Wednesday, August 31, 2011

Panasonic Expands Popular LUMIX FZ Series With Premium 24x Super-Zoom, 3D Shooting Compact Digital Camera

New Panasonic LUMIX FZ150 Digital Camera Packs a Powerful 24x Optical Zoom in High-Quality 25mm Ultra Wide-Angle Leica Lens That Shoots Full HD Video

SECAUCUS, NJ (August 26, 2011) – Panasonic today introduces the newest addition to its super-zoom LUMIX FZ-Series digital cameras. The new LUMIX DMC-FZ150 is fully equipped with a 25mm ultra wide-angle LEICA DC VARIO-ELMARIT lens and a powerful 24x Optical Zoom (35mm camera equivalent: 25-600mm) available for shooting both stills and videos. Additionally, the LUMIX FZ150 has two of Panasonic’s newest features – newly advanced Nano Surface Coating technology which helps minimize light reflection that causes ghost and flare – and the new 3D Photo Mode.

As the top-end model of LUMIX’s popular FZ series, the FZ150 combines a new 12.1-megapixel MOS sensor and the renowned Venus Engine giving the camera high-performance image recording capability in both higher light sensitivity and speed. And as a step-up from the recently announced LUMIX FZ47’s 1920 x 1080 60i video feature, the FZ150 realizes 1920 x 1080 60p Full-HD AVCHD Progressive (MPEG-4 / H.264) format. It is also possible to take still images while recording video simultaneously (3.5-megapixel) and the powerful 24x optical zoom is available in video recording. The FZ150 incorporates a stereo zoom microphone with a Wind Cut function, so that videos come with high-quality stereo sound through Dolby® Digital Stereo Creator.

“Panasonic continues to strive to meet the photography demands of its consumers by providing unique features and advanced technology in all our LUMIX digital cameras,” said Darin Pepple, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “With the 24x Optical Zoom and 3D shooting capabilities the FZ150 is a versatile, powerful camera that gives users endless options to take creative and high-quality images and videos.”

The Light Speed AF of approx. 0.1 sec never misses fleeting photo opportunities. To encourage step-up users to enjoy shooting even more, full manual control is available with the FZ150. Users can enjoy image shooting while expressing their intention not only in photos but also in video, utilizing a host of options including the new Creative Control and Photo Style with a wide variety of preset options. The effective hand-shake correction system POWER O.I.S. now gains Active mode, which helps to record stable video even if shot while walking.

The LUMIX’s popular iA (Intelligent Auto) Mode powerfully assists in any shooting situations to get the best results. Thanks to the Intelligent Resolution technology, Intelligent Zoom is available with the FZ150 extending the zoom ratio by approx. 1.3x, maintaining the picture quality while combining a digital zoom. This means the 24x optical zoom can virtually extend to a 32x equivalent. Not only drawing near the subject that is far away with its powerful optical zoom, the 25mm ultra wide angle lens captures approx.196% wider angle of view compared with a standard 35mm camera. This is helpful for shooting dynamic landscape or indoor group portrait.

The popular iA (Intelligent Auto) Mode is also available in video recording. The POWER O.I.S. (Optical Image Stabilizer), Face Detection, Intelligent Scene Selector and Intelligent D-range Control also support shooting beautiful videos with ease. The Intelligent Scene Selector automatically switches between Normal, Portrait, Macro, Scenery, and Low Light modes according to the situation, to optimize visual quality. The Intelligent D-range Control makes images look more natural by preventing blocked shadows and blown highlights to optimize the exposure for each part of an image. It also ensures a beautiful reproduction of gradation and details.

A new 12-Megapixel High Sensitivity MOS sensor pursuing Resolution, Sensitivity and Speed has been incorporated along with the renowned Venus Engine enabling the FZ150 to excel in image processing power. The combination of these powerful components results in the S/N ratio improvement by 3.9dB (ISO 100) to 4.7dB (ISO1600) compared with the predecessor – the FZ100. Newly developed Multi-process Noise Reduction applies optimum noise reduction according to the brightness of the part of the picture. Both high frequency noise that occurs in the dark part and low frequency noise in the light part are suppressed even in a picture. As a result, Images recorded in low-lit situations are now dramatically clear.

The Venus Engine has a quad-circuit system for processing large amount of progressive Full HD data at high speed. Not only 1920 x 1080 60p smooth Full-HD video recording, but also super fast consecutive shots at 12 fps (without auto focusing) and 5.5 fps (with auto focusing) in full resolution. It is also compatible with recording high-speed video at 220fps in QVGA. At the same time, the multi-task image-processing engine, the Venus Engine, realizes a super-fast response time. The auto focus gains approx. 50% faster speed compared with the FZ100, achieving Light Speed AF of approx. 0.1 second. The speed in AF Tracking also becomes faster, thanks to the improved tracking performance which doubles its sampling frequency.

The FZ150 provides the new Creative Control mode with a selection of artistic effect modes; Expressive, Retro, High Key, Sepia, High Dynamic, Miniature Effect, Film Grain and Pin Hole. In addition, Photo Style is newly added to the FZ150 for the expression of finer nuance. It has Standard, Vivid, Natural, Monochrome, Scenery, Portrait presets, while enabling finer adjustment of contrast, sharpness, saturation and noise reduction by each.

As a further step-up from the FZ47, the FZ150 is equipped with a hot shoe allowing attachment of various accessories including an optional stereo microphone (DMW-MS1) or an optional external flash (DMW-FL220 / FL360 / FL500). The FZ150 is also compatible with an optional remote shutter (DMW-RSL1) for advanced expression in photography.

The newly-added 3D Photo mode takes 20 panning shots and then the camera automatically selects the two most suitable images – one for the right eye and one for the left eye – to synthesize a 3D composite. The 3D image can then be viewed on any VIERA 3D HDTV. The format of 3D images is compatible with MPO which can be played back on other MPO-compatible equipment.

Other features of the Panasonic LUMIX FZ150 include:
- Motion Deblur Mode, which helps to prevent blur. 
- Intelligent Handheld Nightshot Mode, which generates beautiful night scenery with illumination by layering multiple images shot consecutively. 
- PHOTOfunSTUDIO 6.5 BD Edition Software makes it possible to sort and organize photos not only of those newly taken but also of those stored on the PC with quick start-up and fast read-in of images. Recorded videos can be edited with the Short Movie Story function and written into MPEG2 to burn onto a Blu-ray or DVD disc.
The Panasonic LUMIX FZ150 will be available in black for a suggested retail price of $499.99, starting in late-September 2011. For more information on Panasonic LUMIX digital cameras, please visit

*1 The "AVCHD Progressive" is a high definition (HD) digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation.
Leica is a registered trademark of Leica Microsystems IR GmbH.
The LEICA DC VARIO-ELMARIT lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company's quality standards.
Dolby and the double-D symbol are trademarks of Dolby Laboratories.
All other company and product names are trademarks of their respective corporations.
This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)
Some accessories are not available in some countries.
The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.
Design and specifications are subject to change without notice.


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Tuesday, August 23, 2011

Canon's Latest Powershot Cameras Set New Standards For Image Capture

New PowerShot SX150 IS and ELPH Cameras Showcase Extraordinary Image Quality with Every Shot

LAKE SUCCESS, N.Y., August 23, 2011 – Today's tech-savvy consumers expect to have a photo-capturing device always at hand that is adept at producing exquisite images and video without sacrificing quality. Delivering these users' must-haves, Canon U.S.A., a leader in digital imaging, announced three new PowerShot Digital cameras that capture beautiful still images and great high-definition video: the PowerShot SX150 IS, the PowerShot ELPH 510 HS (the world's thinnest digital camera with 12x optical zoom and a 28mm wide-angle lens1) and the PowerShot ELPH 310 HS. Built to handle a wide range of shooting situations with ease and accuracy, each camera is equipped with features such as impressive zoom, a new Intelligent Image Stabilization (IS) system, Smart AUTO with 32 shooting scenes, High-Speed Burst mode and HD video capture. The ELPH 510 HS and ELPH 310 HS Digital cameras also include Canon's renowned HS SYSTEM to handle shooting in low light.

"With a strong reputation of imaging excellence, Canon incorporates acclaimed quality, design innovation and intuitive engineering into each product," said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies and Communications Group, Canon U.S.A. "With the inclusion of advanced features, such as the HS SYSTEM and HD video in these new PowerShot cameras, we continue to reach new levels of performance and design to satisfy our users."

Key Features:
Small Cameras, Big Zoom
The impressive zoom with optical image stabilization found in all three new PowerShot models allows users to snap a memorable, highly detailed shot from a variety of distances. The PowerShot SX150 IS Digital camera is equipped with a 12x wide-angle optical zoom and 28mm lens. In the compact ELPH series, the PowerShot ELPH 510 HS is the thinnest camera to date, with a 12x optical zoom and 28mm wide-angle lens, while the PowerShot ELPH 310 HS has an 8x optical zoom with 28mm wide-angle lens.

Increase Camera Intelligence
Helping to capture blur-free images and video, Canon introduces the new Intelligent IS system in these PowerShot models. To deliver crisp, undistorted images in various shooting conditions, Intelligent IS automatically chooses from six different modes (Normal, Macro, Panning Dynamic, Powered and Tripod) to optimize image stabilization.
Many novice photographers are intimidated when adjusting camera settings. Canon eliminates this issue with its Smart AUTO feature, which analyzes faces, brightness, colors, distance and movement and selects the appropriate setting based on 32 predefined shooting scenes for stills and 21 scenes for video.

Shoot Better in Low Light
Low light photography is a challenge even for a seasoned photographer. To assist the user, the PowerShot ELPH 510 HS and ELPH 310 HS utilizes Canon's HS SYSTEM that combines a 12.1-megapixel, high-sensitivity CMOS sensor and DIGIC 4 Image Processor to enhance image quality in low-light settings. The HS SYSTEM also reduces noise at high ISO speeds and expands the camera's dynamic range to allow for greater detail and color when shooting in darker settings. The HS SYSTEM can also help compensate in situations where a flash can't be used, such as a wedding or dance recital.

Never Miss the Action
Determining the right moment to "freeze" what you are shooting can be difficult in action scenes. The High-Speed Burst mode in the PowerShot ELPH models ensures that you never miss out on the fast-moving or unpredictable moments. With the simple hold of the shutter button, the High-Speed Burst mode shoots continuously, capturing up to 7.8 frames per second (fps) in the PowerShot ELPH 510 HS and 8.7 fps in the PowerShot ELPH 310 HS.
Elevate Video to High Definition
Today, the ability to switch between shooting still images and high-definition video is a key consideration when customers shop for a new camera. Providing stellar video-shooting capability in a compact frame, Canon has incorporated 1080p Full HD video recording into the PowerShot ELPH 510 HS and ELPH 310 HS, while the PowerShot SX150 IS camera features 720p HD video recording. Each camera can optically zoom while filming and has a dedicated movie button for quick access to the video-recording mode. The PowerShot ELPH 510 HS and ELPH310 HS cameras also include Movie Digest mode that shoots a four-second video before capturing a still image and then automatically combine a full day's worth of videos into one clip. All three PowerShot cameras are also iFrame capable, allowing for quick and easy sharing and editing across multiple platforms and devices.
PowerShot Products:
The Canon PowerShot SX150 IS Digital camera
The PowerShot SX150 IS Digital camera is equipped with a 12x optical zoom with 28mm wide-angle lens, 720p HD video recording, Intelligent IS and Smart AUTO. The PowerShot SX150 IS Digital camera also features a 14.1-megapixel CCD sensor and Canon's DIGIC 4 Image Processor. This new camera includes manual-shooting capabilities, such as aperture priority and shutter priority for optimal artistic control that any photography aficionado will appreciate. The PowerShot SX150 IS Digital camera includes a discreet-shooting mode to help ensure a low disturbance when capturing photos, and a 3-inch LCD screen for easy viewing and scrolling through menus. Available in black and red, the PowerShot SX150 IS Digital camera is scheduled to be available at the beginning of September for an estimated retail price of $249.99.
The Canon PowerShot ELPH 510 HS and ELPH 310 HS Digital cameras
The PowerShot ELPH 510 HS Digital camera features a 12.1-megapixel CMOS sensor with a 12x optical zoom and 28mm wide-angle lens, Canon's HS SYSTEM and 1080p Full HD video recording. The ELPH 510 HS Digital camera also includes a High-Speed Burst mode, Intelligent IS and Smart AUTO. Available in red, black, and silver, this camera has a 3.2-inch wide, touch-panel LCD screen, offering fast and easy menu navigation. The ELPH 510 HS Digital camera also has Touch Shutter, simply touch the screen where you want to focus and release your finger to take a photo. The ELPH 510 HS Digital camera is scheduled to be available at the beginning of October for the estimated retail price of $349.99.
The PowerShot ELPH 310 HS Digital camera has a 12.1-megapixel CMOS sensor with an 8x optical zoom and 28mm wide-angle lens, Canon's HS SYSTEM and 1080p Full HD video recording. The ELPH 310 HS Digital camera features a High-Speed Burst mode, Intelligent IS and improved Smart AUTO. The ELPH 310 HS Digital camera includes a 3-inch LCD screen and comes in five vibrant colors: purple, blue, pink, green and silver. The ELPH 310 HS Digital camera is scheduled to be available at the beginning of October for an estimated retail price of $259.99.
The Canon HF-DC2 High-Power Flash
To further enhance the built-in flash of the PowerShot lineup, Canon has developed the HF-DC2 High-Power Flash , which increases the effective flash range up to approximately 30 feet and supports 24mm wide-angle shooting with the wide-panel attachment. The HF-DC2 automatically fires in-sync with the camera's built-in flash and operates wirelessly to capture subjects at twice the range of the camera's built-in flash. The HF-DC2 includes a mounting bracket that attaches to the camera, but it can also be hand-held or mounted on a tripod. The HF-DC2 High-Power Flash is scheduled to be available in December for an estimated retail price of $149.99.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2010†, with global revenues of more than US $45 billion and is listed as number five in the computer industry on Fortune Magazine's World’s Most Admired Companies 2011 list. Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – "all people, regardless of race, religion or culture, harmoniously living and working together into the future" – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting

1 As of August 23, 2011.
† Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names, and other marks, are trademarks of their respective owners.
Availability, specifications and prices subject to change without notice. Actual prices are set by the individual dealer and may vary.

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Wednesday, August 10, 2011

Ocean Art Underwater Photo Competition Announced; Over $75,000 in Prizes will be Awarded

Underwater Photography Guide is pleased to announce that the prestigious Ocean Art Underwater Photo Competition 2011 will be accepting images between August 9 and November 20, 2011.

Marina Del Rey, CA - Underwater Photography Guide is proud to announce it is accepting entries for the second annual Ocean Art Photo Competition 2011.

There are over $75,000 worth of prizes, including over 25 liveaboard and scuba diving resort packages, dive equipment, and much more. Grand prizes include an all-inclusive 10-night stay at Kungkungan Bay Resort in Indonesia, an 18-night stay in Papua New Guinea including a trip on the M/V Febrina, an 11-day voyage on the SMY Ordina, a cruise on the Rocio Del Mar to the Socorro Islands, an 11-night cruise with Kararu Dive Voyages, a 7-day charter on the Nai’a in Fiji, a 5-night stay at Wananavu Beach Resort in Fiji, a week-long stay for two with Maluku Divers in Ambon, and a voyage on the Nautilus Explorer.

This is one of the largest underwater photography competitions held in terms of prizes.

The competition has 12 categories, including a Novice dSLR category and 3 compact camera categories, giving underwater photographers of all levels a chance to win a great prize. Unique categories include SuperMacro, Cold/ Temperate Water, Nudibranchs, and Divers/ Fashion. The more traditional categories include Wide-Angle, Macro, Marine Life Portraits, and Marine Life Behavior.

Winners from each category will be awarded a package at a fantastic resort or on a liveaboard. Winners will be able to rank the prizes they would like to receive, making it more likely for winners to receive a prize they want.

Judges include world-renowned underwater photographers Martin Edge, Marty Snyderman, Tony Wu, and Bonnie Pelnar. Martin Edge is the author of The Underwater Photographer, a top-selling book on underwater photography. Marty Snyderman has won an Emmy and has been published in dozens of top publications such as National Geographic. Tony Wu is a renowned underwater photographer and author of Silent Symphony. Bonnie Pelnar has been published in numerous diving and travel magazines, and conducts photography workshops at tropical destinations around the world

Photos must be submitted before the deadline on November 20, 2011.

We look forward to your participation. Information can be found on our Ocean Art Photo Competition page at Looking for inspiration? Here are the winning photographs from the 2010 Ocean Art Photo Competition.

Underwater Photography Guide is a website and online magazine dedicated to helping underwater photographers and scuba divers learn and improve their underwater photography. For more information, please visit

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Sunday, August 7, 2011 Invites Digital Photographers to Become Online Writers, a leading photography forum and social networking site, announced today that it is expanding its Web site, with a new, free service that allows digital photographers to submit articles and supporting photos.

Santa Ana, CA (PRWEB) August, 2011 -, a leading photography forum and social networking site, announced today that it is expanding its Web site, with a new, free service that allows digital photographers to submit articles and supporting photos.

All photographers are invited to write and submit articles focused on tips and techniques they’ve learned, and successfully put into practice. They may also upload photos and captions that will help members and visitors understand how to use those tips. Topics could include equipment techniques, camera, lenses, lighting, exposure, etc. and specific types of photography, such as nature, portraits, sports, travel, family, weddings, etc. also welcomes articles and photos about photographers’ experiences and the challenges they faced when trying to capture a particular photo or satisfying a client’s requirements. Other categories of articles accepted are post-production techniques and photography business methods and best practices.

“Our visitors want exact information to help them with specific photography problems, or to learn the correct methods for various types of photography they haven’t tried yet,” said Alex Schult, president of “Becoming a writer is simple, free and an easy way to bring more attention to a photographer’s work or his or her photography business.”

Schult added that a writer’s name, article, photos and know-how will be read and seen on one of the largest online photography sites, plus he or she will have the advantage of’s massive social media reach.

“Sharing your ideas, thoughts and photos on could lead to paying assignments and purchases of your photos. It’s also a great way to find photo buddies, mentors or mentoring opportunities in your locale,” said Schult.

Interested photographers can submit their articles and photos with an easy-to-use article submit form on the Web site or via the site’s Forum section on tips and taking photos.

About – has quickly grown to become a prime resource where all photographers—beginners, intermediates and seasoned professionals—are able to share their passion for and enjoyment of the art of photography. They communicate with fellow enthusiasts at the same ability level or with the same interest in a specific type of photography and help each other advance their skills and improve their photography.

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National Geographic Seeks Youth Photographers For 5th Annual International Photography Contest

Kids Can Enter to Win Trips to Costa Rica and Washington, D.C.

WASHINGTON — Young photographers around the world are invited to take part in the 2011 National Geographic International Photography Contest for Kids. The competition is conducted in partnership with the U.S. edition of National Geographic Kids magazine (also available in Canada) and nine local-language editions of the magazine in Bulgaria, Egypt, Hungary, Indonesia, Lithuania, Slovenia, South Africa, Turkey and the United Kingdom. The overall international grand-prize winner will receive a trip to National Geographic headquarters in Washington, D.C., while the U.S./Canada grand-prize winner will receive a trip to Costa Rica.

U.S. and Canadian contestants ages 6-14 may enter now through Oct. 31, 2011, by submitting one photo in any or all of four categories: People, Animals, Scenery and Humor. Photos can be black-and-white or color, and shot with a digital camera or with conventional film. Entries can be submitted online at or via regular mail. Entry forms and official contest rules are found at Void where prohibited.

"National Geographic’s International Photography Contest for Kids encourages budding photographers from around the globe to capture their world and share it with others in a creative way" said Melina Bellows, International Photography Contest judge and executive vice president and chief creative officer for Books, Kids and Family at the National Geographic Society. "Kids have such a fun, unique point of view, and we hope this contest inspires future National Geographic photographers"

One grand-prize winner from the U.S./Canada regional contest will be selected from the four first-place category winners to receive a nine-day, eight-night trip for a family of four to Costa Rica, courtesy of The Adventure Company and the Adventure Center. The four first-place category winners in the U.S./Canada region will win digital camera kits, a selection of National Geographic books and will be entered into the global National Geographic International Photography Contest for Kids for a chance to win the International Grand Prize: a five-day, four-night trip to Washington, D.C., featuring a special tour of National Geographic headquarters.

Each participating international local-language edition will submit its winning entries in each category to National Geographic headquarters to be judged alongside the winning U.S./Canada entries by a panel of three National Geographic experts: Melina Bellows; Annie Griffiths, National Geographic photographer; and Jay Sumner, National Geographic Children’s Publishing photo director.

The judges will announce the overall grand-prize winner of a trip to National Geographic headquarters in January 2012. Winning entries from each country will be featured in that country’s edition of National Geographic Kids magazine.

National Geographic Kids, geared toward children ages 6-14, is an interactive, multitopic magazine covering animals, entertainment, science, technology, cultures and current events. The magazine has 19 international editions, including the U.S. edition that is also available in Canada.


National Geographic Kids, a multitopic, photo-driven magazine for 6- to 14-year-olds, empowers its readers by making it fun to learn about the world. Its numerous industry awards include Periodical of the Year in 2005 and 2006 from the Association of Educational Publishers. Published 10 times a year, National Geographic Kids has a circulation of 1.1 million and is available by subscription for $19.95 a year and on newsstands for $4.99 a copy. Its website is at

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