New NIKKOR Lens is Ideal for Low-Light, Portraiture and Adding Dramatic Background Blur to Both Photo and Video
MELVILLE, N.Y. (January 5, 2012) – Today, Nikon Inc.
announced the addition of the new AF-S NIKKOR 85mm f/1.8G FX-format lens
to its legendary line of NIKKOR lenses. The new 85mm is a fast, fixed
focal-length lens with medium telephoto capabilities and a large maximum
aperture of f/1.8 that is capable of performing a wide variety of
imaging tasks with amazing sharpness and clarity.
“Whether a professional photographer who needs extreme sharpness or a
photo enthusiast looking for an affordable, lightweight lens with
amazing clarity, Nikon photographers appreciate and rely on the vast
selection and dependability of NIKKOR lenses for their imaging needs,”
said Lisa Osorio, general manager of marketing at Nikon Inc. “The new
85mm f/1.8 is fully optimized for capturing amazing photos and videos,
while providing the ability to utilize background blur to compliment the
subject of their photo.”
A welcome addition to Nikon’s growing line of versatile prime lenses,
the new AF- NIKKOR 85mm is ideal for travel, general photography,
low-light, landscape, portraiture and capturing movies with extreme
depth of field. The 85mm is designed to capture photos utilizing
beautiful image blur achieved due to its large maximum aperture.
Furthermore, the lens is lightweight, easy to carry, and provides an
equivalent focal length of 127mm when attached to a Nikon DX-format
D-SLR camera body.
The construction of the 85mm f/1.8 consists of nine optical elements,
with a seven-blade diaphragm which contributes to a substantially more
circular bokeh for a natural appearance to out-of-focus background
elements. Additionally, instances of lens flare and chromatic aberration
are suppressed using Nikon’s exclusive Super Integrated Coatings, which
also help ensure vividly accurate color balance.
The new lens also comes equipped with a carefully engineered optical
system optimized to deliver superior image quality. The integration of
an ultra-compact Silent Wave Motor (SWM) ensures fast, whisper-quiet AF
operation, which is essential when recording movies. The 85mm also
features two focus modes, M/A (manual-priority autofocus) and M (manual)
to further enhance versatility and adapt to a shooters needs.
Additionally, Internal Focus (IF) design prevents the front element from
rotating, allowing for the use of filters and attachments.
Price and Availability
The lightweight AF-S NIKKOR 85mm f/1.8G will be available in March 2012
for a SRP* of $499.95. For more information, please visit www.nikonusa.com.
To see the new AF-S NIKKOR 85mm f/1.8G lens and other new Nikon
products, visit Nikon at the 2012 International Consumer Electronics
Show (CES) at booth # 11039 from January 10-13th, 2012 in Las Vegas, NV.
About the NIKKOR brand
With a comprehensive assortment of FX and DX-format lenses and focal
lengths, from the ultra-wide 10-24mm to the super telephoto 600mm VR,
Nikon photographers have come to rely upon the NIKKOR core technologies
that contribute to their optical superiority. NIKKOR is the brand name
for Nikon’s photographic lenses, which are precision crafted to the most
exacting standards in Nikon’s own glassworks. In 1933, Nikon marketed
its first camera lens under the NIKKOR brand name, the "Aero-NIKKOR” for
aerial photography applications. Since then, NIKKOR has been used as a
brand name for Nikon’s lenses that symbolizes durability, high image
quality and optical excellence.
About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in
digital imaging, precision optics and photo imaging technology and is
globally recognized for setting new standards in product design and
performance for its award-winning consumer and professional photographic
equipment. Nikon Inc. distributes consumer and professional digital SLR
cameras, NIKKOR optics, Speedlights and system accessories; Nikon
COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software
products and Nikon sports and recreational optics as well as the new
Nikon 1 advanced camera with interchangeable lens system. In 2011,
production of NIKKOR lenses surpassed 65 million, creating a new
milestone in Nikon’s heritage of superior optics. For more information,
dial (800) NIKON-US or visit http://www.nikonusa.com, which links all
levels of photographers to the Web's most comprehensive photo learning
and sharing communities. Connect with Nikon and other photographers on
Facebook at http://www.facebook.com/nikon and get the latest news and
information from Twitter by following @Nikon_USA.
*SRP (Suggested Retail Price) listed only as a suggestion. Actual
prices are set by dealers and are subject to change at any time.
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