Las Vegas, CES Booth #8643 – Today, Nikon
Inc. announced the new Nikon 1 J3 and Nikon 1 S1, the latest additions
to the ever growing Nikon 1 Advanced Camera with Interchangeable Lens
System. Designed for consumers looking for a camera that offers the
compact size and portability of a point-and-shoot camera along with
advanced controls and features found in high-end digital cameras, the
new J3 and S1 cameras offer enhanced speed and performance, high image
quality and new easy-to-use creative shooting modes. Furthermore, users
will be able to easily share and transfer images to smart devices
instantly when connected to the optional WU-1b Wireless Mobile Adapter
1.
Nikon also announced new accessories for the Nikon 1
System, including two new additions to the 1 NIKKOR lenses lineup, the
VR 6.7-13mm f/3.5-5.6 and the VR 10-100mm f/4-5.6, ideal lenses for
capturing amazing images and HD video with incredible detail. The
6.7-13mm is the first 1 NIKKOR lens to offer a wide, 100-degree angle of
view, and the compact and lightweight 10-100mm is a 10x zoom lens that
is ultra-portable, perfect for taking on any type of trip or excursion.
Nikon has also announced the new WP-N2 underwater case, specifically
designed for the adventurous user looking to take their photography on
water-based excursions like snorkeling or surfing without the fear of
water damaging their camera.
“With today’s announcement of the Nikon 1 J3, Nikon 1
S1, 1 NIKKOR VR 6.7-13mm lens and 1 NIKKOR VR 10-100mm lens, Nikon
continues to demonstrate our commitment to developing and expanding the
Nikon 1 System for creative shooters looking to step up from their
compact digital cameras," said Bo Kajiwara, Vice President of Marketing,
Planning and Customer Experience, Nikon Inc. “Similar to previous Nikon
1 System cameras, the compact yet powerful J3 and S1 offer stunning
image quality, quick performance, incredibly fast shooting speeds,
user-friendly modes and controls, as well as the ability to wirelessly
share and transfer images when paired with the WU-1b Wireless Mobile
Adapter.”
Built to Capture and Deliver Stunning Results: The New Nikon 1 J3 and Nikon 1 S1
Though new additions to the Nikon 1 System, both the J3
and S1 feature many proven and trusted Nikon technologies commonly found
in other Nikon camera models. The Nikon 1 J3 features a 14.2-megapixel
CX-format CMOS sensor, while the Nikon 1 S1 sports a 10.1-megapixel
CX-format CMOS sensor. Paired together with Nikon’s powerful EXPEED 3A
image processing engine, these CMOS sensors deliver stunning
high-quality images and HD video even in challenging lighting situations
with rich detail. For complete shooting versatility, both cameras
feature a wide ISO range, from 160 to 6400 in the J3 and 100 to 6400 in
the S1, allowing users even more freedom and capabilities when capturing
content in low-light situations. Both cameras offer wide and bright
3-inch LCD screens as well as a new integrated flash that can be setup
to go off automatically or can be manually popped up based on a
shooter’s desired results.
Additionally, the Nikon 1 J3 and Nikon 1 S1 offer
Nikon’s Advanced Hybrid Autofocus (AF) system, which is lightning fast
and highly responsive, ideal for capturing life’s split second moments.
With this rapid AF system, users can take advantage of incredibly fast
shooting speeds, allowing them to capture fast action that is sharp and
in clear focus. The cameras also feature a 73-point AF array that helps
ensure accuracy and super precise focus even when capturing fast moving
subjects throughout the frame. Further, the Nikon 1 J3 and Nikon 1 S1
include the world’s shortest release time at approximately 80
milliseconds*, and the world’s fastest high-speed continuous shooting**
at 15 frames-per-second with continuous AF.
Creativity Unleashed: User-Friendly Shooting Modes and Controls
Designed to take creative freedom to new heights, the
Nikon 1 J3 and Nikon 1 S1 offer user-friendly shooting modes and
controls that photographers can take advantage of whether capturing a
family portrait or recording a video of the big hit at a ballgame. For
easier control and quick access to camera features, the J3 utilizes
improved menu navigation while the S1 features a graphic user interface
(GUI) based mode selection, both designed to be easy-to-use and make
menu navigation effortless and direct.
The new Nikon 1 System cameras both feature unique
shooting modes like Auto Mode, Creative Mode, Advanced Movie, Motion
Snapshot and Best Moment Capture, all of which are easily accessible and
applied. When in Auto Mode, both cameras will automatically select the
optimal settings for the scene, so that the shooter can concentrate on
framing the photo. When in Creative Mode, shooters can utilize full
manual exposure controls (P,S,A,M) as well as Selective Color,
Miniature, Soft, Night Landscape, Backlighting and Night Portrait modes
to help achieve the desired results that they seek. The Nikon 1 J3 also
provides access to Easy Panorama Mode to provide a wide perspective for
vast landscapes or interiors.
The Advanced Movie Mode is integrated into both new
cameras to bolster video capabilities. When in Advanced Movie Mode, the
simultaneous shooting of Full HD video and high-resolution stills of a
subject or scene is achievable. Furthermore, full manual exposure
controls (P,S,A,M) can be used and slow motion movies at both 400 fps
and 1200 fps can also be captured when in this mode. Both cameras share
the Enhanced Motion Snapshot Mode to provide users with the option of
capturing a quick passing moment with a short, slow-motion movie
sequence in addition to a single defining still image. When using Motion
Snapshot, in-camera electronic Vibration Reduction (eVR) can be applied
to assist in removing blur from images.
With Best Moment Capture Mode, Nikon 1 J3 and Nikon 1 S1
shooters can explore the benefits of two dynamic features, Slow View
and Smart Photo Selector. In Slow View, the pressing of the shutter
button halfway down once focus is achieved will allow users to capture
live action (approx. 1.33 seconds), while the view of the subject is
displayed at five times slower than normal speed (approx. 6.66 seconds)
on the camera’s LCD screen. Furthermore, the slowed-down view is looped
over and over until a full-press of the shutter is made. By viewing
action slowed down, users have more opportunities to capture the perfect
moment. When Smart Photo Selector is used, shooters can capture up to
20 shots with the J3 and 15 shots with the S1 with one press of the
shutter button. The cameras will then automatically identify the five
best images to keep based on exposure, focus and facial recognition
factors.
Instantly and Easily Share Creative Content: Nikon 1 System Connectivity
Like the Nikon 1 V2, the Nikon 1 J3 and Nikon 1 S1 were
designed to work with Nikon’s optional WU-1b Wireless Mobile Adapter.
When the WU-1b is connected to the J3 or S1, users have the ability to
capture high-quality images and can then easily transfer them wirelessly
to a smart device. Once transferred, images can be shared with family
and friends or posted to status pages on social media networks. If using
the free Wireless Mobile Adapter Utility application for Android™2 platform smart devices as well as iPhone® and iPad®3
mobile digital devices, J3 and S1 users will have the ability to
remotely take photos with the camera from a smartphone or tablet.
Expansion of the 1 NIKKOR Lens Lineup: The New 1 NIKKOR VR 6.7-13mm and VR 10-100mm Lenses
Alongside the new Nikon 1 System cameras, Nikon also
announced the addition of two new 1 NIKKOR lenses, the 6.7-13mm
f/3.5-5.6 and 10-100mm f/4-5.6. With these two lenses, Nikon 1 shooters
have even more options when building a camera system that fits their
shooting needs and creativity. The new compact, ultra wide-angle zoom
6.7-13mm lens (equivalent to a focal length of 18mm to 35mm in FX/35mm
format) will provide photographers with new avenues to explore their
creativity and expressivity in photos and videos. The lens includes
Vibration Reduction (VR) and has a wide 100-degree angle of view, which
makes it ideal for capturing photos and HD video of landscapes,
cityscapes, interiors, and architecture. Photographers looking for some
more range with their Nikon 1 System cameras will enjoy the new 10-100mm
telephoto zoom lens (equivalent to a focal length of 27mm to 270mm in
FX/35mm format), which also incorporates Vibration Reduction (VR). The
compact and lightweight telephoto lens is portable and convenient enough
to take everywhere, while providing a long focal range perfect for
various types of photography including group shots and action sports.
Capturing Images Underwater: The New WP-N2 Underwater Case
Perfectly paired with the new Underwater White Balance
setting found in both the Nikon 1 J3 and Nikon 1 S1, Nikon has
introduced the new WP-N2 underwater case. This new underwater case can
house either the J3 or the S1 in addition to the 1 NIKKOR 10-30mm lens.
Moreover, the WP-N2 underwater case will allow users to zoom in and out
when using the 10-30mm lens. Designed to complement the versatility of
the Nikon 1 System cameras, the WP-N2 gives shooters the creative
freedom to capture images and videos at the beach, the lake or during
aquatic adventures such as snorkeling. The underwater case is
submergible and waterproof up to approximately 131 feet (40 meters).
Additionally, the new J3 and S1 feature an Underwater White Balance
setting which makes adjusting white balance easy when capturing photos
underwater.
Price and Availability
The Nikon 1 J3 camera with the 10-30mm lens will be
available in February 2013 for the suggested retail price (SRP) of
$599.95***. Additionally, the Nikon 1 S1 camera with the 11-27.5mm lens
will be available in February 2013 for the suggested retail price (SRP)
of $499.95***. To match consumers' personalities and creativity, the J3
will come in a variety of stylish colors including White, Black, Silver,
Burgundy and Beige, while the S1 will come in White, Black, Red, Pink
and Khaki.
The two 1 NIKKOR lenses, the 1 NIKKOR VR 6.7-13mm
f/3.5-5.6 and 1 NIKKOR VR 10-100mm f/4-5.6, will have suggested retail
prices (SRP) of $499.95*** and $549.95***, respectively. The new WP-N2,
the underwater case for either the Nikon 1 J3 or the Nikon 1 S1, will be
available in February 2013 and will have a suggested retail price (SRP)
of $749.95***.
For more information on these new Nikon 1 System products and other Nikon products, please visit
www.nikonusa.com.
About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the
world leader in digital imaging, precision optics and photo imaging
technology and is globally recognized for setting new standards in
product design and performance for its award-winning consumer and
professional photographic equipment. Nikon Inc. distributes consumer and
professional digital SLR cameras, NIKKOR optics, Speedlights and system
accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR
cameras; Nikon software products and Nikon sports and recreational
optics as well as the Nikon 1 advanced camera with interchangeable lens
system. In 2012, production of NIKKOR lenses surpassed 75 million,
creating a new milestone in Nikon's heritage of superior optics. For
more information, dial (800) NIKON-US or visit
http://www.nikonusa.com,
which links all levels of photographers to the Web's most comprehensive
photo learning and sharing communities. Connect with Nikon and other
photographers on Facebook at
http://www.facebook.com/nikon and get the latest news and information from Twitter by following @NikonUSA.
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2Android and Google Play are trademarks of Google, Inc.
3iPhone, iPad and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries.
*Among digital cameras with interchangeable lenses
available as of December 20, 2012 as determined by Nikon performance
tests; measured when using the single-point AF mode and the shortest
focal length of 1 NIKKOR VR 10-30mm f/3.5-5.6 (according to research
conducted by Nikon Corporation).
**Among digital cameras with interchangeable lenses
available as of December 20, 2012 (according to research conducted by
Nikon Corporation).
***SRP (Suggested Retail Price) listed only as a
suggestion. Actual prices are set by dealers and are subject to change
at any time.
****Specifications,
equipment and release dates are subject to change without any notice or
obligation on the part of the manufacturer.
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