Latest Hasselblad lenses set to star in future Hollywood blockbusters

Some of the world's leading cinematographers mingled with key Hollywood figures at a packed Los Angeles theatre venue last night (Dec 9) for the launch of latest cutting edge camera technology that will be used to make future big screen blockbusters.

Film-makers were invited to 'test drive' the new ARRI Rental ALEXA 65 camera system, which comes complete with specially adapted Hasselblad HC lenses.

ARRI says the new system (available from January) comprises camera, lenses and a complete image workflow, and has been developed to capture images of 'staggering intensity and definition'.

Said ARRI Managing Director Franz Kraus, "Our goal was simple - to meet and surpass the image quality of 65 mm film. Harking back to the golden age of 65 mm widescreen film-making, the ALEXA 65 camera is a scaled-up version of our ALEXA XT, equipped with a sensor slightly larger than a 5-perf 65 mm film frame that is able to capture an uncompressed and quite astonishing ARRIRAW 65 mm image.

We wanted to build a camera for the most demanding applications in film-making and envisioned a true 65 mm format camera, sharing as many of the technology and imaging attributes of ALEXA as possible. The dynamic range and colorimetry are retained, but to these is added a far greater capacity for capturing fine detail."

He added: "The depth of knowledge within our group, as well as close collaboration with our partners, has enabled us to develop new technologies that will help realize some very special future productions."

Ove Bengtson, Hasselblad Product Manager said: "The Linwood Dunn Theatre - the newest state of the art screening facility for The Academy of Motion Picture Arts and Sciences (founder of The Oscars Awards) was the obvious venue for the launch of this superb piece of cinematographic technology."

"Hasselblad is delighted to partner with ARRI Rental on the evolution of the ALEXA 65 - a pivotal industry product that showcases the outstanding engineering skills of both companies."

Neil Fanthom, ARRI Rental Global Technical Marketing Executive said: "The 50-110 mm Zoom 65 and the eight Prime 65 lenses, ranging from 24 to 300 mm, utilize high-performance optics from Hasselblad HC lenses, re-housed in robust, cine-performance lens barrels co-developed with IB/E Optics. Equipped with ARRI's Lens Data System (LDS), the lenses permit frame-accurate metadata about focus, iris and zoom settings to be recorded with the image stream, aiding both on-set shot-making and visual effects tasks in post. In addition, a Vintage 765 lens range - originally developed to partner the ARRIFLEX 765 65 mm film camera - has been adapted for use with the ALEXA 65."

"These lenses also utilize original Hasselblad lens elements and provide a classic filmic look with a gradual, soft roll-off across the frame. In the ALEXA 65 we have the best of Hasselblad optics, new and the old being utilised on what we hope will become recognised as the best large format digital cinema camera in the world."

Hasselblad Optical Design expert Per Nordlund said: "Our HC lens range - now adapted for ALEXA 65 as the Prime65 range - is designed for use on what we like to think of as the best digital still image cameras in the world. Cameras available with large format sensors up to 60 MP, and also available in special versions producing image files with up to 200 MP resolution. In the HC range we have been able to achieve a very high level of resolution, while keeping distortion and light fall-off under good control.

The opportunity to use the old lenses for ARRI 765 on the new ALEXA 65 adds another dimension to this camera. Now cinematographers can use those old lenses they know from the past side by side with a very modern and high-performing set of lenses. I think it very neatly ties together past and present."

Recent films serviced by the ARRI Group include: 'Noah', 'Gravity', '12 Years a Slave', 'The Monuments Men', and 'The Wolf of Wall Street'.

* Significant interest in the new camera had already been shown pre-official launch by cinematographers attached to high-profile feature films.

For more information please visit www.hasselblad.com and www.arrirentalgroup.com

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Professional Photographers of America Offers Additional Business Benefits

Adds Allied Business Network to Membership Perks

ATLANTA, Ga. (PRWEB) November 28, 2014 - Professional Photographers of America (PPA) has added the Allied Business Network (ABN) to its roster of membership discounts.

“We understand photographers got into the business because of the pictures,” said Kristen Hartman, PPA director of member value and experience. “Photographers are artists, and that’s what they want to focus on. PPA is proud to offer these perks and savings to our members to help them save some money and focus on what they love.”

The Allied Business Network benefit can help PPA photographers save huge on everything from office supplies, travel and promo products, printing and more. ABN negotiates discounts (from 5% - 85%) with vendors photographers want to do business with, including Hertz, Office Depot, 4imprint and leading hotels for those assignments away from home.

To find out how to use these discounts (and more), visit ABNSave.com/PPA and become an Allied Business Network member for free. To join PPA and leverage this and many other membership benefits, including equipment insurance and malpractice protection, visit PPA.com/Join.

About PPA:
Professional Photographers of America (PPA) is the largest international non-profit association created by professional photographers, for professional photographers. Almost as long-lived as photography itself, PPA’s roots date back to 1869. This nonprofit assists more than 27,000 members through protection, education and resources for their continued success. See how PPA helps photographers be more at PPA.com.

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Fujifilm Announces Macro Tubes and Launch Timing for New Firmware Updates

Major firmware update and PC Tethered Shooting Software planned for FUJIFILM X-T1; updates coming for FUJIFILM X-E2, X-E1, X-Pro1 and X30

Valhalla N.Y., November 20, 2014 – WEBWIRE – FUJIFILM North America Corporation today announced two new Macro Extension Tubes for the award-winning line of X-Series interchangeable lens cameras; plus a launch date for a major firmware update and PC Tethered Shooting Software HS-V5 for the FUJIFILM X-T1 Graphite Silver and X-T1 Black cameras. New firmware updates that deliver additional features and enhanced controls will also be available for the FUJIFILM X-E2, X-E1, X-Pro1and X30.

FUJIFILM Macro Extension Tubes
The two new Macro Extension Tubes, the MCEX-11 and the MCEX-16 (for extended close-up work), are intermediate rings for close-up photography. By attaching the ring between a FUJINON XF or XC lens and a camera body, users can enjoy high-magnification photography. When the Macro Extension Tube is attached, the focus range is limited so users can find a focus point by moving the camera forward and backward.

The Macro Extension Tubes are equipped with electronic contacts, retaining normal AE, (Auto Exposure) functions and are designed to seamlessly blend into the original look and feel of the X-Series line of compact system cameras.

FUJIFILM Macro Extension Tubes will be available in mid-December 2014 for USD $99.95 \ CAD $109.99 each.

PC Tethered Shooting Software HS-V5
A new PC Tethered Shooting Software HS-V5 for Windows® Ver. 1.0 will feature two modes, Camera Mode and PC Mode, giving photographers enhanced shooting controls.

Within the PC Tethered Shooting Software, Camera Mode allows users to operate the camera and adjust its settings on the camera itself, with images taken simultaneously transferred to computer for display on the screen or saving on a PC. Adjusting exposure and other shooting settings, along with activating the shutter release, are carried out on camera. Alternatively, users can switch to PC Mode where they can check the viewfinder image of a remotely-setup camera, operate the camera and adjust its settings on a PC screen, with images taken simultaneously transferred to a PC for display on the screen or saving onto a PC. Adjusting exposure and other shooting settings, or activating the shutter release, are carried out remotely on the computer.

PC Tethered Shooting Software HS-V5 also includes the Hyper-Utlity3 image browser for easy image viewing, analysis, assessment, categorization and organization. It features an image analysis function using the histogram, highlight clipping warning and EXIF data (including Film Simulations, exchangeable LENS name, and more) and displays an “image assessment” function that shows two images side-by-side for comparison.

PC Tethered Shooting Software HS-V5 will be available in January 2015.

Firmware v3.0 (X-T1 Graphite Silver, X-T1 Black) available for download on December 18
Fujifilm will release a free, comprehensive firmware update on December 18 specifically for the new FUJIFILM X-T1 Graphite Silver and the original X-T1 Black that will give users exciting new features and controls to dramatically enhance their X-T1 shooting experience, including:
1. AF (Auto Focus) Area direct selection – Users can select the focus area with the 4-way controller, without pressing the Fn Button.
2. Function replacement for the AE-L/AF-L buttons – The currently locked AE-L/AF-L button function will now be interchangeable, depending on the user’s preference.
3. Focus Area size variability during MF (Manual Focus) – Users will be able to change the focus area in Manual mode during One Push AF with the AF-L button.
4. Macro Mode direct selection – Users will be able to directly turn ON or OFF the Macro function in Auto Focus mode to expand the distance measurement range to the short-distance range. This will be possible without accessing the pop-up menu screen.
5. Q Menu customization – The update will render the items and layout of the Q Menu, used for quick access of frequently-used items, changeable to the user’s preference.
6. Video frame rate selection – In addition to the existing 60fps and 30fps selections, 50fps and 25fps, as well as a 24fps selection will become available to users. 50fps and 25fps allow video editing in the PAL region, such as Europe and elsewhere, without converting the frame rate. The 24fps will offer movie-like video capture and play back.
7. Video manual shooting – Users will be able to select ISO sensitivity prior to shooting videos, as well as adjusting the aperture and shutter speed during video shooting.
8. Phase Detection AF support for One Push AF – With One Push AF, operated by pressing the AF-L button during manual focusing, the update will enable Phase Detection AF with quicker focusing speeds.
9. Metering area focus area interlocking – The update will enable users to interlock the AF area position with the metering area when spot metering is selected.
10. Expansion of the Program Shift setting area – The update will enable the current Program Shift, in which the low-speed side is 1/4 second, to be shifted to a maximum of 4 seconds.
11. Electronic Shutter – Adds electronic shutter function to original X-T1 Black bodies with a maximum shutter speed of 1/32000 second.
12. New “Classic Chrome” Film Simulation – Film simulation that delivers muted tones and deep color reproduction.
13. Support for INSTAX Share Printer – Photos can be sent directly to the INSTAX Share Printer for instant prints.
14. Lock Function – Users can lock the camera to prevent unexpected dial and button operations.
15. AF+MF Setting – Users can half press the shutter to autofocus, and then make fine adjustments using the manual focus ring.
16. Three Custom White Balance options – Expands number of white balance users can store.
17. Expanded EVF/LCD display types in Manual Exposure Mode – Users can now customize the way the image is displayed on the EVF or LCD.
18. LCD Brightness and EVF/LCD Adjustment Control – Users can customize display brightness based on environment.
19. Flash Compensation in Fn Button Setting – Users can now add Flash Compensation to any of the six custom function buttons.

Firmware v3.0 (FUJIFILM X-E2) available for download on December 18
The FUJIFILM X-E2 will receive a firmware update that adds:
1. WLAN Remote Control in conjunction with the Camera Remote application.
2. Interval Timer Shooting.
3. New “Classic Chrome” Film Simulation.
4. AF+MF control for all X-mount lenses.

Firmware v2.4 (FUJIFILM X-E1) and v3.4 (FUJIFILM X-Pro1) available for download on December 18
The FUJIFILM X-E1 and X-Pro1 will each receive a firmware update that adds:
1. AF+MF control for all X-mount lenses.

Firmware v1.01 (FUJIFILM X30) available for download now
A firmware update is available now for the FUJIFILM X30 that improves:
1. The autofocus lock function.

About FUJIFILM North America Corporation, Electronic Imaging

For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic and thin film coating technologies. In the year ended March 31, 2014, the company had global revenues of $23.9 billion, at an exchange rate of 102 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

All product and company names herein may be trademarks of their registered owners.

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Canon Introduces The World's Longest 4K Ultra-Telephoto Zoom Lens For Large-Format Single-Sensor Cameras

New Canon CINE-SERVO 50-1000mm T5.0-8.9 Ultra-Telephoto Zoom Lens Delivers Industry-Leading Range Up to 1500mm With Built-In 1.5x Extender

MELVILLE, N.Y., October 16, 2014 - With the increasing use of large-format single-sensor 4K cameras for field productions like sports and nature documentaries, Canon U.S.A., Inc., a leader in digital imaging solutions, has introduced the new ultra-telephoto CINE-SERVO 50-1000mm T5.0-8.9 Ultra-Telephoto Zoom lens. With the world's longest focal length (75-1500mm with its built-in 1.5x extender) and highest (20x) magnification among Super 35mm zoom lensesi, the new CINE-SERVO zoom lens offers cinematographers new possibilities for shooting scenes in HD, 2K and 4K on single-sensor cameras. The new Canon CINE-SERVO 50-1000mm zoom lens is an ultra-telephoto lens with superb 4K optical performance and a removable Digital Drive unit to accommodate either broadcast or cinema-style production.

"The use of large-sensor 4K cameras is rapidly spreading beyond motion pictures and episodic television, into many new types of productions such as broadcast sports and nature documentaries," said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. "We are proud to deliver a lens with the advanced 4K optical performance, impressive focal range and operational versatility required to serve the creative needs of today's growing community of 4K and UHD image makers."

Available in either EF- or PL-mount, the new Canon CINE-SERVO 50-1000mm T5.0-8.9 Ultra-Telephoto Zoom lens leverages Canon's decades of expertise in optical design, computer simulation, and advanced glass materials to achieve a balance of ultra-telephoto 4K optical performance and image brightness with a compact form factor of only 15.9 inches in length (PL version) and a weight of just 14.6 pounds. This combination of advantages provides outstanding aberration correction and high image quality extending from the center of the image to all edges. For professional users, this lens enables close-up 4K imaging of wildlife subjects or athletes while maintaining the physical distances necessary in such shooting situations.

Ruggedly built, the durable new Canon CINE-SERVO 50-1000mm T5.0-8.9 Ultra-Telephoto Zoom lens features a removable Digital Drive unit for traditional EFP-style (electronic field production) operation with a convenient zoom/rocker switch, programmable zoom and focus settings, and data connections for use with broadcast-type field/studio servo-demand controls for zoom and focus. Removal of the drive unit enables Cinema-style operation of the CINE-SERVO 50-1000mm lens, including clearly engraved barrel markings, an 11-blade iris to help achieve smooth "bokeh," and compatibility with lens-support rods, matte boxes, and other cinema accessories.
Lens-Camera Communication

The new Canon CINE-SERVO 50-1000mm T5.0-8.9 Ultra-Telephoto Zoom lens is compliant with industry-standard camera-to-lens communication protocols to help ensure compatibility and maximum performance with multiple brands and models of 4K, UHD and HD cameras. These standards include 12-pin serial communication (common to major broadcast camera brands), Cooke's /i Technology and Canon EOS-LENS data communication technology (employed by the EOS C500, EOS-1D C, EOS C300 and EOS C100 Cinema cameras). In the case of the Canon Cinema EOS system, precise lens data - including aperture setting - is displayed in the EOS camera's viewfinder, as well as recorded in the video file as metadata along with the model name of the lens and the given focal-length setting.
Broadcast-Style Operation

The new Canon CINE-SERVO 50-1000mm T5.0-8.9 Ultra-Telephoto Zoom lens integrates advanced broadcast-style operability features that Canon developed as a leading maker of HDTV lenses for major sports coverage, wildlife photography, and ENG (Electronic News Gathering). These features include servo control of focus, zoom, and iris settings via the lens' removable Digital Drive unit. Ergonomically designed for operator comfort, the unit integrates a high-precision, high-resolution 16-bit microprocessor encoder linked to a convenient zoom/rocker switch that provides immediate start-up. This encoder enables camera operators to smoothly zoom at a variety of speeds, from a very fast 1.5 seconds to a very slow 180 seconds from full-wide to full-telephoto. Additionally, the encoder is capable of transmitting accurate analog and serial data for zoom, focus and iris settings through the Drive unit's 20-pin connector, allowing for this lens to be incorporated into most existing virtual imaging systems.

Operators can also manually control focus and iris settings from the drive unit or use it to program focus, zoom position/speed, and iris settings if desired, allowing for precise, repeatable lens operation. A small LCD display on the drive unit displays current settings for operators. Focus can also be adjusted manually by rotating a knurled rubber collar on the lens. Combining both broadcast operability and the accuracy required by cinematographers, the lens features a 180-degree focus rotation angle. With environmental-performance capabilities that stand up to typically unforgiving broadcast sports and wildlife shooting environments, the lens employs a tough, optimal chassis structure, and is weather and shock resistant. In addition to its three 20-pin connectors, the drive unit also has a broadcast-standard 12-pin power connection for remote-control operation. The lens also utilizes 700mA of power.
Cinema-Style Operation

With its Digital Drive unit/hand grip removed, the new Canon CINE-SERVO 50-1000mm T5.0-8.9 Ultra-telephoto Zoom lens provides digital filmmakers with the advantages of its industry-leading 1500mm focal length (with 1.5x extender) and 4K optical performance. Facilitating cinema-style use, lens-barrel markings are clearly engraved in both feet and meters on both sides of the barrel, and focus indicators on the front side of the lens are marked on an inclined surface to make them easy to see from the back of the camera. Additionally, luminous paint is used for the scale display on one side of the barrel to help make the markings visually identifiable in the dark. Both 0.8 type and 0.5 type gear module focus accessories can be used, and gear positions support the use of a follow focus and all other standard electronic accessories. With a 31.4mm image circle, this lens will cover industry standard Super-35mm format sensors.

A red alumite identity color is used for the lens' mount area to indicate conformance with Canon Cinema EOS optical technology's many outstanding features such as support for EOS-LENS data communication. A structure enabling the lens' EF mount to be replaced with a PL mount, or vice versa (electrical system included), is also incorporated. This conversion upgrade can be provided at authorized Canon service centers. The EF and PL versions of the lens are designated CN20x50 IAS H/E1 and CN20x50 IAS H/P1, respectively.

The new Canon CINE-SERVO 50-1000mm T5.0-8.9 Ultra-Telephoto Zoom lens joins Canon's CINE-SERVO 17-120mm T2.95 lens, CN-E15.5-47mm T2.8 L and CN-E30-105mm T2.8 L Compact Cinema Zoom lenses, CN-E30-300mm T2.95-3.7 L and CN-E14.5-60mm T2.6 L full-size Cinema zooms, and six Cinema prime lenses as a comprehensive Canon family of professional lenses designed to meet a wide variety of 4K single-sensor Super35mm digital production needs. Canon is a leading global lens brand serving photographers, sports producers, broadcasters, and theatrical filmmakers. Earlier this year, the Company celebrated a milestone having produced its 100 millionth EF lens*.

Pricing and Availability
The new Canon CINE-SERVO 50-1000mm T5.0-8.9 Ultra-telephoto Zoom lens is expected to be available in the first quarter of 2015 for a suggested list price of $78,000. For more information about this new lens, please visit the Canon U.S.A. website at: http://usa.canon.com/cusa/professional/products/lenses/cinema_lenses/.

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2013† and is one of Fortune Magazine's World’s Most Admired Companies in 2014. In 2014, Canon U.S.A. has received the PCMag.com Readers' Choice Award for Service and Reliability in the digital camera and printer categories for the 11th consecutive year. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact pr@cusa.canon.com.

###

† Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names, and other marks, are trademarks of their respective owners.
Availability, prices, and specifications of all products are subject to change without notice. Actual prices are set by individual dealers and may vary.
i As of October 16, 2014.
* Refers to EF Lenses, EF-S Lenses and Cinema Lenses produced worldwide from 1987 to First Half of 2014

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Grab The Newest Cam on the Market and Go Capture Life!

September 25, 2014 11:57 AM Eastern Daylight Time - RIDGEFIELD PARK, N.J.--(BUSINESS WIRE)--The eagerly anticipated Polaroid Cube lifestyle action video camera is now shipping and cracking open the high-octane action market for everyday consumers who want to capture videos with friends, family or pets anywhere. In recent months, the camera has piqued everyone’s interest, as the Polaroid Cube is a cute, fun, lighthearted camera that truly embodies the Polaroid DNA. Offered in a variety of eye-catching colors with the iconic Polaroid Color Spectrum emblazoned around it much like a racing stripe, the lightweight, affordably priced Polaroid Cube features a distinctive 35mm square design, harkening back to 35mm film and a range of fun mounts and accessories.

“Just as Polaroid did with photography in the 70s, we are expanding the lifestyle action camera market for the family, or everyday user. We’re not all cliff divers or extreme athletes, many of us would like to be able to capture and share a monumental moment such as our child’s first bike ride, a walk in the park with the family dog or a family weekend beach excursion out on the water,” said Scott W. Hardy, President and CEO of Polaroid. “The Polaroid Cube offers the everyday user a fun, easy to use way to capture the exciting action unfolding in their daily lives.”

Innovative Design

Embodying the Polaroid commitment to helping people capture and share life’s most memorable moments, the Polaroid Cube lifestyle action video camera features an iconic one-button design, a rugged, rubberized exterior, and built-in magnet allowing it to attach to bicycle handlebars, helmets, household appliances and more. Renowned design firm Ammunition created the product and packaging design of the Polaroid Cube and its accessories. Led by industrial designer Robert Brunner, Ammunition is the design studio behind award-winning consumer products for brands including Adobe, Beats by Dre, Square, and Williams-Sonoma.

Feature Rich

Proving that great things do come in small packages, the stylish and trendy lifestyle camera has a wide angle lens with 124° of coverage which can capture high definition video at 1080 or 720p and still images at 6 MP with a simple one-button operation. The camera supports up to 32 gigabytes using a microSD card and allows for up to 90 minutes of video thanks to the high capacity battery. Additionally, the Polaroid Cube is weatherproof and features an integrated microphone and LED-light for usage at night or in the dark.

Wearable Accessories

The Polaroid Cube lifestyle action video camera has a unique set of accessories and mounts including a bumper case to wear it around the neck, carabineer clip to snap it onto any belt or backpack, a water-proof housing and suction cup mount for fun water play, and a monkey stand which sits on a desk, table or other flat surface guaranteeing the Polaroid Cube is always ready to go!

The Polaroid Cube lifestyle action video camera is available for $99.99 online at www.Polaroidcube.com, www.amazon.com and in select stores starting October 1. For more information, please visit www.Polaroidcube.com.

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ProCamera 8 for iOS 8 brings the best HDR and manual controls for iPhone

Cocologics has released their newest update: ProCamera 8 for iOS 8! ProCamera 8 brings the best HDR, manual controls for exposure, ISO, color temperature and tint, and a slow motion video player to mobile photography

San Francisco, CA (PRWEB) September 25, 2014 - Cocologics has released their newest update: ProCamera 8 for iOS 8! ProCamera 8 brings the best HDR, manual controls for exposure, ISO, color temperature and tint, and a slow motion video player to mobile photography.

ProCamera 8 is a photo, video, and editing app bursting with state-of-the-art technology! ProCamera has been setting the standard for photo apps since the very beginning of mobile photography. David Pogue said "the high-end crowd swears by it", National Geographic chose it as one of 8 "must-have travel apps". There are 3 million users who have known and trusted ProCamera for years.

New features in ProCamera 8 for iOS 8:
********************
vividHDR (In-App Purchase)
Fast. Simple. Vibrant. With the partner vividHDR, ProCamera 8 has the world’s best HDR on iOS 8. This true High Dynamic Range capture does not require using a tripod and even allows users to capture moving objects. Users will discover a new world of vivid colors and powerful contrasts.

EXPOSURE SWIPE CONTROL
The new precision dial allows users to control their photo’s exposure with the swipe of a finger. Users can set the ideal exposure intuitively and boost the quality of their photos.

PRO CONTROL
Now user can get the same level of control with their iOS device as they would with a DSLR camera. This includes setting explicit values for exposure time and ISO sensitivity as well as color temperature and tint to achieve perfection in their photos’ colors.

SLOW MOTION VIDEO PLAYER
Now users can not only record videos at high frame rates, they can also play them back in slow motion and even adjust the pitch of the audio when playing back their videos.

The existing features include advanced photo editing, night camera, video, TIFF, histogram, sharing, code scanner, and much more.

“ProCamera 8 is the result of 6 years of cooperation between world leading developers, photographers, and 3 million users. It takes a full advantage of iOS 8. You can manually control everything with your iPhone just as if you were using a DSLR camera. And with the addition of stunning HDR capabilities, the new ProCamera 8 is a revolution in mobile photography.” Said the lead developer Jens Daemgen.

Once again ProCamera 8 is pushing the iPhone and the latest iOS release to the limit so that users can take their mobile photography to the next level. With ProCamera 8 anyone can shoot like a pro.

Pricing and Availability: $3.99 (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Photo & Video category.

Web: http://www.ProCamera-App.com
ProCamera 8: https://itunes.apple.com/us/app/procamera-8/id694647259?mt=8

Blog: http://blog.procamera-app.com/
Instagram: http://web.stagram.com/n/procamera_app/
Facebook: http://www.facebook.com/ProCameraApp

About the company:
Cocologics is acknowledged as the technology leader in mobile photography software on iOS and is one of the top producers of mobile eLearning systems.
Committed to sustainability, Cocologics develops cutting-edge software solutions, which meet the highest demands in quality, aesthetics and simplicity.

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BenVista releases PhotoZoom Pro 6

ARNHEM, September 22, 2014 – Today BenVista announced the release of their new photo resizing software PhotoZoom Pro 6. The product, available for OS X and Windows, works both as a stand-alone application and as a plug-in for various host programs such as Photoshop.

The PhotoZoom series is specialized in enlarging (and downsizing) digital images while preserving maximum quality. It is the only software to use BenVista's in-house developed S-Spline resize technology. With PhotoZoom Pro 6, BenVista says to have further improved the technology, which has been under development for the past fifteen years.

"In PhotoZoom Pro 6, we have reinforced our S-Spline Max algorithm with improved detection of tiny details and subtle edges. During enlargement, these are now being reconstructed in a smart way, yielding extremely true-to-nature results. The improvements are particularly spectacular with low resolution originals, which often contain lots of delicate details," says D.S. Schoolwerth, CEO at BenVista.

Schoolwerth adds, "Moreover, PhotoZoom Pro 6 comes with a new option to enhance the vividness of photos. This comes in very handy when enlarging originals that look a bit dim or lacklustre. PhotoZoom Pro 6 will not only turn them into perfect enlargements, but can also bring these photos to life by adding some extra sunshine."

Other improvements are split screen previewing for making live comparisons between different resize methods, improved GPU acceleration for increased speed, and new presets that were specially designed for various types of photos and graphics. Also, PhotoZoom Pro 6 now supports Raw images both as a plug-in and stand-alone application.

Demo versions of PhotoZoom Pro 6 can be downloaded directly from the BenVista website: www.benvista.com. Upgrade options are available for existing PhotoZoom users.

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Sigma Corporation announces a pair of 150-600mms with advanced features and optics

RONKONKOMA, N.Y — September 12, 2014 – Sigma Corporation of America, a leading researcher, developer, manufacturer and service provider of some of the world's most impressive lines of lenses, cameras and flashes, has announced two new 150-600mm F/5-6.3 DG OS HSM high-performance, hyper-telephoto zoom lenses that celebrate significant optical and build advancements. The two lens designs vary in size and use, and add to the company’s impressive roster of Contemporary and Sports lenses in the Global Vision lineup.

(Image: Sigma Corporation announces a pair of 150-600mms with advanced features and optics - Hyper-telephoto zoom lenses added to both Sports and Contemporary Global Vision lines)

The 150-600mm F/5-6.3 DG OS HSM Sports delivers enhanced, professional-grade optics and greater durability for challenging, high-action photographic situations. The 150-600mm F/5-6.3 DG OS HSM Contemporary is a versatile lens that offers similar performance in a more compact and portable design. Pricing and availability of these lenses are not yet available.

Both versions of the 150-600mm F/5-6.3 DG OS HSM feature dust and splash-proof features, as well as new water and oil-repellent coating on the front and rear lenses. They boast an updated Optical Stabilizer (OS) that features an accelerometer for improved vertical and horizontal panning, essential for bird, wildlife and motor sports photography. Two new switches were added for ease-of-use, including a new zoom lock switch capable of locking at any focal distance and a Manual Override (MO) switch for improved control of focusing performance. An enhanced auto focus (AF) algorithm and Hyper Sonic Motor ensure quiet and fast AF. The lenses are compatible with Sigma’s newly announced lineup of Global Vision teleconverters, which are effective up to F/8.

“The Global Vision Art, Sports and Contemporary lines were developed to help photographers identify lenses that are best suited to their specific photography and these two lenses are perfect examples of that intent,” Mark Amir-Hamzeh, president of Sigma Corporation of America. “While they share a focal length and many outstanding features, these lenses are designed with different photographers in mind. Both high-performance lenses, one is for the professional-grade action shooter; the other for photographers looking for high performance and portability.”

The 150-600mm F5-6.3 DG OS HSM Sports offers the highest level of performance and durability with a splash and dust proof construction, and features dimensions of 4.8 inches by 11.4 inches, with a weight of 100.9 ounces. It contains 24 lens elements in 16 groups – including two FLD and three SLD glass elements – with a minimum aperture of F/22 and minimum focusing distance of 102.4 inches. Its maximum magnification ratio is also 1:5. The Sports lens will be available in Sigma, Canon and Nikon mounts.

The 150-600mm F5-6.3 DG OS HSM Contemporary lens is the first hyper-telephoto zoom lens from the Global Vision Contemporary line, and will enable easy handling with a smaller build than its Sports counterpart. It is equipped with a splash and dust proof mount, and while the weight of the lens is still to be determined, its dimensions will be 4.1 inches by 10.2 inches. The lens will feature 20 elements in 14 groups – including one FLD and three SLD glass elements – with a minimum aperture of F/22 and minimum focusing distance of 110.2 inches. Its maximum magnification ratio is 1:5. It will be available in Sigma, Canon, Nikon and Sony mounts.

All of Sigma’s Global Vision lenses are compatible with the company’s USB dock and Mount Conversion Service, and undergo individual testing before being shipped. Using the USB Dock allows for advanced customization of AF speed, OS viewing modes, focus limiter and firmware updates. Every Sigma Global Vision lens is tested with Sigma’s proprietary “A1” MTF measuring system prior to shipping to ensure optimal performance and image quality.

The company will be exhibiting at the 2014 Photokina in Cologne, Germany, later this month. The latest lenses from the Global Vision lineup will be on display at the event and attendees are invited to stop by booth #B20/C29 in Hall 4.2. For information about Sigma, go to www.sigmaphoto.com or follow the company on Twitter, Instagram and Facebook.

About Sigma Corporation
Since 1961, Sigma has worked toward a single, simple goal: To imagine and develop photographic technologies that push the envelope, empower photographers and produce unparalleled imagery. We’ve honored this commitment by maintaining control of our design, research and development, and manufacturing processes in our own Aizu Factory. Our products are built with premium materials and are known worldwide for quality and performance. Our family-owned organization is the largest, independent SLR lens manufacturer in the world, producing more than 45 lenses that are compatible with most manufacturers, including Sigma, Canon, Sony, Nikon, Olympus, Panasonic and Pentax. Sigma Corporation also produces digital SLR cameras and high-definition digital compact cameras. The company is headquartered in Japan, with offices strategically located throughout Europe, Asia and North America. Photography is all we do, and it’s all we’ve ever done.

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New Photo Distribution Site Goes Live

Pixlater, an easy-to-use, super slick online tool that automatically distributes amateur and professional photographers’ photos to their favorite photography sharing websites launches its public Beta. 

(PRWEB) September 12, 2014 - Photographers who wish to become members of the Pixlater photo distribution site are invited to send their request via this link: http://www.pixlater.com/signup.

Simon Gelfand, cofounder of Pixlater, said the new website and product, called Pixlater, is the only product currently available for social photo sharing targeted for professional photographers.

“We believe photographers should spend their time taking photos, not uploading them, and Pixlater was designed to give them this creative freedom,” said Gelfand.

According to Gelfand, the new Pixlater site is a great time saving tool, which proves more time for photographers to do what they do best – take photos.

“Not only is Pixlater an easy to use tool that automatically distributes your photos to your favorite photography sharing websites, such as 500px, Flickr, Facebook and more, it was designed to free up your (photographer) valuable time and allow him or her to manage their online photography life with ease,” explained Gelfand.

He added that the Pixlater site would give photographers’ work the exposure they so badly needed.

ABOUT PIXLATER
Pixlater, founded by Simon Gelfand and Eyal Halimi, is an online service that was created out of a need. On a recent trip to Iceland, Simon and Eyal took some incredible photos, but found themselves wasting loads of time uploading them to the various photography and social media websites they belong to. Pixlater was born to answer this need. Pixlater is simply an easy-to-use online tool that will save photographers valuable time and allow them to manage their online photography life with ease.

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Seriously Capable, Surprisingly Compact: Packing Pro Features and FX-Format Image Quality, The Nikon D750 is the Full Frame D-SLR That's Been Worth Waiting For

Along With the D750, Nikon Announces Attractive New Offerings for Advanced Enthusiast and Professional Photographers, Including the SB-500 Speedlight and AF-S NIKKOR 20mm f/1.8G ED Lens

 

MELVILLE, NY – Today, Nikon Inc. announced the D750, the D-SLR that provides adept enthusiasts with the powerful combination of pro-caliber photo and video features with FX-format image quality. The new D750 represents a leap forward for this camera segment, inheriting some of the best elements from Nikon’s revered full-frame professional cameras, with new and refined features aimed at sparking creativity and sharing with built-in Wi-Fi. Additionally, Nikon has also announced the SB-500, a versatile yet compact multimedia Speedlight, and Nikon’s fastest ultra wide-angle lens yet, the new AF-S NIKKOR 20mm f/1.8G ED. These new products easily supplement a professional’s kit, while making it more appealing than ever for enthusiasts to discover the intense and immersive image quality that only an FX-format sensor can offer.
“The Nikon D750 is the camera many have been waiting for; never before has this level of functionality and vast feature set been offered in a full frame D-SLR, at such an attractive price,” said Masahiro Horie, Director of Marketing and Planning, Nikon Inc. “These new products, including the SB-500 Speedlight and 20mm f/1.8 lens are meant to directly address those who care about image quality and want the gear that will help drive their passion to the next level.”

Serious Features for Advanced Shooters
The new Nikon D750 provides professional-level features and performance in a durable, lightweight body. Whether the user is an advanced enthusiast or seasoned pro in need of a second body, the D750 easily complements any photographic discipline with a pro-caliber capability.

Sharp landscapes and portraits are simple with Nikon’s advanced 51-point AF system, the same used on Nikon’s high-end D-SLRs. The Advanced Multi-Cam 3500-FX II AF focus system also easily tracks fast moving wildlife or sports, even at the rapid, high-speed burst rate of 6.5 frames per second (fps), at full resolution. Similar to the Nikon D4S, the D750 features the 91,000-pixel 3D Color Matrix Meter III and its blazing fast AF system uses 15 cross-type AF sensors for enhanced accuracy, with 11 cross-type sensors that are fully functional up to f/8. In addition to normal, wide area, face priority and subject tracking AF modes, the D750 also features the new Group Area AF mode for enhanced accuracy. Challenging light such as a poorly lit wedding reception is also no problem for the D750, as the AF system has been improved with the ability to lock on to subjects in as little as -3 EV illumination, a first for any Nikon D-SLR.

The D750 is Nikon’s first FX-format D-SLR with a tilting Vari-Angle LCD, with robust construction to meet the needs of working in the field. The precision 3.2-inch, 1,229K dot screen tilts to accommodate shooting overhead, at waist level and is ideal for shooting photos or HD video on a tripod. For those serious about using a D-SLR for video, the D750 delivers the same level of functionality found in the Nikon D810, with the maximum amount of manual control that’s essential for production applications.

Next Level Image Quality
The Nikon D750 features a newly developed 24.3-MP FX-format CMOS sensor to provide adept photographers with image quality that’s nothing short of astounding; with rich colors, beautiful gradation and a vast dynamic range. A myriad of other intelligent features help photographers to unlock their potential to create and share vibrant, tack-sharp images that takes an imaginative story from concept to reality.

The new Nikon D750 features the EXPEED 4 Image Processing Engine, similar to the pro-level D810 and D4S. In addition to increasing energy efficiency and performance, EXPEED 4 contributes to the overall image excellence with noise reduction performance and other benefits.

Whether shooting a vista bathed in full sun to a reception in minimal light, the camera produces images with exceptionally low noise in a variety of lighting conditions. The broad ISO range extends from 100-12,800, expandable from (Lo-1) 50 to (Hi-2) 51,200.

Highlight Weighted Metering is ideal for capturing stage performances and events, preventing blown-out highlights in photo and video.

The D750 also features the latest generation of Nikon’s Advanced Picture Control settings. The “Clarity” setting enhances midtones to emphasize intense image details and “Flat” Picture control is used for a broad tonal range, which is ideal for photo and video applications. Picture controls are also customizable in .25 increments, for maximum versatility in any shooting situation.

Full Control of Advanced Video Features
The D750 features the same level of advanced video functionality as the Nikon D810, an HD-SLR known in studios and on-set for its professional production pedigree. The camera can capture video in Full HD 1920x1080 resolution at 60/30/24p and gives videographers and multimedia artists full manual control, including aperture adjustment. Like D810, the Power Aperture feature provides smooth transitions while adjusting the aperture during recording, and in manual mode, users can control shutter speed and ISO.

The D750’s compact size and affordability will make it a welcome addition to any production environment, as will its FX and DX-format crop modes that make it a snap to adjust the focal range without swapping lenses. Implementing another indispensable feature on-set, footage can be recorded to the dual SD memory card slots, or simultaneously output to an external recorder or monitor via HDMI for a variety of applications. Camera operators will also enjoy features such as headphone and microphone jacks, Zebra stripes to spot overexposed areas, as well as the ability to select frequency ranges for the internal stereo microphone. For time lapse, the camera utilizes Exposure Smoothing, a great feature that creates balanced exposure transitions between frames when using the time lapse or intervalometer feature. 

FX-Format Connectivity
The Nikon D750 is Nikon’s first full frame D-SLR to include built-in Wi-Fi, which enables photographers to both share their images and capture remotely. Using Nikon’s free Wireless Mobile Utility App¹, users can connect with their compatible mobile device, such as a smart phone or tablet. Once connected, a tap on the screen engages auto focus, while the camera can be triggered remotely, making it easy to position the camera in areas where access could be difficult. Once downloaded, users can also utilize popular applications and social networks to seamlessly share images, bringing the exciting image quality of full-frame to the feeds of friends and family, on the fly. The feature can also be used to scout and send location photos to clients, or instantly deliver photos processed with the in-camera editing features.

For professional photographers and videographers, the camera also has the capability to transmit images over FTP using the WT-5a wireless transceiver plus the UT-1 Communications Unit. With these optional accessories, the camera can be triggered and controls operated in HTTP mode using the web browser of a mobile device. Live view as well as start/stop recording can also be enabled remotely, providing the ability to capture otherwise impossible footage, for example when the camera is mounted on a crane.

Command Agility and Durability
The camera is manufactured using a “monocoque” structural skin technique, which adopts durable carbon fiber for the front body and front cover, and resilient magnesium alloy for the rear cover and top cover. The resulting camera body is the ideal balance of substantial build quality and compact, yet lightweight design for comfortable all-day shooting. The structure is also sealed and gasketed to resist dust and moisture, and the shutter has been tested to 150,000 cycles. To further enhance build quality, the 3.2-inch tilting Vari-Angle LCD screen is joined to the camera using a durable three-axis metal mount, designed to withstand the rigors of professional use. Users can also opt to compose through a bright viewfinder with 100% frame coverage, with shooting info displayed using organic EL illumination.

From a newlywed’s first kiss to a bouquet toss, a split-second can make or break an image; ergonomics and the ability to quickly adjust camera functions are important factors to consider for enthusiasts and pros. The new body design ensures a secure and comfortable grip regardless of the size of user’s hands, while button placement is considered for peak performance.

Comprehensive Photographic System
Whether upgrading a current system or switching to Nikon’s legendary image quality, Nikon offers an all-inclusive system of NIKKOR Lenses, Speedlights and accessories for every type of photographer. The Nikon D750 is compatible with more than 80 FX and DX-format NIKKOR lenses, the same optics that have built a lasting legacy of amazing image quality with brilliant sharpness and faithful color reproduction. For those upgrading from a DX-format lens system the D750 can also shoot in DX mode at 10.3-megapixels.  The camera is compatible with Nikon’s Creative Lighting System (CLS) using the camera’s built in flash to control remote Speedlights for creative lighting possibilities. The new MB-D16 battery pack will also be released with the camera, to provide users with extended battery life as well as a functional vertical grip.  

AF-S NIKKOR 20mm f/1.8G ED: Fast Ultra Wide-Angle Lens
The AF-S NIKKOR 20mm f/1.8G ED is the latest addition to Nikon’s popular f/1.8 series of FX-format lenses, which provide enthusiast photographers with fast, quality optics at an attractive price. This is Nikon’s first ultra wide angle lens with an f/1.8 aperture, allowing users to shoot in challenging light and create images with a pleasing separation between subject and background. With a 94-degree angle of view (FX), the lens is ideal for architecture, interiors, wide-angle landscape and creative group portraits. When paired with the compact D750, this lens is also a great solution for video applications that call for shooting in cramped quarters. This AF-S lens provides whisper quiet and fast autofocus capability, an internal focus design, and features Nikon’s exclusive Nano Crystal Coat to reduce instances of ghost and flare.

SB-500: Versatile and Compact Video Speedlight
The SB-500 Speedlight is an exciting addition to Nikon’s Speedlight lineup, offering users the unbeatable yet versatile combination of a compact yet powerful Speedlight and LED video light, covering a wide 16mm/24mm (FX/DX). The controls on the SB-500 are simplified, making it easy to explore the possibilities of creative lighting with Speedlights. For full control over illumination, the head of the Speedlight has a 90-degree vertical swivel to bounce light off ceilings, and rotates 180-degrees for soft lighting effects. For remote lighting possibilities, the SB-500 Speedlight can be integrated into a CLS system with two-group/two-channel control. The powerful LED light (100 lux) is a great option for lighting video, and can be operated independently.  Additionally, the SB-500 Speedlight is also powered by only two AA batteries, reducing both its weight and size.

Price and Availability
The Nikon D750 D-SLR will be available in late September for the suggested retail price (SRP) of $2299.95* (body only). The Nikon D750 will also be available as a kit with the AF-S NIKKOR 24-120mm f/4 VR lens in mid-October.  The MB-D16 battery pack/grip will be available for $485.00 SRP.  The AF-S NIKKOR 20mm f/1.8G ED will be available in late September for an SRP of $799.95. The SB-500 Speedlight will also be available in late September for $249.95 SRP.  For more information about these models, NIKKOR lenses or to download the new Capture NX-D software, please visit www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is a world leader in digital imaging, precision optics and photo imaging technology; globally recognized for setting new standards in product design and performance for an award-winning array of equipment that enables users to tell their stories through amazing photos and videos. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 compact interchangeable lens camera system. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 80th anniversary of NIKKOR optics, and announced the production of over 85 million NIKKOR lenses in 2014, creating a new milestone in Nikon’s heritage of superior optics. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on social media:
Facebook: http://www.facebook.com/nikonusa
Google+: plus.google.com/+nikonusa 
Twitter: Follow @NikonUSA
YouTube: Subscribe at Youtube.com/NikonUSA

# # #

*SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

Specifications, equipment and release dates are subject to change without any notice or obligation on the part of the manufacturer.

1. Cameras having Wi-Fi® capability can only be used with a compatible iPhone®, iPad®, and/or iPod touch® or smart devices running on the Android™ operating system. The application can be downloaded free of charge from Google Play™ or the Apple App Store.
For use with Android or iOS mobile devices, please refer to mobile device compatibility and available features at https://play.google.com/store/apps/details?id=com.nikon.wu.wmau&hl=en (Android) or https://itunes.apple.com/en/app/wireless-mobile-adapter-utility/id554157010 (iOS).
Android and Google Play are trademarks of Google, Inc. 
iPhone, iPad and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries.
Apple, the Apple logo, iPhone, iPad and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. APP Store is a service mark of Apple Inc.
Wi-Fi® and the Wi-Fi CERTIFIED logo are registered trademarks of the Wi-Fi Alliance.

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FUJIFILM ANNOUNCES INSTAX WIDE 300 FOR PROFESSIONAL AND ENTHUSIAST INSTANT FILM SHOOTERS

Current INSTAX Mini 8 and Mini 90 updated with new colors: Mini 8 in raspberry and grape; Mini 90 in sophisticated brown
 

Valhalla, N.Y., September 10, 2014 – FUJIFILM North America Corporation today announced an expansion of the popular INSTAX line of instant film cameras with the new INSTAX Wide 300, along with new color versions of the popular INSTAX Mini 8 camera – raspberry and grape – and the INSTAX Mini 90 Neo Classic in a stylish brown.

INSTAX Wide 300

The redesigned INSTAX Wide 300 is a high quality instant film camera that uses large format INSTAX instant film and has a contemporary and professional design for better image composition and easier handling. The INSTAX Wide 300 uses an optical viewfinder for easier image composing, a lens ring dial with a two-range focus zone setting, and a tripod socket for enhanced shooting capabilities.

The new INSTAX Wide 300 also features a built-in electronic flash that automatically adjusts light levels depending on the distance to the subject. Users can select Fill Flash when shooting a subject in a backlight scene, while a Lighten-Darken control adds high-key and low-key effects to images. Additionally, the INSTAX Wide 300 includes a close-up lens adapter for macro shooting as close as 15.5” from the subject.

The INSTAX Wide 300 uses INSTAX Wide instant film that is double the size of INSTAX Mini film. It is ideally suited for fashion photography, group shots at parties and events, landscape scenes, as well as many practical business applications including insurance, law enforcement and record keeping.

INSTAX Mini 8 in Raspberry and Grape

 

The INSTAX Mini 8 will now be available in two new colors – raspberry and grape – in addition to the current line of pink, blue, yellow, white and black. The Mini 8 is a fun and easy-to-use instant film camera that offers users a range of features, including an improved viewfinder for enhanced subject viewing, automatic exposure measurement for aperture settings, and a high-key mode that enables users to take brighter photos – perfect for memorable portraits.

INSTAX Mini 8 photos can be passed around, viewed and shared anywhere, anytime. There are many ways and occasions to have fun with the INSTAX Mini 8, such as at weddings and parties, as well as everyday scenes and self-portraits. Users can also use the photo prints for creative and decorating projects around the house.

INSTAX Mini 90 Brown

 

The stylish INSTAX Mini 90 Neo Classic will be available in a sophisticated brown and silver finish. The Mini 90 combines a premium build quality with an elegant, retro camera design that offers a full range of camera functions. Featuring a variety of shooting modes, the Mini 90 offers Double Exposure and Macro modes for users who want to express their photographic creativity with stunning image quality.

The INSTAX Mini 90 has a Double Exposure mode (blend two images on one print) and a Bulb mode that keeps the shutter open longer (10 seconds maximum) for extra creative images. The Mini 90 also has a Macro mode for people who want to get up close to their subjects for short-distance photography at the press of a button without the need for a close-up lens.

INSTAX Wide 300 key features:

• Uses Fujifilm INSTAX Instant Color Film (sold separately)
• Film Size 86 mm x 108 mm
• Picture Size 62 mm x 99 mm
• Move in/out type lens, 2 components, 2 elements, f = 95 mm, 1:14
• Real image optical viewfinder, 0.37x with target spot
• Motor-driven focusing, 2-range switching (0.9 m - 3 m/3 m - ∞) (normal mode: 0.9 m - 3 m, landscape mode: 3 m - ∞)
• Programmed electronic shutter release, shutter speed: 1/64 sec - 1/200 sec.
• Automatic Exposure Control, Interlocking range (ISO 800): LV 10.5 - LV 15. Exposure compensation (Lighten-Darken Control): ±2/3 EV
• Built-in automatic electronic flash. Charging time: 0.2 seconds - 6 seconds (using a new battery), Flash charging indicator (LED lights in red), Fill-in Flash Mode, Effective flash lamp range: 0.9 m - 3 m
• Liquid Crystal Display (LCD) indicates exposure counter, Lighten-Darken control, Flash Mode
• Uses four AA 1.5 V alkaline batteries
• Film pack confirmation window, close up lens
• Tripod socket
• W:188mm x D:96 mm x H:121mm / 612g (without battery, strap, film pack and close up lens)

The INSTAX Wide 300 will be available in spring 2015 for USD $129.99 \ CAD $129.99.

INSTAX Wide film is available in a twin pack of 20 prints for USD $31.99 \ CAD $31.99.

The INSTAX Mini 8 and Mini 90 new colors will be available in spring 2015 for USD $99.99 and $199.99\ CAD $99.99 and $199.99. INSTAX Mini film is available in a twin pack of 20 prints for USD $19.99 \ CAD $19.99.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic and thin film coating technologies. In the year ended March 31, 2014, the company had global revenues of $23.9 billion, at an exchange rate of 102 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

All product and company names herein may be trademarks of their registered owners.

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