Monday, April 15, 2013
The brave decision by Hasselblad to swim against the tide last year, and to turn VICTOR Magazine from an online publication back to a printed issue, paid huge dividends as the new-look publication earned plaudits around the world for its strikingly high quality, luxury feel. Not surprisingly VICTOR - Photography Book Two has been hotly anticipated and now it's here, boasting a list of contributors that sounds like a who's who of international greats.
The new issue of VICTOR has David Hockney revealing a word-exclusive triptych, stylishly reproduced as a complex multiple gatefold, while there's also an exclusive edit from Steve McCurry of the Pirelli 2013 Calendar, which he photographed in Rio de Janeiro. Also featured in VICTOR - Photography Book Two is Alec Soth, a photographer known for his monochrome exploration of Americana; Guido Argentini, showcasing his exceptional nude studies; and London-based photographer Perou, who has photographed every celebrity in modern culture from Bill Clinton through to Justin Bieber. Exclusively for VICTOR Perou is also showcasing a collaboration with adidas Originals, an exciting project titled Concrete that features their Spring/Summer 2013 collection.
"We were delighted to bring VICTOR back as a print title last year," says Paul Waterworth, Hasselblad's Global Photographer Relations Manager. "Because we were looking to showcase some of the exceptional photographers from around the world who are using Hasselblad cameras it made sense to use their work within a format that truly did it justice. Issue Two of VICTOR will very much continue that journey, and the book format allows us to capture the full quality of images produced by one of the world's best cameras."
"Establishing VICTOR at the forefront of print publishing and photography titles has been a key aim," says the publication's Editor-in-Chief and Creative Director Stephen Toner, "and we were delighted to see this recognised by the British Journal of Photography in its 'Cool & Noteworthy 2012' review, where they named VICTOR as Best Customer Magazine 2012.
"This is an exciting time for photography, calling for innovation, dynamism and an embrace of the future. But it also requires a respect for heritage and for the expertise that comes from a long history of working at the very highest level, to the most exacting standards. Hasselblad - and all the photographers included in this issue - embody this approach perfectly and this book is a testament to their craft."
True to the spirit of Issue One, VICTOR - Photography Book Two is a large-format, hardback, cloth-bound print title defined by outstanding photography, unique typography and the highest-quality print reproductions. Although its appearance is not that of a magazine at all but of a high quality book, it continues to be priced at a magazine level - £15/€20/US$25 - making it accessible to the widest possible audience.
VICTOR is stocked by exclusive magazine shops around the world, and will be available in the UK from April 15, the EU from April 22 and the rest of the world from May 6. The magazine can also be ordered online and will be shipped to all countries.
You can also visit the VICTOR website, which has been updated with exclusive new online material, and the log-in procedure has been dropped to allow free access to all visitors.
VICTOR channel at HTV (htv.hasselblad.com/channel/victor-magazine)
VICTOR channel at YouTube (www.youtube.com/HasselbladAS)
To order your copy of VICTOR online, visit: