Shutterfly Expands Beyond Photos with New Coordinated Suites of Designer Stationery

Introduces Non-Photo Personalized Invitations, Notepads, Gift Tags, Address Labels, Thank Yous and More

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Shutterfly, Inc. (NASDAQ:SFLY), the leading Internet-based social expression and personal publishing service, today announced the expansion of its stationery collection to include an array of new products and hundreds of exclusive designs by some of the industry’s most celebrated designers. Building on Shutterfly’s market-leading position in cards, the new personal stationery line grows the Company’s designs to cater to a variety of life’s celebrations. Shutterfly’s suite of stationery now offers new items such as personalized party invitations, coordinating thank you cards for announcements and invitations, elegant notepads, custom gift tags and more.

“Our customers already trust Shutterfly to create award-winning photo books and cards featuring their most cherished photos,” said Peter Elarde, chief marketing officer for Shutterfly. “Today we’re extending that same quality experience to our personal stationery collection, launching an exclusive selection of non-photo personalized offerings to help customers celebrate special events, everyday moments and everything in between.”

Shutterfly’s stationery collection is distinguished by exceptional printing techniques, refined paper stock, and stylish designs from notable designers such as Letterspace, Boatman Geller, Stacy Claire Boyd, in addition to Shutterfly’s signature Yours Truly line. Shutterfly’s stationery cards offer more choices for everyday correspondence, as well as birthday and baptism invitations, graduation and moving announcements, and gifts for teachers and graduates. As with all Shutterfly merchandise, the personalized stationery collection is supported by the Company’s award-winning customer service including one of the fastest turnaround times in online personalized stationery.

Shutterfly’s Stationery Collection Includes:

* Expanded occasions for 5x7 stationery cards. From moving announcements to birthday invitations for all ages and social correspondence cards, Shutterfly’s premium non-photo offering comes on heavy-weight cardstock with envelopes. Made from 30% post-consumer waste, 5x7 stationery cards are sold in sets, from $1.39 per card.
* New, smaller 4.25x5.5 stationery cards. Many of the new designs have coordinated 4.25x5.5 thank you cards for announcements and invitations. The smaller card provides an elegant way to send a hand-written thank you or a note to say a simple hello. Cards are sold in sets with envelopes, from $0.89 per card.
* Designer address labels. The new stylish, coordinated address labels allow customers to add a small, but noticeable, personal touch when sending their invitations, announcements or thank you cards. $9.99 for a set of 28 address labels.
* New custom gift tags. With a broad selection of designs appropriate for children, adults or families, Shutterfly’s gift tags put the final touch on any gift. $15 per set of 25 gift tags with envelopes.
* New personalized notepads. Shutterfly’s notepads come with 75 sheets of premium paper and make elegant hostess gifts, teacher appreciation gifts or useful graduation gifts. $17.99 each.

For more information on Shutterfly’s complete line of personal stationery, visit: www.shutterfly.com/stationery