Hasselbladusa is Introducing the H4X

There comes a point in everyone’s life when your body just can’t take anymore. When you wish you could trade it in for a new one. Now, with the launch of the H4X, we are giving our Hasselblad H1/H2/H2F camera users a unique opportunity to do just that. Since the launch of the H1 in 2002, and its successor the H2/H2F, thousands upon thousands of professional photographers and rental studios have come to rely upon these sturdy workhorses for their bread and butter. After almost a decade of continuous use and hundreds of thousands of exposures, however, many H1 and H2/H2F bodies are growing tired and are now in need of refurbishment or replacement.

As Charles Darwin once said, “It is not the strongest of the species that survives… but the one most responsive to change.” And not to disrespect the honorable Charles, but we at Hasselblad think that you can have it all – strength and the ability to change. That’s why we have developed the H4X.

The H4X provides a fantastic successor or upgrade to your H1 or H2/H2F body and supports all H System lenses, most third party backs*, and even features a film back option. The H4X also provides a technological bridge to our faithful H1 and H2/H2F customers enabling them to take advantage of all the features that photographers have come to expect from a Hasselblad H4 series camera, including Hasselblad’s world-acclaimed True Focus technology, which allows you to concentrate completely on creativity without worrying about focus mechanics, and the ability to use the HVD 90x viewfinder optimized for the 36×48mm format.

The H4X – the evolution continues.

For more information, please go to: www.hasselblad.com/H4X

*All third party backs currently supported by the H1 and H2/H2F bodies will also be supported by the H4X.