CANON U.S.A. REVAMPS CANON PROFESSIONAL SERVICES PROGRAM TO OFFER NEW LEVELS OF SERVICE TO PRO PHOTOGRAPHERS IN 2009

Canon Professional Services Will Enhance Benefits for Pro-Level Shooters In New Three-Tiered Membership Program

LAKE SUCCESS, N.Y., September 25, 2008 – Canon U.S.A., Inc., a leader in digital imaging, announced today that it will be instituting a new Canon Professional Services (CPS) program beginning in the first quarter of 2009. The new CPS program, which will require all existing members to reapply, will offer three levels of membership – Silver, Gold and Platinum – to qualifying members, with each level receiving better and more extensive service benefits. The new CPS program is designed to provide the appropriate level of service for each professional demographic and to support members with faster service, loan equipment, and a range of other benefits to be announced in the coming months.

"A day without a camera is a day without revenue. It is with this sense of urgency that Canon U.S.A. is upgrading the level of service provided by our CPS program to better support our Canon professionals in the field," stated Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "We recognize that our responsibilities to full-time professional Canon photographers extend beyond providing them the tools they need to support their livelihood. As a company, we must also provide an exemplary service and support structure for professionals, indicative of our commitment to the art of photography."

CPS Silver level membership will be offered free-of-charge to qualifying photographers. This level of membership includes a welcome kit, access to the CPS phone hotline and a 20 percent discount on repairsi. For professional photographers requiring a higher level of Canon support, CPS Gold level membership additionally includes access to loan equipment for a two week trial period and an expedited three-day turnaround on service items.ii Along with a 30 percent service discount, CPS Gold level membership includes two free Check & Clean vouchers. CPS Gold level membership will have an annual fee of $100*.

The CPS Platinum membership level will include priority access to loan equipment for two-week trial periods, 60 percent discount on repairsiii, expedited two-day turnaround on equipment service and backup equipment loans if service is longer than two days.iv CPS Platinum level membership will have an annual fee of $500*.

The current CPS program is no longer accepting new members. All current members, regardless of when their existing membership term expires, will continue in the current program through the launch of the new program, and all current memberships will then effectively terminate as of the new program launch date. The new CPS program will begin accepting membership applications via the CPS website, www.usa.canon.com/cps, sometime during the 1st quarter of 2009. Existing members may reapply as soon as the new application process becomes available.

For more information on Canon U.S.A., Inc.'s new Canon Professional Services program including qualification requirements and benefits for Silver, Gold, and Platinum level memberships, please check the CPS web page at: www.usa.canon.com/cps

Source: Canon