Grab The Newest Cam on the Market and Go Capture Life!

September 25, 2014 11:57 AM Eastern Daylight Time - RIDGEFIELD PARK, N.J.--(BUSINESS WIRE)--The eagerly anticipated Polaroid Cube lifestyle action video camera is now shipping and cracking open the high-octane action market for everyday consumers who want to capture videos with friends, family or pets anywhere. In recent months, the camera has piqued everyone’s interest, as the Polaroid Cube is a cute, fun, lighthearted camera that truly embodies the Polaroid DNA. Offered in a variety of eye-catching colors with the iconic Polaroid Color Spectrum emblazoned around it much like a racing stripe, the lightweight, affordably priced Polaroid Cube features a distinctive 35mm square design, harkening back to 35mm film and a range of fun mounts and accessories.

“Just as Polaroid did with photography in the 70s, we are expanding the lifestyle action camera market for the family, or everyday user. We’re not all cliff divers or extreme athletes, many of us would like to be able to capture and share a monumental moment such as our child’s first bike ride, a walk in the park with the family dog or a family weekend beach excursion out on the water,” said Scott W. Hardy, President and CEO of Polaroid. “The Polaroid Cube offers the everyday user a fun, easy to use way to capture the exciting action unfolding in their daily lives.”

Innovative Design

Embodying the Polaroid commitment to helping people capture and share life’s most memorable moments, the Polaroid Cube lifestyle action video camera features an iconic one-button design, a rugged, rubberized exterior, and built-in magnet allowing it to attach to bicycle handlebars, helmets, household appliances and more. Renowned design firm Ammunition created the product and packaging design of the Polaroid Cube and its accessories. Led by industrial designer Robert Brunner, Ammunition is the design studio behind award-winning consumer products for brands including Adobe, Beats by Dre, Square, and Williams-Sonoma.

Feature Rich

Proving that great things do come in small packages, the stylish and trendy lifestyle camera has a wide angle lens with 124° of coverage which can capture high definition video at 1080 or 720p and still images at 6 MP with a simple one-button operation. The camera supports up to 32 gigabytes using a microSD card and allows for up to 90 minutes of video thanks to the high capacity battery. Additionally, the Polaroid Cube is weatherproof and features an integrated microphone and LED-light for usage at night or in the dark.

Wearable Accessories

The Polaroid Cube lifestyle action video camera has a unique set of accessories and mounts including a bumper case to wear it around the neck, carabineer clip to snap it onto any belt or backpack, a water-proof housing and suction cup mount for fun water play, and a monkey stand which sits on a desk, table or other flat surface guaranteeing the Polaroid Cube is always ready to go!

The Polaroid Cube lifestyle action video camera is available for $99.99 online at www.Polaroidcube.com, www.amazon.com and in select stores starting October 1. For more information, please visit www.Polaroidcube.com.

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Polaroid Announces Fun and Easy to Use Polamatic App For Android Devices

WEBWIRE – Thursday, July 04, 2013 - Polaroid Announces Fun and Easy to Use Polamatic App For Android Devices

Snap a Picture, Apply Filters, Add the Polaroid Classic Border Logo and Share it to Social Media Instantly from your Android Device

San Francisco, C.A.- Polaroid announces that Polamatic, the popular photography app that combines digital photo effects and showcases them in the frame of the Polaroid Classic Border Logo, is now available for Android™ devices through Google Play. With the Polamatic app, users can shoot a new picture or use an existing one from their photo library, add one of 36 frames in the Polaroid Classic Border Logo format, apply a choice of 20 filters, write a caption on the white border, and share their unique, retro photo across multiple platforms. Polamatic combines the camera technology available in today’s mobile devices with the classic look of an instant Polaroid picture.

The Polamatic app was first released for iOS in May 2012, and is now one of the few featured photography applications available on both iOS and Android. Today’s release is compatible for Android versions 2.3.3 (Gingerbread) and above, giving users across over 2,700 devices access to the Polamatic app.

“The Polamatic app allows Polaroid to bring the instant picture look and feel everyone loves and remembers to today’s mobile device user,” commented Scott W. Hardy, President and CEO of Polaroid. “There is something nostalgic about holding a picture framed by the iconic Polaroid Classic Border, and we are bringing that feeling to the digital world. Now that the Polamatic app is available for iOS and Android, everyone can easily capture their favorite image, edit it, apply the Polaroid Classic Border Logo treatment and share it quickly and conveniently on all their favorite social media networks.”

Offered by Appadana Development, an authorized Polaroid licensee, the Polamatic app opens up a new generation of photography enthusiasts to the iconic Polaroid Classic Border. Appadana Development’s Dana Shakiba notes, “You can bring back all of the magic of Polaroid pictures on your iPhone or iPad, and starting today across hundreds of Android phones and tablets.” He added that, “Polamatic makes your pictures come alive with classic Polaroid style"

Users may select from 36 classic Polaroid borders and unlike other photo editing applications, the frames are not computer generated. Instead, they are high quality scans of new, used, and vintage frames in the Polaroid Classic Border Logo format, giving pictures a unique classic style. The app also features 20 photo effects allowing users to apply a number of color and tone adjustments to their pictures. Add a customized caption at the bottom of your Polaroid image by choosing one of the 24 available fonts and additional text customization settings.

Your Polaroid pictures can be saved to your gallery and easily shared via Instagram, Facebook, Twitter, Flickr, Tumblr or email, making Polamatic a must-have app for bloggers and social media enthusiasts who want to add Polaroid pictures to their posts.

Feature Highlights:

• Easy to use, intuitive interface produces quality edits in seconds
• 36 authentic frames in the Polaroid Classic Border Logo format
• 20 photo effects for innovative pictures
• Easily share via Instagram, Facebook, Twitter, Flickr, Tumblr or email
• Control flash, grid, and front or rear camera
• High resolution output - 2282 x 2271px

 Polamatic 1.0 for Android is $1.99 (USD) and available worldwide through Google Play as well as the Apple App Store in the Photography category. For more information, visit http://www.polamatic.com.

The Polaroid Brand
Across several generations, people regard Polaroid as one of the most trusted, well-respected and recognizable brands when it comes to technology. The history of Polaroid began 75 years ago, with its roots stemming back to Polaroid instant film, cameras and camera accessories – thus was the introduction of the famous Polaroid Classic Border Logo which is still recognized today as a true landmark of photography.
In recent years, Polaroid has expanded its range of products in consumer electronics and photography, such as instant and digital cameras, high-definition camcorders, mobile printers, tablets, flat-screen TVs and more. People can expect to see new Polaroid products that will deliver the fun, instant gratification and value that the brand has long stood. For more information, visit http://www.Polaroid.com or http://www.Polaroidstore.com.

Polaroid, Polaroid & Pixel, Polamatic, Polaroid Color Spectrum and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.

About Appadana Development
Based in San Francisco, California, Appadana Development was founded by Dana Shakiba in 2011. Appadana Development focuses on building mobile apps across a wide variety of platforms. With a focus on apps that combine unique designs with excellent technical implementation, Appadana Development values building quality applications and always responding to the needs of their customers. For more information visit: http://www.appadanadev.com

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