Panasonic LUMIX ZS20, the World’s Slimmest Digital Camera with a 20x Optical Zoom Lens*1, Also Features Full-HD Video Recording and Built-In GPS Capabilities
Secaucus,
NJ (January, 31, 2012) - Panasonic today introduced the LUMIX DMC-ZS20,
the newest member of the acclaimed LUMIX ZS-Series, and the world’s
slimmest digital camera with a 20x optical zoom lens*1. With a
powerful zoom, a 24mm ultra wide-angle LEICA DC VARIO-ELMAR lens and
the ability to shoot full-High Defintion (HD), the new LUMIX ZS20 builds
on the series’ success as an extremely versatile point-and-shoot model. With
a newly-redesigned lens system, the LUMIX ZS20 features a new
mechanical structure and optical system to further improve image quality
and with Nano Surface Coating technology, the LUMIX ZS20 offers
stunning image clarity with minimized ghosting and flare.
Beyond the quality of its lens, the LUMIX ZS20 integrates an enhanced built-in GPS*2
functionality, making it easy for users to pinpoint locations where
photos were taken and share with family and friends on internet maps. Map
data can be installed onto the LUMIX ZS20 via a bundled DVD, giving the
camera detailed worldwide maps of major regions on a scale of 1/25,000
or more precise. A user can copy
the map data of a designated city to an SDXC/SDHC/SD Memory Card and
get quick geographic information to know their location and if any
landmarks are located nearby. More than one million landmarks and 82
countries/regions are covered in the bundled DVD map. Geo-tagged
images are automatically sorted and can be played back along a map so
that users can literally trace their photographic journey. Many
GPS cameras show only the latitude and longitude of where a photo is
taken, but the LUMIX ZS20 shows the name of the Country/Region,
State/Prov./County, County/Township, City/Town/Village and Landmark – all of which is saved in the EXIF data.
“Panasonic
has long been the leader in developing compact digital cameras with
long zooms and wide-angle lenses and with the introduction of the LUMIX
ZS20, we continue to be in the forefront with an extremely versatile
digital camera that meets the needs of all different types of
photographers,” said David Briganti, Senior Product Manager, Imaging,
Panasonic Consumer Marketing Company of North America. “With
an impressive 20x optical zoom and 24mm wide-angle lens, the ZS20 gives
consumer the ability to capture a variety of different shots, all while
carrying a digital camera that is slim enough to slip in a pocket or
small purse. Plus with
Panasonic’s HD video recording capability and improved GPS
functionality, the ZS20 is an excellent choice for consumers who want to
fully capture the details of their memories.”
Featuring
a newly developed 14.1-megapixel High Sensitivity MOS sensor, the LUMIX
ZS20 is able to provide even higher image quality compared to its
predecessors. Coupled with the advanced image processor Venus Engine, the LUMIX ZS20 features high speed, high sensitivity image recording. High
speed burst shooting at 10 fps in full resolution and Light Speed AF
allows users to capture even the most fleeting photo opportunities.
With
the ability to record high-resolution, full-HD 1,920 x 1,080 60p videos
in AVCHD Progressive (MPEG-4) format (or 30p in MP4)*3, the
LUMIX ZS20 upgrades its full-HD recording capability and is able to
produce extremely clear video details, even when subjects are moving
quickly. A powerful 20x optical
zoom with 2-step Zoom function is available in video recording and the
popular iA mode assists users, making video recording as easy as aiming
the camera. A stereo zoom
microphone provides videos with the high-quality stereo sound of Dolby®
Digital Stereo Creator, offering highly realistic sound in the captured
video. The Auto Wind Cut
function helps to block out wind background noise making voices clearer,
and mechanical noise caused by zooming is suppressed to improve overall
video sound quality.
In
addition, the ZS20 has manual control options, allowing the user to
adjust shutter speed and aperture, and 3D Photo Mode, the LUMIX ZS20
also features a variety of special effects that add fun to a photography
shooting experience. Creative
Control mode offers a selection of artistic effects including Expressive
Retro, High Dynamic, Sepia, Dynamic Monochrome, High Key, Low Key,
Miniature Effect, Toy Effect and Soft Focus. In
Miniature Effect mode, the peripherals are defocused while saturation
and contrast are emphasized to make the picture look like a diorama. Video recorded in this mode is played back in 10x fast-forwarding, making it comical to watch*4. Panorama
mode makes it possible for users to shoot 360-degree horizontal or
vertical panoramic images by taking consecutive shots and then overlay
it for the effect of a panoramic photo. Creative
Retouch mode offers users six filters – Toy Effect, Soft Focus, Dynamic
Monochrome, Expressive, High Key and Retro – to create artistic looking
photos. Additionally, the Auto
Retouch function automatically adjusts contrast and brightness for a
clearer, more natural image and can be applied with the simple press of a
button.
For
users looking for a more intuitive photo experience, the LUMIX ZS20
features iA (Intelligent Auto) mode, which automatically activates a
range of technologies to enhance photos without adjusting settings every
time conditions change. The new
HDR (High Dynamic Range) together with POWER O.I.S. with Active Mode,
which suppresses blur from hand-shake, AF Tracking, Intelligent ISO
Control, Face Recognition, Intelligent Scene Selector, Intelligent
Handheld Nightshot, Motion Deblur mode, Intelligent Burst
mode and Intelligent Exposure allows users to point and shoot, leaving
the camera to do all the work in capturing beautiful imagery.
Additional features and functionalities of the LUMIX ZS20 include:
- Large, 3.0-inch 460,000-dot Smart Touch LCD Screen
- Touch
AF, Touch Zoom or Touch Shutter during recording and various playback
functions like scrolling the map with high visibility.
- Flexibility of USB charging or conventional AC adapter charging methods.
- LUMIX
Image Uploader for seamless and instant sharing via Facebook or
YouTube. Users can checkmark the photo or video files they want to
share, connect it to a PC with the included USB cable or by inserting
the SD Memory Card directly into the PC’s SD Card slot, and then the
uploading automatically launches with an easy-to-follow menu option.
Also
introduced today, the LUMIX DMC-ZS15 features a versatile 24mm
ultra-wide angle and powerful 16x optical zoom LEICA DC VARIO-ELMAR lens
(24-383mm on 35mm camera equivalent) with 32x Intelligent Zoom. Other
features include:
- 12.1-megapixel High Sensitivity MOS Sensor
- Full HD Video Recording in 60i AVCHD*5 and 30p in MP4
- Monaural Microphone
- Large, 3.0-inch 460,000-dot Intelligent LCD
The LUMIX ZS20 and ZS15 will be available in March 2012 for a suggested retail price of $349.99 and $279.99 respectively. The
LUMIX ZS20 will be available in black, red, white, and silver options;
while the LUMIX ZS15 will be available in black and silver. For more on
these Panasonic LUMIX models, please visit
www.panasonic.com/lumix.
*1 As of January 31, 2012
*2 GPS may not work in China or in the border regions of countries neighboring China
*2 Depending on the locations, it may not be possible to correctly receive the signals from GPS satellites. In such cases, positioning may not be possible, or significant positioning discrepancy may occur.
*3 Maximum time to record motion pictures continuously with [AVCHD] is 29 minutes 59 seconds. (excluding when [GS] or [SH] is set)
*3
Motion pictures in [MP4] can be recorded continuously for up to 29
minutes 59 seconds. Also, motion picture recorded continuously in [MP4]
is up to 4 GB.
*4
Sound will not be recorded with Miniature Effect and approximately 1/10
of the time period is recorded (If you record for 10 minutes, the
resulting motion picture recording will be approximately 1 minute long).
*5 Sensor output is 30p
Leica is a registered trademark of Leica Microsystems IR GmbH.
The
LEICA DC VARIO-ELMAR lenses are manufactured using measurement
instruments and quality assurance systems that have been certified by
Leica Camera AG based on the company's quality standards.
The
"AVCHD" is a high definition (HD) digital video recording / playback
format jointly established by Panasonic Corporation and Sony
Corporation.
The "AVCHD" and the "AVCHD " logo are trademarks of Panasonic Corporation and Sony Corporation.
AVCHD
motion images recorded onto an SD Memory Card or a DVD disc cannot be
played from a device that does not support the AVCHD standard.
Dolby and the double-D symbol are trademarks of Dolby Laboratories.
HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC.
YouTube is a trademark of Google Inc.
Facebook and the Facebook logo are registered trademarks or trademarks of Facebook, Inc.
All other company and product names are trademarks of their respective corporations.
Some accessories are not available in some countries.
Design and specifications are subject to change without notice.
This
unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only
use SDHC Memory Cards on devices that are compatible with them. You
cannot use SDHC Memory Cards on devices that are only compatible with SD
Memory Cards. (When using an SDHC Memory Card on another device, be
sure to read the operating instructions for that device.)
About Panasonic Consumer Marketing Company of North America
Based
in Secaucus, N.J., Panasonic Consumer Marketing Company of North
America, a Division of Panasonic Corporation of North America, the
principal North American Subsidiary of Panasonic Corporation (NYSE: PC)
and the hub of Panasonic’s U.S. marketing, sales, service and R&D
operations, offers a wide-range of consumer solutions in the U.S. and
Canada. The Company’s portfolio
of innovative consumer products ranges from VIERA Full HD 3D
Televisions, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home
Audio, Cordless Phones, Home Appliances, Wellness and Personal Care
products and more.
Panasonic
is pledged to practice prudent, sustainable use of the earth’s natural
resources and protect our environment through the company’s
Eco Ideas
programs. Panasonic was the only Consumer Electronics company to be
listed in the top ten brands on the Interbrand Best Global Green Brands
2011
ranking. Follow Panasonic on Twitter
@panasonicdirect, and additional company information for media is available at
www.panasonic.com/pressroom.
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