FUJIFILM TO SHOWCASE INSTAX 200 INSTANT FILM CAMERA AND INSTAX INSTANT COLOR FILM

Instant Photo Solution Offers High Quality Instant Prints for Law Enforcement, Health Care and Commercial Use

VALHALLA, N.Y., February 17, 2009 – FUJIFILM U.S.A., Inc. will display the recently introduced Instax 200 Instant Film Camera and Instax Instant Color Film at PMA 2009. With its automatically-adjusting flash, high-resolution retracting lens and a big, clear viewfinder, the Fujifilm Instax 200 captures and delivers vivid, high-quality prints in an instant.

“Since announcing the availability of the Instax 200 Instant Camera System to the U.S., Fujifilm has received a positive response from customers concerned with the limited availability of instant film,” said Christian Fridholm, vice president of marketing - Consumables, Imaging Division, Fujifilm, U.S.A. “There is an existing base of customers that prefer to utilize a traditional instant film solution in industries ranging from insurance and law enforcement, to health care and fashion. The Instax System meets this demand.”

The compatible Instax Instant Color Film is professional grade and provides superior performance. Unlike traditional peel-apart instant films, with Instax Instant Color Film, the image develops before your eyes. The Fujifilm Instax System offers an appealing alternative to previous users of Polaroid cameras utilizing Polaroid Type 600 Films.

The Instax 200 Camera includes design features such as:
• LCD control panel displaying focal distance and film count
• Programmed electronic shutter, 1/64-1/200 sec
• Automatic flash for low-light shooting
• Two-range selectable shooting options: 0.9-3m and 3m-infinity

Instax Instant Color Film includes features such as:
• Wide Picture Format (Image size – 3.90” x 2.44”)
• Sharp, Vivid, Super Fine Grain Prints
• ISO 800
• Highly Stable Emulsion (useable from 41-104 degrees F)

The Instax System began U.S. shipments in December 2008 and can be purchased wherever Fujifilm Professional films are sold.

Source: Fujifuilm