Hasselblad wins third award in three months

17/04/2009 Hasselblad has won the Technical Image Press Association’s TIPA award - one of the photo industry’s most prestigious awards worldwide - for “Best Medium-Format D-System in 2009,” making it the third honor bestowed on the company this year. In January, the H3DII-50 won Professional Photographer’s coveted Hot One Award. Earlier this month, the camera was named Product of the Year at Russia’s Photoforum 2009.

As announced on TIPA’s website, www.tipa.com, on April 17, editors of 25 renowned photography magazines from 11 European countries honored the Hasselblad H3D system, when they convened this week in Budapest, Hungary, to select the industry’s top European imaging products from the past 12 months.

In making its choice, the TIPA jury said, “Hasselblad's H3DII-50 is the first camera to feature Kodak’s 50 megapixel sensor, measuring 36x48mm and twice the physical size of the largest 35mm DSLR sensors. The H3DII-50 provides full 48mm coverage and has been designed to provide an ideal solution for any photographer who demands both creative flexibility and ultimate image quality and resolution.”

In a secret vote for the best photographic and imaging products introduced in Europe during the past year, TIPA editors took into account innovation, the use of leading-edge technology, the design and ergonomics of the products, and their ease of use and price/performance ratio.

Christian Poulsen, CEO of Hasselblad, commented: “Hasselblad is again proud to accept this prestigious award. This honor demonstrates Hasselblad’s vision of providing the world’s best photographers with the most advanced camera system, enabling them to create the world’s best images. With H3DII-50, new components including the HCD 35-90mm zoom lens, HTS 1.5 Tilt & Shift Adaptor, and Phocus software, Hasselblad is helping photographers break creative barriers and achieve image quality that was not possible even six months ago.”

For more information on Hasselblad’s Hot One Award, click here

For details on the Photoforum award, return to the Hasseblad homepage on Monday, April 24.