FUJIFILM EXTENDS FLASH MEDIA LINE WITH NEW SECURE DIGITAL MEDIA CARDS

Four New Cards Introduced With Customer-Friendly Packaging

VALHALLA, N.Y., September 29, 2008 – FUJIFILM U.S.A., Inc., a leader in flash media products, today introduced four new Secure Digital (SD) cards, extending its trusted brand of flash memory. Meeting the higher consumer demand for high resolution picture-taking and video capabilities, the Fujifilm SD cards will provide faster speeds and flexibility for customers. The SD cards will be available in the following high quality formats, in compliance with SD Card Association standards:

* Secure Digital – 1 GB SD, 2 GB SD
* Secure Digital High Capacity (SDHC) – 4 GB SDHC, 8 GB SDHC, 16 GB SDHC
* Micro Secure Digital – 1 GB, 2 GB
* Micro Secure Digital High Capacity (SDHC) – 4 GB, 8 GB

The Fujifilm SD cards will also come in brightly colored, customer-friendly packaging, specially designed with easy to understand graphics ensuring that customers choose the cards best suited for their needs and devices. Features include prominently displayed capacity numbers (both on the packaging and the card), and color-coded formats: SD (Blue), SDHC (Red), Micro SD (Magenta), and Micro SDHC (Orange).

"We've found that there is a growing customer demand in the marketplace for higher capacity cards, as more users take video as well as higher-resolution photos with their digital cameras," said James Avato, vice president, Electronic Imaging Division, Fujifilm U.S.A., Inc. "And our new compact packaging design makes it even easier for customers to obtain the best possible flash media for their devices."

The cards will be available in October 2008. For more information, please visit: www.fujifilmusa.com.

Source: FUJIFILM USA