Pentax Announces The OPTIO RZ18 With 18x Zoom

GOLDEN, CO. (September, 2011)…PENTAX Imaging Company announced the Optio RZ18 digital compact camera. Featuring a slim, lightweight body, the new model offers a powerful 18X optical zoom lens covering focal lengths from 25mm wide angle to 450mm super-telephoto (in the 35mm format). The Optio RZ18 is the latest addition to the RZ zoom lens series, which provides photographers simple, effortless shooting of a wide variety of subjects and occasions, from travel and landscape to action and spectator sports.

The Optio RZ18 features include:
•    Generous 18X zoom (equivalent to 25-450mm) with extra wide angle lens captures subjects near and far.
•    High resolution 16 megapixel sensor for large prints or aggressive image cropping.
•    Slim footprint for outstanding portability and inconspicuous use.
•    Multiple PENTAX Shake Reduction (SR) image stabilization options, including sensor-shift SR, for sharp images in any lighting.
•    Large 3 inch LCD with HVGA resolution (460,000 dots).
•    Powerful automatic shooting modes such as Auto Picture and scene modes take the guesswork out of great photography.
•    Creative special effects filters add artistic flair to the common snapshot.
•    Advanced 9-point autofocus with a 4cm super macro mode.
•    Face detection for perfectly focused and exposed portraits, includes a dedicated pet recognition feature.
•    Widescreen HD video in 720p at 30 frames per second.
The Optio RZ18 will available in black, pearl white or metallic orange for $299.95USD in October 2011.

PENTAX Imaging Company is a leader in the production of a variety of adventure ready digital cameras including weather-resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces.  For more than 90 years, PENTAX has developed durable, reliable products that meet the needs of adventurous consumers and businesses.  With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of Hoya Corporation.  

On July 1, 2011, Hoya announced an agreement to transfer the PENTAX Imaging Systems business to RICOH Corporation.  The effective date of the sale is set for October 1, 2011.  Additional details may be found here: www.pentaximaging.com/news

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PENTAX ANNOUNCES O-GPS1 UNIT FOR DIGITAL SLR CAMERAS

NEW SLR ACCESSORY HELPS PENTAX PHOTOGRAPHERS
TRACK EVERY STEP OF THE WAY

GOLDEN, CO. (June 1, 2011)…PENTAX Imaging Company announced the PENTAX O-GPS1 unit designed for recent PENTAX digital SLR cameras. This new, versatile, weather-resistant GPS unit tracks both basic geographical and celestial body location data for earthbound and astrophotography purposes.

Mounted on the hot shoe of select PENTAX digital SLR cameras,* the O-GPS1 unit records latitude, longitude, altitude, and universal time coordinated (UTC) of shooting locations with captured images. Image files with this GPS data may be used to track shooting locations and review location data on a personal computing device. The GPS location data also helps sort and file recorded images.
* Compatible models are the K-5, K-r and 645D (as of May, 2011). Some of the O-GPS1’s functions may not be available when used with the 645D. Compatible PENTAX digital SLR camera bodies must be updated with the latest firmware version for proper O-GPS1 functionality.

In addition to location data, the GPS unit works with the PENTAX Shake Reduction (SR) system to offer unique, advanced applications, including Astrotracer, Simple Navigation and Electronic Compass. Together, the PENTAX O-GPS and associated applications offer several key functions:

• Geotags images for location information on popular photo sharing websites.
• Charts progress of a hike, bike, boat or other adventure trip with interval position tracking.
• A separate, efficient power source will not drain the camera’s battery during GPS operation.
• Supports terrestrial-based Wide Area Augmentation System (WAAS) for highly accurate positioning.
• An Electronic Compass function assists navigation.

The PENTAX O-GPS1 unit will ship in July 2011. It is available for pre-order now on www.pentaxwebstore.com for $249.95 USD. More information is available here: www.pentaximaging.com/news.

PENTAX Imaging Company is an innovative leader in the production of a variety of adventure ready digital cameras including weather-resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For more than 90 years, PENTAX has developed durable, reliable products that meet the needs of adventurous consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

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PENTAX 645D WINS GP JAPAN 2011 CAMERA OF THE YEAR

PENTAX 645D Medium-format Digital SLR Camera Wins “Camera of The Year” at Camera GP Japan 2011 Awards

GOLDEN, CO. PENTAX Imaging Company announced on behalf of PENTAX Japan that the PENTAX 645D medium-format digital SLR camera, first launched in June 2010, was selected as Camera of The Year at Camera GP Japan 2011 Awards. The winning camera features exceptional reliability and superb operability, along with remarkable, super-fine image quality assured by approximately 40 effective megapixels.

The Camera Grand Prix Awards is held annually under the sponsorship of the Camera Journal Press Club (CJPC), a group of photography writers from the top 11 photo and camera magazines in Japan. This is one of the most prestigious camera awards in the country, representing the CJPC’s selection of the most distinguished still cameras introduced to the Japanese market during the year. In addition to Camera of The Year, the group also selected winners in three different categories: the Readers Award, with voting by magazine readers; the Editors Award, a selection by professional writers from all photographic and imaging products; and the Lens Award, a new award established this year.

Winners are decided by a 57member selection panel consisting of the editors and publishers of club-member magazines, photographic experts, technical writers and professional photographers, as well as CJPC members. The PENTAX 645D was selected over 172 other new products introduced in Japan from April 1, 2010 to March 31, 2011.

The panel concluded that, as the first medium-format digital SLR camera launched by PENTAX, the 645D represented a combination of many advanced and photographer-friendly features, including an extra-large CCD image sensor, designed to deliver super-fine images and all housed within a highly dependable dust-proof, weather resistant body. It further praised PENTAX for never abandoning the development of the 645D, bringing it through a series of trials and errors over many years to perfect it as a super-high-resolution, multi-featured medium-format digital camera that is far more affordable than competitive models. The camera’s compatibility with conventional lenses also played a crucial role in the decision of this year’s Camera of The Year.

Founded in 1984, the Camera Grand Prix Awards this year celebrated the 28th Camera of The Year winner. PENTAX has had three winners in the past: the PENTAX Z-1 Quartz Date in 1992; the PENTAX 645N in 1998; and the PENTAX K10D in 2007. The 645D now joins them as PENTAX’s fourth winner of this prestigious award.

The PENTAX 645D has already been selected as the Best D-SLR Professional in Europe 2011 by the prestigious Technical Image Press Association (TIPA) as well as an AMERICAN PHOTO Magazine's Editor's Choice. These highly coveted awards in Japan, Europe and the United States help demonstrate the 645D’s outstanding performance and technical excellence.

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PENTAX UNVEILS OPTIO S1 DIGITAL CAMERA

ELEGANT, NEW COMPACT AVAILABLE IN THREE GEM-LIKE FINISHES FOR SPRING STYLE

GOLDEN, CO (March 2, 2011) …PENTAX Imaging Company announced the PENTAX Optio S1 digital compact camera with advanced, easy-to-use features and an eye-catching, gem-like finish. Available in striking Chrome or a glossy Black or Green, the Optio S1 is a fashionable and elegant digital camera with an ultralight body featuring:

• A high resolution 14 megapixel sensor for exceptional image detail.
• Wide angle 5X optical zoom lens (28-140mm) for flexible image framing.
• Ample 2.7 inch LCD for easy capture and playback of images and video.
• Sensor-shift PENTAX Shake Reduction (SR) system for sharp low light and telephoto images.
• Widescreen 720p HD video capture.
• Powerful PENTAX Auto Picture mode for set-it-and-forget-it shooting convenience.
• Fast Face Detection, Smile Capture, and Blink Detection for perfect portraits.
• High Dynamic Range (HDR) mode for outstanding detail in wide exposure images (new to PENTAX digital compact cameras).
• PENTAX infrared remote control (remote purchased separately).

With meticulous attention given to every design detail, the ultra-compact Optio S1 is the perfect choice for digital photographers who want a very capable, yet elegant and classy, digital camera.
The PENTAX Optio S1 is available for pre-order now on the www.pentaxwebstore.com

PENTAX Imaging Company is an innovative leader in the production of a variety of digital cameras including weather resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces.  For more than 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses.  With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

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Pentax Announces K-5 Digital SLR For Advanced Amateur Photographers

GOLDEN, CO (September 20, 2010)…PENTAX Imaging Systems has announced the PENTAX K-5 digital SLR camera. The K-5 DSLR offers a true high-end prosumer design and features normally found only on the most costly of professional cameras. With exceptional reliability, user-friendly operation, and the compact, lightweight body of its predecessor, the PENTAX K-7, the new K-5 offers several important and improved features.

The pro-oriented “prosumer” features that take this latest PENTAX DSLR to the next level include:
• High resolution 16.3 megapixel CMOS sensor.
• Fast up to 7 FPS to capture fast action shots.
• High sensitivity 80-12800 ISO range, expandable to 51200, with improved noise performance overall.
• Widescreen 1080p HD video at 25 FPS with sound via built-in microphone or external 3.5mm stereo microphone jack.
• Newly improved, highly responsive and accurate 11 point SAFOX IX+ autofocus system with dedicated AF assist lamp and light wavelength sensor.
• Focus and shutter speed priority during AF-C.
• Native support for both PENTAX PEF and Adobe DNG 14 bit RAW files.
• Improved in-camera HDR image capture with more blending modes and better image alignment for handheld HDR shots.
• SDXC memory card compatibility (via firmware update).

Additional important features on the new PENTAX K-5 digital SLR include:
• A fully weather sealed and coldproof design.
• A large 3 inch LCD with 921,000 dots of resolution.
• Durable magnesium alloy that surrounds a rugged stainless steel chassis.
• Highly accurate 77 segment metering system.
• Pentaprism viewfinder with 100% field of view and 0.92X magnification.
• PENTAX body-based Shake Reduction (SR) stabilization system that works with every PENTAX lens ever made.
• A maximum 1/8000 second shutter speed.
• HDMI port outputs high definition images and video (and sound).
• A wide range of in-camera image processing and special effects filters.
• Customizable RAW/Fx button.
• Built-in electronic level with tilt scale display in LCD panel.

These improvements and features are a direct result of customer feedback provided to PENTAX by dedicated “prosumer” Pentaxian shooters who have helped refine the K-5 to deliver a wide feature set and make it a perfect all-purpose camera for field or studio use. The K-5 is an excellent choice for advanced enthusiasts looking for a compact, yet highly advanced camera without spending thousands of dollars more. The PENTAX K-5 digital SLR will ship in October 2010 as a body kit only for $1,599.95 USD or as a lens kit with the 18-55mm WR for $1,749.95 USD.


PENTAX Imaging also announced the smc PENTAX-DA18-135mm F3.5-5.6 ED AL [IF] DC WR lens designed exclusively for use with PENTAX digital SLR cameras. This interchangeable zoom lens features a simplified weather-resistant construction and extra-smooth autofocus operation using a built-in motor, in addition to its high 7.5X zoom ratio. This new lens will ship in October for $529.95 USD. More information is available here: www.pentaximaging.com and product images are available here: www.pentaximaging.com/press/pressfiles.html An informational video is available here: www.youtube.com/pentaxian1

PENTAX Imaging Company is an innovative leader in the production of a variety of digital cameras including weather resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For over 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

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Pentax Announced K-r Digital SLR And New 35mm Lens

GOLDEN, CO. September 8, 2010…PENTAX Imaging Systems Division has announced a new digital SLR line with color accents that allow owners to choose one that matches their personal style. The colorful PENTAX K-r DSLR camera offers advanced yet simple to use features at an attractive price.

The compact, lightweight PENTAX K-r is easy to use with Auto Picture, Scene, and Custom Image Processing modes that take the guesswork out of shooting stunning images while still offering a high degree of manual and priority control. The K-r offers a variety of new and improved features including a fast framerate, high ISO sensitivity, responsive autofocus, an improved 12.4 megapixel low-noise sensor and widescreen HD video capture that take it a step above an entry-level DSLR camera.

Key features of the PENTAX K-r that are new or have been improved upon from the most recent entry to mid-level PENTAX DSLR models include:
• Three stylish color choices include traditional black, the new classic white, and PENTAX red reflect any owner’s personal style.
• Large 3 inch LCD with 921,000 dots of resolution.
• Faster high speed 6 FPS framerate that captures 25 images in a single sequence.
• A maximum 1/6000 second shutter speed.
• Viewfinder focus point indicator.
• Improved in-camera HDR image capture including a Night Scene HDR mode.
• High sensitivity 100-25600 ISO range with improved noise performance from the new 12.4 megapixel CMOS sensor.
• Versatile dual-power-source design, which offers the choice of either a rechargeable lithium-ion battery or four AA-size battery power (using optional AA Battery Holder D-BH109).
• Infrared data transfer compatible with the IrSimple™ high-speed infrared data transmission system for wireless data transfer to the web or other IrSimple-compatible devices (includes a match-game between two PENTAX K-r’s).

Other important features of the new K-r models include:
• Widescreen 720p HD video at 25 FPS.
• PENTAX-original Shake Reduction mechanism for sharp, blur-free images that works with every PENTAX lens ever made
• Dust Removal mechanism, to shake dust off the CMOS image sensor.
• Highly responsive and accurate 11 point SAFOX IX autofocus system with dedicated AF assist lamp.
• Wide range of in-camera image processing and special effects filters.

With a highly portable, compact and lightweight body in a choice of colors, the K-r holds appeal for busy parents, family memory-keepers, travelers and anyone who reflects personal style in all their pursuits including their journey into photography or videography as a skill or hobby. The PENTAX K-r digital SLR will ship in October 2010 for as follows:
K-r Body Kit $799.95 USD
K-r Lens Kit w 18-55 $849.95 USD
K-r Double Lens Kit w 18-55, 50-200 $899.95 USD
K-r Double Lens Kit w 18-55, 55-300 $999.95 USD

PENTAX also announced the smc PENTAX DA 35mm F2.4 AL, standard lens designed exclusively for use with PENTAX digital SLR cameras. This new lens is versatile enough to be used with a wide range of subjects and applications for high-resolution images with edge-to-edge sharpness.
It is a perfect choice for digital SLR beginners to familiarize themselves with the basics of using interchangeable lenses.

The PENTAX DA 35mm F2.4 AL lens also will ship in October for $219.95 USD.
More information is available here: www.pentaximaging.com and product images are available
here: www.pentaximaging.com/press/pressfiles.html An information video is available here: www.pentaximaging.com/pentaxian1

PENTAX Imaging Company is an innovative leader in the production of a variety of digital cameras including weather resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For over 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

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Popular PENTAX Optio W90 Now Available in Orange

Latest Optio Color Also Features the W90 Series’ Unique Macro Photo LED Lighting, Fun Carabiner Strap and Eye-Fi Connectivity

GOLDEN, Colo.--(BUSINESS WIRE)-- PENTAX Imaging Company has announced that the PENTAX Optio W90 will be available soon in a third color choice. As early as next month, the eleventh generation PENTAX Optio W90 will become available in orange, in addition to green and black.

Every PENTAX Optio W90 offers enhanced waterproof, shockproof, dustproof, and coldproof performance and features an inventive Digital Microscope mode with LED lighting to capture small but intriguing subjects. Designed with the look of mountaineering equipment, every Optio W90 kit includes a woven Web fabric strap complete with a carabiner to attach the camera to a backpack and other outdoor gear.

Adventure photography doesn’t get any better than this. First announced in February 2010, the Optio W90 already has garnered the Outside magazine’s Gear of the Year 2010 award as well as editorial praise in other national publications including Better Homes & Gardens, Motor Boating, Men’s Journal, Popular Photography & Imaging, and Time magazine.

The rugged Optio W90 offers photographic performance, innovative features and style that surpass other outdoor compact digital cameras now available on the market.

This latest W90 will ship by July 2010 for $329.95. More information is available here: www.pentaximaging.com. The orange PENTAX Optio W90 will be available exclusively on www.tigerdirect.com.

PENTAX Imaging Company is an innovative leader in the production of a variety of digital cameras including weather resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For over 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

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Pentax Introduce Eleventh Genration Waterproff Optio W90 Digital Camera Built For Adventure

Latest Optio Features Unique Macro Photo LED Lighting, Carabiner Strap And Eye-Fi Connectivity

GOLDEN, CO (February 24, 2010)…PENTAX Imaging Company has announced the eleventh generation PENTAX Optio waterproof digital camera built for rugged adventure in every way. The PENTAX Optio W90 offers enhanced waterproof, shockproof, dustproof, and coldproof performance and features an inventive Digital Microscope mode with LED lighting to capture small but intriguing subjects. Designed with the look of mountaineering equipment, the Optio W90 kit includes a woven web fabric strap complete with a carabiner to attach the camera to a backpack and other outdoor gear.

Adventure photography doesn’t get any better than this. The rugged Optio W90 offers photographic performance, innovative features and style that surpass other outdoor compact digital cameras now available on the market.

• Waterproof to 20 feet for reliable underwater photography

• Shockproof to 4 feet withstanding the rigors of extreme use

• Coldproof to sub-freezing temperatures for use in wintery, snowy activities

• 12.1 megapixel sensor and wide angle 5X optical zoom (28-140mm equivalent)

• Digital Microscope mode with LED lens lighting perfectly captures the smallest and closest macro subjects as near as 1cm from the camera

• Eye-Fi wireless SD memory card connectivity for built-in Wi-Fi capability to transfer photos and videos from the camera to a computer or an online sharing site such as Picasaweb, Flickr, Facebook and YouTube (Eye-fi cards sold separately.)

• Large 2.7 inch LCD with 16:9 widescreen aspect ratio that is easy to view in strong light or underwater

• Capture movies in widescreen 720p HD video at 30 frames per second

• An HDMI port plays back beautiful high resolution imges and video on HDTVs

• Advanced Pixel Track Shake Reduction captures blur-free images in any lighting

• Fast Face Detection, Smile Capture, Blink Detection, and processing modes specifically designed for portraiture, and new Pet Recognition captures up to 3 pre-programmed pet faces in memory

• Infrared remote control compatibility with new waterproof Remote Control WP, as well as other PENTAX infrared remotes

• Autofocus assist lamp helps to quickly and accurately focus, even in challenging lighting

Priced at $329.95 USD, the PENTAX Optio W90 will ship in April 2010. A waterproof infared remote control (sold separately) for use with the PENTAX Optio W90 and other infrared compatible Optio models will be available at the same time for $29.95 USD.

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Pentax Unfeils Three New Digital Cameras

OPTIO I-10 AND OPTIO H90 KICK-OFF NEW PRODUCT LINES AND AFFORDABLE OPTIO E90 PRICED UNDER ONE HUNDRED DOLLARS

GOLDEN, CO. (January 25, 2010)…PENTAX Imaging Company announced three new digital cameras with designs so unique that not one can be labeled as “just another silver digital camera.”

Most unique is the slim and stylish PENTAX Optio I-10 with a design inspired by the classic look of film SLR cameras. This head-turning first model in the new Optio I line features a flash unit and speaker in the upper mid-section of the SLR-shaped body while the camera’s front panel is embellished with high quality leatherette texture and the classic PENTAX logo placed front and center. The Optio I-10 features a wide angle, 5X optical zoom lens (28mm-140mm equivalent), a 12.1 megapixel high resolution CCD sensor, a 2.7 inch widescreen LCD, and HD video capture at 720p and 30 FPS. For optimal image capture, the camera features a mechanical sensor shift Shake Reduction system and improved Pixel Track Shake Reduction technology for blur-free images as well as Smile Capture, Blink Detection and improved Face Detection that spots up to 32 faces including dogs and cats. The Optio I-10 is remote control compatible (sold separately) and will ship in February 2010 in a choice of Classic Black and Pearl White for $299.95 USD.

PENTAX also announced the Optio H90 digital camera with a clean, contemporary design that is as in style in a museum of modern art as at a concert or sporting event. Developed with the concept of “functional beauty” in mind, the fashionable and affordable Optio H90 offers a full assortment of features to capture a variety of subjects and scenes. This first model in the new Optio H line features a wide angle 5X optical zoom lens (28mm-140mm equivalent), a 12.1 megapixel high resolution CCD sensor, and widescreen HD video capture at 720p and 30 FPS. Improved Pixel Track Shake Reduction technology captures blur-free images and the Face Detection, Smile Capture, and Blink Detection functions help users create better portraits. The Optio H90 will ship in February 2010 in a choice of Orange-Silver, Matte Black and Ceramic White for $179.95.

Both the PENTAX Optio I-10 and Optio H90 offer Eye-Fi connectivity capability for use with Eye-Fi wireless memory cards.

The latest model in the easy-to-operate, affordable Optio E series is the PENTAX Optio E90. Priced at just $99.95 USD, the Optio E90 features a 10 megapixel CCD, a 3X wide angle zoom (32mm-96mm equivalent) and a large 2.7 inch LCD housed in a luxurious rubber coated body for a sure grip. The Optio E90’s features a travel-friendly design with AA battery compatibility. Auto Picture mode selects the best shooting settings for the scene, and a high 6400 ISO that freezes subject movement in Digital SR (Shake Reduction) mode. The Optio E90 features an intelligent ergonomic design with a sure grip and an easy menu that makes the E series a popular choice. Available in Black and Wine Red, the Optio E90 will ship in February 2010.

Each model is available for pre-order now on the www.pentaxwebstore.com

Complete information including individual product fact sheets is available here: http://www.pentaximaging.com/about-us.aspx?p=press

Product images are available here: http://www.pentaximaging.com/press/pressfiles.html

PENTAX Imaging Company is an innovative leader in the production of a variety of digital cameras including weather resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

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Pentax Offers $100 Instant Rebate On K-7 Digital SLR Body And Lens Kits

GOLDEN, CO (October 2, 2009)…PENTAX Imaging Company has announced a $100 INSTANT REBATE PROGRAM effective until October 31, 2009 on the K-7 body and three lens kit configurations. The award winning, weather and dust resistant PENTAX K-7 features 14.6 megapixels, a PRIME II engine processor, HD Video, Live View and Shake Reduction that works with every PENTAX lens ever produced. Consumers who purchase these products during this time period will benefit from instant savings on regular MAP/estimated retail pricing as follows:

PENTAX CAMERA

BEFORE REBATE*

LIMITED TIME INSTANT REBATE

AFTER REBATE

	PENTAX K-7 Body	$ 1299.95		$100.00		$ 1199.95
	K-7 w/18-55mm WR Lens Kit	$ 1399.95		$100.00		$ 1299.95
	K-7 w/18-55mm WR and 50-200mm WR Lens Kit	$ 1549.95		$100.00		$ 1449.95
	K-7 w/16-45mm Lens Kit	$ 1699.95		$100.00		$ 1599.95

*The instant rebates are valid only for a limited time for purchases made on four camera configurations from October 1 – October 31, 2009.

The PENTAX INSTANT REBATE PROGRAM offers several consumer advantages. There is no need to submit or track claims or wait several weeks for a rebate check. More information about the program, the products and where to buy is available at: www.pentaximaging.com.

PENTAX Imaging Company is an innovative leader in the production of a variety of digital cameras including weather resistant digital SLRs and compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For almost 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

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Pentax Forum Organizes Seventh Annual "Pentax World" Global Shoot Day: Saturday, October 10, 2009

GOLDEN,CO (October 1, 2009)...PENTAX Imaging Company has announced plans organized by worldwide Pentaxians for a global photo shoot scheduled for Saturday, October 10, 2009.

Forum members at www.PENTAXforums.com plan to shoot locally on that day and submit images to a central website. The global shoot "PENTAX WORLD DAY" is not intended as a competition (there are no prizes), but it is designed for the satisfaction of shooting and sharing images with other forum members.

As a reminder, images must be captured on PENTAX Day (October 10, 2009). Pentaxians are encouraged to submit photos that show their PENTAX spirit and share something special from their part of the world.
Guidelines are as follows:

• Although entries may be submitted anytime, the photo(s) must be taken/captured on PENTAX Day (October 10, 2009) in the 24 hour period between 12:00 midnight and 12:00 midnight in the photographer’s time zone. Please leave all EXIF information intact.

• Up to three photos may be submitted.

• Photos must be taken with a PENTAX camera (DSLR, film, or compact).

• The photo's largest dimension should be between 800 and 900 pixels.

• Photos may be submitted to the PENTAXForums.com User Photo Gallery. Access the gallery directly by clicking: User Photo Gallery - October 10, 2009. Directions: Click the "Upload" link located in the navigation bar to add your photo. You must be logged in. You will be able to upload between 10/10/2009 and 10/24/2009. After this period, only viewing will be allowed for the event gallery. If you experience any trouble uploading photos, please make sure you've selected the correct gallery category first or contact Pentaxforums at: http://www.pentaxforums.com/forums/sendmessage.php

A second event, “World SyncSnap,” will be held on October 17th, 2009 at exactly* 12:00am midnight GMT. For more details on both events visit:
http://www.pentaxforums.com/forums/latest-board-news/74588-upcoming-events-world-pentax-day-pentax-syncsnap.html
and http://www.facebook.com/event.php?eid=138972608181&index=1
For more information about PENTAX products, visit www.pentaximaging.com.

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PENTAX ROLLS OUT NEXT GENERATION OF POPULAR OPTIOS: P80 AND E80 COMPACT DIGITAL CAMERAS ANNOUNCED

GOLDEN, CO. (August 5, 2009)…PENTAX Imaging Company has announced the latest models of two of its most popular, feature-rich, wallet-friendly compact digital cameras. The ultra-slim and stylish PENTAX Optio P80 digital camera features a lightweight design in three fashionable colors including Black, Pearl, and Mint. The new entry-level PENTAX Optio E80 features a large, easy-to-view 2.7 inch LCD monitor, beginner-friendly controls and high resolution widescreen HD video capture.

PENTAX Optio P80
The new Optio P80 is the latest model of the popular Optio P series of digital compact cameras, and features a slim, lightweight body with advanced features including:

• 12.1 megapixel CCD for detailed images, large prints, and cropping flexibility.
• PENTAX 4X wide angle optical zoom is equivalent to 27.5-110mm focal length.
• Large 2.7 inch LCD with 230,000 dot resolution for accurate composition and playback of still images and video.
• High resolution, widescreen, HD video capture up to 720p at a full-speed 30 frames per second.
• PENTAX Shake Reduction (SR) technology features Pixel Track SR, Digital SR, and Movie SR to stabilize images and video for beautiful, blur-free results.
• Fast Face Detection technology sees up to 32 faces in as little as 0.03 seconds for easy portrait photography.
• Smile Capture automatically captures pictures when your subject smiles, and Blink Detection alerts you if your subject’s eyes are closed during the exposure.
• PENTAX Auto Picture mode automatically selects from eight shooting modes for beautiful images in any setting.
• Sensitivity up to ISO 6400 boosts shutter speeds to freeze subject movement for blur-free images even in low lighting.

PENTAX improved the Face Detection AF & AE function on the P80 to now capture subject faces from an angle. And, a more responsive version of the Auto-Tracking AF function helps keep an active subject in constant focus.

PENTAX Optio E80
The PENTAX Optio E80 comes equipped with a host of user-friendly features and functions to make high-quality digital photography effortless even for first-time digital camera users. These include easy-to-press, large control buttons, the PENTAX original Auto Picture mode that automatically selects the most appropriate shooting mode for a given subject or scene and
world-standard AA-size batteries as a power source. Optio E80 features include:

• 10 megapixel CCD for detailed images, large prints, and cropping flexibility.
• Large 2.7 inch, 230,000 dot LCD for accurate composition and review of still images and video.
• PENTAX 3X wide angle optical zoom lens is equivalent to 32-96mm focal length.
• High resolution, widescreen HD video capture at 720p at 15 frames per second with sound.
• ISO sensitivity up to 6400 speeds up shutter response to freeze subject movement, providing sharp images even in very dim lighting.
• Easy to read camera menus may be customized with many different language options.
• Face Detection for perfectly focused and exposed portraits.

Available in the Black, Pearl, and Mint, the Optio P80 will be available in September 2009 at $199.95 USD. Available in Silver or Black, the Optio E80 will be available in September 2009 at $129.95 USD.

PENTAX Imaging Company is an innovative leader in the production of a variety of digital cameras including weather resistant digital SLRs and compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

PENTAX Optio P80 FACT SHEET

Stylish, ultra-slim camera body
The Optio P80 sports a compact, ultra-slim body that is ideal for travel, events and day-to-day activities. With a high-grade aluminum-alloy housing and delicately contoured chrome-plated design, the Optio P80 offers a stylish, elegant finish. PENTAX’s innovative Sliding Lens System* and space-efficient high-density mounting technology contribute to the small, compact, lightweight body. Just over one-half inch at its slimmest point, the Optio P80 features an optical 4X zoom lens and a large 2.7 inch LCD monitor.

* PENTAX-original lens storage mechanism, in which the central lens groups are offset from the optical axis and the entire lens is stored in vertical steps into the lens cylinder. As a result, the overall lens length at the fully retracted position is greatly reduced, contributing to a reduction in body depth.

High image quality
Combining approximately 12.1 effective megapixels with the PENTAX-developed imaging engine and high-performance PENTAX zoom lens, the Optio P80 delivers brilliant, high-quality images with well-defined details. Even when images are enlarged, the photographer is assured of sharp, high-resolution prints with edge-to-edge sharpness.

Optical 4X zoom lens for excellent zoom coverage from wide angle to telephoto
The ultra-slim Optio P80 comes equipped with an optical 4X zoom lens covering focal lengths from 4.9mm to 19.6mm (equivalent in the 35mm format to approximately 27.5mm wide angle to 110mm telephoto). This wide zoom range is perfect for a wide variety of subjects and scenes from spectacular landscapes to group and indoor shots in a confined space.

Greatly improved Automatic Face Detection
The Optio P80’s Face Detection AF & AE function is greatly improved. In addition to automatic detection of up to 32 faces in a mere 0.03 seconds, the function now detects a subject facing the camera from an angle or with a tilted head. Other features that help photographers produce better portraits with minimal effort include:
• A Smile Capture mode, which automatically releases the shutter the moment the camera detects the subject’s smile;
• A Blink Detection function, which warns the photographer when the subject’s eyes close at the time of shutter release;
• A new Small Face filter, which makes the subject’s face appear smaller than reality in relation to the body, without compromising the overall balance of a portrait.


High-quality, widescreen HD movie recording
The Optio P80 captures beautiful widescreen HD movie clips at 16:9 aspect ratio (1280 x 720 pixels)* at a frame rate of 30 frames per second.
* When the Optio P80’s AV output terminal is used, movie clips are output at standard definition. If the user wishes to playback movie clips at high-definition proportions (1280 x 720 pixels), the data must be transferred to a personal computer for playback.

Triple anti-shake protection to prevent different types of camera shake
Pixel Track SR mode
When recording still images, the Optio P80’s Pixel Track SR (Shake Reduction)
mode effectively compensates for camera shake by processing affected images.
High-Sensitivity SR mode*
When it detects low-lighting conditions in still-image shooting, the Optio P80
automatically raises sensitivity to as high as ISO 6400, making it possible to
use a higher shutter speed. This effectively minimizes the adverse effects of
camera shake and subject motion blur under poor lighting conditions.
Movie SR mode**
During movie recording, the Optio P80 prevents blurry video by effectively
minimizing annoying camera shake through the use of exclusive software.

*When the High-Sensitivity SR mode is selected, the recorded size is fixed to 5M (2592 x 1944 pixels).
** When the Movie SR mode is selected, the angle of view becomes narrower than normal shooting.

Additional features
• Vertical Snap mode to capture vertical-position images with the same ease
of operation as a mobile phone
• Auto Picture mode to automatically select one of eight shooting modes
for the optimum result
• A variety of digital filters, including the new retro Toy Camera filter,
to add distinctive visual effects to recorded images
• Dynamic Range adjustment to prevent overexposed and underexposed areas in images
• Favorites function to save reduced-size files of favorite images in the camera
and recall them at will
• Digital Wide mode to create a panoramic, ultra-wide-angle picture
(equivalent to an image taken with an approx. 20mm lens in the 35mm format)
from two images
• Frame composite function (with 90 frames stored in the camera) to shoot
or compose images with decorative photo frames
• Image recovery function to recover accidentally erased images

PENTAX, Optio and smc PENTAX are trademarks of HOYA CORPORATION.
All other brands or product names are trademarks or registered trademarks of their respective companies.
This product supports PRINT Image Matching III. PRINT Image Matching enabled digital still cameras, printers and software help photographers to produce images more faithful to their intentions. Some functions are not available on printers that are not PRINT Image Matching III compliant.
Copyright 2001 Seiko Epson Corporation. All Rights Reserved.
Print Image Matching is a trademark of Seiko Epson Corporation.
The PRINT Image Matching logo is a trademark of Seiko Epson Corporation.
Design and Specifications are subject to change without notice.

PENTAX OPTIO E80 FACT SHEET

Exceptional image quality with 10.0 effective megapixels
Combining approximately 10.0 effective megapixels with a high-performance PENTAX zoom lens, the Optio E80 delivers brilliant, high-quality images with well-defined details. Even when images are enlarged, the user is assured of detailed, high-resolution prints with edge-to-edge sharpness.

Optical 3X zoom lens covering angles as wide as 32mm
The Optio E80 features an optical 3X zoom lens covering focal lengths from approximately 31.5mm to 94.5mm (in the 35mm format). Its 31.5mm wide-angle coverage is particularly handy when photographing spectacular landscapes, magnificent architectures or group snapshots in a confined space. Coupled with the Intelligent Zoom function, which allows even tighter zooming in on the subject without compromising image quality, the user can extend the zoom range to approximately 17.1 times.

Large 2.7 inch LCD monitor for effortless image/menu viewing
The PENTAX Optio E80 features a large, bright 2.7 inch color LCD monitor with approximately 230,000 dots that allows photographers to clearly view images and menus on the screen.

Beginner-friendly operation with large buttons and large menu text
Every Optio E80 control button, including the shutter release on the top panel, is large and designed to be easy to press. Coupled with the large letters, numerals and icons used in the on-screen menus, this ergonomic design improves user operability.

High-quality HD movie recording with Movie Shake Reduction
The Optio E80 captures beautiful widescreen HD movie clips at 16:9 aspect ratio (1280 x 720 pixels at 15 fps).* The camera also features a sophisticated Movie SR (Shake Reduction) mode,** which automatically compensates for camera shake during movie shooting. As a result, the user can record high-quality, blur-free movie clips with minimal effort.

* When the Optio E80’s AV output terminal is used, movie clips are output at standard definition. If the user wishes to play back movie clips at high-definition-TV proportions (1280 x 720 pixels), the data must be transferred to a personal computer for playback.
** When the Movie SR mode is selected, the angle of view becomes narrower than normal shooting.

PENTAX Auto Picture mode for automatic selection of the ideal shooting settings
The Optio E80 features an upgraded version of PENTAX’s original Auto Picture mode, which automatically and instantly selects the most appropriate shooting mode for a given subject or scene simply by pointing the camera at the subject and pressing the shutter release button halfway down. In addition to conventional modes (Landscape, Portrait, Night Scene, Night Scene Portrait, Standard, Flower, Sport), the Optio E series now features Candlelight mode increasing the E series ability to make automatic, high-quality digital photography possible with a broader range of subjects and scenes.

Green mode assures easy shooting for beginners
With simple pushbutton operation, the Optio E80’s user-friendly Green mode automatically selects the optimum combination of exposure settings, ISO sensitivity and other factors for a given subject or scene. This mode not only makes high-quality digital photography simple and effortless, even for first-time digital photographers, but it also comes in handy when the photographer asks someone else to take his/her pictures or when the user has simply lost track of camera settings.

Powered by world-standard AA-size batteries
Powerd by two world-standard AA-size batteries available anywhere, the E80 eliminates concern about running out of power away from a recharge outlet. The highly energy-efficient design captures approximately 210 images* with a pair of fresh alkaline batteries. Newer lithium AA batteries are recommended for increased performance and power availability.
* Based on measurement conditions conforming to CIPA specifications.

Digital SR mode to minimize camera shake and subject movement in the dark
The Optio E80 features a dependable Digital SR (Shake Reduction) mode that is programmed to minimize camera shake and blur due to subject movement under low-lighting conditions in still-image shooting. When the Optio E80 detects these conditions, the camera automatically raises the sensitivity up to as high as ISO 6400 increasing the shutter speed for beautiful, blur-free still images even under unfavorable lighting conditions.

Automatic Face Detection for quick, effortless snapshots
The Optio E80 features advanced Face Detection AF & AE to automatically detect the subject’s face and optimize the focus and exposure settings. The Advanced Face Detection technology includes a Half Length Portrait mode that automatically creates a well-proportioned head-and-shoulders shot by centering the subject’s face and trimming peripheral areas.

Additional features
• Image recovery function to retrieve accidentally erased images
• Digital panorama mode to compose a single panoramic picture from as many as three images
• World-time function to keep track of local time at 75 cities in 28 time zones around the world
• Three-point AF system, with Auto-Tracking function, to maintain constant focus on a moving subject
• High-speed continuous shooting of up to 16 images in two seconds
(with file size fixed at 640 x 480 pixels)
• Frame Composite mode (with 20 frames stored in the camera)
to shoot or edit images using decorative photo frames
• ACDSee for PENTAX 3.0 image viewing, editing and management software included (compatible with Windows VistaTM)
• Compatibility with DPOF functions, Exif Print and PRINT Image Matching III

PENTAX and Optio are trademarks of HOYA CORPORATION.
All other brands or product names are trademarks or registered trademarks of their respective companies.

This product supports PRINT Image Matching III. PRINT Image Matching enabled digital still cameras, printers and software help photographers to produce images more faithful to their intentions. Some functions are not available on printers that are not PRINT Image Matching III compliant.

Copyright 2001 Seiko Epson Corporation. All Rights Reserved.
Print Image Matching is a trademark of Seiko Epson Corporation.
The PRINT Image Matching logo is a trademark of Seiko Epson Corporation.
Design and Specifications are subject to change without notice.

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PENTAX UNVEILS NEW WATERPROOF COMPACT WS80: Dunkable, Affordable Optio WS80 Sports Bold Colors

GOLDEN, CO. (August 5, 2009)…A bold, new waterproof digital camera jumped into the swimming pool today. PENTAX Imaging Company announced the Optio WS80, the newest contender in the durable, affordable digital camera category.

Available in two bold, his-and-her’s designs, the water and dustproof Optio WS80 is a perfect choice for travel, outdoor activities and families. Featuring a 10 megapixel CCD and a 5X internal optical zoom housed in a slim, palm-sized body that is less than an inch thick, the Optio WS80 has a large 2.7 inch LCD with 230,000 dot resolution for easy composition. With waterproof construction that can withstand depths up to five feet (1.5 meters), the Optio WS80 captures underwater photos and video including high resolution, widescreen, HD video up to 720p at a full-speed 30 frames per second. Other features include:

• Fast Face Detection technology sees up to 32 faces in as little as 0.03 of a second for easy portrait photography.
• Smile Capture automatically releases the shutter when a subject smiles and Blink Detection alerts the photographer if the subject’s eyes are closed during the exposure.
• PENTAX Shake Reduction (SR) technology features Pixel Track SR, Digital SR, and Movie SR, stabilizing your images and video for beautiful, blur-free results.
• PENTAX Auto Picture mode automatically selects from eight shooting modes for beautiful images in any setting.
• Sensitivity up to ISO 6400 boosts shutter speeds to freeze subject movement for blur-free images even in low lighting.

Available in two eye-catching color options, black with orange accents or white with purple accents, the PENTAX Optio WS80 will ship in September 2009 for $249.95 USD.
PENTAX Imaging Company is an innovative leader in the production of a variety of digital cameras including weather resistant digital SLRs and compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

PENTAX Optio WS80 Major Features

Exceptional waterproof performance for underwater shooting and adventure
The palm-sized Optio WS80 assures reliable waterproof performance that allows underwater photography up to five feet for up two hours (JIS Class 8 standard). The WS80 also features the PENTAX-exclusive, highly water-repellent SP (Super Protect) coating on the protective glass panel that covers the zoom lens. As a result, the Optio WS80 may be rinsed clean with fresh water if it becomes covered with dirt or sand. Coupled with remarkable dustproof capabilities equivalent to JIS Class 6, the Optio WS80 may be used without worry in many different situations where water or dirt is a major concern.

High-quality images delivered by 10.0 effective megapixels
Combining 10.0 effective megapixels with the PENTAX-developed imaging engine and high-performance PENTAX zoom lens, the Optio WS80 produces brilliant, high-resolution prints with edge-to-edge sharpness even when images are enlarged.

High-performance optical 5X zoom lens
The slim, palm-sized Optio WS80 features an optical 5X zoom lens covering focal lengths from 35mm to 175mm in the 35mm format. The camera offers an Intelligent Zoom function that extends the zoom range up to approximately 28.5X for even tighter zooming in on the subject.

High-quality, widescreen, HD movie recording
The Optio WS80 captures beautiful, flawless HD movie clips at 16:9 aspect ratio (1280 x 720 pixels)* at a frame rate of 30 frames per second. The camera also comes equipped with advanced, user-friendly features designed to facilitate movie recording: the Movie SR (Shake Reduction) mode, which automatically compensates for camera shake during movie shooting; and the Underwater Movie mode, which automatically optimizes color settings for underwater movie shooting.
*When the Optio WS80’s AV output terminal is used, movie clips are output as normal image-size data. If the user wishes to play back movie clips at high-definition-TV proportions (1280 x 720 pixels), the data must be transferred to a personal computer for playback.

High-speed Face Detection, with a range of user-friendly features
The Optio WS80’s advanced Face Detection AF & AE function captures 32 faces in sharp focus and perfect exposure in a mere 0.03 seconds. It also accurately detects a subject facing the camera at an angle or with a tilted head. The Optio WS80 offers other user-friendly features, including:
• A Smile Capture mode automatically releases the shutter the moment the camera detects the subject’s smile.
• A Blink Detection function warns the photographer when a subject’s eyes close at the time of shutter release.
• A Small Face filter helps reduce a subject’s face so that it appears smaller in proportion to the body to produce more flattering well-balanced portraits.

Triple anti-shake protection to prevent different types of camera shake
Pixel Track SR mode
When recording still images, the Optio WS80’s Pixel Track SR (Shake Reduction) mode effectively compensates for camera shake by processing affected images.
High-Sensitivity SR mode*
When it detects low-lighting conditions in still-image shooting, the Optio WS80 automatically raises its sensitivity to as high as ISO 6400, making it possible to use a higher shutter speed. This effectively minimizes the adverse effects of camera shake and subject motion blur under poor lighting conditions.
Movie SR mode**
During movie recording, the Optio WS80 prevents blurry images by effectively minimizing annoying camera shake.
* When the High-Sensitivity SR mode is selected, the recorded size is fixed to 5M (2592 x 1944 pixels).
** When the Movie SR mode is selected, the angle of view becomes narrower than normal shooting.

Large 2.7 inch LCD monitor for effortless image viewing
The Optio WS80 features a large 2.7 inch extra bright color LCD monitor so photographers may view on-screen images, menus and mode-settings with ease while shooting and during playback.

Additional Features:
• Interval shooting mode, convenient for fixed-point observation of starry skies, flowers and plants
• High-speed 9 point AF system, with Auto-Tracking function, to maintain constant focus on a moving subject
• Auto Picture mode automatically selects one of eight shooting modes for the optimum results in a wide variety of shooting conditions
• A variety of digital filters including Toy Camera and Retro to add distinctive visual effects to recorded images
• Dynamic Range adjustment prevents overexposed and underexposed areas in images
• Digital Wide function creates a panoramic, extra-wide-angle image (equivalent to an image taken with an approx. 25.4mm lens in 35mm format) from two images
• Digital Panorama mode creates a single panoramic picture from as many as three images
• Style Watch function displays the time with pushbutton operation, even when the camera’s power is turned off
• Image recovery function recovers accidentally erased images
• Frame composite function (with 90 frames stored in the camera) shoots or composes images with decorative photo frames
PENTAX and Optio are trademarks of HOYA CORPORATION.
All other brands or product names are trademarks or registered trademarks of their respective companies.
This product supports PRINT Image Matching III. PRINT Image Matching enabled digital still cameras, printers and software help photographers to produce images more faithful to their intentions. Some functions are not available on printers that are not PRINT Image Matching III compliant.
Copyright 2001 Seiko Epson Corporation. All Rights Reserved.
Print Image Matching is a trademark of Seiko Epson Corporation.
The PRINT Image Matching logo is a trademark of Seiko Epson Corporation.
Design and Specifications are subject to change without notice.

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PENTAX Announces Its Most Shock and Waterproof Digital Compact Camera Ever: The Optio W80

GOLDEN, Colo.--(BUSINESS WIRE)--The manufacturer that builds digital cameras to go boldly where none have gone before has announced the PENTAX Optio W80. More adventure-proof than ever, this latest PENTAX digital camera is waterproof, dustproof, coldproof, and now shockproof enough to withstand impact from a fall of more than three feet (one meter).

PENTAX first introduced dunkable digital cameras in 2003 to the delight of outdoor enthusiasts, travelers and families everywhere. Today, the PENTAX Optio W80’s waterproof design withstands depths of up to 16 feet (5 meters) to protect from rain and spills, as well as allowing full underwater photos and video for up to two hours. On dry land, the rugged, shockproof design protects against drops of up to 3.3 feet to protect the camera from hard use and occasional spills. Also featuring 12.1 megapixels, a 5X internal optical zoom (equivalent to 28-140mm), a slim body, and a wide angle 28mm lens, the Optio W80 offers an expanded perspective that is ideal for landscape, group and more confined shots. With a PENTAX-developed imaging engine and a high-performance PENTAX zoom lens, the Optio W80 delivers brilliant, high-quality images with well-defined details. A Super Protect (SP) coating applied to the mineral crystal cover of the internal zoom lens helps repel water, grime and finger marks.

Other important features in the Optio W80 include a:

* Coldproof design that allows the camera to be used in sub-freezing temperatures of 14 degrees Fahrenheit (-10 degrees Celsius), ideal for cold weather activities such as skiing and snowmobiling.
* 2.5 inch LCD monitor that features anti-reflective coating, making it easy to view, even in bright sunlight.
* Widescreen, HD movie capture that records resolutions up to 1280x720 pixels at full-speed 30 frames per second.
* Fast Face Detection technology that sees up to 32 faces in 0.03 seconds, with Smile Capture and Blink Detection, for perfect portrait shots.
* Pixel Track Shake Reduction (SR) that ensures sharp images in any lighting condition, without adding high ISO noise. Digital SR and Movie SR are also available.
* Close focusing, Super Macro mode that brings out the details in even the smallest subjects as close as 1 cm (less than one inch).

Available in Cardinal Red, Azure Blue and Gunmetal Gray, the Optio W80 will be available in July 2009 for $299.95 USD. To help keep the Optio W80 fresh and at hand, PENTAX offers a custom designed clear protective skin ($16.95 USD) and a comfortable floating wrist strap ($19.95 USD). More information about the Optio W80 and these accessories is available at: www.pentaximaging.com and preorders may be placed now at www.pentaxwebstore.com. Product images are available here: http://www.pentaximaging.com/press/pressfiles.html.

PENTAX Imaging Company is an innovative leader in the production of a variety of digital cameras including weather resistant digital SLRs and compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colo., PENTAX Imaging Company is a division of PENTAX of America, Inc.

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Pentax Offers $100 Instant Rebate On K20D Body And Lens Kits

GOLDEN, CO (June 12, 2009)…PENTAX Imaging Company has announced a $100 INSTANT REBATE PROGRAM effective June 12 – June 20, 2009 on the K20D body and two lens kit configurations. The award winning, weather and dust resistant PENTAX K20 features 14.6 megapixels, a PRIME engine processor, and Shake Reduction that works with every PENTAX lens ever produced.

Consumers who purchase these products during this time period will benefit from instant savings on regular MAP/estimated retail pricing as follows:


PENTAX CAMERA LIMITED TIME INSTANT REBATE

• PENTAX K20D Body $100.00
• K20D w/18-55mm Lens Kit $100.00
• K20D w/16-45mm Lens Kit $100.00

The instant rebates are valid only for a limited time for purchases made on three select camera configurations from June 12 - June 20, 2009. Pricing may vary.

The PENTAX INSTANT REBATE PROGRAM offers several consumer advantages. There is no need to submit or track claims or wait several weeks for a rebate check. More information about the program and all of these products is available at: www.pentaximaging.com and www.pentaxwebstore.com

PENTAX Imaging Company is an innovative leader in the production of a variety of digital cameras including weather resistant digital SLRs and compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For almost 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

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