Nikon Unveils New Coolpix Digital Camera Lineup For 2010 Featuring Superior Performance, Stylish Design And Innovative Technology

Nikon Continues To Lead Innovation by Offering CMOS Image Sensor, Super Zoom and HD Movie Capabilities in a Broad Range of Color and Style Options

MELVILLE, NY (Feb. 2, 2010) – At the forefront of product innovation and market firsts, Nikon Inc. today introduced seven new COOLPIX compact digital cameras, marrying performance and design for an enhanced user experience. Building on the success of the COOLPIX brand, Nikon continues to lead innovation in game-changing categories, including the introduction of a CMOS sensor and 26x optical zoom lens into the flagship Performance Series with the new COOLPIX P100. Because of the growing popularity of content-generation and High Definition (HD) video, Nikon has equipped five of its new COOLPIX cameras with HD movie capabilities, making creating and sharing memories fun and easy. A hallmark of the COOLPIX line, Nikon offers elegantly designed compact cameras in vibrant must-have colors to suit personal style, including the new COOLPIX S8000, COOLPIX S6000, COOLPIX S4000, COOLPIX S3000 and COOLPIX L22. Additionally, the new COOLPIX L110 offers 15x super zoom and HD video recording with stereo sound and easy shooting versatility.

“These latest Nikon COOLPIX cameras reflect the easy-to-use technology in compact and stylish cameras that consumers have come to expect from Nikon,” said Bo Kajiwara, director of marketing, Nikon Inc. “With new features such as HD movie and long-zoom shooting capabilities, these COOLPIX cameras empower consumers with powerful, yet easy-to-use features that also serve as an expression of personal style.”

The Nikon COOLPIX cameras incorporate Nikon’s world-class NIKKOR lenses, delivering accurate detail and brilliant color, as well as Nikon’s EXPEED™ digital image processing concept, which helps to ensure high-quality pictures with stunning color and sharpness. A new enhancement in select camera models is Advanced Flash Control, which creates a more natural-looking appearance in low-light settings. Other COOLPIX features include Vibration Reduction (VR) Image Stabilization, which minimizes blur that may appear in pictures, even in low-light or unsteady conditions while shooting handheld; and Scene Auto Selector, which automatically recognizes the shooting situation and adjusts camera settings accordingly. Also, the new Night Landscape Mode found in the P100 combines a series of consecutive shots into a single, clearer image with low noise when photographing at night. Adding to the overall functionality, many of the new models sport an easily accessible video record button to make recording movies a one-step process. To make sharing images and HD video fun and easy, many of the new COOLPIX cameras also feature enhanced HDMI connectivity.

New COOLPIX P100 Digital Camera Features 26x Super Telephoto-Zoom Lens and CMOS Technology for Shooting Versatility

Nikon continues its commitment to high performance in the compact digital camera category, offering photo enthusiasts ultra long-zoom capabilities, high-speed action and shooting versatility in a compact body. New to the COOLPIX line, the P100 is the first Nikon COOLPIX camera to incorporate a 10.3-megapixel backside illumination CMOS sensor, which enables high-speed shooting at 10 frames per second (fps) at full resolution and exceptional image quality even when shooting in low-light settings. Other functions benefitting from the lower noise and exceptional image quality of the new CMOS image sensor include an in-camera high dynamic range (HDR) function, which merges images of the same scene to achieve a single image with a broader range of tonal detail.

Additionally, a Night Landscape Mode combines a series of consecutive shots taken into a single image, with reduced noise. An expansive 26mm wide-angle to 678mm super-telephoto 26x Optical Zoom-NIKKOR ED glass lens brings users closer to the action, which can be utilized while capturing Full HD movies (1080p) with stereo sound recording. The P100 also features a high-speed Sport Continuous Mode for shooting up to 120 fps (1.1 MP) and a pre-shooting cache to help ensure users never miss a shot.

Additional COOLPIX P100 features include: 3.0-inch vari-angle 460,000-dot Clear Color Display LCD; Electronic Viewfinder; 5-way hybrid VR Image Stabilization System for crisp, blur-free photos; Mode Dial; Active D-Lighting; Subject Tracking; Scene Auto Selector Mode; Nikon’s Smart Portrait System.

The P100 will be available in March 2010, and retails for $399.95 MSRP.

New COOLPIX S8000 Digital Camera Boasts 10x Zoom, Ultra-High Resolution 3.0-Inch LCD Screen and Enhanced Creativity with Class-Leading* Slim Design

Built on the success of Nikon’s previous long-zoom compact cameras, the new 14.2-megapixel COOLPIX S8000 is the thinnest camera in its class*, featuring a powerful and versatile 10x (30mm to 300mm) telephoto Optical Zoom-NIKKOR ED glass lens to capture incredibly sharp, crisp images. Additionally, the S8000 has the ability to record HD movies (720p) at 30 fps with built-in stereo sound recording, and also features a 3.0-inch ultra-high resolution 921,000-dot Clear Color Display LCD for composing and sharing images or movies.

Allowing the user to enjoy more creative freedom with convenient in-camera functions, the COOLPIX S8000 features the Creative Slider, a fun new way to apply effects when shooting in Auto Mode. Brightness, saturation and hue can be adjusted using the Rotary Multi Selector, all while watching a real-time preview on the camera’s LCD monitor. The COOLPIX S8000 also features new functions to enhance image quality in dark settings, including Advanced Flash Control to enable users to create more natural-looking flash shots by utilizing higher ISO settings and faster shutter speeds in low light.

Additional COOLPIX S8000 features include: High ISO up to 3200; 4-way VR Image Stabilization System; ultra-fast start-up; Sport Continuous Mode up to approximately 3 fps for 45 frames (3 MP); Subject Tracking; Scene Auto Selector Mode; Nikon’s Smart Portrait System and an ultra-stylish design.

The COOLPIX S8000 will be available in February 2010 for $299.95 MSRP in a choice of colors, including black, red, bronze and champagne silver.

The New COOLPIX S6000 Digital Camera Delivers Super Slim Design and Fast Response

The new COOLPIX S6000 blends style and performance into a compact, go-anywhere package. Measuring at only 25mm (approximately 1.0-inch) in depth, the COOLPIX S6000 is the thinnest in its class**. With a versatile 7x wide-angle Optical Zoom-NIKKOR ED glass lens, users can capture the action near and far. The COOLPIX S6000 includes a bright 2.7-inch 230,000-dot Clear Color Display LCD and the ability to record HD movies (720p) at 30 fps.

Additional COOLPIX S6000 features include: 14.2-megapixel resolution; ISO 3200; 4-way VR Image Stabilization System; Ultra-fast start-up (approx. 0.75 sec.); HDMI Connectivity; Sport Continuous Mode approximately 3 fps for 45 frames (3 MP); Advanced Flash Control; Subject Tracking; Scene Auto Selector Mode; Nikon’s Smart Portrait System and a sleek design.

The COOLPIX S6000 will be available in March 2010 for $249.95 MSRP in a choice of colors, including champagne silver, black, red and bronze.

The New COOLPIX S4000 Digital Camera Combines Stylish Design with Intuitive Touch Controls

Integrating sleek design and intuitive touch operation, the new COOLPIX S4000 digital camera is all about the user experience. Whether it’s recording HD movies or exploring creative possibilities, the COOLPIX S4000 places the camera’s controls at the touch of a finger. The COOLPIX S4000 incorporates a new 3.0-inch, high-resolution touch-panel 460,000-dot Clear Color Display LCD which makes it easy to compose, review and share pictures. Advanced touch features include Touch Shutter, allowing users to select their subject with a single touch on the screen to adjust focus and exposure, and to automatically release the shutter, as well as Subject Tracking to automatically follow and focus on a subject selected by touching the screen.

The COOLPIX S4000 features 12-megapixel resolution; a 4x wide-angle Zoom-NIKKOR glass lens; ISO 3200; HD movie (720p); 4-way VR Image Stabilization System; Scene Auto Selector Mode; Nikon’s Smart Portrait System and a sleek design.

The COOLPIX S4000 will be available in March 2010 for $199.95 MSRP in a choice of vibrant colors, including plum, champagne silver, pink, red and black.

New COOLPIX S3000 Style Setter in Sleek Design, Vivid Colors

Sleek design, eye-catching colors and innovative technology make the COOLPIX S3000 the ideal tool to express one’s personal style. Measuring at just 19mm (approximately 0.8 inches) in depth, the COOLPIX S3000’s stylish looks and color options make it a great camera for capturing and sharing memories on the go.

The COOLPIX S3000 features 12-megapixel resolution; a 4x wide-angle Zoom-NIKKOR lens; ISO 3200; 4-way VR Image Stabilization System; Subject Tracking; Scene Auto Selector Mode; Nikon’s Smart Portrait System and a colorful yet compact design.

The COOLPIX S3000 will be available in March 2010 for $149.95 MSRP and comes in a vivid array of colors, including orange, green, blue, plum, black and champagne silver.

New COOLPIX L110 Delivers Uncomplicated Awe-Inspiring Zoom

Optimized for action shots, high-powered zoom and simple operation, the COOLPIX L110 is equipped and ready to easily capture life’s precious moments up close or far away with stunning quality and clarity. The ideal choice for consumers seeking a fully-featured long zoom camera at a great value, the COOLPIX L110 achieves its versatility through its 15x Optical Zoom-NIKKOR glass lens. Covering a focal length from a wide 28mm to 420mm super-telephoto, the lens’ broad focal range can readily handle the task of capturing all of life’s events, including action shots at the kid’s soccer game or stunning landscapes from the family vacation. The COOLPIX L110 also features Sport Continuous Mode, allowing users to capture the best highlights from the stands or the sidelines. The power-efficient L110 digital camera can shoot approximately 840 still images or record seven hours*** of HD video with a set of four AA Energizer® Ultimate Lithium batteries, which are included with the L110. Nikon EN-MH2 Ni-MH rechargeable batteries, which are available separately, can also be used for rechargeable convenience.

Additional COOLPIX L110 features include: 12.1-megapixel resolution; 3.0-inch high-resolution 460,000-dot Clear Color Display LCD; HD movie (720p) with Optical Zoom and Auto Focus while recording video and a built-in stereo microphone; 5-way VR Image Stabilization System; Smart Portrait System; Scene Auto Selector.

The COOLPIX L110 will be available February 2010 for $279.95 MSRP and will be offered in black or red.

New COOLPIX L22 Digital Camera is Compact and Easy To Use at an Affordable Price

The COOLPIX L22 is the ideal camera for consumers who are looking to easily capture all of life’s memories at an affordable price, but without compromising performance. The COOLPIX L22 features 12- megapixel resolution for stunning image detail, a 3.6x Zoom-NIKKOR lens for creative compositional freedom, while a huge bright 3.0-inch 230,000-dot LCD screen makes sharing and composing photos enjoyable.

Additional COOLPIX L22 features include: 3-way VR Image Stabilization System; Smart Portrait System; Easy Auto Mode and can be powered by two AA-batteries or Nikon EN-MH2 Ni-MH rechargeable batteries which are available separately.

The COOLPIX L22 will be available in February 2010, for $129.95 MSRP and will be offered in various colors, including black, red, blue and champagne silver.