Saturday, December 17, 2011

Scott Kelby Launches New Photography Lighting Magazine Exclusively for the Apple iPad

Light It: The How-To Magazine for Studio Lighting and Off-Camera Flash is the first digital photography lighting magazine made exclusively for the Apple iPad®. It features the industry’s top experts on photography lighting. The free debut issue boasts more than 50 pages of articles, lighting techniques, equipment overviews, and more. The digital-only format allows for stunning photographs, videos, and web links for a whole new reader experience.

TAMPA, FL – August 24, 2011 – Today, best-selling Photoshop® and photography book author, Scott Kelby released a new iPad-only digital magazine called Light It: The How-To Magazine for Studio Lighting and Off-Camera Flash through his division. The debut issue is free and available now on iTunes in the App Store.

Light It is for photographers of all skill-levels who use lighting or want to explore lighting concepts. The debut issue of Light It is being distributed free of charge as part of the Light It app, also free, that serves as the “magazine rack” for all future issues. No subscription is required.

The free debut issue of Light It features contributions from executive editor Scott Kelby, with features from editorial photographer Zack Arias; Help-Portrait founder Jeremy Cowart; and one of today’s most influential photographers Joe McNally. Regular contributors include Matt Kloskowski and Rafael "RC" Concepcion from The National Association of Photoshop Professionals (NAPP) and; sports, adventure, and editorial photographer Tom Bol; senior portrait photographer James Schmelzer; fashion photographer Frank Doorhof; wedding photographer and Guinness record holder Jason Groupp; commercial photographer Erik Valind; and Brad Moore.

“The future is digital, so there will be a digital version of
everything we do going forward. There has to be. The cheese
has been moved.” – Scott Kelby

Light It was conceived and designed specifically for the iPad to incorporate crisp, sharp photos and embedded videos and links with the intuitive feel of a print magazine. “Our number-one goal with Light It is to give readers an easy-to-read app that doesn’t get in the way of the learning. If we have to teach people how to read it, we’ve failed,” said Kelby.

The launch of Light It as an iPad-only publication represents a bold new step for Scott’s company, Kelby Media Group, since the company’s origin is deeply rooted in the print publishing business. “I think the future of magazine publishing is digital, and I personally now prefer to read magazines on my iPad, which is something I never thought would happen,” said Kelby. “With iPad publishing, you can try new things, experiment, and even launch new magazines without the massive risk normally associated with print publishing. The future is digital, so there will be a digital version of everything we do going forward. There has to be. The cheese has been moved.” selected Aquafadas Digital Publishing System to produce Light It. Aquafadas’ tools let designers create fully interactive apps and content for iPad and iPhone by using the tools they are familiar with, Adobe® InDesign® and QuarkXPress®, and without requiring programming skills. The company also provides creative software for Flash®, HTML5, photo and video editing, and is a leader in the digital comics market with AveComics, used by French and international publishers to publish comics to tablets and smartphones.

“We are very pleased Scott Kelby selected Aquafadas as his digital publishing partner, and very happy that the features of our Digital Publishing System are able to meet the exceptional demands of a magazine for creative professionals like Light It,” said Claudia Zimmer, Aquafadas CEO.

For more information on Light It including video, graphics, press kit links and more quotes from Scott Kelby, please visit:

About Scott Kelby
Scott is the founder and president of the National Association of Photoshop Professionals (NAPP) the largest Photoshop training resource in the world with more than 72,000 members; and, which offers online classes on photography, lighting and the Adobe Creative Suite. He is editor-in-chief of Photoshop User, the executive editor of Light It, and creator of where he hosts two top-rated weekly video podcasts, PhotoshopUser TV and The Grid. He also serves as training director for KelbyTraining LIVE, the official Adobe Photoshop Seminar Tour, and is the technical chair of the Photoshop World Conference & Expo. In addition to being a Photoshop expert and photographer, Scott is also the world’s #1 bestselling author of all Photoshop and photography books.

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