Lensbaby Introduces New Line of Lenses for Creative Photography

Three new lenses - The Composer™, The Muse™, and The Control Freak™ - feature the Lensbaby Optic Swap System

On September 23, 2008, Lensbaby, LLC (formerly known as Lensbabies, LLC) is launching an entire new system of selective focus lenses at the Photokina tradeshow in Cologne, Germany (Hall 5.2 C021).

Three new Lensbaby lenses – The Composer™, The Muse™ and The Control Freak™, – make up the new line of products. Each features the new Lensbaby Optic Swap system. The new Muse and the new Control Freak replace the current Original, Lensbaby 2.0, and Lensbaby 3G lenses, which will be phased out immediately. With the Composer, Lensbaby introduces a completely new lens, based on a ball and socket configuration that delivers smooth selective focus photography with unparalleled ease of use and greater precision.

All Lensbaby lenses provide photographers with a new way to control depth of field by bringing one area of a photo into sharpest focus with that Sweet Spot™ surrounded by graduated blur. By bending the Lensbaby lens, the photographer moves the sharp area around the photo for customized creative effects.

The new Composer retains its position after being bent and is easy to use even with one hand. Photographers do not squeeze the lens to focus, but can simply tilt the lens to a desired angle and then focus with a barrel focusing ring. The Composer stays in the desired bent position without requiring a locking mechanism and features the new Lensbaby Optic Swap System. The Composer’s barrel focusing ring has a unique design that becomes more sensitive (requiring greater rotation to move the optic in and out) as you approach infinity, making it easer to focus on subjects from 10 feet to infinity.

“The Composer introduces a new level of ease and precision to selective focus photography,” said Craig Strong, Lensbaby president and co-founder. “We developed the Composer because our photographers are interested above all in creating powerful, interesting photos. With its greatly enhanced ease of use and more reliable results, the Composer will make it more intuitive for photographers to realize their personal creative visions.”

The Muse replaces the Original Lensbaby and Lensbaby 2.0 lenses while being very similar in appearance and functionality. Photographers will still focus by compressing the lens and move the sweet spot by bending the flexible lens tubing. The key update for the Muse is its new Lensbaby Optic Swap System.

The Control Freak updates the Lensbaby 3G by adding the Lensbaby Optic Swap System. With The Control Freak, photographers compress to focus, bend to move the sweet spot, and then push a button to lock the lens in place. Once locked, photographers can adjust the fine focus with a barrel focusing ring and fine tune the tilt by rotating its three metal posts.

“While we expect the new Composer, with its smooth and precise operation, to be our most popular lens, we continue to offer the Muse and the Control Freak because each photographer has their own shooting style. The Muse is for photographers who shoot fast and loose and The Control Freak is best for shooters who have a step-by-step approach,” said Strong.


All three lenses - the Composer, Muse, and Control Freak – feature the Lensbaby Optic Swap System and will ship with one optic installed. Additional optics are available as optional accessories. When a photographer wants to change the optic in their Lensbaby, they will simply pop the optic out and drop in a different optic using an Optic Swap Tool supplied with the new optic. Each optic has different features and image qualities, allowing photographers to choose the look that fits their creative style.

At launch, the Lensbaby Optic Swap System will include four interchangeable optic options:

1) Double Glass: A 50mm multi-coated optical glass doublet that is the same optic that was in the Lensbaby 2.0 and Lensbaby 3G lenses. Retail price: US$85.00
2) Single Glass: a 50 mm, updated, uncoated optical glass singlet similar to the optic that was used in the Original Lensbaby. At f/2, the Single Glass Optic is one full stop brighter (2x as bright) than the previous Original Lensbaby Optic. Retail price: US$35.00
3) Plastic: a 50 mm f/2 plastic singlet that maximizes blur and diffusion in a dreamy way that Holga™ and Diana™ camera lovers will especially appreciate. Retail price: US$35.00
4) The Pinhole/Zone plate: an optic cup with an f/177 aperture hole to allow for pinhole photography and an f/19 Zone plate opening. Users can slide a toggle inside the optic to change to back and forth between Pinhole and Zone plate mode, allowing further artistic exploration. Retail price: US$35.00

The first three optics listed above are all 50mm fixed focal length. They all feature magnetically levitating interchangeable aperture disks that allow aperture settings from f/2 to f/22.

The Single Glass, Plastic, and Pinhole/Zone plate optics will be sold individually as well as in an Optic Boxed Set to retail for $95.00.

Lensbaby President and Co-Founder, Craig Strong, stated, “Lensbaby photographers tend to be very creative. The new Lensbaby Optic Swap system will give photographers greater freedom to take photos that reflect their unique visions.”

Strong continued, “With the new Composer lens and the Lensbaby Optic Swap System, photographers will be able to choose a lens body that fits their bending style: fast and loose, smooth and precise, or step by step. Then photographers can choose an optic that expresses their individual artistic vision.”

Product Pricing and Specs:

The Composer – Smooth and Precise

* Priced at US$270
* Ships with the Double Glass optic installed (a multi-coated optical glass doublet)
* Features the Lensbaby Optic Swap system
* Focal Length: 50mm
* Focus Type: Manual
* Features a unique barrel focusing ring that becomes more sensitive (requiring greater rotation to move the optic in and out) as you approach infinity, making it easier to focus on subjects from 10 feet to infinity.
* Aperture Type: Interchangeable levitating aperture disks
* Apertures: f/2, f/2.8, f/4, f/5.6, f/8, f/11, f/16, f/22
* Minimum Focus: about 18” (46cm) / Maximum Focus: Infinity
* Size/Weight: 2.5” (6.35cm) high x 2.5” (6.35cm) wide / 5.5 oz (155.9g)

The Muse – Fast and loose

* Priced at US $150 with the Double Glass optic installed; US $100 with the Plastic optic installed
* Ships with either the Double Glass optic installed or the Plastic optic installed.
* Features the Lensbaby Optic Swap system
* Focal Length: right around 50mm
* Focus Type: Manual...Fingertip, actually
* Aperture Type: Interchangeable levitating aperture disks
* Aperture: f/2, f/2.8, f/4, f/5.6, f/8
* Minimum Focus: approximately 12” (30 cm) / Maximum Focus: Infinity and beyond
* Size/Weight: 2" (5.08cm) high x 2.5" (6.35cm) wide / 3.7 oz. (104.9g)

The Control Freak – Step-by-step

* Priced at US$270
* Ships with the Double Glass Optic installed
* Features the Lensbaby Optic Swap system
* Focal Length: 50mm
* Focus Type: Manual/Fingertip, with barrel fine focus
* Aperture Type: Interchangeable levitating aperture disks
* Aperture: f/2, f/2.8, f/4, f/5.6, f/8, f/11, f/16, f/22
* Minimum Focus: approximately 12” (30 cm) / Maximum Focus: Infinity
* Size/Weight: 3" (7.62cm) high x 3" (7.62cm) wide / 5.7 oz. (161.6 grams)

Source: VPO

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Adobe Introduces Photoshop CS4 and Photoshop CS4 Extended

Landmark Release Packs Powerful Editing Punch and Harnesses the Creative Potential of 3D

SAN JOSE, Calif. — Sept. 23, 2008 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe® Photoshop® CS4 and Photoshop CS4 Extended, the highly anticipated, new editions of the professional industry standard software for digital imaging. Providing a fluid user experience, complete creative control and higher efficiency, Photoshop CS4 leverages the power of the latest hardware to extend imaging possibilities and offer faster, more flexible ways to accomplish core tasks like image adjustments and masks. All of these features and more can be found in Photoshop CS4 Extended, which serves users with advanced motion graphics functions, dramatically expanded 3D visualization capabilities and precise image analysis.

Photoshop CS4 and Photoshop CS4 Extended will be available as stand-alone applications or key components of the Adobe Creative Suite® 4 family (see separate releases).

“Photoshop is about delivering cutting-edge innovation that really pushes the boundaries of digital image editing,” said Kevin Connor, vice president of product management for professional digital imaging at Adobe. “This version is no exception with some stunning new imaging technology that complements our work to bring more control, simplicity and speed to everyday tasks. By streamlining the most popular workflows for the professional, technical or home user, Photoshop CS4 brings new levels of accessibility to the gold standard in digital imaging software.”

Photoshop CS4 software now makes impossible tasks, possible. Content-Aware Scaling adds a revolutionary technology that enables users to intelligently size and scale images with a simple drag of the mouse. New Auto-align and Auto-blend modes generate composites based on extended depth of field and 360 degree panoramas now with seamless tones and colors.

Finding, previewing and managing image assets jumps to a new level of power and convenience with Adobe Bridge CS4, beginning with fast start-up performance, right through to speedy transfer of images to Photoshop CS4. New path-bar navigation and workspace selection buttons across the top of the Bridge window let you instantly go to just the right display for every task. Also included are new Camera Import controls, visual folder navigation, and a Carousel View for larger image-group selections.

Photoshop CS4 takes advantage of the latest graphics processing unit (GPU) hardware to deliver superior performance. The software offers a smooth pan and zoom experience that allows users to easily edit images at the highest magnification while maintaining clarity. The new Canvas Rotation tool makes it simple to rotate and work on an image from any angle. Photoshop CS4 helps keep work areas clutter-free with a new unified application frame, tab-based interface and self-adjusting panels that make it easy to quickly access advanced tools, and provide a more fluid way to interact with the application.

Photoshop CS4 Extended includes all the new features of Photoshop CS4 plus the ability to manipulate 3D imagery easier than ever before. Now, creativity knows no bounds, as users can paint directly on 3D models and surfaces, merge 2-D files onto 3D images and animate 3D objects. The 3D engine has been rebuilt from the ground up to provide faster performance, allow editing of properties like light and the ability to create more realistic renderings with a new high-quality ray-tracer. Video professionals have the ability to turn any 3D object into a video display zone and can animate 3D objects and properties with ease. In addition, the core motion graphics editing has been improved with more efficient single-key shortcuts.

“The 3D painting enhancements in Adobe Photoshop CS4 Extended save us valuable time by enabling artists to paint directly on our 3D flight simulator models in Photoshop instead of using a separate 3D paint program,” says Luis Barcena, executive vice president of databases and modeling for Aechelon Technology, Inc., a leader in real time computer graphics applications for training, simulation and entertainment markets. “Additionally, the ability to perform localized color correction in Photoshop CS4 Extended lets us easily color correct and balance simulated environments and terrain databases using images taken in different climates to achieve a more realistic and compelling user experience.”

Photoshop CS4 Extended software continues to challenge traditional use, allowing medical professionals to volume render multiple medical image scans (DICOM image stack) into a volume that can be viewed from all angles.

The Photoshop product family has experienced an unprecedented year, in which new products have been introduced and every existing product has been updated. The year began with the anticipated launch of Photoshop Elements 6 for Mac, winning Best of Show at Macworld 2008. The launch of Photoshop Express in the Spring marked a new direction for the line — a free, rich Internet application (RIA) for anyone who wants to store, sort and show off digital photos online with eye-catching effects. In July, major updates and enhancements were made to the popular Photoshop Lightroom™ 2 solution for serious photographers, followed by the launch of Photoshop Elements 7 and Adobe Premiere Elements 7 software for hobbyists and now, Photoshop CS4 and Photoshop CS4 Extended for professionals.

Adobe Photoshop CS4 and Photoshop CS4 Extended for Mac OS X on Intel® based and PowerPC® based systems and for Microsoft® Windows® XP and Windows Vista® platform are scheduled to ship October 2008 with availability through Adobe Authorized Resellers and the Adobe Store at www.adobe.com/go/gn_store . Estimated street price for Adobe Photoshop CS4 is US$699 and US$999 for Photoshop CS4 Extended. Upgrade pricing is available. For more detailed information about features, upgrade policies and pricing, please visit: www.adobe.com/photoshop

Source: Adobe

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Camera, action: the Nikon D90

One of the most talked about devices at this year's photokina fair in Cologne promises to be the world's first Digital SLR camera to include movie mode.

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KODAK CCD Image Sensors Power New Cameras for Professional Photography

Leica, Hasselblad, and Sinar Select KODAK CCD Image Sensors for Use in New Cameras

Cologne, Germany, September 23 -- CCD Image Sensors from Eastman Kodak Company (NYSE:EK) have been selected again to power the most advanced cameras for professional photographers. Showcased at this year’s Photokina trade fair in Cologne, Germany, the new cameras – the LEICA S2, the HASSELBLAD H3DII-50, and the SINAR Hy6-65 – are based on both new and existing KODAK CCD Image Sensors, and further establish Kodak as the leading supplier of the most advanced image sensors used in professional photography.

“Kodak has a rich history of supplying image sensors of the highest quality for use in professional photography – where image quality, resolution, and color fidelity are critical to a photographer’s success,” said Michael Miller, manager of Kodak’s CCD Image Sensor Business, part of the company’s Image Sensor Solutions group. “We are excited to see this legacy continue with the launch of a new generation of cameras from the world’s leading manufacturers that will allow photographers to capture images of the highest quality and the finest detail.”

The LEICA S2 camera, powered by the new KODAK KAF-37500 Image Sensor, is the third product from Leica to be based on KODAK CCD Image Sensors – a relationship that began first with the LEICA Digital Module-R and was then extended with the LEICA M8 camera. With an imaging area of 45mm x 30mm, the 37.5 million pixel KAF-37500 represents a new optical format for photography, providing an image capture area over 50% larger than traditional 35mm film. The sensor also includes specific design features that optimize its use in the S2 camera, such as the use of microlenses to increase the overall light sensitivity of the device, enabling improved image quality under low light conditions. In addition, an infra-red absorbing optic was incorporated directly into the sensor’s packaging, enabling the development of a thinner camera design by eliminating the need to include this IR-absorbing function as a separate camera component.

The new KODAK KAF-50100 Image Sensor was selected by Hasselblad for use in the HASSELBLAD H3DII-50, the top model of Hasselblad’s H3DII family and their fourth-generation medium-format camera. Twice the physical size of the largest 35mm DSLR image sensor, the 50 million pixel KAF-50100 sets a new resolution benchmark for the popular 48mm x 36mm optical format used in medium-format photography, while improving upon the quality and imaging performance available from the previous generation of KODAK sensors.

Both the KAI-50100 and the KAF-37500 Image Sensors are based on the new KODAK TRUESENSE 6.0 micron Full Frame CCD Platform, the company’s fourth generation of technology for professional photography. This new platform increases both the resolution and camera performance available for photographers by reducing pixel size and “click-to-capture” time for improved camera response, improving frame rate, lowering power consumption, and improving color fidelity while retaining key performance parameters available from the previous generation of technology.

Sinar has selected the 31.6 million pixel KODAK KAF-31600 Image Sensor for use in the SINAR Hy6-65, a new system that brings integrated digital image processing to medium format photography. Leveraging the light sensitivity, wide dynamic range, and outstanding color fidelity available from the KAF-31600 Image Sensor, this camera brings the superb image quality and performance available from the KAF-31600 to a new generation of products available from Sinar.

These three new cameras join a family of existing cameras and camera backs that are based on a full portfolio of KODAK CCD Image Sensors targeted to this market. With resolutions ranging from 16 to 50 million pixels, Kodak has supplied the broadest portfolio of high performance CCD products for this market, providing camera manufacturers the flexibility to meet the needs and requirements of their customers while retaining the performance and image quality required in this demanding application.

For additional information, please contact Image Sensor Solutions, Eastman Kodak Company at (585) 722-4385 or by email at imagers@kodak.com. For more information on the entire portfolio of KODAK Image Sensors, please visit www.kodak.com/go/imagers.

Source: Kodak

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Image of the Day: Pink Lily

Image by Kevin Tietz
Title: Pink Lily
You may buy this image under license at Cutcaster.

Close up of water droplets on a pink lily.

Keywords:
beautiful, Bloom, Blossom, Botanic, Botanical, Botany, Closeup, cutcaster, Decorative, Detail, exotic, Flora, Floral, flower, garden, image of the day, macro, POTD

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FUJIFILM FinePix Real 3D System

PHOTOKINA 2008, COLOGNE, GERMANY, September 23, 2008 — FUJIFILM Corporation today announces a radical departure from current imaging systems with the development of a completely new, real image system (3D digital camera, 3D digital photo frame, 3D print) that marks a complete break from previous attempts to introduce this technology.

The arrival of digital photography over a decade ago opened up so many new ways of enjoying images, not only through capture, but also through manipulation, printing and
display. Sales of digital cameras, and other devices like camera phones or webcams have raced ahead of what experts had expected because of the sheer scope of what has
become possible in digital imaging.

You can download the full press release here.

Source: FUJIFILM

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Techbytes 9/22/08

Syracuse, NY - Top Stories of the day - TechBytes 9/22/08

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Lexar Extends Kodak-Branded Offering with Secure Digital High-Capacity, High-Speed Memory Card

New 16GB KODAK SDHC High-Speed Card Designed for Capturing High-Definition Video and Fast-Action Photos

FREMONT, Calif. --(Business Wire)-- Sep 22, 2008 Lexar Media, a leading global provider of memory products for digital media, today extended its KODAK-branded memory card offering with the introduction of the 16GB KODAK Secure Digital High-Capacity (SDHC) High-Speed Card. The new high-capacity KODAK-branded card is designed to capture and store large volumes of high-definition video and fast-action photographs when used with today’s popular SDHC-enabled digital video and point-and-shoot cameras. The new 16GB KODAK SDHC High-Speed Card is speed-rated at 60x, capable of minimum sustained read and write speeds of 9MB per second for capturing full motion video without interruption. For more information about the 16GB KODAK SDHC High-Speed Card, please visit www.lexar.com/kodak/.

“As more point-and-shoot digital cameras include advanced features such as HD video recording and rapid-fire picture-taking, a greater number of photographers demand a memory card that is fast enough to enable them to take advantage of their new camera’s technology,” said Manisha Sharma, director of product marketing, Lexar. “The KODAK SDHC High-Speed Card is an excellent choice for not only Kodak cameras, but all SDHC-compatible digital cameras. The strength of the KODAK brand paired with Lexar’s high-speed, high-capacity capabilities enables users of the card to experience the enhanced benefits of today’s digital cameras.”

Available in October, the new 16GB KODAK SDHC High-Speed Card includes a limited lifetime warranty and 24-hour customer support from Lexar. The KODAK SDHC High-Speed Card is also available in 4GB and 8GB capacities. The KODAK High-Speed line of memory cards also includes the 2GB KODAK Secure Digital (SD) High-Speed Card.

Lexar will be displaying the 16GB KODAK SDHC High-Speed Card at Photokina 2008 at stand F022 E023 in hall 04.1.

Source: VPO

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Micropayment Imagery Pioneer iStockphoto Names Kelly Thompson COO and Opens European Headquarters in Germany With Experienced Microstock Executive Dit

BERLIN & CALGARY, Alberta --(Business Wire)-- Sep 22, 2008 iStockphoto, the world’s first micropayment stock imagery and video Web site, and the world’s busiest image market, announced today that it has promoted former executive vice president, Kelly Thompson, to chief operating officer. iStock will also be opening its European headquarters in Berlin, Germany on Oct. 1. Dittmar Frohmann, formerly regional director at Fotolia, will advance iStockphoto as European director. One of Frohmann’s first duties is a joint presentation with Livingstone at photokina on Sept. 24.

“Kelly earned the COO position by helping drive the exponential growth of iStockphoto, using amazingly strong skills in everything from finance and marketing to computer programming and graphic design,” said Bruce Livingstone, founder and CEO of iStockphoto. “Dittmar Frohmann is an energetic and enthusiastic addition to our team who thoroughly understands the nature of the market we created, and I look forward to his accomplishments in Europe.”

iStockphoto European Headquarters

Germany is one of the largest markets for iStockphoto outside of North America, and is central to many of the countries within which iStockphoto offers localized Web sites. The headquarters’ team will supervise and manage marketing and client relations for the region. Frohmann has assembled a team of several experienced multi-lingual marketers and customer service experts. The office will also add several new people in the coming year.

“I have always watched the innovations of iStockphoto from afar,” said Frohmann. “When I saw Bruce Livingstone speak at a conference last year, I realized that I needed and wanted to align my skills and interests with his vision and the pioneering leader in microstock.”

About Dittmar Frohmann

Dittmar, like most of the senior management at iStockphoto, brings an unexpected and creative background to the company. He was most recently regional director for Fotolia. Born in West Berlin, he garnered two degrees from British universities in marketing and in business. Music is a passion that led him to market the German heavy metal label, “Noise,” and the New York City-based dance label, “Strictly Rhythm.” He then founded his own successful music label, “Blaou.” He has also run galleries and marketed mobile content. He started his marketing career as an executive for a French freight forwarder. Dittmar will report to Catherine Gluckstein, vice president of international markets and corporate expansion for iStockphoto.

About Kelly Thompson

Kelly Thompson met Bruce Livingstone at Image Club Graphics in the early 1990s, and urged his managers to give Bruce a crack at Web design. They stayed in touch over the years and Bruce slowly coaxed Kelly to leave his safe corporate job to take a vested interest in a nascent iStockphoto. Kelly has served in several roles at iStockphoto, most recently, executive vice president. Kelly is still a programmer at heart, despite his business acumen, and has been the driving force behind many iStock innovations, such as the patent-pending CopySpace™, which many in the industry are now trying to duplicate.

He holds a computer science degree from the University of Calgary, which thankfully didn't get in the way of his artistic side. His early focus on human-computer interface design put him on a quick and obvious trajectory to the web. Prior to iStockphoto, he was Senior Brand Manager at the enterprise search company Verity, Inc.

Soure: VPO

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Olympus Micro Four Thirds System-Compliant Digital Camera Under Development

Making Smaller, More Portable Interchangeable Lens Solutions a Reality

Cologne, Germany, September 22, 2008 – Olympus today announces that it has begun development of an interchangeable lens type digital camera based on the "Micro Four Thirds System."

Development of the camera will bring dramatic reductions in size and weight to the Olympus E-System, and will comply with the new Micro Four Thirds System standard jointly announced with Matsushita Industrial Co., Ltd. (Panasonic) on August 5. A concept mock-up of the camera will be exhibited September 23-28 at "Photokina 2008," the world’s largest trade fair for the photographic and imaging industries held September 23-28 at the Cologne Trade Fair in Cologne, Germany.

The global market for interchangeable lens type digital cameras is growing steadily, but still only accounts for approximately 7 percent of the total digital camera market. Considering the much larger share held by interchangeable lens type digital cameras when film was the dominant imaging medium, it seems that there is still ample room for sales growth in this category. Market surveys, however, indicate that more than a few customers choose compact models because they find digital SLR cameras to be “big, heavy, and difficult to operate.”

The Micro Four Thirds System standard was established to meet this need by enabling the development of radically more compact and lightweight interchangeable lens type digital camera systems. The camera currently under development will be the first Olympus camera to comply with the Micro Four Thirds System standard, and interchangeable lenses that comply with the standard are also moving ahead. In addition, users will be able to mount existing Four Thirds System wide-angle, telephoto, and macro lenses on Micro Four Thirds System bodies via an adapter. Product name, launch date and retail price of an interchangeable lens type digital camera based on the “Micro Four Thirds System” are not determined.

Olympus Imaging is also committed to the Four Thirds System, and will continue to expand its lineup of digital SLR cameras to satisfy a broad spectrum of customer needs. This includes the professional photographer, aspiring artist, hobbyist, and everyday consumer.

Outline of the Micro Four Thirds standard The Micro Four Thirds standard was designed and developed to maximize the performance potential of digital imaging technology, and to extend the benefits of the Four Thirds System standard for digital camera systems.
When compared to the Four Thirds System standard, the primary distinguishing features of the Micro Four Thirds standard are:

1. Approximately 50 percent shorter flangeback distance (mount-to-sensor distance)
2. Lens mount outer diameter approximately 6mm smaller
3. Electrical contacts in mount increased from 9 to 111

The Micro Four Thirds System enables users to capture the same high-quality images of the Four Thirds System’s 4/3-type image sensor in a much more compact body. It also takes advantage of significantly more compact lenses, particularly in the wide-angle and high-power zoom range. The Four Thirds System offers the benefits of compact, lightweight performance, and the new Micro Four Thirds System takes this even further to enable development of ultra-compact interchangeable lens type digital camera systems unlike anything seen before. The new Micro Four Thirds System also incorporates a greater number of lens-mount electrical contacts for the support of new features and expanded system functionality in the future.

Source: Olympus

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Olympus Developing New E-System Four Thirds System-Compliant Digital SLR Camera

COLOGNE, GERMANY, September 22, 2008 – Olympus today announces that it is developing a new interchangeable-lens digital SLR (single lens reflex) within the Olympus E-System lineup. This new Four Thirds-compliant camera reinforces the company’s commitment to the standard.

Positioned as a mid-level model, this new digital SLR camera is intended for anyone who wants to express their creativity through photography, whether they are just starting out or are a professional with years of experience behind them. Introduction of the new camera is expected in the first quarter of 2009.

A prototype of the camera will be displayed at Photokina 2008, the world’s largest trade fair for the photographic and imaging industries held September 23-28 at the Cologne Trade Fair in Cologne, Germany.

At the last Photokina (September 2006), Olympus declared that the second chapter in the story of the Olympus E-System would begin in 2007. One of the highlights of this chapter was the incorporation of “Full-Time Live View” function as a standard function for the first time in the industry, adding to the excitement already generated by other distinctive features of the E-System such as the “100 percent Digital-Dedicated Design” and “Dust Reduction System.” Currently, the E-System lineup includes popular models such as the E-420 and E-520, as well as the flagship E-3. All of these cameras provide digital SLR users with the high-quality images, superior reliability and exceptional portability they need.

The prototype model displayed at Photokina is being developed as an advanced amateur model that will be positioned between the E-520 and E-3. In terms of quality and performance, however, there is nothing mid-level about this model. It will inherit all the outstanding features of the E-3 such as the high-speed autofocus system using an 11-point full twin-cross sensor and the built-in image stabilization mechanism with a correction effect of up to 5 EV steps1. Other highlights will include a new and updated feature to replace the current splash and dustproof function of the E-3.

With the introduction of this new camera, Olympus will expand its line of Four Thirds System-compliant digital SLR cameras, providing a wider range of choices to a wider range of users from serious amateurs to professionals.

Source: Olympus

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PicApp to Add Content from Newscom Giving Bloggers Broader Access to High-Quality, Up-to-Date Sports, Entertainment, Breaking News Photos

San Francisco, New York City (USA), 22 SEPTEMBER 2008 - Bloggers looking for real-time photos the next time Michel Phelps breaks a record or hoping to get a shot at the first pictures of Brad and Angelina’s twins now have even more high-quality, relevant and current images to choose from at www.picapp.com, where content from global news resource and aggregator Newscom is now available.

PicApp offers bloggers and online publishers premium, licensed images to enhance news and creative posts on their sites while at the same time addressing content owners’ usage tracking and copyright concerns.

“Supplying Newscom content to PicApp’s online publisher community gets our broad database of images out there to the masses,” Bill Creighton, managing director, Newscom, said. “We are always looking for new distribution channels but are especially interested in working with outlets like PicApp where we can ensure that our creators’ content will be used legally when posted online.”

Bloggers can go to PicApp to get images on virtually any topic imaginable, in many popular categories, including sports, entertainment, technology, general news and current events.

“Our users have been asking for more sporting event pictures at PicApp,” Eyal Gura, CEO, PicApp, said. “By working with a leading aggregator such as Newscom, we are not only giving online publishers easy access to a broad range of images from a single source, but also addressing their request for additional sports news photos – which they either couldn’t afford or were having trouble finding in a timely manner.”

Newscom offers more than 25 million images, video clips, illustrations, text and graphics in the news, entertainment, sports, politics, business, travel, technology, science, lifestyle, archival and creative imagery categories. The organization adds more than 20,000 new items each day from world class partners.

PicApp is currently in beta. Other news and photo agencies licensing images to PicApp include Getty Images, Corbis, Image Source and Splash News. Once at www.picapp.com, bloggers can select from the wide range of images and use them free of charge, adjacent to a news post or editorial content on their sites. When an image is streamed from PicApp, it comes with a non-intrusive ad that provides a monetization tool on the content owner’s behalf. PicApp also offers online publishers an enhanced tagging and traffic generation tool that is included within the images, automated image feeds and RSS tools to ease their publishing flow. PicApp has also recently introduced a non-flash version of its application which provides users with better Search Engine Optimization capabilities.

Source: CEPIC

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CANON U.S.A. INTRODUCES TWO NEW imageCLASS COLOR LASER MULTIFUNCTION PRINTERS FOR SMALL AND HOME OFFICES

Enhanced Copy, Print, Fax & Scan Solutions Allow Every Entrepreneur To Compete in Today's Fast-Paced Business Environment

LAKE SUCCESS, N.Y., September 22, 2008 – Making it easier for small offices, workgroups and home offices to leverage big office technology, Canon U.S.A., Inc., a leader in document imaging and office solutions, today introduced two new color laser multifunction printers. Canon's new imageCLASS MF9150c and MF9170c expand the Company's extensive laser multifunction printer portfolio and provide small and home offices with multiple options to choose the right solution for their business.

The new imageCLASS MF9150c and MF9170c models, which will be available through resellers, were designed for any size office workflow with the availability to choose the optimal speed and value-added features all in a single device. Moving from multiple single function devices to a single streamlined multifunction laser platform device is inherently more beneficial in limited office-space environments. The new imageCLASS products allow for a better use of space while also accommodating all the tasks previously performed by four or more devices.

"Regardless of size, small offices and workgroups require the same basic office functionally of larger operations. Canon continues to bring big office innovation and technology into our line of small and home office MFPs, while helping to replace the cost and complexities of managing multiple office devices," said Jim Rosetta, vice president and general manager, Imaging Systems Group, Canon U.S.A. "Our new imageCLASS offerings incorporate many advanced technologies found in other Canon high-end commercial copiers, and delivers it affordably."

The Canon imageCLASS MF9150c and MF9170c perform black-and-white and color printing and copying at the same speed of up to 22 pages-per-minute (ppm)i. Canon's Pure Black Technology ensures the richest blacks by utilizing only the black toner in comparison with the traditional methods of combining toners when scanning documents.

The Canon imageCLASS MF9150c and MF9170c models also support the mobile professional by supporting the integration of USB memory media into business workflows. This allows users to directly store documents scanned with the imageCLASS device in black-and-white or full color to a user's USB memory media device, or print documents out from the USB memory media device without connecting to the network. Through the Direct Print feature, users can print out documents from a range of USB memory drives, including USB Memory Stick, Compact Flash and SD cards, which can plug directly into the imageCLASS MF9150c and MF9170c control panel.

The imageCLASS MF9170c is bundled with standard features for out-of-the-box business productivity, including PCL5e/6 support, and advanced sending capabilities, while the imageCLASS MF9150c is highly configurable, with a number of sending and security options.

For the added benefit of fax capability, the imageCLASS MF9150c and MF9170c incorporate a 33.6 Kbps Super G3 faxii, with a strong list of fax features, including 200 speed dial locations, up to 1,000-page memory capacity and one hour of memory back-up.

Paper handling is achieved with each model incorporating a duplex ADF that can handle up to 50-page originals to allow two-sided copying, printing, scanning and faxing. Each model is also equipped with a 250-sheet front-loading paper cassette, plus a 100-sheet multipurpose tray that accepts a variety of media. An optional 500-sheet cassette pedestal is available. Each device can copy up to 8.5 inches x 14 inches (legal) from both the ADF and platen glass.

For added flexibility and user convenience, the imageCLASS MF9150c and MF9170c help to increase productivity with a built-in Ethernet port for networking, and a USB 2.0 Hi-Speed interfaceiii, providing optimal speed when printing, scanningiv and faxing directly from a PC.

Each model incorporates the Canon Single Cartridge System, which combines the toner, drum and development unit in one easy-to-replace cartridge, resulting in excellent image quality retention and eliminating the complication and warehousing of separate toner and drum consumables.

A further measure of Canon's commitment to small and home office customers is the inclusion of a one year limited warranty with one year of on-site service.

The Canon imageCLASS MF9150c and MF9170c meet the ENERGY STAR® guidelines set by the U.S. Environmental Protection Agency (EPA) and Department of Energy (DOE). Canon is a long-time ENERGY STAR partner, and is a strong advocate of consumer education of energy-efficient products through its product labeling and environmental programs. ENERGY STAR is the joint effort of the EPA and DOE designed to identify and promote energy efficient products to reduce greenhouse gas emissions.

The imageCLASS MF9150c and imageCLASS MF9170c, which will be available through authorized Canon resellers, come with estimated prices of $2,495 and $2,995 respectively. All of these devices are scheduled to be available in November 2008.

Source: Canon U.S.A.

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PENTAX Announces K2000 Digital SLR System, Two DA Star High Performance Lenses and Ring Flash

GOLDEN, Colo. --(Business Wire)-- Sep 22, 2008 PENTAX Imaging Company has announced the PENTAX K2000 DSLR system designed specifically for consumers who are ready to make the transition from a point-and-shoot digital camera to digital SLR photography. The PENTAX K2000 is an entry-level system consisting of the new PENTAX K2000 body, the smc PENTAX DA L 18-55mm f/3.5-5.6 AL lens,(a) and the PENTAX AF200FG Auto Flash.

Bundled as a complete kit for the convenience of the customer, the PENTAX K2000 system offers uncomplicated operation for new digital SLR users and family photographers seeking high-quality digital SLR photography for the first time. Combining PENTAX developed, easy-to-use Auto Picture modes as well as powerful learning functions all housed in one of the smallest, lightest camera bodies in its class, the PENTAX K2000 system is ideal for digital SLR beginners. Additional features on the newest digital K2000 SLR body include a 10.2 megapixel CCD, a 2.7 inch, 230,000 dot high resolution, wide-view LCD panel, and an ultra compact design that facilitates one handed operation. The body also features the same PENTAX developed Shake Reduction technology found on more advanced K series digital SLRs. PENTAX Shake Reduction is compatible with more than 25 million PENTAX lenses to deliver sharp images even when handheld at slower shutter speeds. The K2000 also features the powerful PENTAX developed Auto Picture Mode, which selects from Portrait, Landscape, Macro, Action, and Night Portrait modes to tailor the camera settings for any photographic situation. The camera also has a comprehensive Dust Removal system to help keep images spotless. A dedicated programmable help button clearly explains current camera settings to guide and teach the user about digital SLR photography.

(a) Note: The smc PENTAX DA L 18-55mm f/3.5-5.6 AL and smc PENTAX DA L 50-200mm f/4-5.6 ED lenses will only be available in the US as part of the PENTAX K2000 Lens Kit or PENTAX K2000 Double Zoom Kit. This new PENTAX digital SLR body will only be available under the PENTAX K2000 product name in the US. The same body will be available under the PENTAX K-m product name outside of the US.

The lens included with the PENTAX K2000 system is the first of a new series introduced with the DA L designation. Along with the smc PENTAX DA L 18-55mm f/3.5-5.6 AL lens, PENTAX is announcing the smc PENTAX DA L 50-200mm f/4-5.6 ED zoom lens. The affordable DA L series offers the same optical design, construction and compatibility as the current smc PENTAX DA 18-55mm II and smc PENTAX DA 50-200mm lenses. Also included with the system is the easy-to-use PENTAX AF200FG Auto Flash. This hot-shoe flash features a compact, lightweight body, wide angle diffuser, a guide number of 20 (at ISO 100/m) and simple dial operation to assure effortless flash photography for everyone.

PENTAX has also announced two high performance interchangeable lenses for use with PENTAX digital SLR cameras to deliver top-quality digital images. The smc PENTAX DA Star 60-250mm f/4 ED[IF] SDM is a versatile telephoto zoom lens offering a high zoom ratio, while the smc PENTAX DA Star 55mm f/1.4 SDM is a compact medium-telephoto lens offering a large maximum aperture. The two lenses are the newest members of the exclusive DA Star series, and each is designed to deliver top optical performance. Combining a host of advanced technologies including extra-low dispersion (ED) optical elements and PENTAX original lens coatings, these new lenses assure outstanding image quality with clear, high-contrast images, even at edges of the image field. These Star lenses also feature water and dust resistant sealing for reliable operation in inclement weather conditions, as well as the PENTAX Quick-Shift Focus system to allow instant auto-to-manual focus switching. The objective lens surfaces are treated with the PENTAX original Super Protect (SP) coating. This special fluorine compound is applied to the lens surface through a vapor deposition process to create a surface that effectively repels dust, water and grease, making it easy to wipe off fingerprints and cosmetic marks. The combination of special lens coatings, ideal curvature and best positioning of optical elements assures these lenses are designed to optimize digital imaging characteristics, while effectively minimizing flare and ghosting. Additionally, the DA Star 55mm f/1.4 lens also features a new Aero Bright coating for maximum light transmission, as well as rounded diaphragm blades to create a more circular aperture for smooth, beautiful bokeh at large apertures. The image circle of the lenses is perfectly proportioned to the image-sensor size of PENTAX digital SLR cameras, and despite the large maximum aperture, the lenses are designed to be compact and lightweight to enhance maneuverability and operability.

PENTAX also announced the PENTAX AF160FC Auto Macro Ring Flash. This accessory flash unit is uniquely suited for advanced close-up applications using the automatic exposure-control system of PENTAX digital SLR cameras. Designed to offer uniform lighting on a subject to minimize shadows, the flash is ideal for close-up, portrait, product, dental and medical applications.

All of these products will be exhibited at the PENTAX Booth during the Photokina 2008 Trade Show from September 23 – 28 in Cologne, Germany. Two additional products will be previewed under glass during the show including a fifth model in the acclaimed PENTAX DA Limited series. The smc PENTAX DA15mm f/4 ED AL Limited lens offers ultra-wide-angle image capture and is designed for exclusive use with PENTAX digital SLR cameras. PENTAX will also preview the smc PENTAX DA 1.4X SDM Rear Converter. This is the first PENTAX rear converter equipped for autofocus operation on PENTAX digital SLR cameras, and the product will feature the SDM autofocus drive for accurate, extra-smooth, and super-quiet autofocus operation.

Pricing and availability(b) in the United States are as follows:

* The PENTAX K2000 digital SLR system with smc PENTAX DA L 18-55mm f/3.5-5.6 AL lens and PENTAX AF200FG flash will ship in November 2008 at US $699.95.
* The PENTAX K2000 digital SLR system with smc PENTAX DA L 18-55mm and smc PENTAX DA L 50-200mm lenses will ship in early 2009.
* The smc PENTAX DA Star 60-250mm f/4 ED[IF] SDM lens will ship in January 2008 at US $1499.95.
* The smc PENTAX DA Star 55mm f/1.4 SDM lens will ship in January 2008 at US $799.95.
* The PENTAX AF160FC Ring Flash will ship in November 2008 at US $499.95.
* The smc PENTAX DA 15mm f/4 ED AL Limited lens and 1.4X Rear Converter SDM price and availability are to be announced.

(b) Price and shipping date subject to change.

More information is available at www.pentaxslr.com.

Source: VPO

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KODAK Drives Imaging Innovation at Photokina 2008

New Offerings Expand and Enhance Ways Consumers, Retailers and Professionals Capture, Print and Share Images

ROCHESTER, N.Y. & COLOGNE, Germany --(Business Wire)-- Sep 22, 2008 Eastman Kodak Company (NYSE:EK) today unveiled comprehensive and innovative imaging solutions for consumers, retailers, and creative professionals at Photokina 2008. The Kodak booth (Hall 5.2) includes ultra crisp digital displays, wireless inkjet printing, new film capture options, and high-value photo products. Overall, the company reinforces its mission to provide consumers, professionals and retailers with innovative products and services that help them to make, manage and move images and information, both at home and in the retail environment.

“People are taking pictures in more ways, in more places, and on more devices than ever before,” said Pierre Schaeffer, chief marketing officer, Kodak’s Consumer Digital Imaging Group. “Our job is to make sure that whenever people interact with images – whether they’re capturing, printing, or sharing – they have exciting, high-quality and easy-to-use choices that enable them to share their life stories with friends and family across the globe.”

Make Something Exciting

New products and services from Kodak inspire consumers and professionals to do more with their pictures and take their capture and sharing experience to the next exciting level. In addition to demonstrating the recently announced KODAK Theatre HD Player, KODAK Zi6 Pocket Video Camera, KODAK EASYSHARE Z1015 IS Digital Camera and KODAK EASYSHARE Digital Frames, Kodak introduced:

* The new KODAK OLED Wireless Frame, the first-ever Organic Light Emitting Diode frame, which displays images and videos in ultra-crisp quality for an unparalleled 180-degree viewing experience.
* The new KODAK ESP 7 and 9 All-in-One (AiO) Consumer Inkjet Printers, which take home-printing ease, quality and affordability to the next level with wireless printing and a 10-inch, one-touch control panel.
* The new KODAK PROFESSIONAL EKTAR 100 Film, which is the world’s finest grain color negative film, achieving high saturation and ultra-vivid color for unbelievable detail and amazing high-quality enlargements.

Make Something Special

In addition to enabling people to easily capture video and still images, Kodak offers retailers adaptive and proven photo printing solutions that provide unprecedented ease-of-use, flexibility and scalability. These solutions enable them to produce profitable, high-quality photo products while minimizing cost and complexity.

* Now available in Europe, the KODAK Picture Movie DVD, combines original artist music and consumer pictures into a powerful and emotional movie, playable on any DVD player, in minutes, enabling retailers to offer personalized photo-products.
* Following its market delivery in June, the configurable, easy-to-use KODAK Adaptive Picture Exchange (APEX) has quickly become Europe’s most widely adopted dry-lab solution. The APEX system lets retailers choose the appropriate level of investment and scale capacity as needed, while offering a broad array of digital printing capabilities.
* The new KODAK Picture Kiosk v2.0 Software provides enhanced workflow improvements and new product offerings through offsite gifting solutions. The software upgrade includes new retailer-friendly features such as intelligent upsells, powerful new attract loops and the ability for retailers to enter the world of in-store photo merchandise without major capital.
* Retailers now have access to Kodak’s Graphic Communications Solutions to supply premium-quality photo books to meet growing consumer demand. These solutions include the unique KODAK NEXPRESS Intelligent Dimensional Coating Solutions that reproduces images with a dimensional feel that mimics the surface of items in a photograph.
* The new KODAK Express (KEX) Experiential Store design and the new KODAK Creative Production Software will benefit photo specialty retailers worldwide. The store design concept, which blends consumer shopping preferences with Kodak’s latest products and services and a fresh layout, helps make KEX stores the imaging destination of choice for consumers. The new software solution enables retailers to easily create, manage and move consumer orders both in and out of store with connection to offsite fulfillment as well as new or existing in-store hardware, minimizing capital outlay.

Source: VPO

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