Picapp Integrates in Google Knol to Enable Access to Celeb, Sports, News, Creative Images

Meeting Growing Demand for Premium, Current and Legal Content; Images Will Be Provided at No Cost to Publishers

SAN FRANCISCO, CA--(Marketwire - January 25, 2010) - Google Knol publishers searching for photos of newly elected senator Brown, Jennifer Aniston at the Golden Globe Awards, or Peyton Manning, or looking for photos of the Golden Gate Bridge, an image of a human brain or a wildflower, can now use Picapp to add relevant images to their knols.

Google (NASDAQ: GOOG) announced today that it has integrated Picapp's Partner API into the Knol editor, along with other embeddable object features. The Picapp integration will enable Knol publishers to access fresh, premium and free images. Knol has more than 100,000 articles, and is considered one of the most innovative and fastest growing knowledge base platforms.

Picapp hopes to continue working with Google to integrate with additional products.

Unlike other content syndication products that include intrusive advertising, the Picapp solution uses a subtle and user-friendly approach. Each published image is linked to a photo gallery page, displaying additional related images; the photo gallery page, which is fully customizable and can be white labeled, displays unobtrusive display ads.

Picapp enables publishers to easily search and insert images into posts; it has 20 million images covering entertainment, sports, news, travel, fashion, medical, food, and more, with 10,000 images updated daily. Picapp images come fully tagged with metadata and are indexed by image-search engines.

"Implementing our Partner API with a strong partner such as Google, which stands for innovation and excellence and which is committed to reducing online image piracy, represents a major milestone for Picapp with its mission to bring legal, affordable images to online publishers," said Eyal Gura, CEO, Picapp. "Our image distribution solution is the only one to fully respect and credit the content creators while providing the publishers with added values of content and user engagement."

News and photo agencies licensing images via Picapp include, among others, Getty Images, Corbis, Newscom, Fame Pictures, Admedia Photo, Entertainment Press, Zuma Press, Image Source and Pacific Coast News. Displaying ads on image photo gallery page provides a monetization tool for content owners.

About Picapp
Picapp (www.Picapp.com) offers online publishers and bloggers a single source for millions of premium quality and free images to use legally and enhance their sites. News and photo agencies licensing images to Picapp include, among others, Getty Images, Corbis, Zuma Press, and Newscom with new content partners added frequently to meet its global expansion goals. Picapp has over 20 million images with over 10,000 images updated daily; covering all types of editorial and creative image categories. Headquartered in San Francisco, the company has a development and operations center in Herzelia, Israel and is financially backed by Carmel Ventures.