FUJIFILM ANNOUNCES NEW RUGGED AND LONG ZOOM CAMERAS

FinePix XP80 is Fujifilm’s toughest camera yet for extreme weather protection, while S9900W is the perfect long zoom do-everything Wi-Fi® camera

Valhalla, N.Y., January 15, 2015 – FUJIFILM North America Corporation today announced the new FinePix XP80, the latest addition to the best-selling FUJIFILM XP-series. The new FinePix XP80 rugged digital camera is waterproof to 50ft./15m, shockproof from 5.8ft./1.75m, freezeproof to 14°F/-10°C and dustproof*,**. It features a 16.4MP CMOS sensor with a 28-140mm 5x optical zoom lens, Wi-Fi® connectivity for one touch transfers to smartphones and tablets, and captures full HD movies at 1080p, even underwater.

Remote shooting with instant image and movie sharing

The FinePix XP80 comes equipped with wireless functionality for remote shooting using the free Fujifilm Camera Remote app and dedicated Wi-Fi® button on the camera. In addition to remote shooting, wireless connectivity in the XP80 also allows users to select images or movies to be transferred to smartphones, tablets and computers.

Action Camera Mode

The FinePix XP80 offers an Action Camera Mode that turns the XP80’s lens into a fixed 18mm and enables hands-free shooting so the camera can be mounted on your body or a piece of sporting equipment to get right to the heart of the action. In Action Camera Mode, the rear LCD turns off automatically to preserve battery life and extend recording times.

FinePix S9900W (with Wi-Fi®) and FinePix S9800 (without Wi-Fi®)

Also new are the FinePix S9900W (with Wi-Fi®) and FinePix S9800 (without Wi-Fi®) that both feature a 16.2 Megapixel CMOS sensor with a maximum ISO sensitivity of 12,800, and deliver rapid focusing speeds for beautiful high resolution images. Both cameras also give users a bright F2.9-F6.5 lens that offers an amazing 50x optical zoom 24-1200mm optical range that can be boosted to an incredible 100x magnification with Fujifilm’s Intelligent Digital Zoom technology, while going all the way down to 1cm in Super Macro mode for extraordinary close up images.

High speed to capture every shot

The FinePix S9900W and FinePix S9800 give users the speed they are looking for to capture every shot they want. The cameras each have a startup time of just 1 second, autofocus in as little as 0.15 seconds, and are ready to take another shot in just 0.6 seconds. Those wanting to capture a burst of full resolution images in quick succession can do so using the continuous shooting speed of 10 frames-per-second (maximum 10.0 frames).

Shoot and share the wireless way

The FinePix S9900W (US only) offers remote shooting via a smartphone or tablet, and photos and movies can be easily sent to devices using the same wireless connectivity. Users can download the free Fujifilm Camera Remote app, then press the dedicated Wi-Fi® button for easy remote shooting and also zooming in or out to fine-tune compositions and shooting movies. Images are just as easily sent to smartphones and tablets where they can be viewed, posted to social media and backed up.

FinePix XP80 key features:

• 16.4MP 1/2.3” CMOS sensor
• Waterproof to 50ft./15m, Shockproof from 5.8ft./1.75m, Freezeproof to 14°F/-10°C and Dustproof
• Complies with IP68 standards
• 5x optical zoom with 28mm wide-angle setting
• LCD with anti-reflection coating
• Wireless connectivity for instant image and movie sharing
• Action Camera mode
• Optical Image Stabilization
• Full HD movie capture at up to 60 frames per second
• 480 frames per second slow motion mode
• 11 Advanced Filters, including a new Sketch function
• High Dynamic Range (HDR) capture
• Motion Panorama 360°
• Available in Blue, Yellow, and Graphite with green accents

FinePix S9900W / S9800 key features:

• 16.2MP 1/2.3” CMOS sensor
• 50x optical zoom (24-1200mm)
• 5-Axis Image Stabilization system combines two-axis optical and three-axis electronic stabilization
• 920k dot Electronic Viewfinder
• WiFi® Remote Shooting mode (US only)
• ISO sensitivity up to 12800
• Continuous shooting at up to 10fps
• Full HD movie capture
• 460k dot LCD screen
• 11 Advanced Filter effects
• Motion Panorama 360°
• High Dynamic Range capture
• Wireless connectivity with smartphones and tablets (S9900W only)

The FinePix XP80 will be available in March 2015 for USD $229.95 \ CAD $229.95.

The FinePix S9900W / S9800 will be available in March 2015 for USD $349.95 and USD $329.95 / CAD $329.95, respectively.

* Waterproof and dustproof protection standards of products, stipulated by IEC (International Electrotechnical Commission)

** Measurement method of MIL-Standard 810F Method5 16.5-Shock of the “MIL Standard”, a standard stipulating the durability of supplies procured by the American military, set by the United States Department of Defense

About FUJIFILM North America Corporation, Electronic Imaging

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FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2014, the company had global revenues of $23.7 billion, at an exchange rate of 103 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

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