FUJIFILM Launches "Finding & Growing New Markets" Contest

Submit Your Creative Ideas for a Chance to Win Up to $2,500 and Public Relations Support

Valhalla, N.Y., – FUJIFILM North America Corporation today announced the "Finding & Growing New Markets" Contest, providing owners and employees of Independent Photo Retailers, Labs and Studios in the U.S., with the opportunity to share ideas that enable businesses to break into new markets and drive sales of creative photo products. The “Finding & Growing New Markets” Contest runs now through June 30. For complete details and the official entry form, please visit www.PhotoBusinessBuilders.com.

“Photo Specialty retailers are known for their expertise and creative problem-solving. There is significant opportunity to build their photo business by creating photo products and services that solve a problem, present an opportunity or fulfill a need for local businesses,” said Joellyn Gray, director of marketing, Imaging Division, FUJIFILM North America Corporation. “For example, a photo calendar with local planting information may become a new product and a new source of revenue for a local garden center. This contest is a way to gather these ideas and share them across the country.”

Whether the idea was already part of a successful photo promotion that increased revenue, or is a new idea that has not yet been promoted, all entries are encouraged. Fujifilm is sponsoring the contest to support professional photofinishers in sharing their knowledge and expertise. Submissions will be evaluated for their potential to generate sales, creativity and how easily others can replicate the idea. One Grand Prize winner will receive a cash award of $2,500 and two First Prize winners will each receive $1,000. The winners, as chosen by a panel of business and marketing experts, will be announced in early August. Each winner will also receive public relations and professional marketing support to help promote their winning idea.

Full details regarding contest rules, prizes and giveaways can be found by visiting www.PhotoBusinessBuilders.com.

About Fujifilm Business Builders
Fujifilm Business Builders is a service that is open to current Fujifilm business partners and to businesses that specialize in the printing of photos and photo specialty items. Fujifilm Business Builders provides access to a variety of financial calculators and decision-making tools, profit-generating techniques, webinars on important industry topics, and actionable market research to help tap the growth opportunities in the photo printing businesses. Find out more at www.PhotoBusinessBuilders.com.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2010, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 86 yen to the dollar.