Saturday, February 2, 2013

With Incredible Zoom Ranges, Nikon's New S9500, P520 and L820 COOLPIX Cameras Make Capturing Action at a Distance Easy

Combining Connectivity with High Quality NIKKOR Lenses, Nikon’s New COOLPIX Cameras are Designed for Every Shooting Occasion

MELVILLE, N.Y. – Today, Nikon Inc. introduced three new COOLPIX digital cameras with high-power zoom lenses, enabling consumers to capture beautiful images and videos at a wide range of distances. The COOLPIX P520 sports a 42x zoom lens and the versatility needed for advanced performance, while the 22x zoom COOLPIX S9500 combines impressive range with an ultra-slim, pocketable package. Both feature Wi-Fi® connectivity1 that allows users to send images and videos from their camera directly to a compatible smart device through the Wireless Mobile Adapter Utility application1, ideal for sharing content with others as well as for posting to social networking sites. The compact COOLPIX L820 offers a 30x zoom and an ergonomic design, making it simple and fun to comfortably capture images and videos at various distances. Great for anyone from the weekend jetsetter to the everyday memory maker, the zoom lenses and user-friendly features of the newest COOLPIX cameras make them ideal to have on-hand for any occasion.
“Nikon’s new long zoom COOLPIX cameras provide consumers with the chance to capture a diverse range of subjects and scenes, whether near the subject or at a distance,” said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc. “Designed for the frequent traveler, the instant sharer, and the family memory keeper, these new COOLPIX cameras offer trusted Nikon technology, high image quality, Full HD video and a variety of other features that meet photographers’ needs.”

The Nikon COOLPIX P520: The Advanced Performance Ultra Zoom Camera
For those looking to capture a beautiful and sharp image up close or at a distance, the new COOLPIX P520 boasts a 42x optical zoom-NIKKOR glass lens with an impressive zoom range from a wide 24mm to a whopping 1000mm (35mm equivalent), for users that require the very best in performance and versatility. Lens-shift Vibration Reduction (VR) alongside the new Active Mode assist in capturing blur-free images and video, while full manual controls give users the power to realize their creative potential when shooting. The P520 also features an 18.1-megapixel backside-illuminated (BSI) CMOS sensor and high ISO sensitivity to ensure quality images even in low-light conditions.

Additionally, the COOLPIX P520 allows users to not only shoot images from a distance, but also at unique angles thanks to a versatile 3.2-inch Vari-Angle LCD monitor. Additionally, Full HD (1080p) video recording with stereo sound is possible with the simple touch of the dedicated movie record button. This ultra-zoom camera comes with built-in GPS capabilities as well, allowing photographers to log their journey with an easy-to-use display.

To share images and videos instantly with family and friends, the P520 is compatible with the WU-1a Wireless Mobile Adapter2. This optional accessory paired along with the downloadable Wireless Mobile Adapter Utility application1 allows users to transfer their images and videos to compatible smart devices and tablets for easy sharing and viewing with others.

The Nikon COOLPIX L820: A Comfortable Long Zoom Camera Fit to Preserve Precious Family Memories
Designed to capture stunning images at various distances, the compact COOLPIX L820 sports a high-power 30x zoom, a 16-megapixel CMOS sensor, and Vibration Reduction (VR) technology to help keep shots steady. With its super wide-angle lens, covering from wide-angle 22.5mm to super-telephoto 675mm, users have the versatility to capture crisp, vivid images, whether up-close or at a distance. The camera’s 3-inch monitor, ergonomic design, along with the convenience of AA-size batteries and a dedicated video button make it easy and fun for users to shoot comfortably. Thanks to a simple and intuitive interface, users can easily access a wide range of features, including Easy Auto Mode and Smart Portrait System, which enable them to enhance their photos with options like Red Eye Fix and Face-Priority AF. Other special effects include Glamour Retouch, Filter Effects and Skin Softening for optimal portrait enhancements.

The Nikon COOLPIX S9500: New Ultra-Slim Zoom Offering Shares World Travels With Ease
The slim COOLPIX S9500 sports a 22x optical zoom (25-550mm) and is the perfect companion for anyone that wants to capture and share high-quality images and HD videos with a sleek and stylish package. Small enough to keep close in a shirt pocket or purse, the S9500 features an 18.1-megapixel BSI CMOS sensor, ideal for capturing low-light images with clarity and sharpness. It also sports a legendary NIKKOR lens with Vibration Reduction (VR) to minimize the effects of blur and camera shake. For those who want to capture their journey through video, this camera also offers Full HD (1080p) movie recording with stereo sound. Additionally, a bright 3-inch OLED monitor assists users to clearly compose or view their recorded movies or captured images, even when in bright conditions. The COOLPIX S9500 also offers various shooting effects to enhance memories, including an upgraded Glamour Retouch function, Skin Softening and Quick Effects.

To enhance the user’s sharing capabilities when away from family and friends, the S9500 offers a built-in GPS function to provide the user the ability to log their travels and share where they have been. In addition, the camera offers built-in Wi-Fi®1 connectivity so images and videos can be shared while on the go by transferring them to a compatible smart device equipped with the Wireless Mobile Adapter Utility application1. It also enables users to remotely take photos with the camera from a compatible smartphone or tablet.

The COOLPIX S6500: Compact Camera that Packs a Powerful 12x Zoom
Announced earlier this month, the COOLPIX S6500 is designed for those looking for an easy-to-carry camera that takes and shares great photos, easily. The camera features a 12x optical zoom lens, a 16-megapixel BSI CMOS sensor and a variety of user-friendly features, including five new Glamour Retouch effects, all packed into a slim, stylish camera body. In addition to an extensive feature set, the S6500 offers built-in Wi-Fi® connectivity1 that allows users to transfer images and HD movies from their camera directly to a compatible smart device.

Price and Availability:
The COOLPIX P520 will be available for a suggested retail price of $449.95* in Black, Red, and Dark Grey in February 2013. The COOLPIX L820 will be available for a suggested retail price of $279.95* in Black and Red, while the COOLPIX S9500 will be available for a suggested retail price of $349.95* in Black, Silver, and Red. Both will be available in February 2013. Additionally, the previously announced COOLPIX S6500 will be available in early February for a suggested retail price of $219.95* in Silver, Black, Red and Orange.

In order to give consumers a more effective way to understand the benefits of each COOLPIX camera and to help users determine the best camera to fit their lifestyle, Nikon has segmented the COOLPIX series into five categories: Advanced Performance, Fun & Innovative, Ultra-Slim Zoom, Comfort Long Zoom and Budget Friendly. For more information about these and other COOLPIX cameras, please visit

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 advanced camera with interchangeable lens system. In 2012, production of NIKKOR lenses surpassed 75 million, creating a new milestone in Nikon's heritage of superior optics. For more information, dial (800) NIKON-US or visit, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook at and get the latest news and information from Twitter by following @NikonUSA.

>> Keep Reading: Full Post and Comments


New S-Series cameras feature long zoom, fast autofocus speeds and high resolution imaging for advancing photography consumers
Valhalla, N.Y., January 30, 2013 – FUJIFILM North America Corporation announces its newest S-Series all-in-one bridge cameras, well-known for their precision FUJINON lenses and simple, compact designs. The new cameras feature improved sensors, advanced processing power and amazing lenses to give consumers a great choice of long zoom, yet easy to use digital cameras.

The two new S-Series models – the S6800 and S4800 each boast a powerful Optical Image Stabilization system for excellent blur reduction, and genuine FUJINON long zoom lenses with 30x optical zoom.

Powerful Optical Zoom and Optical Image Stabilization
The FinePix S-Series cameras both offer 30x zoom (24-720mm) with a wide range of focal lengths for maximum versatility. They also each use a superb FUJINON lens that consists of 17 elements in 12 groups, and combines aspherical and ED elements that help to reduce aberrations and promote a superior level of image quality. Each of the new bridge cameras are also capable of a Super Macro mode for users to get as close as 0.78” from a subject for great close-up shots.

“The new FinePix S-Series long zoom bridge cameras give consumers a powerful all-in-one compact design camera that is easy to use and delivers high resolution image quality that photography enthusiasts will enjoy” said David Troy, director of marketing, Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. “These full-featured cameras give users speedy performance, ease of use and the ability to capture beautiful images at amazing distances – perfect for capturing those exciting family images.”

Fast Autofocus and Quick Response Times
The S6800 has an impressive 16MP 1/2.3-inch BSI-CMOS sensor that captures excellent quality, low noise shots at sensitivities as high as ISO 12800. With autofocus speeds of 0.3 seconds*1, start-up times of 1.0 seconds*1, a 0.5 seconds*1 interval between shots and a continuous shooting speed of 8fps (max 10 frames at full resolution)*1, users can feel confident about capturing fast-action shots. And with its ultra-high-speed shooting of up to 60fps (max 60 frames, image size 1280 × 960) *1 and up to 120fps (max 60 frames, image size 640 × 480)*1, the S6800 lets users capture the action in slow-motion for advanced photography.

The S4800 uses a 16MP 1/2.3-inch CCD sensor that captures sharp quality, low noise shots and has autofocus speeds of 0.3 seconds*3 and a start-up time of 1.3 seconds*3 for quick action shooting at a great value.

Easy to Use
Both S-Series cameras have an easy to use Mode Dial for shooting selection, a bright 3.0” LCD screen (460k-dot S6800 and 230K-dot S4800) for easy viewing and image framing and the S6800 adds a dual zoom control for speed and precision zooming..

Full HD movie 1080i/60fps with Stereo Sound
The FinePix S6800 makes movie recording as easy as taking pictures using the dedicated movie button to start recording instantly. The high resolution, 1080i movie capture at 60fps with stereo sound and slow-motion capture at 480fps*2 is superb when played back on HDTV screens, and users can even take still photos during video recording. The S6800 also adds a number of in-camera movie editing features including “movie trimming” and “movie join.”

The FinePix S4800 also shoots in 720p at 30fps in 16:9 format to let users share memories with friends and family on the big screen using the mini HDMI connector*4. What’s more, with the clever Video Scene Recognition feature and a dedicated Video Recording button, you can leave the camcorder at home, and capture some great spur-of-the-moment footage!

FinePix S6800 key features:
• FUJINON Super zoom Lens (24mm wide-angle to 720mm telephoto lens, f/3.1 to 5.9)
• 16MP 1/2.3” BSI-CMOS sensor
o Autofocus speed of up to 0.3 seconds
o Continuous shooting; 8fps (10frames, full resolution), 60fps 60 frames, image size 1280×960) ,120 fps (60 frames, image size 640×480)
o Start-up time of 1.0 second
o Shooting interval time of 0.5 seconds
• Optical Image Stabilization (Sensor Shift)
• Full HD movie 1080i/60 fps with stereo sound and slow-motion capture at 480fps
• Bright 3.0-inch LCD screen ( 460K-dot)
• Manual exposure control(P/S/A/M modes)
• Super Macro to 0.78”
• Dual zoom control
• Instant zoom and Zoom Bracketing
• 4×AA alkaline batteries with an approximately 320 shot battery life
• Available in black, white, and red

FinePix S4800 key features:
• FUJINON Super zoom lens (24mm wide-angle to 720mm telephoto lens, f/3.1 to 5.9)
• 16MP 1/2.3” CCD sensor
• Optical Image Stabilization (Sensor Shift)
• Scene Recognition Auto with 6 pre-set scenes
• Autofocus in 0.3 seconds*1
• HD Movie 720P/30fps with Video Scene Recognition
• 3” LCD monitor (230k dots)
• Manual exposure control (P/S/A/M modes)
• Instant Zoom
• Mini HDMI output
• 4×AA alkaline batteries with an approx. 320 shot battery life
• Available in Black

*1 FUJIFILM research based on CIPA guidelines and conducted in “High Performance” mode
*2 High Speed Movie can be recorded at the following speeds and sizes:
480fps (320 x 120 pixels), 240fps (320 x 240 pixels), 120fps (640 x 480 pixels)
*3 FUJIFILM research based on CIPA standards
*4 HDMI cable not included

Pricing and Availability
The FinePix S-Series will be available March 2013 at the price of $249.95 (S6800) and $229.95 (S4800). Both models will be available in black, and the S6800 will also be available in White and Red.

For complete specs, please go to:

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture archival film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit, or go to to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit

* At an exchange rate of 79 yen to the dollar

For more information, please contact:

Matthew Schmidt

Diane Rainey

All product and company names herein may be trademarks of their registered owners.

>> Keep Reading: Full Post and Comments


Super-Telephoto Shooting Powerfor Micro Four Thirds Users with Minimal Lens Flare

CENTER VALLEY, Pa., January 29, 2013 – Olympus makes high-performance super-telephoto shooting more accessible than ever before by introducing the affordable M.ZUIKO ED 75-300mm f4.8-6.7 II lens (35mm equivalent 150-600mm). Olympus has redesigned the lens to match the distinctive OM-D E-M5® and PEN® Micro Four Thirds® series cameras and added a new advanced ZERO (Zuiko Extra-low Reflection Optical) coating to keep scratches off, and eliminate ghosting and lens flare even in bright lights.

The M.ZUIKO DIGITAL ED 75-300mm 1:4.8-6.7 II telephoto lens boasts the same high focal length and first-class components as its predecessor, the M.ZUIKO DIGITAL ED 75-300mm 1:4.8-6.7, and is capable of bringing faraway subjects like children’s faces, animals and landscape features vividly to life with superb-quality close-ups. Olympus fitted a circular aperture that ensures a professional-looking bokeh with smooth and even background defocusing.

The compact size and light weight of this tiny telephoto lens make it convenient to carry. Olympus has redesigned the lens to match the distinctive OM-D E-M5 and PEN series cameras. The lens includes Olympus’ near-silent MSC (Movie and Still Compatible) focusing technology to reduce the whir that can otherwise ruin movie playback on a High-Definition TV.

The M.ZUIKO DIGITAL ED 75-300mm 1:4.8-6.7 II benefits from the 5-axis image stabilization of the OM-D E-M5 and maximizes the performance of the Olympus PEN compact system cameras for brilliant still images and high-definition (HD) video capture.

U.S. Pricing and Availability
The Olympus M.ZUIKO DIGITAL ED 75-300mm f4-6.7 II Lens will be available in March, 2013.

Estimated Street Price: $549.99

For a complete list of specifications, visit the Olympus website:

Journalists interested in more information, review units and high-resolution images of the M.ZUIKO DIGITAL 75-300mm 1.4-6.7 II Lens should contact Keith Gordon, Mullen Public Relations, 212-885-3218,, or Jennifer Colucci, Olympus Imaging America Inc., 484-896-5719,, or visit the Olympus website:

Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhance people’s lives every day. These include:
Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: All trademarks referenced herein are the property of Olympus Corporation of American Inc., its parent, or subsidiary companies.

©2013 Olympus Imaging America Inc.

>> Keep Reading: Full Post and Comments

Advertisement – Deals