Nikon Introduces Four New COOLPIX Cameras Offering Superior Performance, Design And Innovation

Nikon Continues to Lead in Innovation with a New Touch Camera and First Compact Digital Camera with Built-in Projector*

MELVILLE, NY (Aug. 4, 2009) – Nikon Inc. continues its tradition of innovation, design and performance with the introduction of four new COOLPIX Style Series compact digital cameras. Building on the success of Nikon’s previous touch-screen models, the ultra-stylish COOLPIX S70 features an enhanced interface and organic light-emitting diode (OLED) display technology for a new user experience, housed in a stylish camera body. The COOLPIX S1000pj features the world’s first built-in projector, which enables consumers to share their images and videos in an all-new fun way. Additionally, the COOLPIX S640 and COOLPIX S570, leaders in speed and affordability, respectively, complete the new smarter, cooler, simpler COOLPIX line.

“These latest Nikon COOLPIX digital cameras reflect hallmarks of the COOLPIX line: performance, design and innovation,” said Bill Giordano, general manager marketing, COOLPIX for Nikon Inc. “With new features such as a built-in projector and new touch controls for viewing, shooting and zooming, these COOLPIX cameras will appeal to users of every level.”

The Nikon COOLPIX cameras incorporate Nikon’s world-class NIKKOR lenses, delivering accurate detail and brilliant color, as well as Nikon’s EXPEEDTM digital image processing concept, which ensures high-quality pictures with stunning color and sharpness. A new enhancement to Nikon’s Smart Portrait System that helps create beautiful portraits includes an all-new Skin Softening feature designed to both smooth and even skin tones. Other COOLPIX features include Vibration Reduction (VR) Image Stabilization, minimizing blur that may appear in pictures, even in low-light or unsteady conditions; and Scene Auto Selector, which automatically recognizes the shooting situation and adjusts camera settings accordingly.

NEW COOLPIX S70 FEATURES SUPERIOR STYLING AND OLED TOUCH-SCREEN INTERFACE
Built on the success of Nikon’s previous touch-screen models, the COOLPIX S70 features Nikon’s newly developed 3.5-inch Clear Color Display and a new generation of touch-screen controls that offer an enhanced shooting and playback experience. In addition to its photographic technology and stylish dual-texture design, the S70 captures stunning HD video at 1280 x 720 pixels (720p).

New to the COOLPIX line, OLED technology offers the benefits of vivid color reproduction, sharp contrast and the absence of afterimages. The capacitive touch-screen provides an immediate response at the lightest touch of the display for a fun and intuitive feel to every camera operation. For example, using the Touch Shutter feature, users can have a completely “button-free” experience and focus on and photograph a subject by simply touching it on the camera’s display. The touch-screen also makes viewing and retouching images more fun and efficient. With the swipe of a finger, users can scroll through images and use a pinching motion with two fingers to zoom in or out on displayed images, switching between thumbnail and full screen views. Additional new touch-screen controls include on-screen sliders for adjusting brightness and Scene Effect Adjustment, which offers controls specific to the scene mode in use.

The COOLPIX S70 features 12.1 megapixels; a 5x wide-angle Zoom-NIKKOR lens; ISO 6400***; 5-way VR Image Stabilization System; Subject Tracking; Scene Auto Selector Mode; Nikon’s Smart Portrait System and an ultra-stylish design.

The S70 will be available in September 2009 for $399.95 MSRP in a choice of colors and textures including Red & Red, Champagne & Beige, Black & Black, or Champagne & Light Brown.


NEW COOLPIX S1000pj FEATURES WORLD’S FIRST BUILT-IN PROJECTOR, YOUR PERSONAL THEATER ON THE GO
Providing consumers with new exciting ways to share images, the COOLPIX S1000pj transforms photo-sharing into a multimedia experience. With the touch of a button, users can project images and videos as large as 40 inches, and with the camera’s unique slideshow function, playback pictures with music, effects and creative transitions. Additional features of the S1000pj include: 12.1 megapixels; a 5x wide-angle Zoom-NIKKOR glass lens; ISO from 64-6400***; a 2.7-inch wide-angle LCD display; 5-way VR Image Stabilization System; Subject Tracking; Scene Auto Selector Mode; Nikon’s Smart Portrait System and movie mode.

The COOLPIX S1000pj will be available in Matte Black, in September 2009, for $429.95 MSRP.

NEW COOLPIX S640 IS SLEEK, FAST AND FULLY-LOADED WITH ENHANCED SPEED CAPABILITIES
For consumers who never want to miss a moment, the all-new COOLPIX S640 is Nikon’s performance leader in the S-Series lineup. High performance features include ultra-fast auto-focus, the fastest start up time in its class** of a mere 0.7 seconds and short shutter release time lag. Additional features of the S640 include: a slim, stylish all metal body; 12.2 megapixels; a 5x Wide Angle NIKKOR lens; ISO from 100-6400 at full resolution; a 2.7-inch Clear Color LCD Display; 4-way VR Image Stabilization System; Subject Tracking; Scene Auto Selector Mode; Nikon’s Smart Portrait System and movie mode.

The COOLPIX S640 will be available in September 2009 for $249.95 MSRP and will be offered in various colors including: Calm Black, Velour Red, Precious Pink and Pearl White.

NEW COOLPIX S570 OFFERS ADVANCED TECHNOLOGIES AT AN ECONOMICAL PRICE POINT
Where style meets simplicity, the new COOLPIX S570 is ideal for entry-level consumers looking for a carefree shooting experience. The S570 features 12.0 megapixels; a 5x wide-angle Zoom-NIKKOR glass lens; ISO 3200 at full resolution; a bright 2.7-inch LCD Display; 4-way VR Image Stabilization System; Scene Auto Selector Mode; Nikon’s Smart Portrait System and movie mode.

The COOLPIX S570 will be available in September 2009, for $199.95 MSRP and will be offered in various colors including Black, Red, Blue and Pink.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” According to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. Nikon Corporation, the parent company of Nikon Inc., recently celebrated the 50th anniversary of its legendary F-mount lens-mounting system. Only Nikon has sustained an original lens mount for such an extraordinary period, ensuring that photographers can continue to leverage their previous investments while still taking advantage of new innovations. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web’s most comprehensive photo learning and sharing communities.

*Among compact digital cameras as of August 4, 2009 (according to research conducted by Nikon Corporation).
**Among compact digital cameras equipped with optical 5x zoom lens and optical vibration reduction as of August 4, 2009 (according to research conducted by Nikon Corporation).
***setting is available only for image sizes of 3M (2048 x 1536) or smaller.