Saturday, June 26, 2010
Future, the special-interest media group, has revealed an exciting new look for Digital Camera – its flagship, award-winning photography title.
As the magazine’s first major front-to-back redesign since 2006, the updated Digital Camera reflects major changes in the market, as lower-priced SLR cameras and accessories attract less experienced photographers, whilst committed enthusiasts seek newer, more powerful kit, and spend more and more time editing their images with Photoshop.
Celebrating the art of amazing images, Digital Camera also increases its size format and improves its paper stock, which allows the magazine to showcase photography more effectively. Increasing to 164 pages every issue, the new look Digital Camera promises more technique, kit reviews and inspiration for digital SLR photographers of all levels.
Responding to reader demand, Digital Camera significantly increases its product news, preview and review coverage, with the brand-new 29 page Kit Zone section delivering the industry’s most rigorous product tests thanks to an investment in the market-leading Imatest Master testing software. This enables enthusiasts to buy new cameras, lenses and other accessories with complete confidence. Readers can also find the answers to their varied SLR queries in the new ‘PhotoAdvisor’ feature as well as receiving feedback on their imagery from the editorial team, pro photographers and the magazine’s digital PhotoRadar.com community.
Accompanying the increased Photoshop image editing coverage inside the magazine, Digital Camera’s monthly cover disc has also been reinvented. Over the next ten months, the series of discs focuses on becoming a Photoshop expert, with step-by-step video content accompanying in-depth tutorials within the magazine. Starting off with a guide to the basics, the series builds into a complete reference library, explaining everything an enthusiast photographer needs to know about editing their images in Photoshop.
The new look July issue of Digital Camera comes packaged in a card wallet, and gives readers two great gifts: an in-depth 52 page expert guide to Landscape photography as well as a “Teach Yourself Photoshop” videodisc that boasts more than an hour of video tutorials. Inside the magazine, features include how readers can make cash with their camera, new section ‘Shoot!’ provides 16 pages of expert practical SLR tips, while sub-£750 DSLRs are the subject of a 14 page group test. Professionals share their top tips too, with landscape grandmasters Joe Cornish and Guy Edwardes, and Getty Images’ sports photographer Clive Mason revealing the secrets of their success.
Future is promoting the new look Digital Camera with a 16-page mini-magazine inserted into more than 300,000 magazines, including Classic Rock, Official Windows Magazine and Cycling Plus, alongside a digital sampler, available from the company’s fast-growing online photography website, PhotoRadar.com (http://www.photoradar.com)
Geoff Harris, Editor of Digital Camera, said:
“The digital SLR market is continually evolving, so the new look Digital Camera magazine brings readers more techniques, kit reviews and inspiration than ever before. Our readers love to try new things as we help them learn skills to improve their photography. The new look and wealth of new features make Digital Camera the definitive guide to SLR photography.”
Matthew Pierce, Group Publisher of Future’s Digital Creative portfolio, added:
“Our research showed that readers were confused by the photography titles on the newsstand and that they wanted a new kind of SLR magazine; one that delivered much more in-depth product testing and technique content, along with regular monthly video tutorials. We’ve had to invest to achieve this –in our team, in the market-leading Imatest SLR Testing software, and also in the title’s packaging, paper quality and pagination. We believe the result is the best possible SLR title for photographers of all skill levels.”
The new look Digital Camera goes on sale Tuesday, 29th June, with a coverprice of £4.99.
Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong market positions in games, film, music, technology, cycling, automotive and crafts. Our biggest-selling magazines include T3, Total Film, Digital Camera, Fast Car, Classic Rock, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power, Maximum PC and MacLife. Our websites include gamesradar.com, bikeradar.com, techradar.com, and musicradar.com. Future produces over 4 million magazines each month; we attract more than 18 million unique visitors to our websites; and we host 25 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK’s number one exporter and licensor of monthly magazines.