Wednesday, July 15, 2009

ExpressDigital and Our365 Collaborate to Improve the Newborn Portrait Experience

Largest Hospital Portrait Company Partners with Leading Digital Photography Workflow Solution to Launch Next Generation Technologies

AUSTIN, Texas--(BUSINESS WIRE)--Express Digital Graphics (ExpressDigital©) announces a partnership with Our365, the U.S.’s largest in-hospital newborn photography provider. By leveraging the precision of ExpressDigital’s industry-leading solutions, Our365 photographers will have a better opportunity to enhance the experience for mothers through improved automation, product offerings and online sharing.

“We selected ExpressDigital for many reasons but two stand out: They have the industry’s best pro-photographer image enhancement software and top-notch technical expertise in photography workflow. ExpressDigital will help us bring an enriched photography experience and greater product selection to our hospitals and moms,” explains Laura Klein, executive vice president at Our365.

“Our365 is continuously looking to enhance its services to hospitals and moms and ExpressDigital is a strong partner to help our company move toward this goal,” adds David Yarnell, Our365’s executive chairman.

ExpressDigital’s CEO, Graham McFarland notes, “Working with Our365 allows us to partner with an industry leader and innovator that does quality work in a large network of hospitals. Involving state-of-the-art photography automation is a natural fit for ExpressDigital. Collaborating with Our365 to connect our technology to cherished moments is inspiring.”

On an international scale, ExpressDigital products have been touted as the most prevalent and popular direct-to-photographer solutions that integrate direct connection to camera capture, image enhancement, greenscreen tools, product diversification, online publishing, and off-sight and local print production. These technologies have been popularly utilized by other commercial entities as well; most recently for Canon, Carnival Cruise Lines, Walmart PictureMe Portrait Studios©, and KinderCare© Learning Centers.

About ExpressDigital -- ExpressDigital’s “photography inspired solutions” empower any-sized photography business to improve profitability through workflow. ExpressDigital’s DARKROOM™ software, PhotoReflect© Internet storefronts, and Labtricity© lab connectivity solutions are the leaders in digital photography. The company operates on the core value that service, innovation and connectivity is the future of professional photography. For more information, visit

About Our365 -- Our365 is the country's largest provider of quality professional newborn photography. Our365 takes the first official portrait of almost two million newborns every year in partnership with over 2,000 hospitals in the United States and offers a wide variety of photo products. Learn more about the Our365 family of companies and services at

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