Maxim Color Technologies (MCT) Tapped By BBDO For Creative Computer-Generated Imagery

Photorealistic 3D Technology Utilized For 2008 Global Advertising Campaign, "Behind FedEx"

NEW YORK, NY, November 04, 2008 -- Maxim Color Technologies (MCT), an NYC-based leader in pre-media, was tapped by worldwide advertising agency network BBDO to create CGI images for a FedEx global advertising campaign. FedEx is the world's largest express-transportation company.

The concept of the 2008 FedEx worldwide ad campaign, "Behind FedEx," focuses on success -- how FedEx is working hard for your business to succeed. The ad features a life-size word "Success," with complex images of business actions occurring behind it. MCT's creative force was given the challenge of creating lifelike images of FedEx employees performing the different business actions.

"One hundred percent of the creative elements were executed in CGI rendering without a single photograph being taken," says Rob Bender, Executive Vice President of MCT. "Our images successfully reinforced the concept that FedEx is working hard behind the scenes for their clients' success."

The campaign will be released in several languages for maximum global impact.

MCT has provided cutting-edge CGI images for various industry leaders, including Bank of America, Major League Baseball, and Castrol Tection Extra. MCT offers intuitive, adaptive technology that empowers print media to create the lighting precision, artistry and special effects that photography cannot always capture.

The company is seeing an increased demand for CGI in print media campaigns by the world's most influential agencies. "In this economy, agencies are looking to cut costs without sacrificing quality or creativity," says Bender. "CGI is exciting because it allows a higher level of creativity, sometimes at a significant cost savings."

About Maxim Color Technologies
MCT is a leading pre-media and digital photography company with many years of experience serving the commercial print market. Services include 3D photorealistic computer-generated imagery (CGI), retouching, color correction, image manipulation, digital asset management, color-managed digital photography, file creation and large-format outdoor printing. The company's state-of-the-art digital photography studio features proprietary color management software developed by Kodak. MCT is the only Minority Business Enterprise (MBE) pre-media company in NYC. The company also operates offices in Florida and Hong Kong. For more information, visit www.mctny.com.

Press Release Keywords:
bbdo, cgi, rob bender, fedex, pre-media, success, digital photography, 3d photorealistic, mbe, special effects, rendering, modeling, digital rendering, maxim color technologies, computer-generated, printing, mct, pre-press, advertising, images, print advertising, images, print media, campaign, digital, cost effective

Source: 24-7 pressrelease