Hasselblad Just Made You a Brand New Camera

And It’s Only a Click Away! Whether you’re already the proud owner of a Hasselblad H4D-40, H4D-50, H4D-50MS or H4D-200MS camera – or still considering making the move to Hasselblad photography – Hasselblad has some great news for you.

The Hasselblad H4D-60 set new industry standards for performance, resolution, and quality in medium format DSLR cameras and included a comprehensive firmware upgrade that brought a range of new features and functions such as:

• One-Click, instant digital focus check
• Two directional, electronic spirit level
• An improved, high resolution display
• New rear display with grip info displayed on the back

So Where’s My New Camera?
These new features will now be included in all new H4D cameras. And if you are already the proud owner of an H4D camera?

That’s where the great news comes in - a simple, free firmware upgrade will add each and every one of these features to your existing H4D-40, H4D-50, H4D-50MS or H4D-200MS camera*. Think of it as buying one camera and getting another, newer one, absolutely free. THE FIRMWARE UPGRADE IS AVAILABLE NOW.

To find out more about these great new features or simply to see what the H4D line of cameras can do to change your photography, check out the links to the right.

For further information, click here.

*Firmware upgrades listed above will not be able to be ported to the H4D-31 or CFV 39/50. H4D-50 customers, who have upgraded from the H3DII-50 and H3DII-50MS, can have their camera further upgraded with a new digital shell unit including new electronics and display for MRSP 1.990€ excl. VAT.

This offer is valid until March 31, 2012.