FujiFilm Announces Production Of Pictrography Materials To Cease In New Year

Fujifilm Responds to Market Shift towards Dry Digital Print Technology Solutions

Valhalla, NY, September 23, 2009 – FUJIFILM U.S.A., Inc. today announced its intention to cease production of pictrography materials effective February 2010 as the company continues to lead the industry with investments and innovations in the future of dry, digital print technology.

“Increasingly businesses are investing in new dry digital print technologies, such as inkjet,” said Doug Fachnie. “Fujifilm looks forward to helping its pictrography materials customers in identifying the most suitable inkjet or dye sublimation solutions for their future business requirements.”

Fujifilm will receive final shipments of its pictrography materials in April 2010 for US distribution. That product is expected to have a shelf life expiration of February 2012. Sale of these materials is expected to end early 2011 depending on inventory.

As the leading provider of inkjet print heads, high performance colorants for the inkjet printing sector, and inks and consumables for the inkjet, screen and narrow web print markets, Fujifilm continues to bring its retail, commercial and professional customers the widest range of imaging technologies, all built on an unparalleled photographic heritage and a commitment to delivering the highest quality color output.

Customers using Fujifilm pictrography materials should contact their Fujifilm sales representative or authorized Fujifilm distributor for more information.

About FUJIFILM

FUJIFILM U.S.A. Inc. is a marketing subsidiary of FUJIFILM Corporation providing digital and analog photographic imaging systems and services and Motion Picture Film products and services to consumers, professionals and businesses. For more information please visit www.fujifilmusa.com, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.

FUJIFILM Corporation brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 70,000 people worldwide and in the year ended March 31, 2009, had global revenues of $24 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

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