Monday, June 29, 2009

Introducing Advanced Remote Control for Digital Cameras: The Promote Control

HOUSTON, TX -- Promote Systems today introduced the Promote Control, a unique electronic accessory for digital SLR cameras that further expands photographers' creativity.

The new, microprocessor-based Promote Control unit allows photographers to control multiple aspects of the connected camera's functionality without actually touching the camera. It does that by utilizing advanced camera control protocol earlier implemented only in computer software programs. With the Promote Control, photographers no more need to bring their laptops to the field in order to perform advanced photography. Most of the photographer's daily tasks can now be carried out using a pocket-sized, battery powered remote control unit.

"The Promote Control unit is a joy to use for time exposures, HDR sequences and bracketing. The interface is far more intuitive than the convoluted menus on my cameras. In one-shot mode, access to the full range of shutter speeds from end of the cable is an especially nice touch - something my camera-maker remote can never do," said Fred Stucker, a performing arts photographer based in Mountainside, New Jersey. His website is

Among a multitude of easy-to-use features, Promote Control offers unique flexibility for exposure bracketing, which is commonly used to create High Dynamic Range images. High Dynamic Range, or HDR imaging quickly gains popularity these days, thanks to stunning detail and tone range rendition. Promote Control propels HDR imaging forward by offering unparalleled flexibility, allowing for bracketing step variability previously not possible with in-camera bracketing modes. Promote Control can also automatically put the camera into Bulb mode as appropriate when performing bracketed exposures longer than 30 seconds, requiring no further user intervention. The resulting images can be processed in a software application of choice to create a highly realistic image with a wide tonal range.

One of the most useful features of the Promote Control is an advanced Time-Lapse mode normally found only in middle to high end professional SLR cameras. Users can now perform Time-Lapse photography with any camera supported by Promote Control, including affordable entry level digital SLR cameras. An optional start delay can be specified to start a Time-Lapse sequence after a certain time period has elapsed.

In order to boost the quality of their photographs, users can easily setup their Promote Control unit to perform a fully automatic, user-defined delay for Mirror Lock-Up before every picture is taken. Locking the mirror before taking a picture gives a tripod-based camera the ultimate stability required to take a perfectly sharp photograph. The Promote Control brings this important feature to every photographer's workflow in a seamless, sensible way. *

In line with its innovative feature set, the Promote Control offers a new adaptive user interface that is both functional and easy to use. A number of user-defined setup settings are available to fine tune every aspect of the Promote Control functionality to the user's preferred workflow.

Promote Control features a large backlit liquid crystal display, and an ample-sized keypad that can be used in gloves. An optional multi-tone audible feedback is available to indicate the current operation status. The body of the remote control is built to withstand adverse weather conditions and features water/dust protection with sealing covers on all ports and openings.

The Promote Control is powered from 2 AA batteries, the most commonly available power source, and can optionally be powered from an AC adapter. And even when out of power, it retains basic pre-focus and shutter release functionality as an emergency backup. *

Promote Control is compatible with a large, constantly growing set of digital SLR cameras. Further compatibility and functionality can be expanded with freely distributed firmware updates that can be applied to the Promote Control from a personal computer.

The Promote Control currently retails for the suggested price of $299. It is immediately available for purchase at, as well as at select retailer locations.
Technical Information about the Promote Control:

The Promote Control is compatible with digital cameras supporting an industry standard PTP/MTP protocol for controlling camera functions over USB interface. A non-exhaustive list of supported cameras includes Nikon D3, D3X, D2X, D2Xs, D2H, D2Hs, D200, D300, D700, D40, D40x, D50, D60, D70, D70s, D80, D90, D5000; Canon 1D Mark III, 5D Mark II, 30D, 40D, 50D, 400D, 450D, 500D, 1000D. Other camera models may be supported in future by means of updating Promote Control firmware. More information about the Promote Control, including frequently asked questions, updated compatibility lists, technical specifications, firmware updates, and optional software downloads is available online at

* Some features are subject to be supported by the camera, and may require an optional separate shutter cable. Shutter cable availability may vary by the camera brand and model.


Keywords: digital photography, remote control, hdr, time-lapse Photography

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AgfaPhoto DC-600uw digital cameras go for a swim

Uhingen, Germany, June 29th 2009. AgfaPhoto presents the AgfaPhoto DC-600uw, its new underwater and outdoor camera. The AgfaPhoto DC-600uw digital camera can withstand pressures of up to two bar, and is water-resistant at depths of up to 10 meters. The new DC-600uw takes videos with sound in YouTube format, which can then be immediately uploaded to any compatible online platform. The AgfaPhoto DC-600uw can now be purchased for 149 euros (manufacturer’s suggested retail price, including value added tax).

Refined technology, with an aquatic look
Using the AgfaPhoto DC-600uw is incredibly easy, even when snorkeling and diving. The unique red quick selection button allows for quick change from land mode to underwater mode, while the 2.4 inch display helps select what to shoot. The camera’s face tracking function automatically recognizes faces, and brings them into clear focus. With its easily distinguished glowing blue color, five-times (5X) digital zoom, six megapixel resolution, high degree of light sensitivity up to ISO 1600, and support for the most common scene modes, the new AgfaPhoto DC-600uw is the right choice for any summer vacation.

A strong partner on land too
The AgfaPhoto DC-600uw is also ready for any outdoor adventure. Whether mountain biking or playing volleyball at the beach - the camera’s robust construction protects it if accidentally dropped, and also protects it against dust and dirt. The AgfaPhoto DC-600uw weighs 131 grams, and fits easily into almost any pocket or bag. Included with the AgfaPhoto DC-600uw is a carrying case, a carry strap, a USB cable and video cable, two AA batteries, an instruction manual, and a software CD-ROM. Additional color variants will be available in July 2009.

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New approved images at Cutcaster

My portfolio at Cutcaster.

Keywords: background, cross, church, roof, architecture, blue, building, catholic, chapel, christ, christian, christianity, christmas, color, easter, faith, god, holiday, holy, house, jesus, landmark, lord, love, religion, religious, romantic, simple, sky, spirit, spiritual, symbol, village, wedding, white, worship, top, rooftop, album, art, blank, border, box, card, clean, clipart, collectible, collection, communication, custom, customizable, customized, decor, deliver, design, empty, envelope, express, frame, graphic, greeting, hobby, illustration, isolated, letter, mail, object, outline, outlined, package, paper, parcel, personal, post, postage, postal, postcards, postmark, send, stamp, stencil, template, black, stone, material, pattern, texture, detail, tile, overlap, tiles, structure, protection, cover, construction, exterior, old, protect, stones, surface, patterns, abstract, symmetry, covering, home, mosaic, roofing, tiled, grunge, architectural, estate, rough, traditional, waterproof, weatherproof, row, residential, barbeque, fire, text, barbecue, ash, backdrop, bbq, beef, blackened, blaze, burn, camp, char, charcoal, coal, cook, cooking, cookout, dinner, fiery, flame, flammable, food, glow, grill, grilled, grilling, heat, hot, hungry, ignite, inferno, meal, meat, orange, picnic, pork, red, restaurant, roast, roasted, smoke, steak, summer, warm, beach, beauty, branch, coast, coastal, drift, driftwood, environment, horizon, landscape, log, natural, nature, ocean, peaceful, rock, sand, scenic, sea, seascape, seashore, shore, shoreline, stump, sun, sunny, sunset, tide, tree, trunk, water, wave, weathered, wood, wooden, worn

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Hasselblad Debuts CFV-39 Digital Back

New Back Turns V System Cameras into Digital Workhorses

The new Hasselblad CFV-39 digital back, custom built to match the design and functionality of Hasselblad V cameras, turns every V camera into an easy-to-use digital workhorse.

The 39-megapixel back, with a sensor twice the size of premier DSLRs, features two capture modes and a new digital lens correction technology for Carl Zeiss lenses, powered by Mac- and Windows-compatible Phocus image processing software.

“Quickly and easily, the Hasselblad CFV-39 can transform a V System film camera into a high-performance digital camera,” says product manager Peter Stig. “Just snap on a charged battery, insert a CF card, add the back, and you’re ready to shoot.”

Among the CFV-39’s features and capabilities:
~ The Hasselblad Natural Color Solution offers a generic profile that delivers true colors right out of the box.
~ All V System cameras operate cable-free. The 202 FA, 203 FE, and 205 FCC are fully supported. Other 200 and 2000 series models can be used with C-type lenses only.
~ All F and FE lenses work seamlessly with the CFV-39 using 202FA, 203FE and 205TCC/FCC (camera requires slight modification).
~ There are two selectable image formats: square (29 megapixel, 5412x5412) and rectangular (39 megapixel, 5412x7212 pixels).
~ The sensor is 100 percent larger than a full-frame 35mm DSLR sensor.
~ Image storage options include using a CF card for untethered operation or computer hard drive for tethered operation.
~ A Hasselblad raw file format, 3F RAW (3FR), ensure that images captured with Hasselblad digital products are quickly, effectively, and safely stored on the available media.
~ The 3FR files can be opened directly in Adobe Photoshop CS4, in Aperture on Mac OS-X, and converted directly into Adobe’s DNG (Digital NeGative).
~ Hasselblad image files carry a full set of metadata, including capture conditions, keywords and copyright, facilitating image asset management solutions.
~ Fits traditional view cameras: with the V camera interface plate for mechanical attachment and the flash sync connection to trigger digital capture.
~ Capture rate of 1.4 sec per capture with 39 captures per minute.
~ ISO speeds range from 50 to 800.
~ H camera owners can gain full access to V lens DAC correction by using the CF lens adapter.

“The Hasselblad CFV-39 brings an ultra-high level of integration, flexibility, and image quality to the professional photographer who needs the best for mobile and studio shooting,” says Peter Stig.

For more information on the CFV-39, click here.

Text by Alice B. Miller

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Tech Bytes 6-29-09

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Saturday, June 27, 2009

SanDisk Unveils World's Fatest 32GB SDHC Card

30MB/s Read & Write Speeds and 32GB Storage Capacity Help Photography and Video Enthusiasts Do More With Their DSLRs

PMA, Sydney, June 25, 2009 – SanDisk Corporation (NASDAQ:SNDK), the global leader in flash memory cards, today introduced the fastest 32-gigabyte (GB)1 SDHC™ card on the market.The 32GB SanDisk Extreme® SDHC™ card at up to 30 megabytes per second (MB/s)2 read and write speeds combines industry-leading performance with massive storage capacity, helping digital photography enthusiasts utilize the advanced features of today’s DSLR cameras.

“The market for entry to mid-level DSLR cameras is growing, and SDHC is becoming the de-facto card format for these devices,” said Susan Park, director, retail product marketing, SanDisk.“Our card’s 32GB of storage and up to 30MB/s read & write speeds enable DSLR users to shoot without worrying about storage or speed limitations. SanDisk Extreme SDHC cards provide consumers with a more enjoyable user experience, letting them focus on what is really important – the images that they are capturing.”

Lightning-Fast Write Speed Captures Images Quickly
A memory card’s write speed plays a crucial role in the overall system of the camera when taking pictures in rapid succession. If a card cannot process data quickly enough then the burst mode shooting may pause unexpectedly as the card catches up to the camera. Burst mode bottlenecks can lead to missing “the” shot, especially at sporting or other fast-motion events. The SanDisk Extreme SDHC card offers maximum data-transfer rates, giving consumers a memory card fast enough to unlock the full capabilities of their DSLRs.

The 32GB SanDisk Extreme SDHC card adheres to the SD Association’s new Class 10 specification, which exceeds requirement for today’s high definition (AVCHD) video recording. The card offers a sustained write speed fast enough to ensure high-definition video recording and capacity capable of storing 160 minutes of full HD 1920x1080 pixels at 24Mb/s data transfer rate.

Big Files Require Big Storage
Recently-released DSLR camera models like the Nikon D90 and D5000 offer consumers the ability to record HD videos, producing large files that can fill lesser-capacity cards quickly. Today’s high-megapixel DSLRs also can generate massive still images like those produced in the RAW format used by professional photographers who want to take advantage of the enhanced picture quality and flexibility that RAW allows during post production.

RAW images demand up to ten times as much storage space as regular JPEG images, and when taken in rapid succession during burst mode can quickly fill smaller storage cards. The 32GB SanDisk Extreme SDHC card can store up to 2500 RAW3 images, providing photographers with piece of mind and confidence that they will not run out of space for their images.

Renowned for their world-class durability, SanDisk Extreme SDHC cards guarantee operation at extended temperatures ranging from minus 13 F (minus 25 C) to 185 F (85 C). SanDisk Extreme SDHC cards are fully compatible with any camera, card reader or other device that supports SDHC cards.

When placed in SanDisk’s new ImageMate® Multi-Card USB 2.0 reader/writer, the SanDisk Extreme SDHC card transfers images and video to a computer at rates of up to 30MB/s. The card’s fast data transfer rates enable photographers operating under tight deadlines to maximize critical workflow and enter post production as quickly as possible.

Class 10 Performance Sets a New Standard
An SD™ card’s speed Class is based on its minimum data-transfer rate, and is used to ensure high-quality video recording standards. The SD Association added Class 10 as part of the SD 3.0 specification released earlier this year. The SanDisk Extreme SDHC card’s performance exceeds the requirements of even the highest-quality AVCHD video recording device, and is currently the fastest Class 10 card in the world.

The SanDisk Extreme SDHC 32GB cards will be shipping worldwide to major retailers in August. Also in August, the current 4, 8 and16GB capacity SanDisk Extreme SDHC cards will be upgraded from Class 6 to Class 104.


1 1 gigabyte (GB) = 1 billion bytes. Some capacity not available for data storage.
2 Based on SanDisk internal testing; performance may vary depending upon host device.1 megabyte (MB) = 1 million bytes.
3 Approximations: results will vary based on file size, resolution, compression, bit rate, content, host device, pre-loaded files and other factors. Based on 10MB per RAW file size assumption. See
4 SanDisk Extreme SDHC cards will replace SanDisk Extreme III 30MB/s Edition cards.

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Friday, June 26, 2009

Leaf Imaging -- A New Phase One Company

COPENHAGEN, DENMARK and TEL AVIV, ISRAEL--(Marketwire - June 25, 2009) - Phase One A/S, in conjunction with senior management employees of Leaf, today announced that they have created a new entity, Leaf Imaging Ltd., to purchase certain assets of the Leaf camera business. The assets include the "Leaf" brand product names, engineering design and production tools. The new entity will also enter into an intellectual property license with Eastman Kodak Company that is royalty bearing to Kodak. Financial terms of the deal were not disclosed.

In collaboration with Phase One, high end Leaf digital camera equipment will continue to be developed in Israel and marketed under the "Leaf" brand through a global network of specialized and dedicated value added resellers.

Leaf high quality digital camera backs with up to 56 Mega pixels and superior resolution and image quality can interface to all leading medium and large format cameras.

"We are committed to exciting future developments for the Leaf brand of products through innovative engineering, worldwide marketing and customer service," said Henrik O. Håkonsson, President and CEO, Phase One. "Leaf customers will benefit from the many synergies with Phase One."

"Since introducing the world's first digital camera back in 1992, Leaf has been recognized as a worldwide leader in the professional photography market. Our extensive digital imaging and color management knowledge, combined with Phase One's software and hardware capabilities creates a unique opportunity for the world's leading photographers," said Dov Kalinski, General Manager, Leaf.

About Phase One

Phase One is a leading provider of digital image capture and work flow management technology. Phase One medium format cameras, digital backs and variety of lenses open new possibilities -- putting the focus back on the moment of capture. Phase One Capture One software helps streamline the capture and post-production process. Supporting DSLR, medium- and large-format photographic equipment, Phase One products are renowned for their superior quality, flexibility and speed -- enabling pro photographers to realize their most subtle and most complex visions without compromise.

Phase One is an employee-owned company based in Copenhagen with offices in New York, London, Tokyo, Cologne and Shanghai.

For more information about the products, visit the Phase One web site on

About Leaf Imaging

Leaf Imaging is a newly established company based in Tel Aviv, Israel, focused on developing and marketing the Leaf brand of medium format digital photography products. The Leaf image quality legacy will continue through products that have already become known to the world's leading photographers as their preferred professional digital solutions.

Leaf Imaging will work together with Phase One to deliver the best digital capture solutions to the professional photography market.

For more information about Leaf products, please visit the Leaf web site on

Phase One and Capture One are registered trademarks of Phase One A/S. All other trademarks are the property of their respective owners.

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Splash News images via APIS / Picturemaxx

JUNE 2009 (CEPIC) - Splash News is an owner-run picture multimedia agency with offices in Los Angeles, Miami, New York, London, Tokyo and Rome. It was founded in 1990 and is one of the world´s largest agencies in the field of celebrity & news photography offering pictures and videos, ranging from daring paparazzi shots to events and premieres on the red carpets of the world to feature stories on the lives of the rich and famous.

It also distributes mugshots as well as photos of well-known personalities in their childhood. About 1300 images are added every day, including many that are exclusively available from the agency. The stock file of Splash News, which comprises 1.7 million images, is now available via Picturemaxx.
Splash News and Picture Agency
Via Lima 7
00198 Roma

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Thursday, June 25, 2009

Tech Bytes 6-25-09

Syracuse, NY - Top Stories of the day -- Tech Bytes 6-25-09

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iStockphoto Debuts Best of Breed Search Technology and the Vetta Image Collection

CALGARY, Alberta, June 24, 2009 – A recent survey of more than 28,000 iStockphoto customers found that search and quality of collection are two of the top reasons for choosing iStock. Enter Best Match 2.0 and the Vetta™ Collection. The Best Match algorithm provides more relevant results and saves people time when searching. Seventy-eight percent of customers found it reduced search times — 20 percent of those said search times were reduced by more than 50 percent. Vetta is a collection of top-quality iStock images hand-selected for exquisite art direction and intelligently executed concepts.

“Part of why we remain the microstock market leader is because we challenge ourselves to do two things: keep iStock’s collection the highest quality in the world, and help customers find the right files faster,” said Kelly Thompson, COO of iStockphoto. “By improving search efficiency and relevancy with Best Match 2.0 while launching the high-caliber Vetta Collection, we’re again improving the customer experience.”

Best Match 2.0
Best Match 2.0 is a new proprietary search technology. As it constantly learns from customer behavior, the advanced algorithm returns some of the most accurate and relevant search results in the industry.

Visitors can further customize their search experience by using the Best Match Sort Slider, located in Advanced Search. Setting the Best Match Sort Slider to 'high' causes the search engine to prioritize files with primary subject keywords. Setting it to 'low' gives more prominence to other factors such as concepts and secondary subject matter in the image. A 'high' slider position will find exactly what a designer is searching for whereas a 'low' slider position will show a wider variety of files and is great for brainstorming.

“What’s even more exciting is phase two of this technology,” said Thompson. “We’ve already started collecting search data based on the country and language in which the search originated. The next version of Best Match will use this language and country data to deliver superior, locally relevant search results.”

For a deeper explanation of Best Match, view our Best Match article.

Vetta Collection Details
Vetta, Italian for peak, is the answer for creative professionals looking for exceptional imagery. Submitted by Exclusive iStock contributors, every Vetta image is hand-selected by our seasoned inspection team for its art direction, well-executed concept and uniqueness. On launch, Vetta will contain 35,000 images and vector illustrations meeting the collection’s strict acceptance criteria. Prices will range from $20 for small to $70 USD for XXXL. Visit or simply perform a search on the site and Vetta images will appear indicated by a gold camera icon.

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PENTAX Announces Its Most Shock and Waterproof Digital Compact Camera Ever: The Optio W80

GOLDEN, Colo.--(BUSINESS WIRE)--The manufacturer that builds digital cameras to go boldly where none have gone before has announced the PENTAX Optio W80. More adventure-proof than ever, this latest PENTAX digital camera is waterproof, dustproof, coldproof, and now shockproof enough to withstand impact from a fall of more than three feet (one meter).

PENTAX first introduced dunkable digital cameras in 2003 to the delight of outdoor enthusiasts, travelers and families everywhere. Today, the PENTAX Optio W80’s waterproof design withstands depths of up to 16 feet (5 meters) to protect from rain and spills, as well as allowing full underwater photos and video for up to two hours. On dry land, the rugged, shockproof design protects against drops of up to 3.3 feet to protect the camera from hard use and occasional spills. Also featuring 12.1 megapixels, a 5X internal optical zoom (equivalent to 28-140mm), a slim body, and a wide angle 28mm lens, the Optio W80 offers an expanded perspective that is ideal for landscape, group and more confined shots. With a PENTAX-developed imaging engine and a high-performance PENTAX zoom lens, the Optio W80 delivers brilliant, high-quality images with well-defined details. A Super Protect (SP) coating applied to the mineral crystal cover of the internal zoom lens helps repel water, grime and finger marks.

Other important features in the Optio W80 include a:

* Coldproof design that allows the camera to be used in sub-freezing temperatures of 14 degrees Fahrenheit (-10 degrees Celsius), ideal for cold weather activities such as skiing and snowmobiling.
* 2.5 inch LCD monitor that features anti-reflective coating, making it easy to view, even in bright sunlight.
* Widescreen, HD movie capture that records resolutions up to 1280x720 pixels at full-speed 30 frames per second.
* Fast Face Detection technology that sees up to 32 faces in 0.03 seconds, with Smile Capture and Blink Detection, for perfect portrait shots.
* Pixel Track Shake Reduction (SR) that ensures sharp images in any lighting condition, without adding high ISO noise. Digital SR and Movie SR are also available.
* Close focusing, Super Macro mode that brings out the details in even the smallest subjects as close as 1 cm (less than one inch).

Available in Cardinal Red, Azure Blue and Gunmetal Gray, the Optio W80 will be available in July 2009 for $299.95 USD. To help keep the Optio W80 fresh and at hand, PENTAX offers a custom designed clear protective skin ($16.95 USD) and a comfortable floating wrist strap ($19.95 USD). More information about the Optio W80 and these accessories is available at: and preorders may be placed now at Product images are available here:

PENTAX Imaging Company is an innovative leader in the production of a variety of digital cameras including weather resistant digital SLRs and compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colo., PENTAX Imaging Company is a division of PENTAX of America, Inc.

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Sigma: The Official Lens of Amateur Baseball in New York at

Sigma is pleased to be affiliated with Baseball Player Magazine as the official Lens of Amateur Baseball on Long Island. Baseball Player Magazine supports, promotes and encourages amateur baseball, Little League through the College Level. As the Official lens of Amateur Baseball on Long Island Sigma products will be used and featured throughout the newly formed magazine which reaches over 70,000 people throughout Long Island and is distributed via paid and non paid subscriptions. The magazine’s website will host the “Sigma Photo Gallery where readers and baseball fans will post their photos and periodic product reviews will appear. Baseball Player Magazine has affiliations with the New York Mets, the New York Yankees and the Long Island Ducks. If you love baseball and photography, please vie w the magazine’s website at and see how Sigma sees the world of amateur baseball.

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Wednesday, June 24, 2009

Sony Alpha Digital SLR Cameras

The new Sony Alpha DSLRs offer new user-friendly features including an easy to navigate menu system, tilt mounted LCD screen, and Live View.

B&H Photo Video - Deals

Sony Alpha A230 Digital SLR with 18-55mm & 55-200mm Lens

Sony Alpha A330 Digital SLR with 18-55mm & 55-200mm Lens

Sony Alpha A380 Digital SLR with 18-55mm & 55-200mm Lens

Keywords: B&H, bh, photo, video, pro, audio, Sony, Alpha, A230, A330, A380, DSLR, SLR, Steadyshot, Inside, Mount, Minolta, Lens, Bionz, RAW, JPEG, Memory, Stick, Pro, Duo, SD, SDHC, TTL, Flash, tilt, mount, screen, live, view, mode, point, AF, system, 40, segment, honeycomb, D-, Range, Optimizer, NP-FH50

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AudioMicro Upgrades Music Licensing Platform; Teams with SlideRocket

AudioMicro upgrades its music licensing platform with a cleaner, smarter interface, and improved search tools; brings stock music and sound effects to the SlideRocket marketplace

PhotoInfos readers are in for a special treat today: the first 10 readers to sign up for the service using the promotion code “PHOTOINFOS2” get access to 2 free downloads credits (an $8.99 value).

Los Angeles, CA – June 24, 2009 -, the web's largest micro stock music and sound effects licensing destination, has launched a new version of its website, targeted at purchasers of royalty free music and sound effects. New visitors to will find a completely revamped user interface and design, making it a rich and simple destination for discovering and licensing stock audio.

Visitors to the new AudioMicro homepage experience improved utility and design, including:
  • Advanced Browse and Search Capabilities - features to help you locate the perfect cue or effect for your projects
  • Embeddable Tracks - embed tracks on external sites including websites, blogs, MySpace, Facebook, etc - simply copy and paste the embed code, it's that easy
  • Customizable Favorites Lists – create multiple favorites collections to preview your favorite tracks on the fly, before you buy
  • Invite friends, Earn Rewards- connect with your address book and invite friends. Users receive 2 free download credits (an $8.99 value) for every 100 friends invited, up to a maximum of 500
  • API Integration – the AudioMicro API allows approved partner platforms to create highly customizable applications utilizing the AudioMicro library
  • Brand new content and features to be announced over the coming months

In addition to the newly redesigned website, AudioMicro has teamed with SlideRocket and added its extensive library of stock music and royalty free sound effects to the SlideRocket marketplace. Utilizing AudioMicro’s new API, SlideRocket users can now license tracks from the AudioMicro archive and incorporate them directly into their SlideRocket presentations.

“SlideRocket’s beautiful design and powerful communication capabilities made a natural fit for the AudioMicro music and sound effects library”, said Ryan Born, founder and CEO of AudioMicro. “At least 50% of the entertainment value of visual media comes from the audio. With over 125,000 tracks to choose from, SlideRocket users are now able to create more compelling, attention grabbing presentations, utilizing AudioMicro music and effects to engage their audience.”

Last month, AudioMicro announced the availability of its second iPhone app, AudioMicro Lite. AudioMicro Lite includes over 50 professional-quality royalty free sound effects as well as a “Sneak Attack” feature, which sets the iPhone to play a specified sound effect when the device is moved by an unsuspecting person. For 99 cents, users can upgrade to the full AudioMicro app, which includes over 500 professional sound effects.

About AudioMicro
AudioMicro is the largest collection of user-generated micro stock music and sound effects. The platform offers advertisers, music supervisors, creative directors, webmasters, filmmakers, and "YouTubers" an affordable, quality solution for securing synch music for use in creative audio-visual projects. With content purchased from AudioMicro for as little as $1 per minute, a movie or webisode can be scored at a fraction of the cost of a traditional production library. The AudioMicro collection is an ever-expanding archive of pre-cleared tracks from publishers, composers, independent bands, and sound designers worldwide.

About SlideRocket
SlideRocket is a revolutionary new approach to presentations. It's the only presentation software that allows users to create stunning presentations, manage them intelligently, share them securely and then measure the results. SlideRocket also includes an online marketplace where users can find all the content and services needed to make presentations great. SlideRocket goes beyond traditional presentation tools by harnessing the power of the Internet and making everything available to you in an integrated and intuitive online interface. SlideRocket is provided in a software-as-a-service model in a variety of price points starting at free.

Media Contact:
Ryan Born
AudioMicro, Inc.
(800) 804-2171


keywords: royalty free music, free sound effects, stock music, production music, production elements, sound effects, music cues, wav sounds, sound clips, sound fx, music for YouTube, background music, open source, crowd source, free Halloween sound effects, YouTube music, SlideRocket, slide rocket, slide show music, slide show presentations, slide show software, micro stock music

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Tech Bytes 6-24-09

Syracuse, NY - Top Stories of the day -- Tech Bytes 6-24-09

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Go on A Photo Safari

If you love photography, than you don't want to miss a rare chance to get outside and learn from a pro.

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Latest Version of KODAK UPFRONT Software Brings its Economic and Environmental Savings to Two More Countries

Rochester, NY, June 23 -- KODAK UPFRONT Production Planning Software Version 4.2 provides the tools for an automated, repeatable digital workflow for production planning in two new native languages, German and Russian.

UPFRONT Software enables planners and customer service representatives to automatically produce accurate job layouts, create imposition-ready digital templates for prepress, and automate the setup of finishing equipment with JDF/CIP3. Through reductions in planning and prepress labor, material and makeready waste, spoiled plates and setup time of bindery equipment, UPFRONT Software can increase a commercial printer’s bottom line by up to 1.5%.

With Version 4.2, commercial printers like Bechtle Druck & Service in German-speaking countries can now utilize UPFRONT Software to unify and standardize planning. The company’s production schedule typically comprises many different kinds of jobs on one of its 16-page heatset web offset presses.

“We needed to implement a software tool for production planning that would enable us to streamline the entire planning process. UPFRONT Software serves as a fully integrated planning tool for us,” said Roland Mannschreck, Technical Director, Bechtle Druck & Service. “Every job gets processed using this software, including all multi-up layouts and complex gang files. Handling such a diverse range of products in prepress would be far more complicated and time-consuming if we didn’t utilize UPFRONT Software.”

“UPFRONT Software outshines similar solutions with its support for web, digital and sheetfed presses,” said Freddy Eckel, Managing Director for Germany, Austria and Switzerland, Kodak’s graphic communications business. “Our customers can streamline their production planning for all of their presses with a single tool.”

“Russia is home to nearly 7,000 print enterprises and everyone is looking to increase their efficiency and reduce their costs,” said Yosef Ben Dor, Kodak’s Sales Director for Eastern Europe. “Our customers have been asking for a localized version of UPFRONT Software and it’s arriving just when it’s really needed.”

KODAK Products are backed by KODAK Service and Support.KODAK Service and Support is made up of more than 3,000 professionals reaching more than 120 countries. It is a leading multi vendor integrated services provider, delivering consulting, installation, maintenance and support services for the commercial printing, graphic communications, document imaging and data storage industries. KODAK Service and Support professionals are uniquely qualified to provide services that control costs, maximize productivity, and minimize business risk.

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Tuesday, June 23, 2009

Tech Bytes 6-23-09

Syracuse, NY - Top Stories of the day -- Tech Bytes 6-23-09

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Sigma Corporation Releases Two New Lenses in 18-50mm and 50-200mm Ranges

Both Lenses Equipped With Unique Systems to Eliminate Camera Shake and Ensure Quiet and High-Speed Auto Focus

RONKONKOMA, NY--(Marketwire - June 22, 2009) - Sigma Corporation, a leading researcher, developer, manufacturer and service provider for some of the world's most impressive lines of lenses, cameras and flashes, is pleased to announce the availability of two new, high-value lenses: the 18-50mm F2.8-4.5 DC OS HSM and the 50-200mm F4-5.6 DC OS HSM.

A unique feature in these lenses is Sigma's own Optical Stabilizer (OS) function, which eliminates camera shake in the viewfinder and provides sharpness at lower shutter speeds. The company offers both lenses in Canon, Nikon, Sigma, Pentax and Sony mounts, and is the only manufacturer to provide lenses with the OS system for Pentax and Sony digital cameras.

Both lenses incorporate Special Low Dispersion (SLD) glass elements, are outfitted with an inner focusing system to provide high image quality throughout the entire zoom range, provide Super Multi-Layer Coating to reduce flare and ghosting, and include Hyper-Sonic Motors (HSMs) to ensure quiet and high-speed auto focus.

"We've become known for our high-quality, interchangeable lenses, but we certainly haven't lost sight of the need for high-performance and high-value 'kit' lenses," said Mark Amir-Hamzeh, general manager of Sigma Corporation of America. "These lenses have been manufactured with Sigma's usual high standard of quality and they, undoubtedly, offer the best optical performance in their respective classes."

As an upgrade to its predecessor, the 18-50mm F2.8-4.5 DC OS HSM is a large aperture, standard zoom lens that is dedicated to digital SLR cameras with APS-C size image sensors. It is currently the only lens in this category to offer internal focus and internal zoom, meaning that the lens does not extend while zooming. The combination of the F2.8 aperture and the OS, or anti-shake function, makes it easy to capture exceptional photos in low light with this lens; the wide angle is well suited for indoor photography. This lens has a minimum focusing distance of 11.8 inches (30cm) throughout the entire zoom range and a maximum magnification ratio of 1:4.1.

On the other hand, the 50-200mm F4-5.6 DC OS HSM is a compact, high-performance telephoto zoom lens that allows the use of shutter speeds up to four stops slower than normal for steady, handheld photography. The lens has a minimum focusing distance of 43.3 inches (110cm) throughout the entire zoom range and a maximum magnification ratio of 1:4.5. An inner focusing system eliminates front lens rotation, making it suitable for use with circular polarizing filters.

The 18-50mm F2.8-4.5 DC OS HSM and 50-200mm F4-5.6 DC OS HSM are both currently available for $500 MSRP in stores nationwide. To locate an authorized Sigma dealer nearest to you, visit

For information about Sigma Corporation of America, visit

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Unplug and Share with New Battery-powered Digital Picture Frame from Kodak

KODAK EASYSHARE S730 Digital Picture Frame Enables Easy and Intimate Sharing of Digital Images

ROCHESTER, N.Y., June 22 -- Eastman Kodak Company (NYSE:EK) today announced the European launch of an innovative digital picture frame that provides new ways to enjoy and share digital images. The new KODAK EasyShare S730 Digital Picture Frame features a built-in rechargeable battery that enables consumers to bring it from shelf or table into the hands of family and friends for more intimate sharing of moments and memories. The frame also boasts a new Picture Finder feature, enabling users to easily and quickly bring to life images and videos from special moments in time.

“The new S730 Digital Picture Frame offers exciting new ways to interact with your picture collection,” says Phil Scott, Worldwide Director of Marketing, Digital Capture and Devices and Vice President, Consumer Digital Group. “Kodak digital picture frames have long led the way in enabling consumers to enjoy and show off their pictures and videos without being tied to their computers. The battery-power of the S730 goes further, allowing users to ‘unplug and share,’ putting the frame in people’s hands so everyone can enjoy treasured picture collections and browse through pictures as they would with a photo album. It’s a wonderful way to get your pictures back into your life.”

The KODAK EasyShare S730 Digital Picture Frame further enhances how memories are rekindled through a variety of viewing modes, and the new Picture Finder feature. The viewing modes include full-screen Slideshow, which scrolls through pictures individually. In Slideshow mode, the user can also choose screen views showing both images and either a clock or calendar. The fourth viewing option is Collage mode, which scrolls through an entire collection and shows four randomly selected images at a time.

The new Picture Finder feature is available in all viewing modes, Scott explains. “Picture Finder allows consumers to retrieve and relive memories that in some cases may have been forgotten. When users see a compelling picture in the collage, they can select that picture, touch the Picture Finder control, and the frame automatically retrieves and displays more pictures from that date.”

The full complement of features on the KODAK EasyShare S730 Digital Picture Frame includes:

* Rechargeable battery featuring a one-hour capacity that makes it simple to pass the frame around to share memories;
* Capacity to store up to 8000 pictures* with 1 GB internal memory;
* Stunning picture quality featuring patented Kodak Color Science technology that delivers crisp detail and vibrant colors;
* Mercury-free LCD panel;
* Updated Quick Touch Border, with touch-sensitive controls that enable easy access to controls on the front of the frame, and featuring a motion sensor that illuminates controls as your hand approaches the frame;
* Dynamic collage mode that displays several pictures at the same time;
* Mode button on top of frame enables easy toggling between viewing modes, including collage, single picture, clock and calendar views;
* Plug-and-play operation—just insert a memory card or USB flash drive with digital pictures and a slideshow automatically begins;
* Kodak EasyShare Digital Display Software that allows users to synchronize with the pictures on their computer and create slideshows;
* Play videos and add music to slideshows.

The KODAK EasyShare S730 Digital Picture Frame will be available throughout Europe for €149 beginning in June, 2009, and in the United States and Canada for $139.00 US beginning September, 2009.

To easily take the new battery-powered frame on the go, Kodak will also offer a stylish case that is perfect for safely transporting S730 Digital Picture Frame. The case will feature a padded interior to cushion the frame during transport, interior pockets for storing power cords and accessories, and a convenient handle. The case will be available for $19.99 US beginning September 2009.

*Actual storage capacity will vary based on image content.

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Monday, June 22, 2009

MostPhotos with new version in late Summer / early September

MostPhotos shows the first views of its new web design coming late Summer / early September. Go to for more info.

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Website: Tag Galaxy

Thousand of people share their favored photo through Flickr. Creates a different experience to search for Flickr images with Start with on keyword search first, and then select more and more keywords to narrow down the result. The images are projected onto a globe. Click on an image to see a larger view. Click again to see more information an a link to the flicker page.
Have fun exploring!

theFlip MINO

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Hasselblad: Easy-Access Product Catalog Now Online

22/06/2009 Hasselblad Lenses & Accessories Showcased

Hasselblad has launched an enhanced, easy-access online catalog for its H System lenses and accessories, and V System lenses and accessories.

The new user-friendly Website showcase is divided into four sections: H System Lenses, H System Accessories, V System Lenses, and V System Accessories. Just scroll down for the lenses or accessories that match your equipment and you’ll find product details, pricing information, product images, item numbers, and links to local dealers, as well as quick Web access to the more than 100 accessories and lenses.

Among the wide range of Hasselblad lenses and accessories that are available via the online catalog:

~ H System Lenses, including zooms—such as the new HCD 4-5,6/35-90mm lens—as well as standard and wide-angle lenses, adapters, and converters.

~ H System Accessories, ranging from the new HTS 1.5 tilt and shift adapter, HVD 90x viewfinder (designed exclusively for the H3D), and GI GPS receiver to extension tubes, film magazines, viewfinders, battery grips, and chargers.

~ V System Lenses, such as the Zeiss Distagon fish-eye, wide-angle, and standard lenses.

~ V System Accessories, ranging from focusing screens and Proshade adapters to extension tubes and prism viewfinders.

Check out the new online catalog here.

Text by Alice B. Miller

Photoshop Elements 7

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Tech Bytes 6-22-09

Syracuse, NY - Top Stories of the day -- Tech Bytes 6-22-09

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Kodak Retires KODACHROME Film; Celebrates Life of Oldest Film Icon in its Portfolio

Newer KODAK Films and Digital Cameras are Preferred Choice for Today’s Photographers

ROCHESTER, N.Y., June 22 -- Eastman Kodak Company announced today that it will retire KODACHROME Color Film this year, concluding its 74-year run as a photography icon.

Sales of KODACHROME Film, which became the world’s first commercially successful color film in 1935, have declined dramatically in recent years as photographers turned to newer KODAK Films or to the digital imaging technologies that Kodak pioneered. Today, KODACHROME Film represents just a fraction of one percent of Kodak’s total sales of still-picture films.

“KODACHROME Film is an iconic product and a testament to Kodak’s long and continuing leadership in imaging technology,” said Mary Jane Hellyar, President of Kodak’s Film, Photofinishing and Entertainment Group. "It was certainly a difficult decision to retire it, given its rich history. However, the majority of today's photographers have voiced their preference to capture images with newer technology – both film and digital. Kodak remains committed to providing the highest-performing products – both film and digital – to meet those needs."

While Kodak now derives about 70% of its revenues from commercial and consumer digital businesses, it is the global leader in the film business. Kodak has continued to bring innovative new film products to market, including seven new professional still films and several new VISION2 and VISION3 motion picture films in the past three years.These new still film products are among those that have become the dominant choice for those professional and advanced amateur photographers who use KODAK Films.

Among the well-known professional photographers who used KODACHROME Film is Steve McCurry, whose picture of a young Afghan girl captured the hearts of millions of people around the world as she peered hauntingly from the cover of National Geographic Magazine in 1985.

As part of a tribute to KODACHROME Film, Kodak will donate the last rolls of the film to George Eastman House International Museum of Photography and Film in Rochester, which houses the world’s largest collection of cameras and related artifacts. McCurry will shoot one of those last rolls and the images will be donated to Eastman House.

“The early part of my career was dominated by KODACHROME Film, and I reached for that film to shoot some of my most memorable images,” said McCurry. “While KODACHROME Film was very good to me, I have since moved on to other films and digital to create my images. In fact, when I returned to shoot the ‘Afghan Girl’ 17 years later, I used KODAK PROFESSIONAL EKTACHROME Film E100VS to create that image, rather than KODACHROME Film as with the original.”

For all of its magic, KODACHROME is a complex film to manufacture and an even more complex film to process. There is only one remaining photofinishing lab in the world – Dwayne’s Photo in Parsons, Kansas – that processes KODACHROME Film, precisely because of the difficulty of processing. This lack of widespread processing availability, as well as the features of newer films introduced by Kodak over the years, has accelerated the decline of demand for KODACHROME Film.

During its run, KODACHROME Film filled a special niche in the annals of the imaging world. It was used to capture some of the best-known photographs in history, while also being the film of choice for family slide shows of the Baby Boom generation.

To celebrate the film’s storied history, Kodak has created a gallery of iconic images, including the Afghan girl and other McCurry photos, as well as others from professional photographers Eric Meola and Peter Guttman on its website: Special podcasts featuring McCurry and Guttman will also be featured on the website.

Kodak estimates that current supplies of KODACHROME Film will last until early this fall at the current sales pace. Dwayne’s Photo has indicated it will continue to offer processing for the film through 2010. Current KODACHROME Film users are encouraged to try other KODAK Films, such as KODAK PROFESSIONAL EKTACHROME E100G and EKTAR 100 Film. These films both feature extremely fine grain. For more information, please visit

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Sunday, June 21, 2009

Blend Images Announces the Launch of Rights-Managed Flex Packs

SEATTLE--(BUSINESS WIRE)--Blend Images, the world’s leading multiethnic stock photography agency, announced today the launch of Flex Packs, a new way of licensing rights-managed imagery on

The new RM Flex Packs offer customers the ability to license the same rights-managed image for multiple usages at competitive rates. It’s a simple and flexible way to license rights-managed imagery for broad commercial use.

There are 7 Flex Pack options to choose from: All Marketing Pack, Collateral Pack, Advertising Print/Product Pack, Advertising Indoor Display Pack, Advertising Outdoor Display Pack, Digital Pack (Mobile, Interactive, Web), and All Internal Use Pack. Each option provides unlimited usage within the specified territory, industry, and time period selected. Customers may select one or more “flex pack” with the ability to combine packs for even greater usage flexibility. Pricing is available online at

“Our Flex Pack options were created in response to the way our clients want to license imagery, and are specifically tailored to their commercial needs,” said Robert Henson, Director of Channel Relations and Sales. “With aggregated uses, our clients retain the latitude to use in their projects while obtaining a great price.”

Rights-managed images can also be licensed by individual category. To view the Blend Images rights-managed collection, or learn more about Flex Pack pricing, visit or call +1 (888) 721.8810.

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Saturday, June 20, 2009

Sigma Corporation Unveils First-Ever Optically Stabilized Lens for Pentax and Sony Digital Cameras

Company's 18-250mm F3.5-6.3 DC OS HSM Lens Now Available in Canon, Nikon, Pentax and Sony Mounts

RONKONKOMA, NY--(Marketwire - June 18, 2009) - Sigma Corporation, a leading researcher, developer, manufacturer and service provider for some of the world's most impressive lines of lenses, cameras and flashes, has announced the availability of its 18-250mm F3.5-6.3 DC OS HSM lens for Pentax and Sony mounts.

The 18-250mm F3.5-6.3 DC OS HSM extended range zoom lens incorporates Sigma's exclusive technology, the Hybrid Optical Stabilizer, an anti-shake system that allows users to choose between image stabilization in either the camera body or the viewfinder. This is the first and only technology of its kind available in compatible mounts for Pentax and Sony digital cameras.

"Since the release of Sigma's 18-250mm F3.5-6.3 DC OS HSM, we've seen the demand steadily increase because it is a highly accessible lens that appeals to all levels of photographers," said Mark Amir-Hamzeh, general manager of Sigma Corporation of America. "We're proud that, once again, Sigma is leading the way in innovation by offering the first-ever optically stabilized lens available for these manufacturers' digital cameras. Better yet, we are able to do this at an affordable price."

In addition to the unique OS system, this DC lens is a dedicated digital SLR camera lens suited for APS-C format, and incorporates Hyper Sonic Motor (HSM) functionality to ensure quiet and high speed auto focus (AF). The lens has 13.8 times zoom ratio capabilities, making it ideal for close-up photography for digital SLRs. An inner focusing system eliminates front lens rotation, making it suitable for use with circular polarizing filters and the supplied petal-type hood.

The 18-250mm F3.5-6.3 DC OS HSM, which recently received the award of Best Entry Level Lens by Technical Image Press Association, is currently available for Nikon, Canon, Sony and Pentax mounts for $800 MSRP in stores nationwide.

To locate an authorized Sigma dealer nearest to you, visit For information about Sigma Corporation of America, visit

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ACD Systems’ Summer Sale Features Savings on Popular Photo Management Tool

VICTORIA, British Columbia – Professional photographers take note: now is the time to save on the industry’s leading photo management software.

ACD Systems International Inc., a leading developer of digital imaging software, is kicking off its special Summer Sale beginning June 11 and will be offering limited-time discounts on its popular ACDSee™ Pro 2.5 program.

“The Summer Sale is a last chance for our customers to upgrade to, and potential customers to buy, ACDSee Pro 2.5 before we release Pro 3 this fall,” said Cam Carmichael, product manager at ACD Systems. “It’s a great time to save money and improve the tools that you use to manage your digital photographs.”

Save 30 Percent on ACDSee Pro 2.5
Many photo workflow packages cost $300 or more, but for less than half the price, ACDSee Pro offers the same professional level of support plus specialized features all wrapped into one workflow solution.

Between June 11 and July 27, photographers can save even more and purchase ACDSee Pro 2.5 for only $90.99 (USD), a savings of 30 percent off the regular purchase price. Upgrade packages will be offered for $77.34, a 15 percent discount off the usual upgrade price.

Field-tested by thousands of professional photographers, ACDSee Pro is a powerful “one-stop” software package for viewing, processing, editing, cataloging, publishing and archiving digital images. That means photographers can complete their work from beginning to end, including state-of-the art RAW processing, in one application, improving the efficiency of their workflow. ACDSee Pro also offers the fastest JPG viewing and image browsing available today.

To take advantage of the special Summer Sale opportunities, visit for more details.

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Tech Bytes 6-18-09

Syracuse, NY - Top Stories of the day -- TechBytes 6-18-09

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Tech Bytes 6-17-09

Syracuse, NY - Top Stories of the day -- TechBytes 6-17-09

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Thursday, June 18, 2009

Website: Earth Album

Earth Album is a simple and different way to explore Flickr around the world. It is a connection with the well known Google Maps service and Flickr. Earth Album filters the best images and creates a different way to explore the world. Click on the map and new image from the area will be displayed. Click on an image and you can see it in a larger view. As people are constantly upload new image to Flickr, every visit to Earth Album will be different. And for photographer it can be a new way to promote there images.

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vario images takes part on twitter

GERMANY, 16 JUNE 2009 - (CEPIC) - The German photo agency vario images now appears on the microblogging-platform Twitter. Agency-News and creative image trends will be published regulary on this page.

For more information please check:

About vario images:
vario images is a well-established German stock agency. Since 1989 the German agency has been producing and distributing editorial images – back then under the name vario press. Since 2006 the owner-managed agency has been trading under the name vario images, mainly because of the creative extension and the consequent enlargement of its image content. The contemporary portfolio is characterized by a variety of image styles and contains creative and editorial imagery just as current News pictures. vario presents surprising eye-catchers with an outstanding and exceptional image language under its sub-label Coverpixx. The wide-ranged image stock implicates Rights Managed-licensing as well as Royalty Free-photography. vario images is a member of the German association of picture libraries and agencies (BVPA).

For more information please check:

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Heritage Images launches new look website

17 JUNE 2009 - (CEPIC) - Heritage Images today announces its improved and new look site. The website,, has a new interface, which is aesthetically more appealing and offers the end user a more user-friendly experience. Purchasing and researching from the Heritage Images website is considerably simpler and trouble-free.

Below there is a list of some of the improvements and new features on the site:

New technology: the new site is coded to modern web standards, meaning the user will find quicker responses. This is paired with the fact that users can also enjoy a more consistent interface across browsers and operating systems.

Gallery selection: this new feature showcases new collections as well as topical subjects, with the purpose of giving the clients an insight into the Heritage collection. The gallery will be regularly updated.

Searches: they are now faster and more accurate, due to a brand new search engine. There are also additional search options, including search by museum/ institution name. Moreover, the improved image display will show up to 200 results per page.

Lightboxes: as part of the enhancements on the site, lightboxes can be created effortlessly and emailed if desired with the same ease.

On the whole, the site has been greatly improved in looks and functionality, this translates into a much more satisfying experience for the end user.

About Heritage Images website
Heritage Images was founded in 2000 to market images from culture and heritage brands via an online picture library. Heritage is a specialist collection of more than 100,000 images representing eight millennia of civilization (including: photographs, illustrations, manuscripts, paintings, engravings, prints, maps, sculpture, artefacts and film stills) Most of these images have not previously been available commercially.

Heritage Images partners include leading museums, galleries and private collectors whose images have been brought together under one retrieval system using high level curatorial metadata and sophisticated key wording techniques.

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Wednesday, June 17, 2009

Tech Bytes 6-16-09

Syracuse, NY - Top Stories of the day -- Tech Bytes 6-16-09

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Sony Introduces Three Mainstream Alpha Cameras Designed For First-Time Digital SLR Buyers

SAN DIEGO, May 17, 2009 – Sony is making it easy for first-time digital SLR buyers to step up from point-and-shoot digital still cameras with the introduction today of three new easy-to-use α (alpha) cameras (models DSLR-A380, DSLR-A330 and DSLR-A230), four new lenses, a flash and accessories.

Uniquely Matched to Customers’ Needs

The new cameras are designed to overcome challenges faced by many customers taking their first steps in DSLR photography. Without compromising performance and versatility, the new models are smaller, lighter, easier to use and offer innovative expansion options not found in other systems.

“Our new alpha cameras, lenses and accessories make it easier for new users to get the great photos they expect without the steep learning curve that DSLRs have traditionally required,” said Kristen Elder, senior manager for the alpha business at Sony Electronics Inc. “By overcoming the obstacles, we’ve made it much easier for newcomers to take great pictures with DSLRs.”

Light and Compact

The 10.2 megapixel α230 camera is the lightest, most compact alpha DSLR camera body ever at 15.9 ounces. The 10.2 megapixel α330 and the 14.2 megapixel α380 cameras are also smaller and lighter than their predecessor models (the DSLR-A300 and DSLR-A350, respectively). These cameras are also more compact and feature an intuitive control layout that allows for easy single-handed operation.

SteadyShot INSIDE™ in-camera image stabilization is built into each camera body, so every α-mount lens benefits from the ability to minimize blur due to camera shake.

Quick AF Live View System

Both the α380 and α330 cameras offer Sony’s Quick Autofocus (AF) Live View technology, so you can frame photos on the camera’s LCD screen as well as in the optical viewfinder. Through the use of a dedicated image sensor, Quick AF Live View maintains the rapid response of a DSLR, while avoiding the focus delay common to other live view systems.

The new cameras feature a 2.7-inch (diagonally) Clear Photo LCD™ screen that is easy to view even in bright sunlight. Additionally, the LCD on the α380 and α330 models can be tilted up or down, making it easy to frame your subject from high or low positions, otherwise difficult to see using an eye-level viewfinder. The range of adjustment has been increased from their predecessors, making it even easier to get shots from difficult angles.

By combining Quick AF Live View and an adjustable LCD, users can frame the scene without holding the camera in front of their face, allowing parents, for example, to maintain eye-contact when photographing their children for more natural expressions.

An HDMI™ terminal gives you the option of connecting your camera to a compatible HDTV and playing back your images in high definition quality (HDMI cable required, sold separately). Additionally, BRAVIA® Sync™ works with compatible Sony® BRAVIA HDTVs to let you control camera playback using the television’s remote (HDMI cable and BRAVIA Sync capable HDTV required, sold separately).

The new cameras include dedicated slots for high-capacity Memory Stick PRO Duo™, Memory Stick PRO-HG Duo™ and SD/SDHC media (sold separately).

Built-in Help Guide

The α380, α330 and α230 models are Sony’s first DSLR cameras to feature a graphical user interface (GUI) with built-in on-screen Help Guide.

The Help Guide offers clear, concise explanations of various modes and settings, while the Graphic Display helps you understand the relationship between aperture and shutter speed, as well as the effect each has on photographic results.

Systems, Lenses and Flash

Making it easier for first-time DSLR users to get started, the new Sony cameras come in camera-and-lens packages. In addition to the two new standard zoom and telephoto lenses that are offered with the camera bodies, the company introduced new portrait and macro lenses. These purpose-built lenses make it much easier to obtain professional-looking, creative results.

Optimized for use with APS-C sized image sensors, these lenses feature a Smooth Autofocus Motor (SAM) that enables in-lens auto focus (AF) drive for smooth, quiet operation, and high optical performance in a compact size.

The DT 18-55mm F/3.5-5.6 standard zoom lens (model SAL-1855) incorporates aspherical and Extra-low Dispersion (ED) elements to provide an all purpose lens with outstanding image quality. The DT 55-200mm F/4-5.6 telephoto zoom lens (model SAL-55200/2) features an ED glass element and helps bring distant subjects closer, ideal for capturing sports. Both the SAL-1855 and SAL-55200 lenses are available separately, or packaged as kits with the new cameras.

To make the benefits of portrait and macro photography easier and more accessible, Sony is introducing a DT 50mm F/1.8 portrait lens (model SAL-50F18) and DT 30mm F/2.8 (model SAL-30M28) macro lens. The wide aperture SAL-50F18 lens helps users capture beautiful portraits with gently defocused backgrounds while the SAL-30M28 macro lens captures intricate close-ups. Both techniques are difficult to achieve with standard lenses.

To help users take better shots with flash, Sony offers an affordable, compact external flash unit (model HVL-F20AM) that is simple to operate. Unlike a camera’s built-in flash, this external flash provides higher output (Guide Number 20), and enables users to bounce light off the ceiling to eliminate harsh shadows and achieve more even illumination when shooting indoors.

Pricing and Availability

Pre-orders will begin on May 18, 2009 at and at selected retailers nationwide. The cameras and a range of accessories will be available in July at Sony Style® retail stores (, at military base exchanges and at authorized dealers nationwide.

The α380L, α330L and α230L will cost about $850, $650 and $550, respectively. The L series one-lens kit comes with the SAL-1855 standard zoom lens.

The α380Y, α330Y and α230Y will cost about $1050, $850 and $750, respectively. The Y series two-lens kit comes with both the SAL-1855 standard zoom and SAL-55200 telephoto zoom lenses.

* The SAL-1855 standard zoom lens will cost about $200.
* The SAL-55200 telephoto zoom lens will cost about $230.
* The SAL-50F18 portrait lens will cost about $150.
* The HVL-F20AM flash will cost about $130.

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