awarded to the photographer judged to have submitted the best picture in that section, the criteria being creativity, composition, conceptual strength and technical skill.

New this year is an underwater category for images that have been captured using a professional housing, while the ‘Up & Coming’ category has been renamed ‘Project//21’ and is open to amateurs, students, assistants and young professionals who are 21 years old or younger.

In a big change to the format, which will see the competition open to more photographers than ever before, the decision has been made to allow entries from both medium format and 35mm-style DSLRs providing that whatever camera is used is delivering a minimum resolution of 16 megapixels. Those shooting with film are also eligible to enter, and by throwing the competition open in this way the hope is that it will encourage the largest entry ever and encourage still more of the world’s great photographers to take part.

Applicants are invited to submit three images in one or more of the following categories: Fine Art, Landscapes/Nature, Wedding/Social, Portrait, Fashion/Beauty, Editorial, Products, Architecture, General, Wildlife, Project//21 and Underwater.

To qualify for categories other than Project//21, the competition is open to all photographers who have been active professionals for at least three years.

Submissions may be captured with digital or analogue medium, large format or 35mm system. All images must be submitted digitally (including full EXIF data) regardless of capture format.

For full details on competition Rules & Regulations visit:
www.hasselblad.com/member/masters/rulesregulations

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Nikon's New COOLPIX L610 Compact Camera with Incredible Zoom Lens Makes it Easy to Capture a Family's Active, Always On-the-Go Lifestyle

The New COOLPIX L610 Provides Users with a Powerful 14x Zoom and a 16-Megapixel CMOS Sensor to Document Any Excursion with Amazing Photos and Full HD Video

MELVILLE, N.Y. – Today, Nikon Inc. introduced the new COOLPIX L610, an affordable compact digital camera featuring an impressive 14x optical Zoom-NIKKOR ED glass lens and an Easy Auto Mode to help ensure the capture of stunning photos and Full HD (1080p) video. Whether shooting on vacation in the tropical sun or capturing a night game from the stands, the 16-megapixel backside illuminated CMOS sensor helps conquer challenging lighting conditions for picture-perfect memories.

The COOLPIX L610 offers performance and versatility not commonly found among affordable super zoom cameras. Featuring a precise autofocus system, a large 3-inch LCD monitor that provides a bright display with faithful color reproduction, and the convenience of AA-size battery support, the L610 ensures a memorable shooting experience to capture memories with great images and HD video.

“The new COOLPIX L610’s 14x zoom lens and CMOS sensor give consumers the boost they need to capture their favorite moments wherever life takes them,” said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc. “Lightweight and compact, the L610 is the essential camera for any family activity.”

Versatile Performance for Everyday Adventures
Photographers can experience amazing depth and sharpness in their photos thanks to the 14x optical zoom that covers from a wide-angle 25mm to a distant 350mm (35mm format equivalent), making this an ideal camera to cover near, far and everything in between. This high-performance NIKKOR lens has two ED glass elements and lens construction consisting of 11 elements in 10 groups. For photographing close-up subjects, macro shooting is possible from as close as approximately 0.4 in/1 cm (at wide-angle setting). Additionally, optical VR image stabilization minimizes the effects of camera shake to help users create sharp, clear photos and videos in challenging light or while handheld. With a 16.0-megapixel backside illuminated (BSI) CMOS sensor, image details can be beautifully reproduced even in low-light.

Easy to Capture Memories Through Photo and HD Video
To create consistently great images, Nikon’s Easy Auto Mode automatically selects from among six Scene Modes including Portrait, Landscape, Night Portrait, Night landscape, Close-up and Backlighting to fit the most common challenging scenes. By simply framing the subject, the most appropriate Scene Mode is automatically selected according to the shooting situation. This allows the photographer to be ready for any possible occasion, whether it is a flattering portrait of a friend in front of a nighttime city skyline, or a subject that is backlit from the sun. What’s more, the COOLPIX L610 adds the convenience of easily accessible AA battery power, so at home or far away, power will always be within reach even if an outlet is not.

Furthermore, users can enjoy recording impressive movies in Full HD 1080p with stereo sound. The conveniently located Movie-Record button enables one-touch recording at anytime. To make sharing simple, the HDMI mini connector and USB/audio video connector make it quick and easy to upload videos and photos.

Price and Availability
The Nikon COOLPIX L610 will be available in September 2012 for a suggested retail price (SRP) of $249.95* in a variety of colors including Red, Black and Silver. For more information about this COOLPIX camera or other Nikon products, please visit www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the new Nikon 1 advanced camera with interchangeable lens system. In 2012, production of NIKKOR lenses surpassed 70 million, creating a new milestone in Nikon’s heritage of superior optics. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook at http://www.facebook.com/nikon and get the latest news and information from Twitter by following @NikonUSA.

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*SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.
Specifications, equipment and release dates are subject to change without any notice or obligation on the part of the manufacturer.

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Camera Bits Announces the Release of Photo Mechanic: Version 5

The much-anticipated Photo Mechanic: Version 5 is released with sale pricing for upgrades and new users.

Portland, Oregon, August 6, 2012 — The photo editing and image management process just got one step closer to perfection. Camera Bits (www.CameraBits.com) announced the release of Photo Mechanic: Version 5 for sale today.

Camera Bits will offer discount pricing for the first week of sales. Legacy users can upgrade their current version for $80 (regularly $90) and new users can purchase the software for $130 (regularly $150) until the sale period ends at 11:59 p.m. PST August 13, 2012.

“Photo Mechanic: Version 5’s new additions include significantly improved metadata handling capabilities,” said Dennis Walker, CEO & Founder. “All of the major IPTC fields are now supported and user’s can now customize the dialog layout. These extensions, combined with existing batch handling capabilities, make Photo Mechanic the choice for professionals who rely on photo metadata. We’ve also taken what is already a blazingly fast workflow tool and made it even faster!”

Some other new additions to Photo Mechanic: Version 5 include auto ingest, new IPTC/XMP fields, new Preview and Contact Sheet features as well as noticeably faster JPEG image handling.

“Our goal is to make the best software on the market for easy image organization, lightning-fast efficiency and valuable metadata options. This version does all that and more,” said Walker.

This version of the software will be the foundation of their anxiously awaited, Photo Mechanic: Collection, which
will feature software add-ons including cataloging and remote editing. Additionally, the sale announcement
occurs just one month after the launch of the company’s new brand identity and complete overhaul of their
website by the East Coast communications firm, Momenta Creative.

“It’s such an exciting time for all of us at Camera Bits,” said Katie Werremeyer, Chief Business Development Officer. “First, we launched our new identity and redesigned website which gave us a fresh new look. Today, we are releasing Photo Mechanic: Version 5, which is the first part of the new collection. Next, we will be finalizing the Photo Mechanic: Collection add-ons like remote editing and cataloging. There is a lot of innovation still to come from our development team that will set the industry on it’s ear.”

New and legacy users wishing to download, try or buy Photo Mechanic: Version 5 can visit the company’s website at http://www.camerabits.com. Camera Bits’ support and sales team can be reached directly Monday through Friday from 9 to 5 p.m. Pacific Standard Time. For tech questions, call +1-503-547-2888. For sales questions, call at +1.503.547.2800.

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Since 1998, Camera Bits has enjoyed a unique reputation for reliability, speed and versatility in the world of professional photo editing applications. Boasting a user base of over 38,000, Photo Mechanic is the first choice of visual communications professionals around the world who depend on the application’s intelligently designed and streamlined photo editing workflow to fill the deadline needs for their clients.

Camera Bits sets itself apart by concentrating on the design of professional-class software which brings value by ease of use and speed, along with the best application user support industry-wide. Photo Mechanic is used internationally by industry leaders such as Associated Press, Getty Images, the US Armed Services, Poynter Institute and a great many prominent individual photographers in their studios and in the field.

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Nikon Expands Acclaimed NIKKOR Lens Lineup with the Addition of the New 18-300mm VR All-in-One High Power Super Zoom Lens and the 24-85mm VR Lens

MELVILLE, N.Y. – Today, Nikon Inc. announced the addition of two new lenses to the legendary NIKKOR lineup, the AF-S DX NIKKOR 18-300mm f/3.5-5.6G ED VR and the AF-S NIKKOR 24-85mm f/3.5-4.5G ED VR lenses. The new 18-300mm VR lens is a versatile and compact 16.7X all-in-one super zoom DX-format lens, while the new 24-85mm VR lens is an ideal standard zoom for any FX-format photographer. These optics were designed to meet the needs of all types of photographers, from those looking to capture everything from family outings to elusive wildlife and stunning landscapes. The new 18-300mm and 24-85mm lenses deliver the performance and superior image quality that photographers of all levels have come to expect from NIKKOR lenses whether capturing still images or HD videos.
To capture stunningly sharp images with excellent clarity and color reproduction or HD video that exhibits sharp critical focus with a dramatic depth of field, the new 18-300mm VR and 24-85mm VR lenses will empower photographers with a variety of exclusive core NIKKOR technologies. Both lenses are equipped with Nikon’s Vibration Reduction (VR) II image stabilization system which provides the equivalent of a shutter speed approximately four stops faster. The built-in Vibration Reduction will help photographers create blur-free images and video while shooting handheld and in challenging lighting conditions. Two focus modes, manual-priority autofocus (M/A) and manual focus (M), are easily selected in both lenses as well. When either lens is in manual-priority autofocus (M/A) mode, users will be able to instantly switch from autofocus to manual focus operation by simply rotating the focus ring, even during AF servo operation. Additionally, both lenses feature an internal focusing system, providing fast focus without changing the length of the lens while retaining working distance through the focus range, and Nikon’s Silent Wave Motor (SWM) technology designed to deliver fast, accurate and quiet AF performance. The lenses also boast Nikon’s Super Integrated Coating (SIC) which provides superb color reproduction, color consistency and reduced flaring.

“Whether a pro on assignment, a photo enthusiast or an indie cinematographer, all Nikon users appreciate and rely on the vast selection and reliability of NIKKOR lenses for all of their imaging needs,” said Bo Kajiwara, director of marketing, Nikon Inc. “The new AF-S DX NIKKOR 18-300mm VR and AF-S NIKKOR 24-85mm VR lenses are fully optimized to capture stunning images and videos while meeting the growing needs of photographers of all levels around the world.”

The NIKKOR 18-300mm VR Lens: Nikon’s Longest Focal Range
Building on the popularity and versatility of Nikon’s telephoto zoom lens lineup which includes both the NIKKOR 18-200mm f/3.5-5.6 and 28-300mm f/3.5-5.6 VR lenses, the new 18-300mm f/3.5-5.6G ED VR lens is Nikon’s longest focal range ever, with an astounding 16.7X ultrahigh-ratio zoom range. The DX-format 18-300mm VR lens is surprisingly compact, lightweight and covers a focal range from wide-angle 18mm to super-telephoto 300mm, equivalent to a focal length of 27mm to 450mm in FX/35mm format. At the 300mm focal length setting, the lens’ large f/5.6 aperture enables photographers to shoot at faster shutter speeds with shallow depth-of-field. This new super telephoto zoom lens is ideal for taking stills when travelling and for all around general photography including landscapes, portraits and distant subjects. The 18-300mm lens is also excellent for recording HD video as it can be used for wide establishing shots, medium close-up shots and extreme telephoto sequences when the users want to separate the subject from the background.

The construction of the AF-S DX NIKKOR 18-300mm f/3.5-5.6G ED VR  lens consists of 19 optical elements in 14 groups with three Extra-low Dispersion (ED) glass elements that effectively minimize chromatic aberration, even at the widest aperture settings, and three aspherical lens elements that virtually eliminate aberrations at wide aperture settings. The new lens also incorporates a nine rounded blade diaphragm to help achieve a natural looking dramatic separation between subject and background.

The AF-S DX NIKKOR 18-300mm f/3.5-5.6G ED VR  also has a dedicated zoom lock switch which secures the lens barrel at its minimum length and will prevent the lens from sliding during transportation. Additionally, the 18-300mm VR lens is ideal for capturing close-ups with great detail, as it offers a 1.48 ft. minimum focusing distance at 300mm, as well as a maximum reproduction ratio of 1:3.2X.

The NIKKOR 24-85mm VR Lens: The Standard Zoom for FX Shooters
Ideal for photographers seeking an FX-format compatible standard zoom lens, the new AF-S NIKKOR 24-85mm f/3.5-4.5G ED VR lens delivers sharp, crisp and high-quality images and can be assigned as an everyday walkabout lens. Covering the frequently used focal-length range of 24mm to 85mm, this lens is a great companion for any FX-format shooter and is ideal for shooting stills of landscapes, architecture, head and shoulder portraits, candid shots or group shots. For HD video shooters, the 24-85mm VR lens is a natural choice when filming landscapes, large groups of people or when wide field establishing shots or medium close-ups are needed. The 24-85mm lens is a great everyday lens that is compact, lightweight and easy to carry on any photo assignment or family adventure.

In addition to the lens’ built-in Vibration Reduction (VR) technology, the AF-S NIKKOR 24-85mm f/3.5-4.5G ED VR lens features Auto Tripod detection which recognizes when the camera is mounted on a tripod, even during HD video recording, to help deliver specialized VR correction. The lens construction of the 24-85mm VR lens consists of 16 optical elements in 11 groups with one Extra-low Dispersion (ED) glass element, three aspherical lens elements and a seven rounded blade diaphragm.

Price and Availability
The AF-S DX NIKKOR 18-300mm f/3.5-5.6G ED VR  lens will be available at the end of June 2012 for the suggested retail price (SRP) of $999.95*. The AF-S NIKKOR 24-85mm f/3.5-4.5G ED VR lens will also be available at the end of June 2012 and will have a suggested retail price (SRP) of $599.95*. For more information on these new NIKKOR lenses and other Nikon products, please visit www.nikonusa.com.

About the NIKKOR brand
With a comprehensive assortment of FX and DX-format lenses and focal lengths, from the ultra-wide 10-24mm to the super telephoto 600mm VR, Nikon photographers have come to rely upon the NIKKOR core technologies that contribute to their optical superiority. NIKKOR is the brand name for Nikon’s photographic lenses, which are precision crafted to the most exacting standards in Nikon’s own glassworks. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the "Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the new Nikon 1 advanced camera with interchangeable lens system. In 2012, production of NIKKOR lenses surpassed 70 million, creating a new milestone in Nikon’s heritage of superior optics. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook at http://www.facebook.com/nikon and get the latest news and information from Twitter by following @NikonUSA.

*SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

Specifications, equipment and release dates are subject to change without any notice or obligation on the part of the manufacturer.

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Nikon to Release Super-Telephoto 800mm Fixed Lens for Professional Photographers

Tokyo, Japan – Nikon Corporation announced the development of a super-telephoto 800mm lens as a future addition to its lineup of world renowned NIKKOR lenses. This FX-format lens will offer a fixed focal length of 800mm with a maximum aperture of f/5.6, and will provide professional photographers with the ability to capture stunning images at great distances.

This lens has been developed in order to strengthen the NIKKOR lineup of super-telephoto lenses. It will boast the longest focal length of any NIKKOR autofocus (AF) lens, and will be best suited to capture of a wide variety of decisive outdoor scenes, from sporting events to elusive wildlife. In addition to its superior optical performance for images that exhibit amazing sharpness and color, the lens will provide outstanding dust and water resistance to brave nearly any assignment.

In 2012, Nikon released three new FX-format digital-SLR cameras—the D4, the new flagship digital SLR, and the D800 and D800E, which offer incredible resolution and image quality. In addition to reinforcing its lineup of FX-format digital-SLR cameras, Nikon has also been working to expand the lineup of NIKKOR lenses to provide photographers with the best optics suitable for the highest quality images and HD video.

Nikon has been providing service and support to professional photographers for approximately fifty years through the activities of its Nikon Professional Services (NPS). In addition to providing maintenance and repairs for the equipment professional photographers use every day, NPS service depots are set up at a variety of international sporting and cultural events. At these service depots, photographers can have their equipment inspected and repaired, and are also able to loan equipment for professional use. NPS can be found supporting photographers at major events, such as The Open Championship professional golf tournament as well as the Olympic Games in London this summer.

This amazing optic is also scheduled to be on display at Photokina 2012, one of the world's largest photo and imaging exhibitions, to be held in Cologne, Germany from September 18–23, 2012.

Release date and suggested retail price for this product have not yet been determined.

About the NIKKOR brand
With a comprehensive assortment of FX and DX-format lenses and focal lengths, from the ultra-wide 10-24mm to the super telephoto 600mm VR, Nikon photographers have come to rely upon the NIKKOR core technologies that contribute to their optical superiority. NIKKOR is the brand name for Nikon’s photographic lenses, which are precision crafted to the most exacting standards in Nikon’s own glassworks. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the "Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the new Nikon 1 advanced camera with interchangeable lens system. In 2012, production of NIKKOR lenses surpassed 70 million, creating a new milestone in Nikon’s heritage of superior optics. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook at http://www.facebook.com/nikon and get the latest news and information from Twitter by following @NikonUSA.

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The information is current as of the date of publication. It is subject to change without notice.
*World's four major golf tournaments: Masters Tournament, U.S. Open Championship, The Open Championship, PGA Championship

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Tamron adds the SP 24-70mm F/2.8 Di VC USD (Model A007) for Canon high-speed standard zoom lenses for full-size image sensor cameras to the line-up of lenses with the new aberration correction function for digital image editing software Adobe ® Photoshop ® CS6, Camera Raw (a Photoshop ® plug-in), and photo management software Photoshop Lightroom ® 4

June 15, 2012, Saitama, Japan - Tamron Co., Ltd (President & CEO: Morio Ono / Headquarters: Saitama City), a leading manufacturer of optical equipment, announced today the addition of the SP 24-70mm F/2.8 Di VC USD (Model A007) for Canon lenses to the lens profile offered with aberration correction functionality for the digital image editing software Adobe ® Photoshop ® CS6, Photoshop's raw image plug-in Camera Raw, and the photo management software Photoshop Lightroom ® 4, all developed and offered by Adobe Systems Incorporated.

The lens profile will be bundled with the Camera Raw 7.1 update and Photoshop Lightroom ® 4.1. With the new profile, customers who own Tamron's SP 24-70mm F/2.8 Di VC USD (Model A007) for Canon interchangeable lenses will be able to utilize the above software for easy correction of lens distortion, chromatic aberrations and peripheral brightness based on design data.*1

By installing the latest version of the Adobe DNG converter, customers who use Photoshop CS5/Lightroom 3 will also be able to use the lens profile for the SP 24-70mm F/2.8 Di VC USD (Model A007) for Canon lenses.

DNG Converter download:
http://www.adobe.com/support/downloads/detail.jsp?ftpID=5389 (for Windows)
http://www.adobe.com/support/downloads/detail.jsp?ftpID=5388 (for Macintosh)

Future lenses are expected to also be included in this profile.
For further information, please refer to the Adobe Website.

URL: http://kb2.adobe.com/cps/846/cpsid_84666.html

*1 The amount and quality of correction depends on the user.
Adobe and Photoshop are trademarks or registered trademarks of Adobe Systems Incorporated in the United States and other countries.

Lens Chart

Di : For the digital SLR cameras with full-frame and APS-C format sensors.
Model	Lens
A007	SP 24-70mm F/2.8 Di VC USD *For Canon only
A005	SP 70-300mm F/4-5.6 Di VC USD
A09	SP AF28-75mm F/2.8 XR Di LD Aspherical [IF] MACRO
A031	AF28-200mm F/3.8-5.6 XR Di Aspherical [IF] MACRO
A061	AF28-300mm F/3.5-6.3 XR Di LD Aspherical [IF] MACRO
A20	AF28-300mm F/3.5-6.3 XR Di VC LD Aspherical [IF] MACRO
A001	SP AF70-200mm F/2.8 Di LD [IF] MACRO
A17	AF70-300mm F/4-5.6 Di LD MACRO
A08	SP AF200-500mm F/5-6.3 Di LD [IF]
272E	SP AF90mm F/2.8 Di MACRO 1:1
B01	SP AF180mm F/3.5 Di LD [IF] MACRO 1:1

Di II : For the digital SLR cameras with APS-C format image sensors. *Not to be used with full-size image sensor cameras.
Model	Lens
B008	18-270mm F/3.5-6.3 Di II VC PZD
B001	SP AF10-24mm F/3.5-4.5 Di II LD Aspherical [IF]
B005	SP AF17-50mm F/2.8 XR Di II VC LD Aspherical [IF]
A16	SP AF17-50mm F/2.8 XR Di II LD Aspherical [IF]
A14	AF18-200mm F/3.5-6.3 XR Di II LD Aspherical [IF] MACRO
A18	AF18-250mm F/3.5-6.3 Di II LD Aspherical [IF] MACRO
B003	AF18-270mm F/3.5-6.3 Di II VC LD Aspherical [IF] MACRO
A15	AF55-200mm F/4-5.6 Di II LD MACRO
G005	SP AF60mm F/2 Di II MACRO 1:1

Di III: For the Sony mirrorless interchangeable-lens camera series.
Model	Lens
B011	18-200mm F/3.5-6.3 Di III VC

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