PicApp to Add Content from Newscom Giving Bloggers Broader Access to High-Quality, Up-to-Date Sports, Entertainment, Breaking News Photos

San Francisco, New York City (USA), 22 SEPTEMBER 2008 - Bloggers looking for real-time photos the next time Michel Phelps breaks a record or hoping to get a shot at the first pictures of Brad and Angelina’s twins now have even more high-quality, relevant and current images to choose from at www.picapp.com, where content from global news resource and aggregator Newscom is now available.

PicApp offers bloggers and online publishers premium, licensed images to enhance news and creative posts on their sites while at the same time addressing content owners’ usage tracking and copyright concerns.

“Supplying Newscom content to PicApp’s online publisher community gets our broad database of images out there to the masses,” Bill Creighton, managing director, Newscom, said. “We are always looking for new distribution channels but are especially interested in working with outlets like PicApp where we can ensure that our creators’ content will be used legally when posted online.”

Bloggers can go to PicApp to get images on virtually any topic imaginable, in many popular categories, including sports, entertainment, technology, general news and current events.

“Our users have been asking for more sporting event pictures at PicApp,” Eyal Gura, CEO, PicApp, said. “By working with a leading aggregator such as Newscom, we are not only giving online publishers easy access to a broad range of images from a single source, but also addressing their request for additional sports news photos – which they either couldn’t afford or were having trouble finding in a timely manner.”

Newscom offers more than 25 million images, video clips, illustrations, text and graphics in the news, entertainment, sports, politics, business, travel, technology, science, lifestyle, archival and creative imagery categories. The organization adds more than 20,000 new items each day from world class partners.

PicApp is currently in beta. Other news and photo agencies licensing images to PicApp include Getty Images, Corbis, Image Source and Splash News. Once at www.picapp.com, bloggers can select from the wide range of images and use them free of charge, adjacent to a news post or editorial content on their sites. When an image is streamed from PicApp, it comes with a non-intrusive ad that provides a monetization tool on the content owner’s behalf. PicApp also offers online publishers an enhanced tagging and traffic generation tool that is included within the images, automated image feeds and RSS tools to ease their publishing flow. PicApp has also recently introduced a non-flash version of its application which provides users with better Search Engine Optimization capabilities.

Source: CEPIC